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INDONESIA
Jurnal Promosi Pendidikan Ekonomi
Published by Universitas Muhammadiyah Metro
ISSN : 2337472     EISSN : 24429449     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi, e-ISSN: 2442-9449, p-ISSN: 2337-4721, is the Journal of Economic Education University of Muhammadiyah Metro published two times a year every May and November, to accommodate the results of research, articles and scientific papers, in particular University of Muhammadiyah Metro and the entire course of economic education in Indonesia.
Arjuna Subject : -
Articles 681 Documents
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FAKTOR-FAKTOR PENENTU MINAT BERKARIER DI LEMBAGA KEUANGAN SYARIAH DENGAN SELF EFFICACY SEBAGAI VARIABEL MODERASI Yuni Wulandari; Luqman H Hakim
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9097

Abstract

This study examines the influence of knowledge of Islamic accounting, financialrewards, and labor market considerations on interest in a career in Islamicfinancial institutions. This is quantitative research with research subjects, namelystudents of the Islamic Economics study program at a public university in Surabaya,totaling 165 students. The sampling technique uses simple random sampling. Thedata collection technique used is primary data, including questionnaires andinterviews, as well as secondary data in the form of documentation. Data analysistechniques used linear regression analysis, including multiple linear regressionanalysis and moderate regression analysis (MRA), with SPSS 25 software. Theresults showed that knowledge of Islamic accounting and considerations of the jobmarket had an effect on career intentions in Islamic financial institutions. Financialrewards have no effect on career intentions in Islamic financial institutions. Selfefficacy does not moderate the influence of Islamic accounting knowledge andfinancial rewards on career intentions in Islamic financial institutions. Self-efficacymoderates by weakening the influence of labor market considerations on interest ina career in Islamic financial institutions.
MANAJEMEN SISTEM KEUANGAN DESA DALAM PENGELOLAAN ALOKASI DANA DESA DI DESA KONDANG JAYA KABUPATEN KARAWANG Ahmad Maqribi Meidina; Cucu Sugiarti; Evi Priyanti
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9098

Abstract

This study aims to determine and describe the implementation of managementfunctions in the apparatus for managing village fund allocations in Kondang JayaVillage. This study uses a qualitative approach with a descriptive type. There weretwo informants in this study, namely the village head and the head of financialaffairs. Data collection techniques used are observation, interviews, anddocumentation studies. The data analysis technique used is the inductive technique.The results showed that the management of the village fund allocation in KondangJaya Village was in accordance with the existing rules. From the village fundallocation planning process, ADD management, and reporting, all have beencarried out in accordance with applicable procedures. So, later, it is hoped that thisADD fund can create equitable and beneficial development for the Kondang Jayavillage community.
ANALISIS PERBEDAAN STRATEGI DIVERSIFIKASI QUIPPER DAN RUANG GURU Jesslyn Larissa; Jenny Yang; Nicholas Nicholas; Oktris Susanti; Narumi Yuki
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9099

Abstract

Ruangguru and Quipper are well-known education service technology companies.A diversification strategy is a strategy used by the company to expand its productswith the aim of increasing business so that the business can experience growth andan increase in sales. The purpose of conducting this research is to analyze thedifferences in the implementation of the business strategy implemented byRuangguru and Quipper. This study used a descriptive writing method on data onthe implementation of Ruangguru and Quipper's diversification strategy.
PENGARUH UMR DAN PENDUDUK MISKIN TERHADAP TINGKAT PDRB DI PROVINSI SUMATERA UTARA Julaidi Selian; Kezia Angelica Tampubolon; Robiatun Adawiyah Hasibuan
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9100

Abstract

This study aims to analyze the effect of the minimum wage and the poor on GRDPin the province of North Sumatra in the period 2001 to 2020. This study usesmultiple regression analysis. Based on the results of the regression analysis, thepopulation variable has a positive and significant effect on GRDP, and the PoorPopulation variable has a negative and significant effect on GRDP in NorthSumatra Province. Simultaneously, the two independent variables have asignificant relationship with GRDP in North Sumatra Province.
PENERAPAN MANAJEMEN PROYEK PADA INOVASI PRODUK “PUPUK TULANG ORGANIK (PULANG) Elvi Juriana; Teddy Ong; William Vanders; Ronny Firdiansyah
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9101

Abstract

The use of pesticide fertilizers in the community environment causes soil pollution.Our business is to make organic bone fertilizer products, with the aim that thisproduct can help the community enjoy plant products that are free from pests andharmful chemicals. The method used is a qualitative method with a descriptiveapproach. By implementing ten project management processes, namely projectintegration, project scope management, project time management, project costmanagement, project quality management, project human resource management,project communication management, project risk management, projectprocurement management, and project stakeholder management, The projectproduces organic bone fertilizer that fertilizes the soil and is low-risk. Theimplementation of project management can assist the team in planning, managing,and executing work to meet project requirements on time.
PERANAN PENTING UMKM UNTUK MENOPANG STABILITAS KEUANGAN DAN PEREKONOMIAN NASIONAL Hendi Kurnia Mubarok; Maulana Rifai; Rahman Rahman
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9102

