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Jurnal Ekonomi Modernisasi
Published by Universitas Kanjuruhan Malang
ISSN : 0216373X     EISSN : 25024078     DOI : https://doi.org/10.21067
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ekonomi Modernisasi is a peer-reviewed journal that disseminates research in the fields of management and accounting. The journal publishes issues every February, June, and October. It covers a large variety of topics of management and accounting as a medium for practitioners, academics, independent researchers to publish articles that contribute to the development of science. The journal is published with fully open access. Jurnal Ekonomi Modernisasi was firstly published in printed version in 2005 (ISSN 0216-373X), but since 2016, the journal has been published online (ISSN 2502-4078). It is published by the Economics and Business Faculty, University of Kanjuruhan Malang, Indonesia. Jurnal Ekonomi Modernisasi promotes the ideas and information among researchers that have been achieved in the area of: financial management, marketing management, human resource management, behavior organizational, good governance, strategic management, entrepreneurship, management accounting, financial accounting, public sector accounting, Islamic accounting, auditing, taxation, business ethics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 6 No. 3 (2010): Oktober" : 5 Documents clear
MODEL EVALUASI KINERJA DARI USAHA KECIL : SUATU PENDEKATAN PERENCANAAN STRATEGIS DI KOTAMADYA MALANG Indah Mustikowati, Rita; Nu Graha, Andi
Jurnal Ekonomi Modernisasi Vol. 6 No. 3 (2010): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

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Abstract

This research is aim to investigate the influence between strategic planning that used by a small firms through internal and eksternal environment analysis process. The subject of the research conducted to small firms owner which located in Malang. Total sample that used to this studi is 125 respondent, determined by using purpossive sampling. Primary data were collected and analyzed by using SEM technics analysis. This tools used to know the relationship and the influence which conducted by construct variables to the independent variables. The research found that strategic planning has a influence to the strategic which determine by the small firms owner. This study found that strategic planning which consist of internal and external factors having a positive relationship with evaluation and control, but both of them don’t have an influence significanly. Internal environment has a positive relationship and significanly influence to the evaluation and control. The other side, external environment has a negative relationship and significnly don’t have an influence with evaluation and control. The other founded from this study is strategic planning which consist of internal and external environment has a positive relationship and significanly not influence with a small firms strategy. From this study know that internal and external environment has a positive relationship with small firms strategy. Internal environment not significant influnce to the small firms strategy, but eksternal environment have it. Finnaly, this study also show that small firms strategy has an influence to the evaluation and controlling.
ANALISA PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN SEPEDA MOTOR HONDA Agustim, Warter
Jurnal Ekonomi Modernisasi Vol. 6 No. 3 (2010): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

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Abstract

Nowadays the rivalry of motorcycle industry in Indonesia increases rapidly. In facing this condition, the motorcycle producers are demanded to form a strong competitive superior component by making a good brand image for consumers. Brand image is a trade mark association; it is formed and stuck on consumers’ mind. It has three components i.e. producer, consumer, and product image. This research aimed to find out and analyze the affect of brand image consisted of producer, consumer, and product image to the consumers’ decision in buying Honda motorcycle, both in partially and simultaneously to find out which variables had domain effect. The type of this research is explanatory research explaining the causal relationship among variables by using hypothesis test. The sample of this research was 69 S-1 students of Economic Faculty of Tribhuwana Tunggadewi University of Malang; they had ever bought Honda motorcycle. The data analysis method used in this research was multiple linier regressions.  The result gained by using multiple linier regressions showed that both in partially and simultaneously producer image variable (X1), consumer image (X2), and product image (X3) had a significant effect to the consumers decision in buying Honda motorcycle. Whereas, the variable which was dominant to the consumers was product image variable (X3).            The conclusion which could be taken from this research was the three independent variables i.e. producer image, consumer image, and product image both in partially and simultaneously had a significant effect to the consumers’ decision in buying Honda motorcycle. Product image variable (X3) was the variable having a dominant effect to the consumers’ decision in buying Honda motorcycle. By having know that brand image had a significant effect to the consumers’ decision, it was suggested that Honda Company could maintain its brand image formed nowadays so that it could increase the sale of Honda motorcycle
EKSPLORASI KUALITAS PROFESIONAL DI BIDANG SISTEM INFORMASI AKUNTANSI Hermawan, Hendy
Jurnal Ekonomi Modernisasi Vol. 6 No. 3 (2010): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

