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INDONESIA
Jurnal Ilmiah Mahasiswa FEB
Published by Universitas Brawijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 597 Documents
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Search results for , issue "Vol. 3 No. 2" : 597 Documents clear
PENERAPAN METODE BATCH PROCESS UNTUK MENENTUKAN HARGA POKOK PRODUKSI ( Studi Kasus pada UKM “ Cemara Food”, Blitar ) Susanti, Elsa Dewi; Rahardjo, Toto
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian  ini  bertujuan  untuk mengetahui  bagaimana  cara menentukan  harga  pokok  produksi  pada kecap menggunakan metode Batch Process dan untuk mengetahui biaya-biaya apa saja yang terkait dengan proses produksi pada UKM Kecap “Cemara Food”. Dari  hasil  penelitian  ini  diketahui  bahwa  UKM  Kecap  “Cemara  Food”  dalam menghitung  biaya produksi  masih  belum  sepenuhnya  benar,  karena  perusahaan  masih  memasukkan  biaya-biaya  yang seharusnya tidak dimasukkan ke dalam proses produksi. Penelitian ini mengahasilkan perbedan pada proses perhitungannya terdapat selisih antara perhitungan perusahan dengan perhitungan yang menggunakan metode  batch process. Dalam hal  ini perusahaan dapat menekan biaya untuk produksi secara efisien, dimaksudkan agar perusahaan mampu menaikan laba. . Kata Kunci : Biaya Produksi, Metode Batch Process, Harga Pokok Produksi (HPP)
“THE INFLUENCE OF SERVICE MARKETING MIX ON SMARTFREN CUSTOMER LOYALTY (Study on Brawijaya University Student as the Smartfren Customers)” Annisa, Dhiya Nur; Rahayu, Mintarti
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The Purpose of this research is to examine the effect of Marketing Service Mix (7Ps) Product, Price, Place, Promotion, People, Process and Physical Evidence on Customer Loyalty at Brawijaya University as a Smartfren customer. In order to know the relationship that occur among the independent variable (Product, Price, Place, Promotion, People, Process and Physical Evidence) on customer loyalty the regression analysis, F test and T test were conducted. This research is exploratory research, in accordance with its purpose to explain the correlation and relation of some variables. Population and samples in this research is Brawijaya student as customers of PT Smartfren Telecom, Tbk.  The sampling technique is purposive sampling and the research instruments were tested using the validity test, reliability test and classical assumption test. The hypothesis testing was using the F and T test to analyze the data to be used in multiple regression analysis. Multiple regressions showed that simultaneously, marketing service mix had significant effects to customer loyalty. While partially tested, the variable of marketing service mix had no significance effect on customer loyalty, only variable price, promotion and physical evidence has significance influence partially toward to customer loyalty in use mobile data product of PT. Smartfren Telecom, Tbk. Keywords: customer loyalty, marketing service mix (7Ps)
INVESTOR REACTION ANALYSIS OF LEGISLATIVE ELECTION EVENTS APRIL 9 AND THE PRESIDENT OF THE REPUBLIC OF INDONESIA JULY 9 2014 Oktaviana, Hilda; Adib, Noval
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The objective of the research is to test the information content of the Legislative election on 9th  April and the Presidential election of 9th  July 2014. The presence or absence of information content of the event reflects the presence of market or investor reaction. The market reaction can be measured with the amount of profit, namely return and abnormal return. The research samples are taken using the method of purposive sampling, and there are 45 stock companies included in the LQ-45 index in 2014. The statistical test used by the research is T-test (Paired two Samples for Mean).  The  observation  periods  are  divided  into  5  and  10  days  before  the  legislative  and presidential election, and 5 and 10 days after the event. The research results show that there is an increase in the profit level which is measured with stock return 10 days after the legislative election, while in the preiod of 5 days after the legislative election, stock return remains in the same point. However, when measurement is conducted using abnormal return, the result shows that no investor gains abnormar return both 5 days and 10 days after the election. Meanwhile, stock return during the period of 5 and 10 days after the presidential election experience a decrease and there is no investor gaining abnormal return on the same period.   Keywords:  Legislative General Election, Presidential Election, Stock Return and Abnormal Return
Consumer Motivation, Product Quality, and After-Sales Service Affecting Purchase Decision (Study on Consumer of Used Car in Bekasi) Widasari, Hanna Vania; Azzuhri, Misbahuddin