Abstract

Given that small and medium-sized businesses are extremely involved in workforcedevelopment and enhancing people's well-being, MSMEs play an important role asa potential sector and contribute to the general stability of the economy. Theabbreviation for Usaha Micro, Small, and Medium is UMKM. MSMEs, on the otherhand, have a much broader meaning when viewed through a different lens anddefined in a different way. MSMEs are businesses or businesses run by individuals,households, or small business entities for business actors. Prof. Ina Primiana, asenior economist, says that UMKM is a small business that drives the developmentmovement and Indonesia's economy. In contrast, M. Kwartono Adi provided a morein-depth explanation of the definition of MSMEs, which he defined as a companywith an annual profit of no more than 200 million dollars. If a company orbusinesses meet the requirements for a microbusiness, they can be referred to asUMKM. In accordance with Regulation No. 20 of 2008, micro, small, and mediumsized enterprises (MSMEs) are distinguished according to each type of business.
PENGARUH PENERAPAN SISTEM MANAJEMEN SUMBER DAYA PERUSAHAAN (ERP) DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK (SCM) Tan Phey Lien; Elvi Juriana; Cheristina Cheristina; Wenny Wenny; Evelyn Evelyn; Rizni Aulia Qadri
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9103

Abstract

Application of Enterprise Resource Planning Systems (ERP) and Supply ChainManagement (SCM) systems by conducting research on one of the developingcompanies in Batam City. By implementing these two systems, it can have aninfluence on the implementation of ERP and SCM systems. The research methodused is a qualitative method with a descriptive approach. The results of the researchconducted illustrate that the SCM application system carried out by PT PanasonicIndustrial devices Batam has been designed in accordance with the systematics ofthe product distribution process. And in the application of ERP systems, PTPanasonic Industrial devices Batam is to use the Application and Product in DataProcessing (SAP) System. By empowering these two systems, PT PanasonicIndustrial devices Batam can provide performance in accordance with themanagement system that has been implemented.
PELUANG PASAR GLOBAL PIZZA HUT Yandi Suprapto; Evelyn Evelyn; Jenny Yang; Narumi Yuki; Wenny Wenny
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9104

Abstract

Frequent marketing activities are also classy marketing work done all over theplace. Global marketing opportunities exist for all entrepreneurs who can channeltheir innovation and creativity into emerging markets. Pizza Hut is a restaurantthat was founded in 1958. This business first entered Indonesia in 1984, and it wasalso the first pizza restaurant in Indonesia at the time. The author's goal in carryingout this analysis is that pizza is an Italian dish that is very well known everywherewith a very unique and varied taste image, which is of course very popular withIndonesians. Based on the results of the analysis, there are six tasks in the globalmarket.
PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA COFFEE SHOP FORTHIS HOUSE SAMARINDA Indah Permata Mega Wati; Noor Ellyawati; Ilham Abu
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9105

Abstract

This study aims to determine the effect of brand image and word of mouth onconsumer purchasing decisions at the coffee shop Forthis House Samarinda. Thisresearch method is descriptive-quantitative, using data collection techniques suchas observation, documentation, questionnaires, and interviews. The population inthis study were consumers at the Forthis House Samarinda coffee shop. Thesampling technique in this study used non-random sampling, namely purposivesampling, with a sample of 97 respondents. The analysis technique used is multiplelinear regression analysis with the SPSS version 29 application. The results of thisstudy indicate that from the results of the calculation of the partial test or t test onbrand image, the result of t count 6.252 > t table 1.985 and word of mouth obtainedt count 3.440 > t table 1.985 with a significance of 0.01 <0.05 which means thatBrand Image and Word of Mouth have a partial and significant effect on consumerpurchasing decisions at the coffee shop Forthis House Samarinda. The results ofthe simultaneous test or F test in this study obtained F count of 76.996 > F table3.09 with a significance of 0.01 <0.05, which means that brand image and word ofmouth have a simultaneous and significant effect on purchasing decisions at theForthis coffee shop, House Samarinda.
PENGARUH PROFITABILITAS DAN KEBIJAKAN HUTANG TERHADAP NILAI PERUSAHAAN SEKTOR FOOD & BEVERAGES PADA BEI PERIODE 2019 – 2022 Binto Sartiko; Arnetta Sisilia; Ivonne Amalia; Andreas Medianto
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 11 No 2 (2023): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9106

Abstract

The aim of this research is to analyze whether there is an influence of profitability (ROA)and debt policy (DER) on the value of food & beverages companies on the IDX for the 2019- 2022 period. The analysis technique used in this research is by using multiple linearregression analysis techniques using SPSS version 26 application. The sample in this studywas determined using a saturated sampling technique method so that there were 24companies in this study. The data used in this research is secondary data and datacollection techniques use documentation techniques. Hypothesis testing uses the t test andF test. Based on data analysis, the results show that profitability and debt policy do nothave a significant effect on company value. This is due to abnormalities in the data periodtaken which were caused by the Covid-19 outbreak.

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