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INDONESIA
VIVID Journal of Language and Literature
Published by Universitas Andalas
ISSN : -     EISSN : 2502146X     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol. 14 No. 1 (2025)" : 12 Documents clear
Feminism in Nikewomen, What are girls made of Advertisement: a Multimodal Critical Discourse Analysis Lioni, Shilva; Najma, Eva; Kurniawan, Afel; Athaya, Randy; Rianto, Alma Fathiinah
Vivid: Journal of Language and Literature Vol. 14 No. 1 (2025)
Publisher : English Department, Faculty of Humanities, Andalas University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/vj.14.1.101-107.2025

Abstract

Advertisement is one of the media which is used to influence audiences, which in this case is on framing woman portrayal or sharing feminism perspective and ideology. The goal of this study is to examine the portrayal of feminism in Nikewomen, What a girls made of advertisement. The research analyze a Nikewomen, What a girl made of advertisement by using Multimodal Critical Discourse Analysis (MCDA). The findings revealed that the what a girls made of advertisement symbolizes feminism ideology, as shown by the plot, text, color, and woman character used on the advertisement which have the freedom to express herself and as the symbol of strength, confidence, power, independence, and resilience. Furthermore, the video depicts feminism ideology by depicting woman superiority and highlighting woman as valuable creature. Nike impact audiences by messages given, which are a feminist concept and feminism ideology, through using advertisement videos as a platform to influence audiences. Generally, this research is qualitative descriptive-explorative research where descriptive and explorative are intended to describe and explain the situation based on collected data and facts, which are then analyzed and arranged systematically to get conclusions in detail to be a hypothesis.
The Current State of Comfort with Interpersonal Touch Among University Students Tuong, Nguyen Van; Duong, Huynh Phu
Vivid: Journal of Language and Literature Vol. 14 No. 1 (2025)
Publisher : English Department, Faculty of Humanities, Andalas University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/vj.14.1.109-115.2025

Abstract

This study surveyed 1,379 undergraduate students at the University of Social Sciences and Humanities, Vietnam National University, Ho Chi Minh City, to explore their level of comfort with interpersonal touch—a prominent social behavior among Gen Z youth. Data were collected online between November and December 2024 and analyzed using SPSS 26.0. Results showed that students’ comfort with interpersonal touch was relatively low. No significant differences were found by academic year or part-time work status. However, significant differences emerged in relation to gender, sexual orientation, and academic performance.

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