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Sulistyo
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+62341-801488
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Jurnal Ekonomi Modernisasi
ISSN : 0216373X     EISSN : 25024078     DOI : https://doi.org/10.21067
Core Subject : Economy, Science,
Jurnal Ekonomi Modernisasi is a peer-reviewed journal that disseminates research in the fields of management and accounting. The journal publishes issues every February, June, and October. It covers a large variety of topics of management and accounting as a medium for practitioners, academics, independent researchers to publish articles that contribute to the development of science. The journal is published with fully open access. Jurnal Ekonomi Modernisasi was firstly published in printed version in 2005 (ISSN 0216-373X), but since 2016, the journal has been published online (ISSN 2502-4078). It is published by the Economics and Business Faculty, University of Kanjuruhan Malang, Indonesia. Jurnal Ekonomi Modernisasi promotes the ideas and information among researchers that have been achieved in the area of: financial management, marketing management, human resource management, behavior organizational, good governance, strategic management, entrepreneurship, management accounting, financial accounting, public sector accounting, Islamic accounting, auditing, taxation, business ethics.
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Search results for , issue "Vol. 20 No. 1 (2024)" : 1 Documents clear
Analisis Perbandingan Persepsi Antropomorfik Agen Bot antara Generasi Y dan Generasi Z Primanto, Alfian Budi; Amin, Muh. Sirojuddin
Jurnal Ekonomi Modernisasi Vol. 20 No. 1 (2024)
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jem.v20i1.10289

Abstract

This study investigates the significant differences between Generation Y and Generation Z in evaluating the perceived humanness or anthropomorphism of a designed chatbot and the effect of that evaluation on their intention to reuse it. Utilizing a scenario-based experiment and a survey, we examined the responses of 328 participants aged 17-39 years. Our analysis, employing independent sample t-tests and regression, revealed that Generation Y consistently rates the chatbot higher in virtual appearance, cognitive empathy, emotional empathy, moral virtue, and sociality compared to Generation Z. Additionally, cognitive empathy appears less influential in shaping reuse intentions as our designed bot failed to understand users' complex queries regarding promotional information and credit availability and calculations. The study also highlights the limitations of relying solely on static PDF-based knowledge, which restricts the chatbot's flexibility and depth in handling diverse queries.

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