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INDONESIA
Gadjah Mada International Journal of Business
Published by Universitas Gadjah Mada
ISSN : 14111128     EISSN : 23387238     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Gadjah Mada International Journal of Business (GamaIJB) is a peer-reviewed journal published three times a year (January-April, May-August, and September-December) by Master of Management Program, Faculty of Economics and Business, Universitas Gadjah Mada. GamaIJB is intended to be the journal for publishing articles reporting the results of research on business, especially in the context of emerging economies. The GamaIJB invites manuscripts in the various topics include, but not limited to, functional areas of management, accounting, international business, entrepreneurship, business economics, risk management, knowledge management, information systems, ethics, and sustainability.
Arjuna Subject : -
Articles 612 Documents
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Linking Relationship Marketing to Customer Loyalty in The E-Banking Context: The Central Role of Customer Satisfaction Hoang, Dung Phuong; Nguyen, Nam Hoai
Gadjah Mada International Journal of Business Vol 26, No 1 (2024): January - April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.73450

Abstract

This research examines the interrelationships between relationship marketing, customer satisfaction and customer loyalty in e-banking’s context. The study was conducted in two phases: In-depth interviews and a quantitative survey with a sample of 690 Vietnamese individual and corporate e-banking customers. The research results show that customer satisfaction mediates the impact of relationship marketing on customer loyalty among individual customers. Meanwhile, instead of customer satisfaction, relationship marketing significantly and directly contributes to the loyalty of the corporate customer group. The significance and magnitude of the effects that the five dimensions of relationship marketing’s effectiveness have on customer satisfaction and loyalty, which include the banks’ commitment, customer experience, process-driven approach, service reliability and application of technology, are also different between the two customer segments. This study theoretically contributes to the research stream regarding the mechanism underlying the relationship between relationship marketing’s effectiveness and customer loyalty in the e-banking context, and proposes practical implications for commercial banks to effectively apply relationship marketing in the virtual business environment.
Service System Innovation and Competitiveness In an Emerging Market: The Moderating Role of Managerial Competencies AKPAN, EKOM ETIM; Igwe, Anthony Aniagbaoso; Sylva, Waribugo; Udoh, Ben Etim
Gadjah Mada International Journal of Business Vol 26, No 1 (2024): January - April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.73482

Abstract

This study empirically examines the correlation between service system innovation and competitiveness in Nigeria, an emerging market, by focusing on the country’s mobile telecommunications sector. The moderating effect of managerial competencies was also tested. Due to the contribution of the telecommunications sector to the economic well-being of Nigeria and the world’s economy at large, the sector witnesses a high level of competition among its players, resulting in unsustainable price wars, negatively impacting the telecommunication firms and their ability to invest in service improvements. Thus, there is a need for a study into the factors affecting competitiveness in the telecommunications sector. A cross sectional survey was used because the study explored the relationships between service system innovation, managerial competencies and competitiveness. The study used a survey instrument, which was sent to 450 respondents using Google Forms, out of which 230 responded. The 230 returned copies represented a 51.1 percent return rate, which satisfied the minimum required return rate for a cross sectional study. The study’s hypotheses were tested using the partial least squares structural equation model (PLS-SEM). The finding revealed that service system innovation (idea development, service development and commercialization) enhances the competitiveness of mobile telecommunication firms. Thus, an increase in idea development, service development and commercialization is essential for a competitive advantage. Also, managerial competencies were found to significantly moderate the relationship between service system innovation and competitiveness. The study provides a new insight into how service system innovation affects the competitiveness of telecommunications companies, particularly in emerging markets, with Nigeria as the focal point. It also shows the role managerial competencies play in the telecommunications sector. This study offers proof of the traits of service system innovation, managerial competencies, and competitiveness in the telecommunications sector. It also developed and tested a scale for measuring these variables, which future studies could adopt.
Role of Cultural Intelligence and Customer Involvement on Behavioral Loyalty Toward Manufactured Products in Nigeria Vem, Linus Jonathan; Eshue, Patrick Ojei; Ramayah, Thurasamy
Gadjah Mada International Journal of Business Vol 26, No 2 (2024): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.73821

