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iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 5, No 1 (2017): iBuss Management" : 8 Documents clear
The Impact of Intellectual Capital toward Firm’s Profitability and Market Value of Retail Companies Listed in Indonesia Stock Exchange (IDX) from 2013-2016 Richard Suherman
iBuss Management Vol 5, No 1 (2017): iBuss Management
Publisher : iBuss Management

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Abstract

Nowadays, as we move from labor intensive economies to knowledge intensive economies, companies need a new source of competencies to compete with other. Investing in tangible asset is no longer sustainable and it is no longer a factor that differentiate between companies. This conditions encorage the researcher to find other competencies that could give companies new competitive advantage in order to improve their profitability and market value. The researcher will focus on intellectual capital as the main driver that could improve company’s profitability and market value. Intellectual capital itself consists of three components, namely, human capital, structural capital, and relational capital. The researcher would like to know whether intellectual capital and its components could improve company’s profitability and market value.The data was collected from 10 retail companies that are listed in Indonesia Stock Exchange (IDX) during the period of 2013-2016. The researcher’s findings shows that intellectual capital have a significant impact toward firm’s profitability and have an insignificant impact toward market value. Further test conducted on the components of intellectual capital also shows that only human capital has a significant impact toward firm’s profitability and only human capital and structural capital have a significant impact toward market value.           Keywords: Intellectual Capital, Human Capital, Structural Capital, Relational Capital, Operating Profit Margin, Market Value
Marketing Plan for Company X Kathleen Kwarso
iBuss Management Vol 5, No 1 (2017): iBuss Management
Publisher : iBuss Management

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Abstract

In the globalization era where competition is tighter than ever, creating a sustainable and customized marketing strategy that would withstand the fast shift in trends is of utmost importance. Unfortunately, many B2B businesses are still underestimating innovative B2C channels, which leads to the late adoption of marketing trend. Company X is also experiencing this problem where they are too dependent on clients’ loyalty. Therefore, the purpose of this paper is to create a tailored and innovative marketing plan for Company X. Qualitative method will be utilized by interviewing internal and external parties related with Company X. The findings show that creating a consumer-centric company supported with the multichannel model will be beneficial in increasing awareness, exposure and even sales of Company X. Keywords:Service Marketing Mix, Marketing Channel, Market Research, Multichannel, Consumer-Centric
The Impact of Perceived Price towards Perceived Value Through the Mediation of Perceived Quality: A Case of Brand X Smartphone in Indonesian Middle-Class Customers Ikaningrum Shintaputri; Amelinda Jane Wuisan
iBuss Management Vol 5, No 1 (2017): iBuss Management
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Abstract

To grab the opportunity in the smartphone industry, companies can increase customer’s perceived value by increasing its product’s benefits (quality) or reducing its product’s costs (price). Scholars argue that reducing perceived price could increase perceived value but also reduce perceived quality. This is because perceived quality may mediate the relationship between perceived price and perceived value. Therefore, this research’s objective is to understand the mediation effect in perceived price and perceived value relationship in smartphone industry.This research has collected the data from 70 respondents in Indonesia. The data has passed validity & reliability test and processed using multiple regression analysis with Sobel test. The result of this research finds an insignificant relationship between perceive price and perceived value and a significant relationship between perceived price and perceived quality. Thus, there is no mediation of perceived quality in the relationship between perceived price and perceived value. Furthermore, this research finds a significant relationship between perceived quality and perceived value. Keywords: Perceived price, perceived quality, perceived value, smartphone industry
Managing Brand Equity : A Case Study of PT. X Vincent Effendi; Joseph Shalom Liemmongan
iBuss Management Vol 5, No 1 (2017): iBuss Management
Publisher : iBuss Management

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Abstract

Food & beverages is a tremendously growing industry in the recent and future years. It is a heavy and competitive industry with a steep prospect for Entrepreneurs in Surabaya. This research explore an immense opportunity to explore the impact of having a brand equity towards the purchase intention of F&B’s industry for the case of PT. X.This Case Study found that there are discrepancies and similarities in the perspective of Owners/Brand Managers of PT. X and their consumers in influencing the purchase intention by Brand Equity. Employing both qualitative (interviews) and quantitative (self-administered questionnaires) the research found that the similarities are on perceived quality and brand loyalty, while the different findings are in the brand awareness and brand association; the owner/brand managers thought that the variables is affecting well, while the results do not show like what they perceived. The owners comes up with different factors from the brand equity’s elements in affecting purchase intention in responding to the consumers’ perception, which is, ‘Trend’ and Appetite. In the statistical methods, specific individual elements that are significant are: Perceived Quality, and Brand Loyalty, while Brand Awareness and Brand Association were not. Keywords:  Brand Equity, Purchase Intention, Branding Management, Marketing Management
The Impact of Marketing Mix, Consumer’s Characteristics, and Psychological Factors to Consumer’s Purchase Intention on Brand “W” in Surabaya Aristia Rosiani Nugroho; Angela Irena
iBuss Management Vol 5, No 1 (2017): iBuss Management
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Abstract

