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INDONESIA
Jurnal Ilmiah Mahasiswa FEB
Published by Universitas Brawijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 586 Documents
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Search results for , issue "Vol. 5 No. 2" : 586 Documents clear
Segmentasi Pasar Berdasarkan Psikografi Pada Konsumen Produk “Bali Ratih” di Kota Malang Khairunnisa, Claudia
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui karakteristik segmen pasar produk Bali Ratih serta menemukan segmen pasar yang tepat untuk menjadi target pasar produk Bali Ratih di kota Malang. Jenis penelitian ini adalah studi deskriptif yang mengukur suatu fenomena sosial tertentu tetapi tanpa melakukan pengujian hipotesa. Penelitian ini menggunakan sampel sebanyak 100 responden yang diambil dari populasi konsumen produk Bali Ratih di kota Malang. Pengambilan sampel menggunakan teknik purposive sampling karakteristik sampel yang dipilih yaitu, konsumen berusia 17 tahun keatas, minimal pernah 1 kali melakukan pembelian produk Bali Ratih, dan berdomisili di kota Malang. Alat uji yang digunakan untuk menguji instrumen penelitian ini beupa uji validitas, uji reliabilitas. Teknik analisis data menggunakan analisis cluster metode K-Means. Dari hasil pengujian disimpulkan segmen pasar produk Bali Ratih di kota Malang dapat dibagi ke dalam 4 kelompok segmen. Segmen 1 dengan nama Hard Worker Lady, Segmen 2 dengan nama Beauty Addict, Segmen 3 dengan nama Enthusiastic Girl, dan Segmen 4 dengan nama Man with Best Appearance. Segmen yang dinilai paling tepat untuk menjadi target pasar produk Bali Ratih adalah segmen Beauty Addict.Kata kunci: Segmentasi, Psikografi, Activity, Interest, Opinion
Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan terhadap Niat Pembelian Ulang dengan Sikap sebagai Variabel Mediasi (Studi Pada Pengguna Traveloka di Kota Malang) Ali, Sucy Ilhamy
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kegunaan dan persepsi kemudahan   terhadap niat pembelian ulang pada pengguna Traveloka di Kota Malang yang dimediasi oleh sikap, baik pengaruh secara langsung ataupun tidak langsung. Jenis penelitian ini adalah penelitian eksplanatori yang menyoroti hubungan variabel penelitian dan  menguji hipotesa  yang  telah  dirumuskan.  Penelitian  ini menggunakan  sampel sebanyak 200 responden para konsumen Traveloka di Kota Malang yang pernah melakukan minimal dua kali pembelian dengan menggunakan teknik purposive sampling. Metode analisis data pada penelitian ini menggunakan path analysis dengan software SmartPLS 3.0. Uji hipotesis dilakukan menggunakan uji t dan uji Sobel. Hasil penelitian menunjukkan bahwa persepsi kegunaan dan persepsi kemudahan memiliki pengaruh yang signifikan baik secara langsung ataupun tidak langsung terhadap niat pembelian ulang dengan sikap sebagai variabel mediasi.Kata Kunci: Persepsi Kegunaan, Persepsi Kemudahan, Niat Pembelian Ulang, Sikap.
