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INDONESIA
Jurnal Promosi Pendidikan Ekonomi
Published by Universitas Muhammadiyah Metro
ISSN : 2337472     EISSN : 24429449     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi, e-ISSN: 2442-9449, p-ISSN: 2337-4721, is the Journal of Economic Education University of Muhammadiyah Metro published two times a year every May and November, to accommodate the results of research, articles and scientific papers, in particular University of Muhammadiyah Metro and the entire course of economic education in Indonesia.
Arjuna Subject : -
Articles 681 Documents
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PENGARUH PERSON-JOB FIT DAN LINGKUNGAN PENGENALAN LAPANGAN PERSEKOLAHAN (PLP) TERHADAP PILIHAN KARIR MENJADI GURU Sindyni Roffita; Meylia Elizabeth Ranu
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10148

Abstract

An individual will consider various factors in their career choice. The aim of the research is to analyze the factors that dominantly influence career choices, namely person-job fit and the Introduction to Schooling Field (PLP) environment which simultaneously and partially influence the career choice of becoming a teacher for students in the 2020 Faculty of Economics and Business education study program at UNESA. Based on test results t obtained a significant value for the person-job fit variable of 0.000 and the PLP environment variable of 0.004 <0.05. Partially, person-job fit and the PLP environment influence the career choice of becoming a teacher. Meanwhile, the results of the F test obtained a significance value of 0.000, this shows that person-job fit and the PLP environment simultaneously influence the career choice of becoming a teacher for students in the FEB Unesa education study program. Apart from the t test and F test, an R Square value of 0.752 was obtained, which means that 75.2% of career choices to become a teacher were influenced by person-job fit and the PLP environment. Meanwhile, the remaining 24.8% is the influence of other variables not explained in this research.
PENGARUH DIGITAL MARKETING DAN BRAND IMAGE TERHADAP MINAT BELI PRODUK FASHION BAJU KOKO DI MODEST CLASSY Putri Rizkita Gunawan; Prihartono Aksan Halim
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10168

Abstract

This study explores how digital marketing and brand image impact consumer interest in "baju koko," specifically in the Modest Classy market. Using quantitative methods, the research covers 384 Modest Classy consumers, with a sample size of 80 determined by the Slovin formula. Data testing in this research includes validity and reliability tests, linear regression analysis ,significance test and determinant coefficient. Based on the results of the simultaneous test, the f value is 17.50 > f table 3.12, where these results show that simultaneously the digital marketing and brand image variables have a significant effect on the purchase interest variable.. Partially, the digital marketing variable has a positive but insignificant effect with a t-value of 0.364 < t table 1.991. On the other hand, the brand image variable has a positive and significant effect with a t-value of 5.729 > t table 1.991 on the purchase interest variable.
PENGARUH INOVASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KITCHEN SET DI PT. NIAGA SARAE INTERMEDIA Sinta Herawati; Prihartono Aksan Halim
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10172

Abstract

This research aims to determine how product innovation and pricing influence the purchasing decisions for kitchen sets at PT Niaga Sarae Intermedia. A quantitative method was used with a population of 225 individuals, derived from consumers who purchased kitchen set products, and a sample size of 70 respondents. The Slovin formula was used for sample selection. Data testing included validity and reliability tests, significance tests, multiple linear regression analysis, and the determination coefficient, conducted using SPSS V.7 software. The results of the tests indicate that partially, product innovation and pricing factors influence the purchasing decisions for kitchen sets at PT Niaga Sarae Intermedia. Furthermore, product innovation and pricing have a positive impact on purchasing decisions simultaneously. These findings assist the company in maintaining a competitive advantage in the market and developing effective marketing strategies.
Pengaruh Intellectual Capital Terhadap Tax Avoidance Pada Perusahaan Subsektor Perbankan Di Bursa Efek Indonesia Karisma Oktavia; Moh. Danang Bachtiar
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10183

Abstract

Every company that earns income has an obligation to pay taxes to the state treasury. However, this is not in accordance with the company's goal of obtaining maximum profits. So companies make tax avoidance efforts to minimize taxes by utilizing resources in the form of intellectual capital. This research aims to determine the influence of Intellectual Capital on Tax Avoidance in banking subsector companies. The sampling technique used was a saturated sample so that 47 banking companies were obtained with the observation year 2019-2022. Using multiple linear regression analysis, the results show that intellectual capital has an effect on tax avoidance, human capital and structural capital have no effect on tax avoidance, capital employed has an effect on tax avoidance.
Determinan Produktivitas Tenaga Kerja Provinsi Jawa Timur Devita Andriani; Riko Setya Wijaya
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10189

Abstract

Labor productivity describes the total output produced by labor in a certain period of time. Based on the measurement of the level of labor productivity in regencies/cities in East Java, it is known that there are inequalities between regions. In addition, the provincial productivity level fluctuated during 2017-2021. This study aims to determine the factors that affect labor productivity with the variables studied are Dependency Ratio, Education, and Minimum Wage in 38 districts / cities in East Java Province in the period of 2017 - 2021. This study used panel data analysis which is fixed effect model is the best model. The results show that the dependency ratio variable has no effect on labour productivity. The education variable has a significant negative effect on labour productivity while the district/city minimum wage variable has a significant positive effect on labour productivity in 38 districts/cities in East Java.
PENGARUH LINGKUNGAN KELUARGA, DISPOSABLE INCOME, DAN PROMOSI TERHADAP MINAT MENABUNG DI BANK SYARIAH DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI Amalia Rizka Azzahra; Luqman Hakim
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10200