Abstract

Evidence from the literature reveals that customer loyalty research is growing and is becoming more widely integrated into related disciplines. This study evaluates the role of sales representatives’ cultural intelligence (CI) in the behavioral loyalty (BL) of customers of SMEs in Nigeria, through the mechanism of customer involvement (CuI). Two sets of questionnaires were administered directly to the sales representatives, and indirectly to the customers, via the sales representatives. Three hundred and fifty copies of the sales representatives’ questionnaire were administered, based on the population of 65 manufacturing SMEs and an average of 5.4 copies per SME, while 384 copies of the customers’ questionnaire were sent to the unknown pool of customers. Data were col- lected from the two sets of respondents, which were analyzed through a variance-based structural equation modeling using Smart-PLS software. The results reveal a positive and significant relationship between cultural intelligence and behavioral loyalty, while the in- direct relationship reveals customer involvement does strongly mediate the relationship between the antecedent and the outcome. The findings imply that behavioral loyalty is engendered when sales representatives possess high cultural intelligence, and customers are strategically involved through consultations and product co-creation.
Work Is Fun, Isn’t It? Bibliometrics Of Fun Work Fahreza, Mohamad Yusuf; Harjanah, Theresia Wira
Gadjah Mada International Journal of Business Vol 26, No 3 (2024): September-Desember
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.76200

Abstract

The attention and interest in fun work have exponentially increased among practitioners and academic communities. This phenomenon replaced the old-fashioned view that created a rigid climate in the office. Many employees have adopted a fun work culture to improve employer branding and employee experiences and retain their talents. Using bibliometric techniques, this study aimed to capture the trend of research in fun work and identify research streams in fun work derived from the critical topic distributions of the fun work academic literature. We performed word co-occurrence analysis, author network analysis, and publication analysis. This study identified four streams in the science of fun work: activities to make work fun, a fun work environment system, positive effects of fun work, and support for fun work. The research trend and research streams in Fun Work provided insight for researchers to find potential issues to address in future research. They revealed the interactions as well as connections among researchers in fun work.
Factors Causing Panic Purchasing Behavior in the COVID-19 Pandemic and Customer Satisfaction With Government Intervention as Moderating Variable Qibtiyah, Desy Bariyyatul; Dharmmesta, Basu Swastha
Gadjah Mada International Journal of Business Vol 26, No 3 (2024): September-Desember
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.79834

Abstract

The phenomenon of panic buying is essential to observe during the pandemic of COVID-19. Additionally, research on panic buying spans multiple studies fields and deserves more consistent scientific attention. This study examines the factors of panic buying behavior using the Theory of Maslow's Hierarchy of Needs to scrutinize panic buying behavior regarding consumer needs. Subsequently, this study investigates the moderating variables of government intervention to fill the research gap. Furthermore, this study looks for the effect that resulted from the phenomenon of panic buying behavior on customer satisfaction. The data were collected from 456 grocery and drug store consumers in Indonesia who shopped throughout the pandemic of COVID-19. The PLS-SEM was used to analyze the data. The outcomes indicate that control, social media, perceived severity, and perceived scarcity significantly affect panic buying behavior. In contrast, the government intervention only moderated the effect of social media on panic buying. Finally, the phenomenon of panic buying significantly affects customer satisfaction.
MEASURING THE ASCENDING TREND FOR SUSTAINABLE ENTREPRENEURSHIP: BIBLIOMETRIC ANALYSIS Plaha, Niraj Gurprakash; Sharma, Pooja
Gadjah Mada International Journal of Business Vol 26, No 3 (2024): September-Desember
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.80883

Abstract

The term Entrepreneurship refers to initiating, organizing, and managing an innovative business to make a profit while winning the financial threat. The concept of Sustainable entrepreneurship has attracted significant scholarly attention over the last decade which states that there is an opportunity for generating new products with new techniques which significantly reduce social and environmental impacts. The study outlines the following research challenges and areas for future study as well as provides bibliometric analyses for the topic of sustainable entrepreneurship. The data shows that throughout time, notably in the last two years, the quantity of publications published and citations has steadily increased. Bibliometric performance indicators can be used to identify the most productive and significant journals, countries, organizations, and individuals. The study makes an effort to identify the important publications in the field; the most often cited works, the top authors, and the top participating nations. The Scopus database is used to get the data. Country network maps and co-authorship network maps are produced using the VOS viewer program. This work advances our understanding of sustainable entrepreneurship and bibliometric methods, which will provide us with a far more complete and trustworthy picture of this field.
Malaysian Government-Linked Companies and Earnings Management: The Interaction Effects of Internal And External Governance Mechanisms Ma, Wyei Leng; Sulaiman, Noor Adwa; Abdul Jalil, Azlina
Gadjah Mada International Journal of Business Vol 26, No 3 (2024): September-Desember
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.83207

