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INDONESIA
Manajemen Bisnis Kompetensi
Published by Universitas Kristen Krida Wacana
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "VOL. 12 NO. 02 JULI-DESEMBER 2017" : 6 Documents clear
Pemahaman Pengetahuan Keuangan Dalam Menghadapi Masyarakat Ekonomi Asean Leon, Farah Margaretha
Manajemen Bisnis Kompetensi VOL. 12 NO. 02 JULI-DESEMBER 2017
Publisher : Manajemen Bisnis Kompetensi

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Abstract

Society can improve understanding about personal finance which is very useful in everyday life. Thus, the community will get a prosperous life, quality and can achieve financial freedom in the future. In addition, it is important to develop and improve personal financial attitudes,such as making financial records, performing personal financial attitudes, spending not exceeding income, making insurance payments, diversifying investments, avoiding lending, using various sources of information to obtain financial information and have confidence in making financial decisions. And in choosing the source of the loan should the community consider the source of funds to be earned, the interest rate given by the creditors and the loan period adjusted for the asset usage period. With an understanding of high financial literacy, Indonesian people are expected to compete in the era of MEA 2016.Keywords: financial institution, financial literacy, personal finance.
Tingkat Kerjasama Pada N-Persons Prisoner’s Dilemma Game: Sebuah Eksperimen Ekonomi Siswanto, Bambang
Manajemen Bisnis Kompetensi VOL. 12 NO. 02 JULI-DESEMBER 2017
Publisher : Manajemen Bisnis Kompetensi

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Abstract

N-Persons Prisoner’s Dilemma Games (NPDG) is a form of Prisoner’s Dilemma Games (PDG) involving more than 2 players. Economic classroom experiments using NPDG relatively have not been done, especially in Indonesia. This experiment was conducted to determine the effect of changes in payoff structure on the cooperation rates in NPDG. ANOVA shows insufficient evidence to state that the changes in payoff affect the rates of cooperation payoff. Non-monetary rewards on experimental execution and the unexpected reasons of participants to make choices allegedly explain why the results of hypothesis testing are not significant.Keywords: experimental economics, n-person prisoner’s dilemma, changes in payoff structure, rate of cooperation
Pengaruh Komunikasi Pemasaran Terpadu Terhadap Minat Beli Konsumen Pond’s Yang Dimediasi Oleh Brand Equity (Studi Kasus: Konsumen Produk Pond’s di Central Park Mall, Jakarta) Viliaus, Caroline; Tobing, Rudolf L
Manajemen Bisnis Kompetensi VOL. 12 NO. 02 JULI-DESEMBER 2017
Publisher : Manajemen Bisnis Kompetensi

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Abstract

The purpose of this study is to analyze the impact of brand equity mediation on the influence of integrated marketing communications to customers’ buying of Pond’s products. This study is based on customer behavior theory of buying interest depends on integrated marketing communications which mediated by brand equity. Data collection technique using interviews with questionnaires distributed to 105 respondents using PT Unilever Indonesia’s Pond’s products. Based on the results of path analysis revealed that brand equity positively significant mediated the effect of integrated marketing communications. In other words, it can be concluded that the positive effect of integrated marketing communication on buying interest will increase while brand equity increases. The study recommended that to increase customer buying interest, the companies should synchronize integrated marketing communications with brand equity.Keywords : integrated marketing communication, brand equity, buying interest, path analyzis, synchronize.
Pengaruh Pemasaran Emosional Terhadap Keputusan Pembelian Melalui Mediasi Citra Merek pada Produk Nike Adela, Getha; Tecoalu, Melitina
Manajemen Bisnis Kompetensi VOL. 12 NO. 02 JULI-DESEMBER 2017
Publisher : Manajemen Bisnis Kompetensi

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Abstract

In a saturated market where competition between producers is increasingly competitive and consumers have many choices in each category of goods / services required. This situation resulted in the desire of consumers to be more important than the needs. This results in a state of mind, emotion, sympathy being dominant, so many companies are looking for ways to make strong connections with consumers emotionally. Emotional connections of consumers are also motivated by the discovery that emotional connections bring consumer loyalty to a higher level, and ultimately hope to improve corporate finance. This journal discusses the influence of Emotional Marketing on Purchase Decision through Brand Image Mediation on Nike Products. This study is quantitative with a sample of 120 respondents who are buyers and users of Nike products in West Jakarta. Collected data were analyzed using Structural Equation Modeling (SEM) technique with SmartPLS program. The results showed that the emotional marketing applied by Nike had a significant positive effect on the brand image as well as the purchase decision with the mediation of brand image. But the brand image does not significantly affect the purchase decision.Keywords: emotional marketing, brand image, purchase decision
Hubungan Leader Member Exchane Dan TurnOver Intention Yang Dimediasi Oleh Organization Identification Sari, Raditya Purnama; puspa, Tiara
Manajemen Bisnis Kompetensi VOL. 12 NO. 02 JULI-DESEMBER 2017
Publisher : Manajemen Bisnis Kompetensi

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Abstract

This study aims to analyze the relationship of leader member exchange on organization identification and turnover intention. Data in this study able to collect 100 questionnaires to all employees at PT Mitra Powerindo Sejahterah Jakarta. Research tools used is Structural Equation Modeling. This study found the relationship between the leader member exchange and turnover intention is mediated by organizational identification. The better leader member exchange and supported by organizational identification, will reduce the employee intent to commit turnovers.Keywords: leader member ex-change; organization identification; turnover intention
Rasio Hutang Memediasi Pengaruh Rasio Laba Atas Aktiva dan Ukuran Perusahaan Terhadap Probabilitas Pembayaran Dividen Perusahaan Perkebunan Kelapa Sawit yang Listed di Bursa Efek Indonesia Periode Tahun 2010-2014 Lumbantobing, Rudolf; Iskandar, Lie Robert
Manajemen Bisnis Kompetensi VOL. 12 NO. 02 JULI-DESEMBER 2017
Publisher : Manajemen Bisnis Kompetensi

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Abstract

This study aims to investigate the influence of the debt policy, return on asset and firm size toward company’s dividend policy on listed oil palm plantation companies in Indonesia Stock Exchange during the years 2010-2014. The used data in this research was secondary data obtained directly from the company website and the Indonesia Stock Exchange. The data was analyzed using path analysis by using logistic regression analysis. The results showed that the profitability is significant and negative effect on the debt ratio. Size is not significant and positive on debt ratio. ROA is significant and positive effect on dividend policy. Size is significant and positive effect on dividend policy. The debt ratio is not significant positive effect on dividend policy. Dividend policy is influenced by leverage of the company. ROA has positively effect on dividend policy will be more negattive when DER increase, vice-versa. The positive effect of Size on dividend policy will not be more negative when debt ratios decline.Keywords: debt, company performance, firm size, dividend policy

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