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Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : 16933028     EISSN : 24078220     DOI : https://doi.org/10.31315/jik.v21i3
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi focuses on writings that contain current research and thinking in the fields of: Communication Science, including media and journalism studies, audio and audiovisual broadcasting studies, public relations studies and advertising studies; Design of Visual Communication; Marketing Communications; Health Communication; Communication Psychology; Sociology of Communication;
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 2 Documents
 1 
Search results for , issue "Vol 23 No 3 (2025): December" : 2 Documents clear
Analysis Of Cultural Acculturation of Suran Wayang Kulit Among The Samin Community in Blora Regency Tulas’un, Lakna; Sutinnarto, Sutinnarto; Winarni, Isti
Jurnal Ilmu Komunikasi Vol 23 No 3 (2025): December
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v23i3.15786

Abstract

This study demonstrates how the Suran Shadow Puppet performance serves as a vital instrument for cultural integration within the Samin community in Blora. The performance bridges local wisdom and Samin philosophy with modernization, illustrating how traditional art functions as a mediator of social change while simultaneously preserving cultural identity. By analyzing the role of the Suran Shadow Puppet show, this research broadens academic understanding, provides theoretical insights, and supports cultural preservation in line with the principles of Sustainable Development. The study employs qualitative methods, including literature review, in-depth interviews, and participatory observation of Suran Shadow Puppet performances. The findings reveal that acculturation is manifested through religious, socio-cultural, and communicative dimensions, positioning the Suran Shadow Puppet show not only as entertainment but also as a medium for transmitting the core values of the Samin community. These values emphasize honesty, simplicity, commitment, and solidarity. The study affirms that such performances facilitate adaptation to change without compromising cultural identity, while functioning as an effective means of cultural preservation in the digital era.
The Influence of Social Media Marketing on Instagram to the Creation of Brand Equity: Case of @kitabisacom Agusta, Monica Trixie; Widiasari, Natalia
Jurnal Ilmu Komunikasi Vol 23 No 3 (2025): December
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v23i3.15805

Abstract

A social enterprise initiated a crowdfunding application to gather funds from people. Those who are in need could post an announcement of the amount of funds they needed. Majority used the funds for medical treatment, some used to rebuild infrastructure in places that experienced calamities. The platform’s popularity not only gets good attention but also invites those who had scamming intentions. Thus, continuous communication and dialogue must be in place to restore trust. This study investigates the influence of social media marketing that is conducted by the organization via social media account kitabisacom on Instagram to the creation of brand equity. The independent variable is social media marketing that consists of four dimensions which are brand awareness, brand loyalty, brand association and perceive quality. Data is gathered using purposive sampling. The finding revealed that kitabisacom is a top-of-mind platform related to digital donation and has a positive sentiment among the crowds.

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