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INDONESIA
EKONOMIA
Published by Universitas 17 Agustus 1945 Samarinda
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal yang memuat tulisan artikel dan penelitian tentang ilmu akuntansi dan manajemen.
Arjuna Subject : -
Articles 976 Documents
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Pengaruh marketing mix terhadap keputusan membeli Minuman isotonik pocari sweat di CV.Yova Bersaudara Samarinda Wijayano, Icuk richi
EKONOMIA Vol 2, No 1 (2013)
Publisher : EKONOMIA

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Abstract

ICUK RICHI WIJAYANTO, Pengaruh Marketing Mix Terhadap Keputusan Membeli Minuman Isotonik Pocari Sweat di CV.Yova Bersaudara Samarinda, di bawah bimbingan Ibu Elfreda dan Ibu Umi Kulsum.Dengan semakin meningkatnya perkembangan perekonomian mengakibatkan timbulnya perusahaan-perusahaan baru, pada akhirnya akan menimbulkan berbagai permasalahan sehingga perlu upaya peningkatan pemasaran melalui variabel yang terdapat di dalam marketing mix.Permasalahannya adalah Apakah variabel marketing mix yang terdiri dari produk, harga, distribusi dan promosi berpengaruh signifikan terhadap keputusan membeli minuman isotonik pocari sweat di CV.Yova Bersaudara Samarinda dan Faktor mana yang mempunyai pengaruh paling besar terhadap keputusan membeli.Tujuannya adalah Untuk mengetahui dan menganalisis pengaruh marketing mix yang terdiri dari produk, harga, distribusi dan promosi terhadap keputusan membeli minuman isotonik pocari sweat di CV.Yova Bersaudara Samarinda.Alat analisis yang digunakan adalah regresi linier berganda dengan bantuan komputer menggunakan program SPSS versi 19.00. Adapun populasi yang diperoleh sebanyak 100 responden dan diambil sampel menggunakan rumus slovin yaitu sebanyak 50 responden.Hasil uji F ( uji serentak ) diperoleh F hitung = 19,021 > F tabel = 2,61 dengan tingkat signifikan sebesar 0,000 < 0,05 yang berarti secara serentak variabel marketing mix yang terdiri dari produk, harga, distribusi dan promosi berpengaruh signifikan terhadap keputusan membeli sehingga hipotesis pertama diterima. Hasil uji t ( uji parsial ) faktor harga yang mempunyai pengaruh paling besar dan signifikan terhadap keputusan membeli dengan t hitung = 3,960 > t tabel = 1,68 dan tingkat signifikan sebesar 0,000 < 0,05 sehingga hipotesis kedua ditolak.
PENETAPAN HARGA POKOK PRODUKSI PAKAIAN SERAGAM DINAS STUDI KASUS PADA AULIA TAILOR Saraswati, Hiesti Saraswati
EKONOMIA Vol 1, No 1 (2012)
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Penelitian dilakukan di AULIA TAILOR Kota Samarinda.  Hasil penelitian menunjukkan bahwa harga pokok produksi pakaian seragam dinas Pria dan Perempuan pada Kantor Sekretariat DPRD Provinsi Kalimantan Timur berdasarkan metode full costing lebih besar daripada perhitungan harga pokok pada AULIA TAILOR. Hasil penelitian diketahui bahwa dengan metode full costing untuk pakaian seragam dinas pria sebesar Rp. 309.848,- perpasang dan untuk pakaian seragam dinas perempuan sebesar Rp. 406.348,-  jika dibandingkan dengan perhitungan menurut AULIA TAILOR untuk pakaian seragam dinas Pria sebesar Rp. 279.248,-  dan untuk pakaian seragam dinas Perempuan sebesar Rp. 375.748,-. Kesimpulan dari penelitian ini bahwa perhitungan dengan metode full costing memberikan nilai yang lebih besar dibandingkan dengan metode konvensional yang diterapkan oleh AULIA TAILOR.
ANALISIS PROFITABILITAS PADA PT. ALWAN ZAHIRA TAHUN 2010-2012 DI SAMARINDA -, TINA -
EKONOMIA Vol 3, No 1 (2014)
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Profitability is the ratio which aims to determine the company's ability to generate profits for a certain period and also give an idea of the effectiveness of management in their operation.The problems of this paper is formulated ; Profitability is at. Alwan Zahira has increased from year 2010-2012 ? By hypothesis Profitability at. Alwan Zahira from 2010 to 2012 has increased. The purpose of this study was to determine the level of profitability. The purpose of this study was to determine the level of profitabitas at. Alwan Zahira in Samarinda from 2010-2012.Basic theory used is financial management by using tools of analysis and hypothesis testing are: Gross Profit Margin , Operating Profit Margin , Net Profit Margin, Return On Investment ( ROI ) and Total Assets Turn Over .Based on these discussions , it is generally known that the ratio of profitability at PT . Alwan Zahira tend to fluctuate from year 2010-2012 , so in this case the authors hypothesis is rejected , given the proposed hypothesis is the author of " Profitability in PT. Alwan Zahira from 2010 to 2012 has increased
PENGARUH PELAYANAN JASA TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT PADA PT. DAYAKINDO KALIMANTAN TIMUR UTAMA TOUR TRAVEL Herawati, Novilinda
EKONOMIA Vol 2, No 1 (2013)
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Abstract

