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Mozaik Humaniora
Published by Universitas Airlangga
ISSN : 24428469     EISSN : 2442935X     DOI : -
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media
Mozaik Humaniora is a journal that focuses on the scope of humanities and accepts articles on cultural studies, linguistic and literary studies, as well as philology and historical studies.
Arjuna Subject : -
Articles 212 Documents
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The Role of Influencers in Indonesia’s “17+8 Tuntutan Rakyat” Movement: A Critical Discourse Analysis Arum Puspaningtyas
MOZAIK HUMANIORA Vol. 26 No. 1 (2026): MOZAIK HUMANIORA VOL. 26 NO. 1
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mozaik.v26i1.85116

Abstract

The “17+8 Tuntutan Rakyat” movement that emerged in August 2025 became a significantphenomenon in the development of digital democracy in Indonesia through the role of influen-cers on Instagram. The movement reflects the political awareness of Millennials and GenerationZ in expressing criticism toward the state within digital public spaces. This study aims to describethe representation of people’s struggle, power relations, and social influence constructed in in-fluencers’ Instagram posts using Norman Fairclough’s (1995) three-dimensional Critical Discour-se Analysis (CDA) framework. This research employed a descriptive qualitative method usingdata from influencers’ Instagram posts containing texts, hashtags, and visual symbols related tothe “17+8 People’s Demands” movement. The analysis focused on textual, discursive, and socio-cultural dimensions, supported by Austin’s speech act theory and Bourdieu’s theory of symboliccapital. The findings reveal that locutionary, illocutionary, and perlocutionary acts were used topresent facts, direct collective action, and generate audience participation. Hashtags, personaldeixis, and concise phrases strengthened solidarity. Influencers also functioned as discourse ini-tiators who bridged structural state issues with popular digital language. This study contributes tothe field of critical discourse studies by offering an empirically grounded framework for analyzinginfluencer-mediated political discourse, providing scholars and practitioners with deeper insightsinto how digital language strategies function as tools of civic mobilization in the context of con-temporary Indonesian democracy.
Fifty Shades of White: Cosmopolitan Whiteness of Korean-Indonesian YouTube Beauty Vloggers Shafira Bella; Gesang Manggala Nugraha Putra
MOZAIK HUMANIORA Vol. 26 No. 1 (2026): MOZAIK HUMANIORA VOL. 26 NO. 1
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mozaik.v26i1.93088

Abstract

This article examines how Korean-Indonesian beauty vloggers Sunnydahye and Han Yoo Ra construct their self-branding on YouTube to appeal to Indonesian audiences, and how their content contributes to the renegotiation of beauty standards in Indonesia. Despite growing scholarship on digital beauty culture in Asia, the role of cross-cultural micro-celebrities in reproducing racialised beauty ideals on YouTube remains underexamined in the Indonesian context. Drawing on Saraswati’s (2013) concept of cosmopolitan whiteness and theories of micro-celebrity, aspirational labour, and aesthetic labour, this study employs textual analysis of the most-watched beauty-related videos on the vloggers’ YouTube channels. The analysis reveals that both vloggers exploit their Korean-Indonesian cultural identities to position themselves as authoritative beauty intermediaries. Their content consistently promotes flawless, lighter skin as the ideal through skincare routines, makeup tutorials, and photo-editing guides, reproducing whiteness under substitute terms such as clear, blemish-free, and glowing. While Sunnydahye attempts to accommodate Indonesia’s cultural diversity, most notably by producing a Korean makeup tutorial for hijab-wearing women, Han Yoo Ra’s tutorials are primarily directed at Peranakan and East Asian communities within Indonesia. Together, their videos reinforce a narrow and racialised vision of feminine beauty, blurring inter-Asian differences while repackaging Korean whiteness as a universally aspirational aesthetic.

Page 22 of 22 | Total Record : 212

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