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Abstract

The usage of Information technology in universities is to facilitate the adminstrative and educational process. Computer, database, student information system are used to facilitate the administrative process. Correspondence and archiving have already been performed by means of computer and printer. In big cities, it is seldom to find a university that still uses typing machine rather than computer to make a letter. Nevertheless, computer is not just the substitute of typing machine. When computer is not available, the administrative process is realy essential in many universities. The purpose of this research is analayze factors that affect quality of professional accounting information system. The factors that affect quality of professional accounting information system are business knowledge, system development application, user support, programming and system planning. The sample of this research 142 end-user respondent. The result of this research show that business knowledge, system development application, user support, programming and system planning affect the quality of professional accounting information system 
ASYMMETRIC INFORMATION COST DAN HOLDING PERIODS SAHAM BIASA DI BURSA EFEK INDONESIA Sulistyo, Sulistyo; Maulina, Vinus
Jurnal Ekonomi Modernisasi Vol. 6 No. 3 (2010): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

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Abstract

The aim of this study is analyze variable s influencing holding period of common stock on public firm listed in LQ 45 index, that are firms generally have good performance assessed based on both marked performance and firm fundamental, then analyzing the dominance influencing variable. This study is conducted in Indonesian Stock Exchange with population of stock listed in LQ 45 index with the total of 64 firms. The samples taking method in purposive sampling with the criteria that the firms at least listed twice in LQ45 index on the study period. The analysis method used to analyze independend variable: spread, market value, variance return, and dividend pay out ratio and dependend variable: holding period is two stage least squares multiple regression model, since there is possibility that the correlation of bid-ask spread from the current periods and bid-ask spread and holding period and holding period from the previous period for every stock take place simultaneously. The result of study showed thar, partially, bid-ask spread variable that constitutes the different value between the highest price provided paid by buyer with the lowest price offered by seller has significance positive correlation on holding period of common stock and there is inverse correlation/significance negative between variance return variable that reflect the risk rate from stock effected by fluctuation     of stock price and holding period of common stock. While simultaneously, there is not significance correlation between dependent variable and independend variable that mean bid-ask spread, market value, variance return and dividend pay out ratio can’t describe variation from hoding period variable.
ANALISA EFEKTIVITAS PENJUALAN RUMAH TERHADAP PERIKLANAN DAN PENJUALAN PERORANGAN SERTA KEBIJAKSANAAN POTONGAN HARGA PADA PT. Multi Graha Kencana Asri Malang Rusno, Rusno
Jurnal Ekonomi Modernisasi Vol. 6 No. 3 (2010): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

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Abstract

Perkembangan Usaha Perumahan berjalan pesat, yang diikuti dengan pertumbuhan ekonomi. Manusia akan tempat tinggal  merupakan kebutuhan primer. Secara ekonomi kebutuhan primer merupakan kebutuhan yang relatif tidak dapat di tunda pemenuhannya. Seiring dengan bertambahnya penduduk, maka kebutuhan perumahan juga akan meningkat.  Banyaknya peluang yang dihadapi oleh pengusaha perumahan, memberikan dampak persaingan yang semakin kompetitif. Strategi-strategi pemasaran terus menuntut perubahan dan perkembangan pemikiran untuk menghadapi persaingan bisnis. Berdasarkan analisis korelasi berganda dapat disimpulkan bahwa periklanan, penjualan perorangan, dan potongan harga secara bersama-sama memiliki pengaruh yang kuat terhadap penjualan dan penjualan perorangan memiliki hubungan dan pengaruh yang terbesar terhadap penjualan Berdasarkan pengujian simultan menghasilkan nilai koefisien korelasi sebesar 0,9965 dan koefisien determinan sebesar 0,9930 dengan F-hitung sebesar 376,899 sedangan F-Tabel sebesar 4,07, Dengan demikian karena nilai F-hitung lebih besar F-Tabel maka ini berarti peubah bebas secara bersama-sama mempunyai hubungan dengan peubah terikat sebesar 0,9965. Sehingga perusahaan berkonsentrasi untuk strategi kombinasi antara periklanan, penjualan perorangan dan potongan harga untuk peningkatan penjualan rumah. Karena dengan menjalankan kebijaksaan tersebut secara bersama-sama maka akan dapat menghasilkan determinan R sebesar 99,30%. sisanya yaitu sebesar 0,70% dipengaruhi oleh faktor lainnya. PT. Multi Graha Kencana Asri Malang khususnya para pemasarnya , hendaknya dalam melakukan aktivitas pemasaran lebih baik lagi. Sehingga penjualan yang diharapkan dapat tercapai. Target konsumen adalah golongan masyarakat menengah ke bawah, perusahaan harus mengetahui tingkat pendapatan calon konsumen untuk menentukan tipe, model dan harga rumah. Berdasarkan hasil penelitian penjualan perorangan mempunyai pengaruh dominan terhadap penjualan rumah, sehingga perusahaan lebih memahami strategi penjualan perseorangan, misalnya dengan menaikkan atau meningkatkan komisi penjualan.

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