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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Social,
Social Sciences
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Articles 232 Documents
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Search results for , issue "Vol 5, No 1: WISUDA APRIL 2018" : 232 Documents clear
PENGARUH BAURAN PROMOSI DAN CITRA MEREK TERHADAP MINAT KONSUMENPADA ALPHA HOTEL PEKANBARU Manurung, Ciin Opelti; Karneli, Okta
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of Promotion And Brand Image Toward Consumer Interest in Alpha Hotel Pekanbaru. Where two independent variables and one dependent variable are promotional mix and brand image as independent variable and consumer interest act as dependent variable. The population in this research is Alpha Hotel Pekanbaru visitors with sampling amounted to 100 people which calculated by using Slovin formula. The sampling technique was done by purposive sampling method. The research data collected in the form of primary data by using kusioner as research instrument, data analysis used is by using linear regression analysis along with the help of SPSS program. From the results of tests conducted show that the promotion mix and brand image have a positive and significant impact on consumer interest. where the value of coefficient of determination (R2) shows that the variable of promotion mix and brand image contributes to consumer interest variable of 34.5 while the rest of 65,5 is influenced by other variable not included in this research.Keywords: marketing mix, promotion mix, brand image, consumer interest
STRATEGI KOMUNIKASI PEMASARAN BATIK GONGGONG “LAWANA” TANJUNGPINANG DALAM MEMBANGUN BRAND AWARENESS Ajura Nur; Muhammad Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The term of gonggong sounds foreign or strange impression for people outside the Kepulauan Riau. But for people in the Kepulauan Riau, is no stranger to this one sea slug. Gonggong (Strombus Turturella) is one of the many sea slug that are found around the Kepri waters. Batik Gonggong is new textile design in Indonesia. In 2010 open Selaras Shop as a manufacturer of batik gonggong with the brand "Lawana". In building brand awareness can be done through marketing communications. But in reality brand awareness is not present in the minds of consumers. Therefore, companies need to first know the marketing communication strategy that needs to be done for effective marketing.The type of research is qualitative with the presentation of descriptive analysis. The technique of collecting data through observation, interviews and documentation. Research subjects are Owner, Batik Designer, Employee and Constumer with purposive technique.The results of this study indicate that the segmentation of Batik Gonggong "Lawana" Tanjungpinang is from adults until children, Targeting, is for all circles, especially consumers who are interested in batik, and Positioning which has a unique style, limited edition motifs, and many options. Marketing communication strategy is done through advertising that is using electronic media and print media. Personal selling is done by direct presentation to consumers who come to the outlet, and also in events held by government agencies,private organizations and so on. Public Relations,opened mini workshop and build relationship with some government agencies. Direct marketing activities that use the phone and e-mail.Keywords: Gonggong, Brand Awareness, Marketing Communication
FUNGSI HUTAN ADAT RIMBO TUJUH DANAU DI DESA BULUH CINA KECAMATAN SIAK HULU KABUPATEN KAMPAR P, Febri Angga Putra; ", Jonyanis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research was conducted in Buluh Cina Village, Siak Hulu, Kampar Regency with the aim to know the function of Adat Rimbo Tujuh Danau Forest. Some of the problems in this research are (1) What is the Social function of Adat Rimbo Tujuh Danau Forest for the villagers in Buluh Cina? (2) What is the economic function of Adat Rimbo Tujuh Danau Forest for the villagers in Buluh Cina? (3) What is the Culture function of Adat Rimbo Tujuh Danau Forest for the villagers in Buluh Cina? The title of this research is "The Function of Adat Rimbo Tujuh Danau Forest in Buluh Cina Village Siak Hulu, Kampar Regency". This research aimed to find out what are the Social, Economic, and Cultural functions of Adat Rimbo Tujuh Danau Forest for the villagers in Buluh Cina. This research was conducted by observing five people as research subjects who really know the function of Adat Rimbo Tujuh Danau Forest. The data of this research were collected by interview, observation, and documentation. The result of this research is the forest are sustainably preserved by the community of Buluh Cina because they have variety of natural resources. These indigenous forest have important existences to all living things because they have the benefits to make a living, as a nature balancing, the breeding ground of flora and fauna. The society of Buluh Cina upholds the custom and the culture in preserving the Adat Rimbo Tujuh Danau Forest remarkably.Keywords: Forest, Adat Rimbo Tujuh Danau forest, Buluh Cina Village
