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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 4, No 1 (2015): Jurnal InterAct" : 6 Documents clear
Seruan Boikot Starbucks: Kampanye Negatif Atau Kampanye Hitam? Dini Safitri
Jurnal InterAct Vol 4, No 1 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.791 KB) | DOI: 10.36388/ia.v4i1.727

Abstract

This study aims to determine the rejection of negative campaigning against Starbucks. A message, “A cup of Starbucks, Worth A drop of blood of Palestine and Lebanon”, circulated from one person to another and then connected to the rest of the world. The message is then denied by the CEO of Starbucks, Howard Schultz, who said that the rumor that Starbucks or Howard provides financial assistance to the government of Israel or the Israeli army is false. But denial is not fully dampening the negative opinion that had already been circulated previously. The method used in this study is a discourse analysis. This study is limited only to explore the case in Indonesia. The unit of analysis is a message in the form of negative campaigning rejection Starbucks, which circulated widely in the community, through a variety of media and community. According to the informant, they are doing it, as a form of solidarity, for the Palestinian people, especially Palestinian children. In addition, they are also trying to find an alternative to other coffee drinks. They tried to turn coffee shops with locally produced coffee. Indonesia is a coffee producing countries, and some regions have their own specialty coffee.
Communication Management On Environmental News Production: Study In A Leading Indonesian Newspaper Eli Jamilah
Jurnal InterAct Vol 4, No 1 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.018 KB) | DOI: 10.36388/ia.v4i1.728

Abstract

This paper explains how the concepts of management applied in the news-production process, particularly in reporting on environmental issues Reporting on environmental issues has its own difficulties that require the strategy to package it into newsworthiness news for the reader (audience). News about the environment is generally based on the story obtained from technical-academic sources such as ecology experts or scientists. For that, we need the media’s ability to interpret the information and process it into a story that can be understood by the public. This is important because environmental issues have become crucial things to be known and recognized by the community. All of these efforts are the framework for maintaining survival all life on Earth.Communication management concepts are to identify strategies used in the production of the news. Researchers used a research method that combines the methods of observation, interviews, and literature review to obtain conclusions about the management of communication in the production of news about environmental matters.The result is that in several stages, news production procedures and strategies used in the theoretical framework of management generally. Communication management concepts can be applied because the news production is a process of information exchange that is managed according to a specific operational and procedural standard. Communication management is the process and also the tools to implement strategies to achieve specific goals; in the context that environmental reporting has an economic and social purposive for the institution.
Killing Me Softly With Your Corporate Social Irresponsibility: Tobacco Industry and Its So-Called Corporate Social Responsibility Irwan Julianto; Jalal Jalal
Jurnal InterAct Vol 4, No 1 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.649 KB) | DOI: 10.36388/ia.v4i1.729

Abstract

It is more and more common that tobacco companies in the world and Indonesia are portraying themselves as good corporate citizens and engaging in so-called “corporate social responsibility” activities, such as sponsorship of educational programs, sports events, art and cultural performances, community projects and philanthropy. These ”socially responsible” activities are very effective in improving public perceptions of the tobacco industry, creating good impressions among influential groups such as policy-makers, academicians and journalists/media, and serving as brand loyalty promotion and strengthening corporate reputation.However, these activities are actually intended as corporate political interference to influence members of society, government officials, parliament members, and the judicative judges to influence policy/regulation development and preventing government and parliament not to regulate tobacco use which will reduce their sales. This study will explicate what CSR really is and why tobacco companies’ CSR activities do not meet the criteria of real CSR.
Kebijakan Media Televisi Di Era Media Baru Lisa Esti Puji Hartanti
Jurnal InterAct Vol 4, No 1 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.035 KB) | DOI: 10.36388/ia.v4i1.730

Abstract

This article  emphasizes that  media convergence  possesses real influence in the world. Nowadays, resources such as text, audio, video, pictures, and so forth, can be shared via the media. These multiplatform tools can be easily accessible by the  Internet.  This provides  a  large majority  of people better chance to utilize the tools. The television, as an old media, also borrows or shares the content of the new media as materials for the production. As one of the new media, YouTube provides similar materials as the television. YouTube has a  user-generated content,  which means  any individual may watch, upload, download, or publish videos as long as they have access to the Internet. The old media policy does not only borrows materials from the new media because of the trend only but also because of the economic factor involved. The videos on YouTube can be made with pocket cameras or handphones. This puts YouTube in contrast to the television, which demands the standard camera for program production. Hence, if the television borrows materials from the YouTube, the producer of the television program may cut cost production significantly.
Fungsi Politik Ruang Publik Pada Masa Orde Baru, Reformasi, Hingga Era Digital Embu Henriques; Andina Dwifatma
Jurnal InterAct Vol 4, No 1 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.771 KB) | DOI: 10.36388/ia.v4i1.726

Abstract

The ideal society according to Jürgen Habermas is no longer classless society as idealized by Karl Marx, but a society in which each member could freely talk about their ideas regarding public life, without the fear of being repressed by certain parties. For Habermas, the class struggle is not merely about opposition, but begun by identification instead. This is the root of all Habermas’ ideas of public sphere. This paper will discuss the concept of public sphere in Indonesia, from the New Order era, to Reformation, and finally the digital age.
Empowering Youth: Entrepreneurship and Employability (Study Case: Youths in Karawang, West Java) Nia Sarinastiti
Jurnal InterAct Vol 4, No 1 (2015): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.164 KB) | DOI: 10.36388/ia.v4i1.731

Abstract

The future of youth in any emerging countries has received attention from various stakeholders, including government, corporations and non-governmental organizations. The reason is that globalization creates competition and that competitiveness does not take a day to build. The concern also arises from regionalization, for example, the upcoming ASEAN Economic Community, whereas all individuals are considered borderless in regards to employment and specifically skills. How can countries, regardless of state-non state organizations empower youth by providing skills development? Accenture and Indonesia Business Links (IBL) – an NGO specifically focus on CSR -- partnered to develop an empowerment model for youth, by using a pilot in Karawang, West Java.  Through a simple survey and focus group discussions with stakeholders, Accenture and IBL produced a model that would be able to facilitate entrepreneurship and employability. Although the finding indicates that employability is still the main concern of youth rather than entrepreneurship, the model can be used as the basis for corporations deciding on which program to focus.

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