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INDONESIA
STRATEJIK
Published by Universitas Brawijaya
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Selamat datang di STRATEJIK, jurnal elektronik ini diterbitkan oleh Fakultas Ilmu Administrasi UB. Anda dapat mengakses artikel-artikel hasil penelitian yang meliputi berbagai bidang ilmu administrasi. Untuk informasi lebih lanjut, silakan menghubungi redaksi jurnal.
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Articles 4 Documents
 1 
ANALISIS FAKTOR PSIKOLOGIS KONSUMEN DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN Wasis A. Latif

Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya (FIA UB)

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Abstract

In addition, manufacturer and marketer of handphone Qwerty must maintenance the performance and quality products for self-assessment in the consumer, that by buying a handphone Qwerty in accordance with quality and has a function for the good. In addition, manufacturers must maintain performance handphone  Qwerty and the quality of its products to arise in consumer confidence that has made a proper assessment to buy handphone Qwerty. In addition, handphone manufacturers Qwerty always maintain and continuously improve product quality and variety of other supporting factors, such as by providing authorized service center, after-sales service, parts availability, and not to leave the campaign by promoting the benefits of handphone Qwerty compared with other mobile phone, given the increasingly diverse and many competitors in the telecommunications industry.   Keywords : consumer self-assessment, consumer psychology, quality products, telecommunications industry 
Perumusan Kebijakan Pengembangan Potensi Pengusaha Kecil Bidang Pariwisata dengan Analisis Hirarki Prioritas Hamidah Nayati Utami

Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya (FIA UB)

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Abstract

Development process for community need intervention from outsider. They are the stakeholder of development, such as Local Government, NGO, University, Local Group, Local Leader, or Cooperation. The aim of this research was formulating policy of small business competency development on tourism. Research Location was Sendangbiru beach at East Malang. Using Analysis Hierarchy Priorities, the research collected the data from experts in these area: small business, tourism, human resource, and community development. The result of this research have main priority to developing competency with non-formal education from small business . The actor of small business development are Local government, NGO, University and Cooperation, they should have one coordination to develop small business. The competency area of small business are marketing, financial, ecology, and business diversification. Keyword: small business, tourism, competency, community development.
Perumusan Kebijakan Pengembangan Potensi Pengusaha Kecil Bidang Pariwisata dengan Analisis Hirarki Prioritas Utami, Hamidah Nayati
STRATEJIK Vol 2, No 2 (2009): STRATEJIK
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya (FIA UB)

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Abstract

Development process for community need intervention from outsider. They are the stakeholder of development, such as Local Government, NGO, University, Local Group, Local Leader, or Cooperation. The aim of this research was formulating policy of small business competency development on tourism. Research Location was Sendangbiru beach at East Malang. Using Analysis Hierarchy Priorities, the research collected the data from experts in these area: small business, tourism, human resource, and community development. The result of this research have main priority to developing competency with non-formal education from small business . The actor of small business development are Local government, NGO, University and Cooperation, they should have one coordination to develop small business. The competency area of small business are marketing, financial, ecology, and business diversification. Keyword: small business, tourism, competency, community development.
EKSKLUSIVITAS SOSIAL : PENDEKATAN SISTEM PELAYANAN YANG TERINTEGRASI (INTEGRATED SERVICE DELIVERY SYSTEM APPROACH) Niken L.V.A

Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya (FIA UB)

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Abstract

A major source of government failure in tackling social exclusion is the fragmentation and functional divisions within government. Exclusion is a dynamic and multidimensional process. It process driven by unequal power relationship in four main dimensions; economic, political, social and cultural – and at different levels including individual, household, group, community, country, and global levels. Generally, success of some managerial approaches to social exclusion, especially in dealing with “wicked Issues” of community safety, poverty, low income, poor health, need public institution reform. It could be taken place by having wider vision with three principal elements; community governance, co-production, co-evolution.Keywords: Social Exclusion, Integrating Public Service, Political Leadership

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