Abstract

This study aims to determine the effect of family environment, disposable income, and promotion on interest in saving at Islamic banks, with religiosity as a moderating variable. This type of research is quantitative, with the research subjects being students of the Islamic Economics study program at state universities in Surabaya. The sampling technique used was simple random sampling. The data collection technique used was a questionnaire. The data analysis technique used was multiple linear regression analysis and moderate regression analysis (MRA) with SPSS 25 software. The results showed (1) family environment has an effect on interest in saving at Islamic banks; (2) disposable income has no effect on interest in saving at Islamic banks; (3) promotion has an effect on interest in saving at Islamic banks; (4) religiosity does not strengthen the effect of family environment on interest in saving at Islamic banks; (5) religiosity does not strengthen the effect of disposable income on interest in saving at Islamic banks; (6) religiosity does not strengthen the effect of promotion on interest in saving at Islamic banks.
PENGARUH PENILAIAN KOMITMEN PROFESIONAL DAN PEMBELAJARAN ETIKA PROFESI AKUNTANSI TERHADAP PERSEPSI ETIS PADA MAHASISWA Alif Fahtur Rohman; Rochmawati Rochmawati
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10201

Abstract

S1 students of the Accounting Study Program and Accounting Education class of 2020 at Surabaya State University have ethical perceptions when analyzing accountants' professional ethics cases. Supporting a career as a professional accountant candidate requires professional commitment, learning good professional ethics in the work environment, and also supporting the social life of the community. The research method used in this study is quantitative. The population used in this study is students of the accounting and accounting education study program at Surabaya State University in 2020. The analysis technique used in this study is multiple linear regression analysis using SPSS. The results of this study have a have a sig value of < 0.05, which is 0.000 < 0.05, so this study has a viable model. It can be said that the independent variables of assessment of professional commitment and learning of accounting professional ethics have an effect simultaneously or together on students' ethical perceptions. The significance of t < the value of sig. 0.05 or 0.001 < 0.05. so it can be concluded that H0 is rejected and H1 is accepted, which means that the Professional Commitment Assessment has a positive and significant effect on students' ethical perceptions. The significance of t > the value of sig. 0.05 or 0.085 > 0.05. so it can be concluded that H0 is accepted and H1 is rejected, which means that Learning Accounting Professional Ethics has a positive but insignificant effect on students' ethical perceptions.
Pengaruh Pengembangan Karir Terhadap Loyalitas Karyawan Divisi Rantai Pasok PT.PINDAD Bandung Safitri Safitri; Tris Sudartono
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10301

Abstract

This research was conducted to determine the effect of career development on employee loyalty in the Supply Chain Division of PT PINDAD Bandung. The research method used in this study is quantitative method. Data obtained for this study by distributing questionnaires with 20 questions to 37 respondents. Data processing using SPSS V25. With the results of the Coefficient of Determination Test research stated that career development has an influence of 45.6% on employee loyalty and 54.4% influenced by other factors. While the results of the Simple Linear Regression Analysis Test areVariable Y Employee Loyalty has a fixed value of 16.533 and the regression coefficient value of Variable X Career Development is 0.706, meaning that if variable X Career Development increases by 1 (one) value, then Variable Y Employee Loyalty increases by 0.706. Then the company needs to pay attention to employees who have underdeveloped careers, because it can affect employee loyalty to the company.
Pengaruh Kompensasi Terhadap Kepuasan Kerja Karyawan Endah Nur Liani; Nuniek Dewi Pramanik
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10304

Abstract

This study aims to determine the effect of compensation on employee job satisfaction at the Ir. H. Djuanda Training Center of PT. Kereta Api Indonesia. This research employs a quantitative method with purposive sampling, resulting in a total sample of 40 respondents. Data collection was conducted using a Likert-scale questionnaire distributed to employees at the Ir. H. Djuanda Training Center. The data analysis techniques used include validity tests and t-tests. The data obtained from the questionnaires were processed by the author using SPSS 25. Based on the results of the t-test, the calculated r-value was 6.948, which is greater than the table r-value of 2.037, and a significant value of 0.001 < 0.05 was obtained, indicating that the dependent variable has an effect on the independent variable. Furthermore, the coefficient of determination test resulted in an R Square of 55.9%. Referring to the analysis, it can be concluded that compensation has an impact on employee job satisfaction.
PENGARUH KOMPETENSI SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN DI OUTLET MIXUE KOTA BANDUNG Kintan Puteri Kemala; Nuniek Dewi Pramanik
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 2 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10306

Abstract

This study aims to determine the impact of human resource competencies on employee performance at Mixue outlets in Bandung City. This research employs a descriptive quantitative method. A sample of 33 individuals was obtained using the Slovin formula. Data collection was carried out using a Likert scale questionnaire distributed to employees at various Mixue outlets in Bandung City. The author utilized data analysis techniques including validity testing, reliability testing, normality testing, heteroscedasticity testing, simple linear regression, coefficient of determination, and t-tests. The collected data were then processed using SPSS 25. Based on the research results, the t-test yielded a significant value of 0.001 < 0.05, indicating that the related variable has an impact. Furthermore, the coefficient of determination test resulted in an R Square value of 61.2%. Thus, based on the analysis conducted, it can be concluded that employee performance is influenced by human resource competencies.

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