PENGARUH PROMOSI PENJUALAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI KREMA KOFFIE Sholihat, Apriwati; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this research is how the influence of sales promotion and quality of service to purchase decisions in Krema Koffie.The type of this research is quantitative explanative, with a sample of 96 respondents. The samples of this research using accidental sampling method. This research was conducted by using multiple linear regression test, Hypothesis Testing, Determination Test, Validity, Reliability and Classic Assumption Test. The results showed that sales promotion partially has a value of sales promotion significance of 0,000 <0.05 (significant level of significance), and t arithmetic of 3.365. The quality of service partially has a significant value of 0.000 with t arithmeti 7.075. Simultaneously the significance value of the regression model is 0,000 with the value of f arithmetic of 52,699.The results showed that sales promotion and service quality have a positive and significant impact on purchasing decisions at Krema Koffie, even partially or simultaneously.Key word: Sales Promotion, Service Quality. Purchasing Decision
STUDI PELAYANAN PUBLIK : PESERTA BADAN PENYELENGGARA JAMINAN SOSIAL (BPJS) KESEHATAN DI RUMAH SAKIT UMUM DAERAH (RSUD) TELUK KUANTAN KABUPATEN KUANTAN SINGINGI TAHUN 2016 Vabella Mira Besta; Baskoro Wicaksono
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The government is responsible for meeting all the needs of decent health services for the community. The government's policy to meet the needs of the community in health services is the existence of the Social Security Administering Agency (BPJS) Health. In Kuantan Singingi Regency there is the only hospital with type C that is District General Hospital (RSUD) Teluk Kuantan which is a regional technical institution as health service provider in cooperation with Social Security Administering Body (BPJS) Health.The purpose of this study is to determine (1) Quality of service for participants BPJS Health at Regional General Hospital (RSUD) Teluk Kuantan Year 2016. (2) Factors that affect the quality of service for participants BPJS Health at Regional General Hospital (RSUD) Teluk Kuantan Year 2016. Type of research used is descriptive research using qualitative approach. Data analysis used is qualitative data analysis.The results showed that the quality of service for participants BPJS Health at Regional General Hospital (RSUD) Teluk Kuantan in 2016 can be said not good. Facts found in the field are facilities and infrastructure and medical support equipment is still inadequate, drug supply is also very limited, in providing services Doctors and Nurses are not friendly and still found differences in service provided by the hospital to patients BPJS Health. Service is also not timely and officers are still less responsive in serving patients. Factors affecting health services for patients BPJS Health in this hospital is the availability of facilities, human resources, funds and knowledge of the community.Keywords: Quality of Service, Hospital Service, BPJS
AKTIVITAS PEDAGANG MAKANAN DISEKITAR OBJEK WISATA ISLAMIC CENTER DESA PEMATANG BERANGAN KECAMATAN RAMBAH KABUPATEN ROKAN HULU Eko Gasella; Jonyanis "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The presence of merchants in the area of Islamic centere attractions can be said a very important role and required by visitor, daily Islamic Attractions center area has activities undertaken by the Islamic mosque Juma'ah center, with activities traders particularly food certainly takes a toll on the visitors and become comfortable Juma'ah , so that when they are hungry and need to eat, they do not need to be far out to buy them, so that they too could be running activities. Activities of local people (merchants) to attractions islamic center is how these traders by utilizing the courts new businesses that exist to be able to increase the income of their family economy, traders must be able to adapt to the crowds of visitors that if they can use will get a positive thing.This type of research is descriptive quantitative research. This research was conducted at the grand mosque in the area of national civil Rokan Hulu islamic center district. Pematang Berangan village, district Rambah, thestudy sample entire are food vendors that are planted in the study when researchers conducted interviewsat that time the number of traders who sell outside Region Attractions centere Islamic amounted to 15 people.Results from this study is the result of research Characteristics of merchants who sell Surrounding Attractions Causeway Village chestnut Islamic Center Rambah District of Rokan Hulu that traders were seen on age, education, gender, education, race, initial capital income, and capital resources. Factors that affect the income of traders who sell outside the area attractions Islamic centere is capital factor daily, factor working hours, factor in the type of goods be traded, and the factor of the length of selling / experience possessed by the merchant, and factors means trading a fifth of these factors affecting income food vendors who sell outside the area attractions Islamic centereKeywords: Activities, traders, Attractions Islamic center
UPAYA UNITED NATIONS EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION (UNESCO) DALAM MENJAGA KEBERADAAN MUSEUM SANGIRAN SEBAGAI WARISAN BUDAYA DUNIA TAHUN 2011-2016 Juliana Harianja; Tri Joko Waluyo
