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INDONESIA
iBuss Management
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
iBuss Management is a student journal of International Business Management program of Petra Christian University.
Arjuna Subject : -
Articles 23 Documents
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Search results for , issue "Vol 8, No 2 (2020): iBuss Management" : 23 Documents clear
The Effect of e-WOM, Neutral-Third Party Source, and Manufacturer or Retailer Source as Online Information Sources toward Purchase Intention with the Mediation of Brand Attitude on Nature Republic Jesslyn Ivana Joviaal; Melinda Tasya Halim
iBuss Management Vol 8, No 2 (2020): iBuss Management
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Abstract

 Internet has always been regarded as a reliable tool for information sharing. Huge number of people are using it as a platform of online information sources. Along with the emergence of beauty and cosmetic industries, consumers also need to rely more on online information sources given its ability has enable customers to make more informed choices in a purchase decision. Thus, the purpose of this research is to examine the effect of online information sources, namely, e- WOM, neutral-third party sources, and manufacturer or retailer sources in i fl e ci g c e cha e i e i i h he edia i f b a d a i de Nature Republic as one of the top six favourites cosmetics brand in Indonesia. A sample size of 110 respondents living in Java Island was gathered and used during the research. The data is further analysed using path analysis via multiple linear regression, using two regression models as well as the Sobel test to further measure the mediation relationship between variables. Furthermore, the result of the research shows that online information sources, namely, e-WOM, neutral-third party sources, and manufacturer or retailer sources does significantly affects purchase intention through the mediation of brand attitude.Keywords: Electronic Word of Mouth/e-WOM, Neutral-Third Party Source,Manufacturer or Retailer Source, Brand Attitude, Purchase Intention 
Factors Affecting Generation Z’s Intention to Reuse GrabCar’s Service: The Mediating Effect of Customer Satisfaction William Gunawan; Maria Dewi
iBuss Management Vol 8, No 2 (2020): iBuss Management
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Abstract

The rapid development of the internet has advanced several industries in Indonesia, including online transportation. The rise of online transportation has encouraged foreign companies to develop their businesses in Indonesia. Grab, one of Malaysian-based online transportation service providers, has become the market leader in Indonesia’s four-wheel transportation sector. Grab offers ease of mobility for users, especially Generation Z who grows along with technological developments. Based on the adoption of previous studies, this research aims to examine the effect of perceived service quality, perceived value, transaction convenience, perceived ease of use, perceived usefulness, and sales promotion toward Generation Z's intention to reuse GrabCar’s service with customer satisfaction as the mediator. This research uses simple random sampling technique by distributing online questionnaires to several cities in Indonesia, namely: Jakarta, Surabaya, Medan, and Bandung. The data obtained are further processed by using multiple linear regression with path analysis and Bootstrapping techniques to check the mediation effect. The findings show that customer satisfaction only mediates the influence of four predictors: perceived service quality, perceived value, perceived usefulness, and sales promotion toward reuse intention, while transaction convenience and perceived ease of use failed to pass the required conditions for developing mediation effect. Keywords: Reuse Intention, Customer Satisfaction, GrabCar, Generation Z 
Factors Influencing the Behaviour Intention to Adopt Digital Banking (A Case of Jenius) Jessica Shannon; Justian Fideniel
iBuss Management Vol 8, No 2 (2020): iBuss Management
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Abstract

With the increasing digitalization rate in Indonesia, banks have started to provide digitized services through digital banking applications. To be accepted by consumers, digital banking should acknowledge the factors affecting behavioral intention to adopt digital banking. The research mainly based its theoretical foundation on the research conducted by Tan and Lau (2016), which evaluated Millennial’s intention to adopt mobile banking by analyzing four factors, namely performance expectancy, effort expectancy, social influence, and perceived risk. Trust is also included in the model due to its importance in influencing behavioral intention. Jenius will be the research object as it was ranked “The Best Digital Bank in Indonesia 2018”. The participants of this research come from the Millennial and Generation Z as they are the target market of Jenius. The research’s data is collected through questionnaires, which is then analyzed by using Structural Model Equation through IBM SPSS AMOS. Results indicated that performance expectancy, social influence, and trust has positive significant relationship to behavioral intention to adopt digital banking, whereas perceived risk has a negative significant relationship to the later. Although effort expectancy has no significant impact towards behavior intention, it is found that effort expectancy influences performance expectancy positively and significantly.Keywords: Performance Expectancy, Effort Expectancy, Social Influence, Perceived Risk, Trust, Behavioral Intention to Adopt
Developing KPI Dashboard for The Kraft Heinz Company Gabriela Clara
iBuss Management Vol 8, No 2 (2020): iBuss Management
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Abstract