Novenlinda Herath, EFFECT OF SERVICE DECISIONS TO PURCHASE TICKETS IN. DAYAKINDO KALIMANTAN EAST MAIN TOUR TRAVEL increasingly sharp competition services sector may cause a decrease in the sales turnover resulted in the survival of the company, management is required to think aspects of services includes Countability, Responsiveness, Assurance, attention and physical facilities. Responder analysis results concluded the purchase decision variable air tickets of all services provided by PT. Dayakindo East Kalimantan Main Tour Travel the average score is above 3.9733 score an average of 3, can be interpreted is quite satisfactory with a standard deviation of 0.56013 average. Concurrent analysis of service indicators: variables Countability, Responsiveness, Assurance, attention and physical facilities with relationship and 24.5% 75.5% specified indicators. indicators of service that has been studied gave a strong belief that the variable PT services. Dayakindo Main Tour Travel East Kalimantan can be used to predict or match the purchase decision variable air tickets. In general, the results of the study be quite good but there are things that need to be evaluated especially regarding other factors that influence the decision of airline ticket purchase, to the management of PT. Dayakindo East Kalimantan Main Tour Travel should be responsive to the development of competition in a similar business, so that PT. Dayakindo Main Tour Travel East Kalimantan still exist in the trade. 
ANALISIS PENGARUH KUALITAS LAYANAN JASA PADA PT. BANK TABUNGAN NEGARA (PERSERO) CABANG SAMARINDA ., Rosiana
EKONOMIA Vol 1, No 1 (2012)
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Target of research is to know service variable like reliability, responsive, guarantee,empathy, and extant by together have an effect on signifikan to Satisfaction of Consumer at PT. Bank Tabungan Negara (persero) Cabang Samarinda and know service variable having an effect on dominant to Satisfaction of Consumer at PT. Bank Tabungan Negara (persero) in SamarindaKnown by equantion of doubled linear regression that is: Y=-1,538 + 0,226 X1 + 0,283 X2  + 0,329X3 + 0,349 X4 + 0,204 X5.Value correlation coefficient (R) 0,715, its meaning there are strong relation between free variable (reliability, responsive, guarantee, empathy and is extant) to variable is not free (satisfaction of cunsumer), while coefficient value of determiners (R2) 0,511 or 51,10%, meaning 51,10% variation of satisfaction of consumer can be explained by variation from is fifth of free variable (reliability, responsive, guarantee, empathy and is extant), while 51,10% explained by other variable which not check in research.
ANALISIS RASIO PROFITABILITAS PADA PT. PETRONA MINING CONTRACTORS DI SAMARINDA -, Denny Saputra
EKONOMIA Vol 3, No 2 (2014)
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Abstract

Profitabilty is the ratio which aims to determine the company’s ability to generate profits for a certain period and also given an idea of the effectiviness of management in their operation. The problem of this papare is fomulated : Profitabilty is at. Petrona mining contractors has increased from year 2011-2012 ? By hypothesis Profitability at. Petrona mining contractors from 2011 to 2012 has increased. The purpose of this study was determine the level of profitability at. Petrona mining contractors in samarinda from 2011-2012.            Basic theory used is financial management by using tools of analysis and hypthesis testing are : Net Profit Margin, Retrun On Assets.Based on these discussion, it is generally known that the ratio of profitability at PT. Petrona Mining Contractors tend to fluctuate from year 2011-2012, so in this case the authors hypothesis is rejected, given the propsed hypothesis is the author of “ Profitability in PT. Petrona Mining Contractors from 2011 to 2012 has increased”.
ANALISIS SISTEM DAN PROSEDUR PEMBERIAN KREDIT PADA KOPERASI KARYAWAN KALTIM PRIMA COAL (K3PC) SANGATTA Sofiani, Edy
EKONOMIA Vol 2, No 1 (2013)
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Abstract