ANALISIS AKUNTABILITAS KINERJA INSTANSI PEMERINTAH PADA PEMERINTAH KABUPATEN PONOROGO Ristyana, Ria
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk mengetahui pemahaman akuntabilitas kinerja instansi pemerintah di Pemerintah Kabupaten Ponorogo dan untuk mengetahui permasalahan yang terjadi dalam akuntabilitas kinerja instansi pemerintah serta solusi yang dipakai dalam mengatasi permasalah yang terjadi. Jenis penelitian ini adalah kualitatif dengan pendekatan studi kasus. Pengumpulan data adalah melalui dokumentasi dan wawancara. Wawancara dilakukan secara mendalam untuk mengetahui bagaimana pemahaman akuntabilitas kinerja oleh Satuan Kerja Perangkat Daerah (SKPD) di Pemerintah Kabupaten Ponorogo. Hasil penelitian ini menunjukkan bahwa masih banyak SKPD di Pemerintah Kabupaten Ponorogo yang belum memahami konsep akuntabilitas kinerja. Selain itu, masih terdapat permasalahan pada pelaporan kinerja dan capaian kinerja, yaitu belum ada kebijakan terkait dengan reward dan punishment bagi SKPD yang tepat waktu dan terlambat dalam menyampaikan LAKIPnya kepada Bagian Organisasi dan belum adanya pemantauan atas outcome sebagai tindak lanjut dari tercapainya target kinerja (output), sehingga menyebabkan nilai hasil evaluasi Laporan Akuntabilitas Kinerja Instansi Pemerintah (LAKIP) Kabupaten Ponorogo mendapat nilai “CC”.Keywords: Performance accountability of public institution, performance reporting, performance achievement
PERBEDAAN PRAKTIK MANAJEMEN LABA PADA BANK UMUM SYARIAH DAN BANK KONVENSIONAL (Studi Kasus pada Bank Umum Syariah dan Bank Konvensional yang terdaftar di BI tahun 2013-2015) Kurniasari, Dhifa
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study tries to identify the indication of earnings management practices in conventional and sharia banks and the differences between the two. The objects of this study are conventional and sharia banks listed in the Central Bank of Indonesia during 2013-2015. Using purposive sampling, 168 datas conventional banks and 30 datas sharia banks were selected as the sample. The earnings management is measured using discretionary accrual approach and Modified Jones Model. The data were analyzed through one sample t-test and independent sample t-test using SPSS. The result of this study shows that sharia banks are not likely to carry out earnings management because it has an average value of discretionary accruals very low, while conventional bank commit earnings management, which was shown by negative discretionary accrual values observable during the research period. However, there is no significant difference of earnings management between the two, because the difference in average value of discretionary accrual is very thin. This proves that earnings management is done to meet Central Bank of Indonesia regulations and not for opportunistic reasons.Keywords:   earnings   management,   discretionary   accrual,  sharia   bank, conventional bank
PENGARUH MODAL INTELEKTUAL TERHADAP KINERJA KEUANGAN PERBANKAN SYARIAH YANG TERDAFTAR DI BEI TAHUN 2013-2015 Faradina, Lisca
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This  study examines  the influence of the disclosure of intellectual capital on the financial performance of Islamic Banks listed in the Indonesia Stock Exchange in the period of 2013-2015. In this study, there are two variables involved, namely independent variable and dependent variable. The independent variable consists of the company's financial performance, which are Return on Assets (ROA) and Return on Equity (ROE). Meanwhile, the dependent variable used in this research is the intellectual capital that is based on the calculation of Value Added Intellectual Capital (VAICTM). The data analysis was conducted through simple regression method. The results of the data analysis show that intellectual capital increases the financial performance of Islamic Banks, which is in the form of Return on Assets (ROA) and Return on Equity (ROE).Keywords: Intellectual Capital (VAICTM), Return on Assets (ROA), Return on Equity (ROE)
DESKRIPSI PENGADAAN BARANG ATAU JASA BERBASIS E-PROCUREMENT DI PT. PLN (PERSERO) AREA KEDIRI Ayuningtias, Fitri
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The research aims to describe the procurement process of goods and services based  on e-procurement  procedure  in PT. PLN (Persero)  around  Kediri.  Such an online service  is implemented  to  give convenience  for  the users,  especially on the  information transparency, procedure, and cost and to increase the rate control of the society, government, and other relevant parties. Another benefit is to establish selective logging system, auction, competitive  bidding  price,  and  trusted goods  or  service  quality.  Those  advantages  can increase public confidence to the service provided by PT. PLN (Persero) and reduce fraud. This descriptive qualitative research applies a case study approach in which the data are obtained through observation, interview, document study, and literature review. The result of the analysis shows that e-procurement has run very well in the Persero of Kediri area and is in accordance with the procedure. PT. PLN of Kediri is able to carry out the principles of good corporate governance, accountabillity, but not on the aspect of transparency.Keyword : Evaluation, Procurement of goods and services, conventional, E-procurement 
The Impact of Economic Growth on the Environment: Evidence from Environmental Kuznet Curve Analysis in 7 ASEAN Countries Pangestu, Nuhansyah Arga