Performance Indicator has dated back to the 13th century. Since then, it had developed greatly and began to be even more important for organizations. One of the most commonly used performance indicator is known as the Key Performance Indicator (KPI). KPI, used to measure Critical Success Factor (CSF) of a company is seen to be crucial as it serves as a compass towards improvement, cost efficiency included. For The Kraft Heinz company, KPIs—displayed in a well manner through a dashboard—are needed to serve as a guideline towards improvement in cost efficiency. Thus, the purpose of this research is to build a KPI Dashboard visualization for the Kraft Heinz Company’s Distribution & Export (D&E) unit. Qualitative research through primary research and secondary research was conducted to produce the KPI Dashboard. Regarding primary research,  internal interviews with D&E team members, external interviews with business practitioner and market analyst,  and continuous rounds of feedbacks from the future user of the dashboard was gathered and analysed. Meanwhile, online journals, books, and other credible publications were used as the secondary research source. This research successfully produced a ready to use KPI Dashboard—designed using Tableau Software¬—for the D&E unit of The Kraft Heinz Company which is believed to be able to guide the organization towards a better cost efficiency.Keywords: KPI Dashboard, Key Performance Indicator, Critical Success Factor, Cost Efficiency
LG Electronics Benelux B.V. Employee Retention Policy Improvement Ryan Nathaniel Limantara
iBuss Management Vol 8, No 2 (2020): iBuss Management
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Abstract

Employee retention demonstrates the company’s ability to keep on giving incentive for the talented employees to stay within the company.  In the last few years, the company is having difficulties in retaining talented employees. These difficulties in retaining talented employees could then lead to high employee-turnover rate. Thus, the purpose of this research is to develop a strategy as to how LG Electronics Benelux B.V. can retain talented/high-potential/high-performing employees for a longer period of time.The analysis of this research paper is conducted based on the literature review that has been conducted by the writer. Moreover, interviews have been conducted with the HR Business Partner to get the employer’s perspective regarding employee retention as well as with the employees to get the employees’ perspective.  Furthermore, the result of the interviews will be for the writer to devise the recommendations as to how the company can retain talented employees for a longer period of time.With that being said, the research, interviews, and analysis all have been conducted very well and have produced a total of eight recommendations based on different aspects of employee retention to ultimately improve the company’s employee retention policy.Keywords: Employee Retention Policy, Talented Employees, Employee-turnover, Employee Retention, Improvement
The Influence of Board Diversity on Firm Performance in Infrastructure, Utility, and Transportation Sector Jemmy Tristano
iBuss Management Vol 8, No 2 (2020): iBuss Management
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This research extended the study of the board diversity relationship toward firm performance in Indonesia. This study used competing hypothesis development to test opposing theories, which are resource dependence theory and social identity theory. The two theories were used to make positive and negative hypothesis on board diversity toward firm performance. Board demographic diversity of the board of commissioners (BOC) and board of directors (BOD) were analyzed through three indicators: gender diversity, age diversity, and education diversity as independent variables (IV). The dependent variable (DV) was operationalized with ROA and Tobin's Q. Firm characteristics were also used as control variables with the proxy of organization size and organization age. This study focused on Indonesia's infrastructure, utility, and transportation within the period of 2014 - 2018. 228 sample data were collected from 46 firms which have passed the classical assumption tests. Multiple linear regression was utilized to determine the relationship between the IV toward DV. The result showed that BOC board diversity within gender and education affect the ROA positively. BOC age diversity showed a positive influence on Tobin's Q. Meanwhile, BOD gender and education diversity have a negative relationship with Tobin's Q. All other IV-DV combinations show no significant relationship.  Keywords: Board Diversity, Gender Diversity, Age Diversity, Education Diversity, Firm Performance 
The Significance of Key E-Service Quality Dimensions Toward Customer Loyalty of Generation Y and Generation Z when Shopping Fashion Products Online at Shopee Indonesia with Customer Perceived Value as the Mediator Monica Christy Setiawan
iBuss Management Vol 8, No 2 (2020): iBuss Management
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Abstract

