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Kota malang,
Jawa timur
INDONESIA
Habitat
Published by Universitas Brawijaya
ISSN : 08535167     EISSN : 23382007     DOI : -
Core Subject : Education,
Other
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 31 No. 1 (2020): April" : 5 Documents clear
Analysis of Production Factor Efficiency in Organic Rice Farming (Oryza sativa) (A Case in Sukorejo Village, Sambirejo Sub-district, Sragen District) Novil Dedy Andriatmoko
HABITAT Vol. 31 No. 1 (2020): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2020.031.1.1

Abstract

Central Java Province is the third largest rice producer in Indonesia (BPS, 2019). Sragen Regency has started developing organic rice since 2010 and the slogan for agriculture is "Go Organic". Sukorejo Village is one of the villages in Sambirejo sub-district as the center of organic rice production which is still under development. The problem faced is a low productivity due to a limited availability of production factors i.e. fertilizer and bio pesticides. It is engendered by the majority of farmers provide input traditionally. The allocative efficiency using the regression coefficient value of Cobb-Douglass was applied to analyze the efficiency of those production factors. The result of analysis showed that the value of using bio pesticides has not been efficiently obtained by NPMx/Px of 2.66. It displayed that the allocation use of the bio pesticides was still dearth of. The respondents used pesticides at 54 Lt/ha in average have not been efficient, therefore it needs to be enumerated to get the maximum production reaching 104.04 Lt/ha. While, the results of analysis revealed that the value of NPMx/Px allocation of labor was 1.28 in which the value was greater than one so that the allocation of labor in the study area was not efficient. With the use of labor at 93.6 HOK per hectare in one planting season, it indicated that the allocation was still inefficient. Farmers need to add the optimal use of labor to reach 120.25 HOK per hectare in one planting season.
The Community Empowerment Strategy in Protected Forest Management through Community-Based Ecotourism Development in Kalibiru Village, Kulon Progo Regency Wiyono Wiyono; Rochmad Hidayat; Silvi Nur Oktalina
HABITAT Vol. 31 No. 1 (2020): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2020.031.1.2

Abstract

The forest management strategies in Indonesia are starting to change from state-based forest management to community-based forest management. The changing of forest management strategies can be seen in the implementation of the Social Forestry Program at Kulon Progo Regency. This study aimed to know the strategies and benefits of community empowerment in managing protected forests by ecotourism. This research conducted on July – October 2019 in the forest farmer group of Mandiri at Kalibiru Village, Kulon Progo Regency. Data collection was done by several methods including (1) In-depth interview to the head of forest farmer group; (2) Focus group discussion with the committee of forest farmer group; (3) Field observation; and (4) Secondary data review. The data analyzed by descriptive method. The results of the study indicated that the forms of community empowerment strategies in protected forest management carried out by KTHKm Mandiri included: (1) Institutional management strategies through strong institutional governance of farmer groups; (2) Forest area management strategies through the application of the concepts of resources-based management, ecosystem-based management, and landscape-based management; (3) Forest business management strategy through the application of the concept of community-based ecotourism. The existence of Kalibiru Ecotourism has been proven to provide economic benefits to members of the group, as well as residents of the Kalibiru and surrounding communities, in the form of (1) profit sharing; (2) employment; (3) new business opportunities; and (4) social funding assistance. The existence of Kalibiru Ecotourism has also led to social changes in the residents of the Kalibiru and surrounding communities. These social changes included two dimensions, namely: (1) changes in orientation at the individual farmer level; (2) orientation changes at the farmer group level.
Why Tobacco Farmers Still Standing ? (Case Study In Genteng Village, Sukasari District, Sumedang Regency) Muhammad Edi Irfandianto; Dika Supyandi
HABITAT Vol. 31 No. 1 (2020): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2020.031.1.3

Abstract

Tobacco, is one of the important commodities in Indonesian agriculture. The main tobacco products are tobacco leaves and cigarettes. The demand for tobacco products is estimated to continue to increase every year, giving high income to Indonesia. Sumedang Regency is identical to tobacco, one of which is in Sukasari District, there is a village that has potential for tobacco commodities, namely Genteng Village. The majority of its citizens work as tobacco farmers. The purpose of this study was to obtain a history of the development of tobacco farming in Genteng Village, Sukasari District, Sumedang Regency and also obtain a description of why tobacco farmers still continue to do tobacco farming in Genteng Village, Sukasari District, Sumedang Regency. The design in this study uses a qualitative design with case study research techniques. Data collection methods in this study used in-depth interview, observation and literature studies. Respondents and informants in this study were chosen purposive with certain considerations. Data analysis uses interactive analysis model and fishbone diagram. The results of this study indicate that based on the history of tobacco development in the Genteng Village, tobacco farming in the Genteng Village, Sukasari District, Sumedang District has continued to run since village was founded in 1845 There are 5 categories of causes that tobacco farmers continue to do tobacco farming, that is survival, parents' encouragement, young age, education level and land availability. Survival is the main category.
The Effect of Green Marketing toward the Consumers Buying Interest of Starbucks Coffee Mediated By Brand Image Livia Windiana; Ary Bakhtiar; Via Rizky Kurniasih; Shaila Basamah
HABITAT Vol. 31 No. 1 (2020): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2020.031.1.4

Abstract

Starbucks is a company applied to go green and concerned in the environment. Moreover, it is supported by the policy regarding the plastic cups minimalization and recycled materials used in Starbucks outlets. The objectives of the study are (1) To determine the effect of green marketing on Starbucks coffee brand image in Malang, (2) To determine the effect of brand image on buying interest in Starbuck Coffee in Malang. This research conducted at Starbucks Malang City Point and Starbucks Kota Araya in March-July 2019. The object of the research was the brand image (X1) green marketing (X2) and buying interest (Y). The data were analyzed using qualitative descriptive analysis, reliability test analysis, and path analysis. The results were (1) Green Marketing had positive and significant effects on Brand Image in other words the better quality of Green Marketing impacted on Brand Image quality improvement Starbucks Outlets in Malang (2) Brand Image had positive and significant effects on buying interest, in another sense better Brand Image of Starbucks Outlets in Malang impacted on consumer buying interest enhancement.
Institutional Logic of Various Development Actors in Microcredit Program (Case study: Group-Based Microcredit Program (KMBK) in Sukorame Village, Binangun District, Blitar Regency, East Java, Indonesia) Moch Agus Junaidi; Ratna Dewi Mulyaningtyas
HABITAT Vol. 31 No. 1 (2020): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2020.031.1.5

Abstract

The effforts to facilitate community’s participation and encourage their contributions to the decision making process has led to increased development initiatives. Among community development initiatives, the program of Group-Based Microcredit Program (KMBK) has been recognized by development stakeholders as a development approach that offers poor people access to financial services (financial intermediation). In addition, social intermediation in the form of training programs (capacity building) is the key success in eradicating poverty in sustainable development. This study aims to compare the institutional logic of various development actors in the KMBK program in Sukorame Village, Binangun District, Blitar Regency, East Java, Indonesia. This study found that there are differences in institutional logic between development actors in the microcredit program to support sustainable development, namely 'economic logic' and 'development logic'.

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