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Car automotive industry currently has develop more widely with the production segment which more creative and dynamic. Indonesian society needs to the four-wheeled has increasing from year to year. Consumer behavior in determining the decision to have a car becomes more varied, a lot of things that are interest to the type of car they want to buy, from the brands, models, specification, price, after-sales service, resale price, and others including  popular  trends  on  the  brand  and  type  of  car  at  the  time.  It  all  creates  the motivation of consumer to make purchasing decision. The purpose of this research is to analyze the influence of consumer motivation, product quality, and after-sales service toward purchasing decision. The object of this research is product of used cars’ user around Bekasi. This research involves 110 people as its respondents.  Author  distributes  questionnaires  for data  collection  and  analyzes  it  with double-regression linear analysis by SPSS software. The regression analysis, F test and t test, were conducted in  order to acknowledge the relationship  among  the independent variables that is Consumer motivation, Product Quality, and After-Sales Service on Purchasing Decision. The sampling technique used is Purposive sampling and the research instruments were tested using validity test, reliability test, and classical assumption test. The multiple regression analysis in this research showed that simultaneously, Consumer Motivation, Product quality, and After-Sales Service had significant effect on Purchasing Decision. Meanwhile, partial test shows that the variables of Consumer Motivation, Product quality, and After-Sales Service had significant effect on Purchasing Decision.   Keywords: Consumer  Motivation,  Product  Quality,  After-Sales  Service,  Used  Car
Factors Behind The Attainment of Going Concern Audit Opinion: A Study on Indonesian Capital Market From Period 2005 to 2013 Wiratama, Bayu; Djamhuri, Ali
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The aim of this descriptive quantitative study are to find out the relationship in CPA firm’s reputation, prior year audit opinion, and company’s growth towards the attainment of going concern audit opinion. There were 31 manufacture companies listed in BEI for period 2005-2013 used as sample for this  minor  thesis.  Purposive  sampling  method  used  to  determine  those  samples.  The  logistic regression test result shows that prior year audit opinion has a positive effect on the attainment of going concern audit opinion. Meanwhile, CPA firm’s reputation and company’s growth has no effect on the attainment of going concern audit opinion.   Key Words: going concern audit opinion, CPA firm’s reputation, prior year audit opinion, company’s growth, logistic regression.
GRI Standard Implementation on Sustainability Report of Indonesia Sustainability Reporting Award (ISRA) Winners Krishnanda, Fandy Cahya; Ludigdo, Unti
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This descriptive qualitative study aims for analyzing the performance and focus of CSR at two most consistent participants of Indonesia Sustainability Reporting Award (ISRA), which are PT. Kaltim Prima Coal (KPC) and PT. Aneka Tambang, Tbk (ANTAM), from 2010 up to 2013. The data are collected through documentation and literature review techniques and evaluated by descriptive analysis upon the sustainability report of 2009 until 2013 with GRI standard as its indicator. This research confirms that the main focus of GRI standard is Social Performance Indicator. It is apparent that GRI always develops all indicators except the Economic Performance Indicator. Comparing the sustainability reports, the study revealed that the performance of KPC in the annual ISRA increased gradually from 2010 until 2014 and was more stable than that of ANTAM. The result of analysis upon the sustainability report of 2011 until 2013 with GRI G3.1 showed that the CSR main focus of KPC was toward the Economic and Social Performance Indicators with 100% of indicator fulfillment; meanwhile, the CSR main focus of ANTAM was on the Environmental Performance Indicator with 95.6% of indicator fulfillment. Key words: GRI, ISRA, sustainability report, PT Kaltim Prima Coal, PT Aneka Tambang Tbk
Analisis Return On Asset, Earning Per Share, Price Earning Ratio, dan Nilai Kurs Terhadap Harga Saham (Studi Pada Perusahaan Mining Yang Go Public di Bursa Efek Indonesia) Al Kautsar, Odi; Djazuli, Atim
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Latar  belakang  dalam  penelitian  adalah  stabilnya  perekonomian  Indonesia disaat perekonomian dunia sedang tidak stabil. Perekonomian Indonesia tidak terlalu berdampak oleh fenomena tersebut karena mengandalkan ekonomi rumah tangga. Stabilnya perekonomian Indonesia menyebabkan banyaknya investor yang ingin menanamkan sahamnya pada perusahaan di Indonesia. Saham yang paling diminati di Bursa Efek Indonesia adalah saham perusahaan mining, karena memberikan return yang tinggi. Penelitian ini bertujuan untuk mengetahui pengaruh Return On Asset, Earning Price Ratio,dan Price Earning Ratio terhadap Harga Saham pada perusahaan Mining yang go public di Bursa Efek Indonesia. Untuk menguji hipotesis yang diajukan dalam penelitian ini digunakan uji F dan uji  t.  Jenis  penelitian  yang  digunakan  dalam  penelitian  ini  adalah  explanatory research (penelitian penjelasan) yang bertujuan untuk menjelaskan hubungan kausal sebab akibat antara variabel-variabel melalui pengujian hipotesa. Data dikumpulkan melalui  analisis  laporan  keuangan  tahunan  perusahaaan  mining yang  terdapat  di Bursa Efek Indonesia. Adapun teknik pengambilan sampel yang digunakan adalah sampel jenuh dan diperoleh sampel sebanyak 10 perusahaan mining. Berdasarkan  hasil  dari  penelitian  dan  pembahasan  terhadap  data  yang  ada, diperoleh temuan bahwa variabel earning per share (X2), dan price earning ratio (X3) berpengaruh signifikan terhadap variabel harga saham di perusahaan mining. Artinya kedua variabel tersebut merupakan faktor yang berpengaruh terhadap harga saham di perusahaan mining. Variabel return on asset (X1) tidak berpengaruh signifikan terhadap variabel harga saham di perusahaan mining. Artinya variabel tersebut merupakan beberapa faktor  yang belum cukup bukti untuk berpangaruh terhadap harga saham secara signifikan.   Kata Kunci: Return On Asset, Earning Per Share, Price Earning Ratio, Harga Saham
