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ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol. 19 No. 2 (2021)" : 6 Documents clear
Exploring Tourism Opportunities: Role of Financial Institutions in the Promotion of Tourism Entrepreneurship in Kerala Ibrahim P. A.
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 2 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.2.01

Abstract

This study aims to assess the role of financial institutions in promoting tourismentrepreneurship in the state of Kerala; Kerala is a brand of Indian tourism and the destinyof world tourism. The study highlights the acumen behind the promotion of tourismentrepreneurship, tourism opportunities in Kerala and identifies the role of financialinstitutions in exploring tourism opportunities with the primary data sourced from 222tourism entrepreneurs of Kerala. The study found that financial institutions significantlyassist tourism enterprises in asset creation. Further, the findings reveal a positiveassociation between financial assistance in the innovation of recreation facilities and astimulus to start enterprises in the tourism sector. The study provides deeper insights tomanagers and academicians that the financial institutions should extend credit to thetourism industry as Priority Sector Lending (PSL) along with other prime lending sectors.
Impact of Destination Attributes on Tourists Destination Selection: With Special Reference to Cultural Triangle of Sri Lanka Mohamed A. M. Raazim; Munasinghege A. T. K. Munasinghe
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 2 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.2.02

Abstract

Sri Lanka is one of the fastest-growing tourist destinations in the world. Amongst tourists’attractions, “Cultural Triangle”, a region of the cultural heritage of the country has becomethe highest income generating destination. However, when compared with the othertourists’ destinations of the country, the number of tourists visiting the cultural triangle islow. As the literature reveals, the attributes of the destination matter in destinationselection by the international tourists. Thus, considering the importance of this region asthe top income contributor but not in terms of the number of tourists' visits, this studyproblematizes the impacts of destination attributes on tourist`s destination selection.Accordingly, the objective of this study is to identify the destination attributes and theirrelationship with the tourists’ destination selection decisions. Data was collected throughquestionnaires from a sample of 222 foreign tourists who visited the cultural triangleduring 2019 through a selected travel agent. Results of the multiple regression analysisrevealed that attributes of Amenities, Destination Attractions, Accessibility, AncillaryServices, and Destination Environment as having a moderate positive relationship whilst,the service quality weak positive relationship with Tourist’s Destination selection.Destination attraction was identified as the most influential factor of all attributes. Thefindings of this study can be used by policymakers in developing destinations for tourists’attractions in the country.
Destination Image of Himachal Pradesh: Foreign Tourist Perception Sunil Kumar; Sandeep Sharma
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 2 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.2.03

Abstract

Destination Image is a psychological set of emotions in a tourist’s mind. This study is aninquiry from 384 Foreign Nationals who included destination Himachal in their visit toIndia. The latent factors of ‘destination image’ were extracted and validated throughstructural equation modeling (SEM). Out of the ten explored latent factors ‘affective’dimension is the major element followed by ‘infrastructure’, ‘culture’ and ‘safety’ are actingas significant persuading forces in destination image formation. The study will help variousorganizations and agencies to position their tourism products. Future researchers caninvestigate the change in destination image with other locations having the samegeographical conditions. This study is limited to the present experience of tourists anddidn’t include the revisit experiences of foreign tourists.
Synthesising Resource-Advantage and Hofstede Cultural Dimensions: Customer Orientation, Knowledge Creation and Firm Performance Melissa Li Sa Liow
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 2 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.2.04

Abstract

There is a dearth of studies on synthesising the resource-advantage theory and Hofstedecultural dimensions that explore the influence of customer orientation and knowledgecreation on the firm performance for small hotels. This paper reviews extant literaturethat provides insights on the influence of customer orientation and knowledge creationon firm performance. In-depth interviews with three hotel owners and three hotelmanagers were performed in this study. The results disclose that forging memorableand positive customer experiences and developing informed knowledge databases arebusiness practices that sustain the firm performance. From the theoretical aspect, it is apreliminary step to blend the culturally relevant customer orientation and knowledgecreation elements into forming a firm performance framework designed for small hotels.
Exploring the Factors Influencing the Selection of Traditional Travel Agencies: A Case of Banjarmasin, Indonesia Jeetesh Kumar; V. S. S. Shreya; Rupam Konar
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 2 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.2.05

Abstract

Highly developed online facilities by travel agents have grown drastically over the past years. Internet is taking over the businesses of traditional travel agents in their existing as well as emerging markets. Due to the dynamic and diverse nature of technology, the travellers are seeking to optimize their travel attitude in an effective manner while implicating several threats. Amidst all changes, this study investigated the attitude of Indonesian travellers visiting traditional travel agents. A self-administrated online survey was used to collect the data from local travellers of Banjarmasin, Indonesia. A sample of 277 respondents showed a significant relationship between the expertise of travel agents, handling capacity, technological adoption towards visiting traditional travel agents. Interestingly, the social interaction factor has no significant influence. Further, the analysis identified that secure transaction shows a partial mediating effect between travellers visiting traditional travel agents and their habitual selection behaviour. The results of the study indicate that Indonesian travellers have an overall positive attitude towards traditional travel agencies due to their expertise and handling capacity of travel services. An important finding reveals transactional security as a vital factor in habitual selection behaviour of Indonesian travellers. In future, there is a necessity for a holistic approach towards the understanding of both demand and supply perspectives of travel services.
The Prospect of “Halal Tourism” Destination: An Strategy for Ponorogo Regency, East Java (Indonesia) Muhammad Ridlo Zarkasyi; Dhika Amalia Kuniawan; Dio Caisar Darma
ASEAN Journal on Hospitality and Tourism Vol. 19 No. 2 (2021)
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2021.19.2.06

Abstract

Tourism is a prima donna sector that has a major contribution to the economy of the people and Indonesia's state income. Foreign tourist visits to Indonesia rank fourth in ASEAN, contributing to a GDP of 4.25% (Central Bureau of Statistics of Indonesia, 2020). In 2019, the number of Indonesians who are Muslim is 39.8 million and that is the majority, so tourism in East Java is very important to revitalize the concept of “halal tourism”, including for Ponorogo Regency. At this opportunity, the study concentrated on tourism objects in the Ponorogo Regency using the PESTLE method (political, economic, social, technological, legal, and environmental) to identify aspects that can meet the requirements of halal tourism. In general, this is a way of expanding and encouraging East Java Province to become an area capable of implementing halal tourism throughout its Regency by meeting certain criteria set by the Ministry of Tourism of the Republic of Indonesia. The weaknesses and limitations of the study have become a symbol of concern for future improvement. The concept of “halal tourism” is interpreted more broadly in various aspects, not only limited to religious tourism, pilgrimage, or visiting places of worship, but is applied to tourism objects that focus on the sharia process through various aspects. “halal tourism” has great potential to be realized, one of which is in Ponorogo Regency

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