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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 16 Documents
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Search results for , issue "Volume 09, Nomor 02, Januari 2023" : 16 Documents clear
UPAYA MEMBRANDING DESTINASI PARIWISATA KOTA SERANG Arfah Sahabudin; Rusdin Tahir; Nursahdi Saleh
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p11

Abstract

One of the efforts to increase the attractiveness of tourism destinations is through tourism destination branding. Efforts need to be made to realize tourism destination branding. This study aims to describe efforts to compare tourism in Serang Municipality based on its tourism potential. The research method is a descriptive research method with a qualitative approach. Primary data is obtained by conducting interviews and direct observation of informants who are considered to understand tourism conditions. Secondary data was obtained through journals, tourism reports and related literature studies. Then it was analyzed using an interactive model through data reduction, data presentation and then drawing conclusions from the analysis. It was found that the Serang Municipality Youth and Sports Tourism Office had made various efforts to increase the attractiveness of tourism destinations by carrying out several stages to build tourism destinations through Group Discussion Forums, logo and tagline design competitions, procurement and naming of tour buses, making promotional videos, and utilizing Instagram social media. The next step is to develop a tourism destination brand preferably through destination governance and sustainable tourism marketing and digital transformation. Keywords: tourism destination branding; digital branding; heritage tourism; urban tourism
STRATEGI PENGEMBANGAN DAYA TARIK WISATA KAWASAN LEMBAH COLOL, KABUPATEN MANGGARAI TIMUR, PROVINSI NUSA TENGGARA TIMUR Albertus Jehamin; I Nyoman Sunarta; Gde Indra Bhaskara
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p02

Abstract

Colol Valley area is agrotourism area located in East Manggarai Regency. This research aims to analyze the strategy to improve the region. The research employs the qualitative method, in which the data is collected through observation, in-depth interviews, documentation, and Focus Group Discussion (FGD). The process and technique used are qualitative-descriptive and SWOT analysis. Typologically, the result showed that the attraction in Colol can be categorized into two types: agrotourism as the core attraction and nature, culture, history, and religion as the supporting attraction. Based on the tourism life-cycle perspective, the Colol valley region is considered at the exploration level, whereby there is no clear identification and inventory regarding tourism potential at the attraction level. In terms of the institutional level, there is no institution managing the tourism issue. At the stakeholder’s role level, the government plays an important role; meanwhile, the local community contributed less to developing the tourism sector. This circumstance indicates that the development of mass tourism-based is not well-applied in this region. The SWOT analysis shows the weaknesses and obstacles to the development of the Colol Valley Area including aspects of attractions, accessibility, amenities and ancillary. According to SWOT analysis, the development of Colol region can be analyzed as follows: First, the SO strategy (strength-opportunities) as an action to improve the product quality, the management of tourism destination, infrastructure development, amenity, as well as accessibility in obtaining the significant visitors to Labuan Bajo. Second, WO strategy (weakness-opportunities) as an action by strengthening the tourism institutional and the promotion of tourism destinations. Third, the ST (Strength-Threat) strategy is to maximize the existence potential by expanding the facilities and collaborative teamwork among stakeholders. Finally, the WT strategy (weakness- threat) is a development of human resources by conducting training that aims to fund independence-based besides government budgeting. The local government of East Manggarai Regency needs to configure a tourism governance system that is expected to be an instrument in managing and arranging the Colol region tourism development system, including creating a master plan. Therefore, this region is recommended for an acropolitan area with the support and collaborative action by all stakeholders such as, government, official institutions, and non- Government organizations. Keywords: colol valley region; SWOT analysis; development strategy
ANALISIS TINGKAT KERENTANAN BENCANA (STUDI KASUS: KAWASAN CAGAR BUDAYA CANDI MUARA JAMBI) Enok Maryani; Wendy Yudistira Sipayung; Lili Somantri; Iwan Setiawan; Nandi Nandi; Surianto Sitepu
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p07

Abstract

Cagar Budaya Candi Muara Jambi Area is one of the national heritages which is a cultural heritage in Jambi Province with an area of 3,981 hectares. The located of Kawasan Cagar Budaya Candi Muara Jambi is at the estuary of the Batanghari River which poses a threat to the flood disaster of the Batanghari River in every rainy season. The study aims to maaping the level of vulnerability and to analyse the level of disaster vulnerability by reducing the impact of losses and the impact of disaster due to the Batanghari River flood disaster in the Kawasan Cagara Budaya Candi Muara Jambi. Determination of the level of disaster vulnerability through four parameters of vulnerability, they are social vulnerability, economic vulnerability, physical vulnerability, and environmental vulnerability. The approach of the studi is GIS approach with an analysis of the level disaster vulnerability is using overlay, scoring, and weighting techniques. The results of the study is disaster vulnerability level of flood disaster in Kawasan Cagar Budaya Candi Muara Jambi is at medium level of disaster vulnerability. Keywords: flood disaster; watersheds; vulnerability disaster.
Front Matter JUMPA Vol. 9 No. 2 Januari 2023 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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ANALISIS PARTISIPASI MASYARAKAT LOKAL DALAM PENGEMBANGAN WISATA RAFTING DI KABUPATEN BOGOR Wiwik Nirmala Sari
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p12

Abstract

This research aims to know the participation of local communities in the development of Cisadane River rafting tourism, Bogor Regency. This research includes qualitative research, using the methods of observation, literature study, documentation and interviews to collect data. Several informants were determined using a purposive sampling technique in which the informants were selected based on certain considerations. The collected data were analyzed by means of descriptive analysis. The results showed that the form of local community participation in the development of rafting tourism, Cisadane River, Bogor Regency, was not optimal. Community participation is only in the form of participation in the implementation of rafting tourism and taking benefits, not in decision making and activity evaluation. It is hoped that in the future the development of rafting tourism around the Cisadane River, Bogor Regency can involve the community optimally, starting from decision making, implementation, taking benefits, and the evaluation of development. Optimal community participation can increase the sense of belonging and responsibility for the community, so that the sustainability of rafting tourism can be guaranteed. Keywords: participation; local community; rafting tourism; tourism.
STRATEGI PENANGANAN DAMPAK PANDEMI COVID-19 OLEH PELAKU PARIWISATA SANUR I Putu Angga Suta Pramana Putra; Agung Suryawan Wiranatha; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 09, Nomor 02, Januari 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v09.i02.p03

Abstract

The COVID-19 pandemic has had a negative impact on Sanur tourism, therefore a strategy for handling the impact of the COVID-19 pandemic is needed for the restoration of Sanur tourism. This study aims to determine the strategies of tourism actors in handling the impact of COVID-19. This research uses a qualitative approach with a case study research strategy. The method used is observation, interviews, questionnaires, and documentation. The theory used is perception theory to identify visitor perceptions and sustainable tourism theory to analyze the effectiveness of implementing strategies for Sanur tourism actors. The results show that the visitor's perception of the image of the Sanur destination is very good, it can be seen from the information received by visitors from Sanur tourism actors is clear, and the end understands the risks and threats when visiting so that visitors do not want to change their travel plans to Sanur. The strategies carried out by Sanur tourism actors are Reduction, Readiness, Response and Recovery. The effectiveness of implementing the strategy is seen from the environmental aspect, namely improving, and rejuvenating the environment, the economic aspect of increasing tourist visits and the social aspect of growing awareness (awareness) of tourism actors and the community in the Sanur destination of the risks caused by disasters. The government and tourism actors need synergy in dealing with the impact of disasters on tourism so that they can help and speed up the handling process and minimize the negative impacts that arise. Keywords: tourism actors’ strategy, covid-19, tourism crisis.

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