Nowadays, e-commerce has been growing rapidly in Indonesia. Online shopping has been done by many people with the increasing number of purchases every year. One of the top three e-commerce platform in Indonesia is Shopee, with the significant growth of the number of users. Shopee has been popular with fashion as the number one most purchased category. Moreover, the majority of the users are coming from generation Y and generation Z, the largest market of the current era. Therefore, the researcher wants to examine how significant the e-service quality of Shopee Indonesia as an online shopping platform in retaining the customers from both generations. The research will identify if the key e-service quality dimensions significantly affect the customer loyalty of each generation, and whether customer perceived value plays the role of mediator between the key e- service quality dimensions and customer loyalty for each generation. The research is conducted using multiple linear regression analysis, with the data gathered using simple random sampling method. Sobel test is also conducted to analyse the mediating variable. The statistical analysis is done using IBM SPSS program. The result of the research shows that for generation Y and generation Z, the key E-SERVQUAL dimensions except reliability, significantly affect customer loyalty with perceived value as the mediator, while reliability does not have any significant effect toward either perceived value or customer loyalty. Keywords: Key E-SERVQUAL Dimensions, Customer Perceived-Value, Customer Loyalty, Generation Y, Generation Z 
Vooya’s Digital Marketing Communication Strategy Improvement Jason Winston Wibawa
iBuss Management Vol 8, No 2 (2020): iBuss Management
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Abstract

Digital marketing communication strategy is the combination of internet and digital media platform as a promotion media for a company to use as their marketing strategy. It shows a great prospect in future to replace traditional marketing strategy. Along with the emergence of education consultancy industry, Indonesia's education consultancy business starting to rely on the growth of digital marketing strategy to increase its customer interaction and improve its sales. Thus, the purpose of this research is to examine the digital marketing communication strategy techniques that Vooya could apply as their marketing strategy. Analysis throughout the Vooya's current marketing mix strategy, Indonesia's education consultancy market condition, Interview with Vooya's journey past participants, and Vooya's direct competitor's data was gathered and used for this research. Furthermore, the result for this research shows that search engines marketing, social media marketing, and online public relation are recommended for Vooya to apply to improve its sales.Keywords: Digital Marketing Communication Strategy, Education Consultancy,Customer Interaction, Sales Improvement.
Corporate Governance and Equity Finance: Evidence from the Indonesian Manufacturing Companies Listed in the IDX in 2016-2018 Yuan Natalia Puteri Wibowo; Caroline Angela
iBuss Management Vol 8, No 2 (2020): iBuss Management
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Business collapses due to a weak system of corporate governance have made corporate governance become a critical global policy agenda. In fact, good quality of corporate governance has been proven to bring benefits to various firm’s aspects, including access to equity finance. Despite its importance, limited studies have analyzed the correlation between corporate governance and equity finance using Indonesian firms as a subject. Thus, in this study, the researchers aim to know the impact of corporate governance on equity finance with firm size, firm age, profitability, growth potential, and asset tangibility as the control variables. Specifically, the researchers collected data from 85 manufacturing companies listed in the IDX during 2016-2018 that passed the purposive sampling criteria. The data collected were further analyzed using multiple linear regression. Based on the statistical processes, it was found that only profitability, growth potential, and asset tangibility affect equity finance significantly. On the other hand, corporate governance, firm size, and firm age do not have any significant relationship with equity finance.Keywords: Equity Finance, Corporate Governance, Profitability, GrowthPotential, Asset Tangibility
The Influence of Environmental Concern, Warm Glow, Utilitarian environmental Benefits, Self-Expressive Benefits, and Nature Experiences Toward Purchase Intention with The Mediation of Brand Attitude: The Case of The Body Shop Hans Christian Adinata
iBuss Management Vol 8, No 2 (2020): iBuss Management
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The rise of consumer environmentalism changed the landscape of many industries around the world, including cosmetic industries. The Body Shop is one of the companies that implement green marketing in order to increase their sales and reputation, The researcher focus on the use of environmental concern, utilitarian environmental benefits, warm glow, self-expressive benefits and nature experiences in the green marketing strategy of The Body Shop. In this research, the researcher wants to examine whether environmental concern, utilitarian environmental benefits, warm glow, self-expressive benefits and nature experiences influence the brand attitude and purchase intention of The Body Shop brand. Moreover, this research also examines whether brand attitude mediates the relationship. The researcher has collected 99 valid data obtained from questionnaires distributed on google form. The data are analyzed with multiple linear regression and Sobel test. The result of the data analysis concluded environmental concern, utilitarian environmental benefits, warm glow, self-expressive benefits and nature experiences does influence brand attitude and purchase intention. Moreover, the result from the Sobel test concluded that brand attitude only mediated the relationship of environmental concern, utilitarian environmental benefits, self-expressive benefits and nature experiences toward purchase intention. In this research, the mediation of brand attitude is partial mediation. Keywords: Environmental Concern, Warm Glow, Utilitarian Environmental Benefits, Self-expressive Benefits, Nature Experiences

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