ANALISIS MARKET OVERREACTION DI BURSA EFEK INDONESIA PADA MASA 100 HARI KERJA JOKOWI-JK Hiendarto, Ongky; Indrawati, Nur Khusniyah
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study examined the existence of the phenomenon of market overreaction in the Indonesia Stock Exchange during the 100 days of work Jokowi-JK. Furthermore, this study aims to determine whether the amount of change in the percentage of sectoral indices will be followed by a price reversal in the next period. Tests on the market overreaction done using one sample t-test two-way against abnormal return sectoral indices. Model abnormal return calculations used in this study is the market-adjusted model. Meanwhile, testing of the occurrence of price reversal is done by using multiple linear regression analysis. Multiple linear regression was done by regressing the dependent variable cumulative abnormal return to the independent variable abnormal return and market capitalization. The results show that of the 9 sectors in the Indonesian Stock Exchange, there are  only  two  sectors  that  have  abnormal  return  statistically  significant,  namely: property sector and infrastruc sector. Property sector has a positive abnormal returns, meaning that experienced a bullish trend during the study period. Meanwhile, infrastruc sector has a negative abnormal returns, meaning that experienced a bearish trend during the study period. Market overreaction that occurs in the property sector was not followed by a price reversal in the next period. Although not significant price reversal, but the variable coefficients abnormal return property sector has a negative value. These results give a signal that the bullish trend in the property sector has the potential to continue in the next  period, but will experience a  slight slowdown. Meanwhile, market overreaction that occurs in infrastruc sector followed by a price reversal in the next period. Price reversal happened a signal that the bearish trend in the sector infrastruc will potentially turn into a bullish trend in the next period.   Keywords: market overreaction, price reversal, abnormal return.
PENGARUH BUZZ MARKETING DAN BRAND AWARENESS TERHADAP MINAT BELI PRODUK ERHA 21 (Studi pada forum online Female Daily Network) Ramadila, Nabilla; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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In this global era, customers don’t buy company’s promise and usual advertising. They need something new, creative and more personal. Talk about a particular brand’s performance from trusted people are more influential than standard advertising. Thus made a new marketing concept named buzz marketing, based on the sound of something so noisy like thousand bees buzzing. This buzz more likely comes from some trusted references like friends, family, public figure, or any talks which come from trusted people. One of the media is online forum where people share the same interests and talk about it, just like in Female Daily Network where many Indonesian females meet virtually and talk about beauty, fashion and everything related to women life. Main interest of women’s world is mostly beauty which can’t be separated from beauty and aesthetic clinic, such as Erha 21 which is one of the most famous clinic in Indonesia. This study aims to determine the influence of buzz marketing and brand awareness toward customers’ intention to buy Erha 21’s product simultaneously and finds which one is the most influential variable. The number of respondents are 100 active member on Female Daily whose posted at least once at Erha 21’s thread. Research instrument used was questionnaire with purposive sampling technique. The analytical method used is multiple linear regression. Based on the results of the analysis, the variables brand awareness and buzz marketing have significantly influenced customers’ intetion to buy. Meanwhile, only brand awareness has a significant effect on brand trust. The variable brand awareness effects intention to buy dominantly. This study showed that buzz marketing and brand awareness influence intention to buy. Keywords : buzz marketing, brand awareness, purchase intention
THE EVALUATION OF SUPPLY CHAIN MANAGEMENT IN VEGETABLES DISTRIBUTION FROM THE TOURISM CITY OF BATU TO BALIKPAPAN AND BANJARMASIN CITY Fidiantara, Odi
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The purpose of this study was to determine the implementation of Supply Chain Management’s key activities on the vegetables distribution  from The Tourism City of Batu to Balikpapan and Banjarmasin City. Key activities undertaken consisted of setting standards of customer service, select modes of transportation and set the load, inventory management, as well as manage information and fulfill orders. The purpose of this study was also to determine the factors that influence the continuity of vegetables distribution from  The Tourism City of Batu to Balikpapan and Banjarmasin City. This type of research is qualitative descriptive with case study approach. The results showed that the supply chain management’s key activities was first run when selecting vegetables to be harvested, then continues to the packing process, the vegetables from the fields was taken to the warehouse and packed in such a way to prevent damage and the quality is maintained up to the destination, then vegetables stacked in accordance strength of each to be loaded on a Fuso Truck and not change the quality, until finally ultimately sent to the destination. Key words: Supply Chain Management, Supply Chain Management’s Key Activities and Vegetables Distribution

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