Abstract

This study aims to explore the interaction effects of the audit committee (AC), the internal audit function (IAF), as well as the external auditors (EA) toward earnings management between government-linked companies (GLCs) in Malaysia. This study used regression analysis on 340 firm-year-based observations with Malaysian GLCs available on the Bursa Malaysia main board during the 2009 – 2018. This study found that the interaction between the AC and the IAF is significantly and negatively correlated with EM. However, the AC's interaction with the EA shows an insignificant relationship in reducing EM. Additionally, the interaction between EA and the IAF negatively affects EM. It is one of the first papers to explore the complementary impact of external and internal corporate governance functionality or mechanisms on EM.
The Effect of Celebrity Endorsement on Gender-Based Conspicuous Consumption TOR KADIOGLU, CANSU; BOZYIGIT, SEZEN
Gadjah Mada International Journal of Business Vol 27, No 1 (2025): January - April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.70762

Abstract

This study explores the irrational aspects of consumer behavior, focusing on conspicuous consumption driven by the pursuit of status and self-expression. It examines how consumers emulate celebrities based on key dimensions of celebrity endorsement—attractiveness, expertise, and credibility—and how these factors vary between genders. The research presents a conceptual framework that integrates conspicuous consumption with celebrity endorsement dimensions, supported by an extensive literature review. Data were collected from 403 participants belonging to the Y and Z generations through online surveys and analyzed using SPSS and AMOS software. The results reveal gender-specific differences in the influence of celebrity endorsement dimensions on conspicuous consumption. For female consumers, celebrity attractiveness and credibility significantly enhance conspicuous consumption, whereas expertise has a mitigating effect. In contrast, male consumers are primarily influenced by celebrity attractiveness. The study concludes that the allure of celebrities, as reflected in their attractiveness and credibility, promotes conspicuous consumption, while their expertise can diminish it. These findings provide valuable insights for businesses leveraging celebrity endorsements, particularly in gender-targeted marketing strategies, highlighting the importance of tailoring approaches based on consumer gender to maximize impact.
Learning Orientation and Export Performance in Nigeria: The Moderating Effect of Export Knowledge Abubakar, Mukhtar Salisu; AbdulRahim, Norhuda; Yusof, Raja Nerina Raja; Yahya, Mohamed Hisham
Gadjah Mada International Journal of Business Vol 27, No 1 (2025): January - April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.74896

Abstract

This study explores the influence of learning orientation as an antecedent of SME export performance among Nigerian SMEs through the moderating role of export knowledge. This article opted for descriptive research using a survey design to collect data from owners or managers of exporting SMEs in Nigeria. Two hundred seventy-eight (278) respondents participated in this study using a convenient sampling technique; partial least square structural equation modeling (PLS-SEM) was utilized for data estimation. The results established that learning orientation positively affects SMEs' export performance. In addition, export knowledge significantly moderates the relationship between learning orientation and export performance. The article contributes by broadening the body of knowledge and providing invaluable information for understanding SMEs' export performance determinants in developing economies like Nigeria, as recommended by scholars. It also contributes to the recent streams of empirical investigation that seek to enhance the comprehension of the resources needed for successful export operations.
Do Consumers Perceive Impulsive Buying and Pain of Payment? E-Commerce Transactions Using Pay Later, E-Wallet, and Cash-On-Delivery Bakar, Resekiani Mas; Fauziyah, Nurul; Rahmat, Abdul
Gadjah Mada International Journal of Business Vol 27, No 1 (2025): January - April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.81568

Abstract

This study investigates how modern payment options, pay-later, e-wallets, and COD affect online shopping behavior, specifically on impulsive purchases and the feeling of regret after spending, known as the pain of payment. While numerous studies have individually assessed the impact of these payment modalities, there was a paucity of research examining the combined effect of these three contemporary payment methods within experimental frameworks. This study also examines whether buying groceries or fashion items influences these behaviors. The research involved 162 consumers divided into 6 groups based on the type of payment method (pay-later, e-wallet, cash-on-delivery) and type of products (grocery and fashion). The study found that the chosen payment method has no significant impact on impulsive buying behavior. However, customers are more likely to purchase fashion items impulsively than groceries. The pay-later option, especially for fashion items, led to the most impulsive buying and the strongest feeling of payment regret. On the other hand, using COD for fashion items was the least popular, and e-wallets generally led to lower overall spending. The study also found that people spend more time shopping for groceries than fashion. Both thought processes and emotions influenced the decision to buy. Interestingly, paying with COD helped improve self-control and reduce negative feelings. Based on the control theory of self-regulation, this research provides insights into managing spending and achieving customer financial goals, highlighting the connection between payment options, impulsive buying, and consumer well-being. 

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