This research is conducted to find out the impact of marketing mix, customer’s characteristics, and psychological factors toward consumers’ purchase intention in cosmetic industry. The object of this research is Brand “W”, the biggest player in Halal cosmetic market in Asia Pacific. This research will focus on marketing activities conducted by Brand “W” to arouse consumers’ purchase intention. However, unlike other researches, this research will not only use marketing theory, but also consumer behavior theory to complement and strengthen the research’s accuracy. From marketing theory, marketing mix are used with the attributes of product, price, promotion, and place. From consumer behavior theory, consumer’s characteristics (i.e. cultural, social, and personal influences) and psychological influences are used.Multiple regression analysis is used to analyze the response from 138 respondents. The sampling method used is probability sampling, especially simple random sampling. From the analysis, marketing mix, consumer’s characteristics, and psychological factors have simultaneous significant impact toward consumer’s purchase intention on Brand “W”. However, partially, only product, culture influences, and psychological influences have significant impact toward consumer’s purchase intention on Brand “W”. Keywords: cosmetics, marketing mix, consumer behavior, purchase intention
Strategic Purchasing Plan: Canned Fruit Product Category in Australia and New Zealand Tania Aveline Tanujaya
iBuss Management Vol 5, No 1 (2017): iBuss Management
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Abstract

To strive as being the leader in the food and beverages industry, multinational companies have been continuously improving its efficiency to optimize its operations and to maximize its profitability. This research focusses on the role of a global procurement co-pack department, which deals with the buying of finished goods from external contract manufacturers. Currently, the sourcing process of Company X’s canned fruit products in Australia and New Zealand is being done ad-hoc. This brings an opportunity to do a research on what is the best sourcing strategy for this product category in order to bring cost savings and operational benefits for the company. This research is conducted in a qualitative method, mainly using the primary and secondary sources from company’s internal archival data, interviews with the global procurement co-pack team, complemented with desk research from the internet. From the research, it shows that company X should leverage competition among suppliers by using the tendering approach. By implementing this strategy, Company X is expected to gain financial benefit for around 10% of the total spending. As for the operational benefits, the company is expected to have less operational issues from suppliers, economies of scale benefits, and less knowledge spillover. Keywords: Purchasing, Procurement Strategy, Contract Manufacturers, Tendering
THE MODERATING EFFECT OF AGE, INCOME, GENDER, EXPERTISE, LOYALTY PROGRAM, AND CRITICAL INCIDENT ON THE INFLUENCE OF CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY IN AIRLINE INDUSTRY: A CASE OF PT. X Dionisius Kenny Sugianto
iBuss Management Vol 5, No 1 (2017): iBuss Management
Publisher : iBuss Management

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Abstract

Customer loyalty has been the end purpose for every company. Researchers have acknowledged that a loyal customer always comes from a satisfied customer. Many companies and researchers alike find satisfied customer still abandon and switch to others. This encourages the notion that satisfaction and loyalty is not straight forward. This research shows how the relationship between satisfaction and loyalty has advanced into a stage that requires reexamination of moderating variables. The purpose of the research is to present empirical evidence of variables in which the satisfaction and loyalty relationship becomes stronger or weaker particularly in service sector in Indonesia. Using a sample of 125 customers of airline industry (PT. X) and Moderated Regression Analysis, the researcher examine moderating activity of 6 variables which includes (1) age, (2) income, (3) gender, (4) expertise, (5) loyalty program and (6) critical incident. The results suggest not all variable moderates the relationship. Age, income, expertise and critical Incident are relevant moderators while loyalty program and gender are not.  Keywords: Customer Loyalty, Customer Satisfaction, Moderating, Service, Airline, Indonesia
Management Control System for Company X Ardy Susilo
iBuss Management Vol 5, No 1 (2017): iBuss Management
Publisher : iBuss Management

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Abstract

In this globalization era, the competition between businesses are getting unimaginable tighter. Customer nowadays demand more and more – they want better, faster, and cheaper products. For these reasons, many businesses suffers in regards to losing sales and brand awareness. As one of the leading market researcher, Company X is also facing the same problem. Their customers demand market research results that are both valid and reliable. This demand is hard to fulfil by Company X because there are many factors that affect the quality of market research results. The purpose of this dissertation is to come up with a set of management control system that can be implemented by Company X to improve the quality of their market research results. Qualitative research method will be used by the writer by conducting interview with Company X’s manager and employee to find out the current management control system that is present in the company. The findings of this research gives a better control for Company X to make sure high quality market research results. Keywords: Market Research, Supplier, Employee, Control, Quality

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