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Cultural heritages are things from the past, which are valued by communities in recent time as part of their nation’s culture. In reality, among the community members there are problems that arise as a result of diverse perceptions, due to the fact that each perception is based on own interests as is the case with the Site of Sangiran. On the one hand, the Government, as part of the present community, has an idealistic orientation towards the Site of Sangiran as a cultural heritage which unquestionably needs to be protected for the purpose of scientific knowledge and national identity. The local people around Sangiran Site, on the other hand, consider it as their ancestors’ area which possesses valuable contents and advantages to improve their economic condition. This conflict and the consequences (fossil protection on the one hand and fossil trade on the other) have so far not been resolved. Meanwhile, the destruction of the Site of Sangiran as the World Cultural Heritage No. 593 is still continuing.The method of data collecting is done by collecting secunder data, then analyzed in qualitative to obtain the draft about the main problem by using deductive method. The method of this research is the method of qualitative descriptive. The data is obtained through secunder data such as, book, journal, magazine, newspaper and website.To prevent further damage, UNESCO as an international organization to perform its role and together with the Government of Indonesia signed Heritage Management Framework that formed in 2010-2013, established by UNESCO, Heritage Management Framework provides a variety of management strategies and policies that are effective in the protection of Sangiran Museum.Keywords: Sangiran Site, UNESCO, World Heritage
PENGARUH REKRUTMEN DAN PENEMPATAN KERJA TERHADAP KINERJA KARYAWAN PADA ALPHA HOTEL PEKANBARU Sariwati Simarmata; Suryalena "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of recruitment and job placement tehadap employee performance at Alpha Hotel Pekanbaru. where proposed two independent variables and one dependent variable, namely recruitment and job placement as independent variables and employee performance as a dependent variable.This research method is descriptive and quantitative by using SPSS 21 program, where the sample used is employees of Alpha Hotel Pekanbaru with 78 respondents. For sampling technique using census method. Technique of collecting data through kusioner and interview.The results of analysis using the validity test, reliability test, detemination test, simple linear regression test, multiple linear regression test, t test, and f test so it can be seen that recruitment has a significant effect on employee performance, that work placements have significant effect on employee performance, recruitment and job placement have a significant effect on employee performance. Keywords: Recruitment, job placement, and employee performance.
STRATEGI DINAS PARIWISATA DALAM MENGEMBANGKAN OBJEK WISATA PANTAI PESONA KECAMATAN RUPAT UTARA KABUPATEN BENGKALIS Sri Mutiara Rizki; Febri Yuliani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Bengkalis regency has many potentials with various tourism objects such as natural and cultural tourist attractions are quite interesting that can be developed further as national tourism objects, one of them is Pantai Pesona North Rupat sub-district of Bengkalis regency. The government has conducted promotional activities and provided infrastructure facilities but there still very limited so it needs more development strategies in order to increase the interest of tourists.The theory concept used in this research is Theory of Sondang P Siagian (2012), SWOT analysis. The method used in this research is qualitative method by using descriptive approach. Data will be collected by using interview and documentation techniques.The results of this study indicate that the development strategy which carried out by the government of Bengkalis regency has not been maximized. This is can be seen from the unavailability of adequate facilities and infrastructures. The factor are human resources and financial resources. In developing this tourism object, cooperation with related parties is needed, furthermore the government should improve the quality of work, especially in utilizing the time.Keywords: Strategy, Development, Tourism Object
RESPON WALI MURID TERHADAP PERAN MUHAMMADIYAH DALAM MENGEMBANGKAN PENDIDIKAN (Studi Kasus SD Muhaammadiahah 3 Kelurahan Tangkerang Barat, Kecamantan Marpoyan Damai Kota Pekanbaru) Asmaul Husna; Basri "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Muhammadiyah organization is an Islamic movement, missionary movement amar makhruf nahi mungkar, who berakidah Islam and sourced from the Qur'an and sunnah maqbullah (accepted) therefore Muhammadiyah is persarikatan that moves Muslims to fight and jihad on the way of Allah. Muhammadiyah also instilled an important role in the field education. It is proven by the rampant development of Muhammadiyah educational institution in Marpoyan Damai sub-district, Pekanbaru city. Based on pre-survey conducted by the researcher, it can be seen as phenomenon such as, Parents strongly support the regulations that have been set in SD Muhammadiyah 3 Pekanbaru. and there are some guardians who disagree on the extracurricular activities of Muhammadiyah for 5th and 6th grade students for fear of interrupting the teaching and learning process during class hours considering they will take the national exam. Theories used are response theory, role theory and motivation theory. Data analysis was done by quantitative descriptive analysis, the data collecting technique in this research is purposive sampling where the respondent is 43 people consisting of guardian of class V and VI students. From the results of field research diketahuibah motivation parents to send their children in elementary school Muhammadiyah 3 seen from the dimensions of social status, facilities, and infrastructure, religious values and achievements, the greatest of motivation is the value of religion, parents' response indicates that parents interested in schools Muhammadiyah , this is in line with the assumption of parents to the role of muhammadiyah in developing education.Keywords: Response, Student Guardian, Role, Education SD Muhammadiyah 3

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