Tujuan penelitian untuk mengetahui perbedaan pelayanan yang diberikan oleh Koperasi K3PC Sangatta, terhadap nasabah Koperasi K3PC Sangatta. Penelitian dilaksanakan selama 3 Bulan ( bulan April sampai dengan juni 2013 ) pada Koperasi K3PC Sangatta,yang bekaitan dengan pelayanan pemberian kredit kepada nasabah koperasi K3PC di Sangatta. Kegiatan penelitian yang dilakukan yaitu : Studi pustaka, observasi lapangan, wawancara, dokumentasi, pendataan dan analisis. Data yang dikumpulkan dalam penelitian meliputi : gambaran umum koperasi, struktur organisasi dan jawaban responden.Analisis data menggunakan uji beda chi kuadrat   dengan rumus :  X2  =   ∑  [ (O ij – E ij) 1 / E ij] Selanjutnya untuk mencari nilai frekuensi observasi yang diharapkan dapat digunakan rumus sebagai berikut : Eij  = ∑ sel (baris) (kolom) / N.Hasil analisis pelayanan pemberian kredit, Nilai X2 hitung 9,190 <  nilai X2 tabel  19,023 dengan probabilitas kesalahan 0,05. Untuk pelayanan penetapan tingkat bunga, Nilai X2 hitung 0,220 < nilai X2 tabel  3,841 dengan probabilitas kesalahan 0,05.Untuk pelayanan penetapan besaran kredit yang sesuai dengan kebutuhan, Nilai X2 hitung 2,567 < nilai X2 tabel 9,488 dengan probabilitas kesalahan 0,05, Untuk pelayanan waktu pengembalian pinjaman, Nilai X2 hitung 1,511 < nilai X2 tabel 3,841 dengan probabilitas kesalahan 0,05,Berdasarkan uraian tersebut di atas terlihat bahwa pada setiap unsur pelayanan yang diberikan oleh Koperasi K3PC di Sangatta, nasabah baik yang meminjam dengan agunan maupun tanpa agunan mempunyai pandangan yang sama bahwa tidak ada perbedaan pelayanan yang diberikan oleh pihak koperasi baik kepada nasabah yang meminjam dengan agunan maupun tanpa agunan.
PENGARUH PEMERIKSAAN PAJAK TERHADAP TINGKAT KEPATUHAN PEMENUHAN KEWAJIBAN PERPAJAKAN FORMAL OLEH WAJIB PAJAK BADAN (STUDI KASUS KANTOR PELAYANAN PAJAK PRATAMA SAMARINDA) Saputro, Hendro
EKONOMIA Vol 1, No 1 (2012)
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The tax system adopted by our country is a self-assessment system, in which the taxpayer is given full trust to count, calculate, deposit, and report the tax itself, however, in the early stages of the implementation of this system is that not all taxpayers will obey tax obligations and more likely to minimize the tax burden should be payable and slow in paying taxes. Thus, it needs a method of testing the truth in order to secure the fulfillment of tax obligations of state income taxation sector. This has subsequently become one of the Directorate General of Taxation to conduct Tax Audit. Tax Audit aims to test compliance with tax obligations fulfillment and / or for other purposes in order to implement the provisions of the tax laws so that the examination is expected to increase taxpayer compliance. Based on the analysis it can be concluded that the tax had a significant effect on the fulfillment of formal compliance increased taxation by the taxpayer loss in Pratama Samarinda Tax Office during 2009 to 2011
ANALISIS PROFITABILITAS PADA PT. TIMAH (PERSERO) TBK TAHUN 2010-2012 -, Firmansyah -
EKONOMIA Vol 3, No 2 (2014)
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In this research Issue is the declining level of sales and net profit at PT Timah (Persero) TBk so need to look for causes of the decrease in the level of profitability of the company.The basic theory is the theory of financial management supporting profitability. The hypothesis of this research is "what is the cause of the change of the level of profitability of PT Timah (Persero) TbkTahun 2010-2012".Analysis tool to find out the level of profitability of a company consists of three (3) ratio, i.e. ROE, ROI and NPM.Based on the results of the analysis, the results of calculations of ROE noted that the value of the ROE for the year 2010 amounted to 22,55%, then the value of the ROE in 2011 While 2012 19,51 value of 9,46% ROE. The calculation result based on the results of the analysis of ROI in 2010 known magnitudes of 16,12% ROI with a Net Profit Margin of 14.78%.The year 2011 is known to magnitudes of 13.65% ROI with a Net Profit Margin of 10.26%. The year 2012 is known magnitudes of 7.08% ROI with Net Profit Margin amounted to 5,517, so it can be said that a decline in ROI hypothesis in 2011 through 2012
PENGARUH LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS PEGAWAI DINAS PEKERJAAN UMUM PROVINSI KALIMANTAN TIMUR Nurrulloh, Mohammad
EKONOMIA Vol 2, No 1 (2013)
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Abstract

Work environment in a private or government organization is very important to get attention. Although the work environment does not carry out the production process, but the work environment has a direct impact on the employees or officers of the production process. Focused work environment for its employees can improve performance and drive productivity otherwise inadequate working environment can degrade performance and eventually work motivation. The working environment is a factor that greatly affect the performance of employees. Pleasant working environment will realize the achievement of organizational goals and objectives.This study aims to: 1) Determine the influence of the physical environment and the non-physical environment on the productivity of the Public Works Department Employees of East Kalimantan Province; 2) Knowing that most of the factors affecting the productivity of the Public Works Department Employees of East Kalimantan Province.Fieldwork was conducted on the staff of the Division of Highways Department of Public Works East Kalimantan Province. Selected sample of 144 respondents. Regression analysis using the tool. Hypothesis testing using t-test and F test at 5% level.Conclusions of this study are: 1) hypothesis is rejected, where the physical environment and the non-physical environment does not significantly affect the productivity of the Public Works Department Employees of East Kalimantan Province. 2) Although partially occur significant influence, but when compared to the coefficient of variable physical environment has a greater influence than the non-physical environmental variables on the productivity of the Public Works Department Employees of East Kalimantan Province.

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