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Environmental degradation is one of the issues resulted from the economic development. ASEAN countries are no exception. As a new economic market', economic growth has affected environmental degradation. The basic theory of the relationship between economic growth and environmental degradation was introduced by Grossman and Krueger in 1991 by adapting the Kuznet Curve inequality theory published by Simon Kuznet in 1955. This theory, Environmental Curve Kuznet theory (EKC), posited that there is possibility of economic growth which could pose a positive impact on ecosystem and environmental improvement. This study tries to prove that EKC theory can occur in ASEAN countries. In addition, this study also aims to illustrate the position of turning point of inverted U-curve in ASEAN region and compare the real and estimated value of EKC theory of each country. Several variables used in the study are Gross Domestic Product per capita, added value of industrial sector, and percentage of urban population growth. These variables are used as a reference to prove the influence between economic growth and environmental degradation, as reflected by Carbon Dioxide (CO2) pollution variables. The results of this study shows that all economic variables have a significant impact on CO2 pollution levels. Furthermore, this study proves that there is a turning point where ASEAN countries will enjoy positive results from economic growth on the environment. Nevertheless, not all ASEAN countries are able to pass the point due to the close distance between the real and estimated value of EKC theory that rise annually.Keywords: environmental economics, Kuznet Kurve, Environmental Kuznet Curve, industrialization, urbanization, panel data regression, fixed effect model 
THE INFLUENCE OF HEDONIC PRODUCT, SELF-EXPRESSIVE BRAND, AND SATISFACTION ON BRAND LOVE AND BRAND LOYALTY: STUDY OF STARBUCKS’ CONSUMERS IN MALANG Ramadhina, Farah Astri
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The purpose of this study is to examine the effect of hedonic product, self-expressive brand, and satisfaction on brand love and brand loyalty of Starbucks from the perspective of consumers in Malang. The sample in this study was consumers of Starbucks in Malang. The sampling technique was convenience sampling with 133 respondents. This study used Partial Linear Square (PLS) analysis technique to analyze the data.The result of this study shows that hedonic product, self-expressive brand, and satifaction have significant effect on brand love. Meanwhile, self-expressive brand has a significant effect on brand loyalty. Moreover, brand love has significant effect on brand loyalty, while hedonic product and satisfaction have no significant effect on brand loyalty. In addition, brand love is indirectly enhancing the influence of hedonic product, self-expressive brand, and satisfaction to increase the level of brand loyalty. Thus, this study is useful for marketers to profoundly understand the importance of brand love in consumer-brand relationship.Keywords: Hedonic Product, Self-Expressive Brand, Satisfaction, Brand love, Brand Loyalty
DOES PERCEIVED JUSTICE AFFECT CUSTOMER RECOVERY SATISFACTION? AN EMPIRICAL STUDY OF TELKOMSEL MALANG CUSTOMERS Qamarina, Laksmi Nur
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This research aims to determine the effect of Perceived Justice toward Customer Recovery Satisfaction on study of Telkomsel Malang customer. This research is an explanatory research which explains the causal relation between the variables through hypothesis testing. The data collection technique of this study uses questionnaires and literature study. 111 persons were purposively selected as the research samples. Test instrument that are used for testing the research are validity test, reliability test, and classical assumption test. The analytical methods that used were multi regression analysis and hypothesis testing which conducted with t test using SPSS.The result of this study shows with using t test concluded that each of Perceived Justice has significant effect toward Customer Recovery Satisfaction. Therefore, Interactional Justice has the most significant effect on Customer Recovery Satisfaction compared to the other two aspects of justice. Moreover, Perceived Justice has positively significant effect to Customer Recovery Satisfaction in the study of Telkomsel Malang customer.Key Words: Perceived Justice, Recovery Satisfaction
“THE INFLUENCE OF PROFITABILITY ON INTERNET FINANCIAL REPORTING DISCLOSURE” Kartika, Almira Cahya
Jurnal Ilmiah Mahasiswa FEB Vol. 5 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The study aims to examine the effect of profitability to the level of internet financial report disclosure by Indonesian listed companies. The profitability is measured by earnings per share, net profit margin, return on equity, pay-out ratio and addition control variables as firm size and return on asset. The study modifies and uses  the  disclosure  index  of  Aly,  et  al. (2010). The  sample  in  this  study  uses purposive and cluster sampling of 214 companies from all sectors of listed companies in Indonesian Stock Exchange for the year of 2015. Multiple regression analysis is used to examine the influence of profitability towards internet financial reporting. It is found  that the  profitability  ratios  had  no  positive  effects  on  internet financial reporting. This result shows that companies in Indonesia do not relies on profitability when they disseminate financial information on their official web sites because the company performance does not affect society to legitimise that the internet is the medium that they use to view financial information.Keywords: financial report, internet, profitability

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