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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 6, No 1 (2017): Jurnal InterAct" : 6 Documents clear
The Effects of Integrity Campaign Towards Managing Ethical Change During National Examinationi Nia Sarinastiti
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (743.875 KB) | DOI: 10.36388/ia.v6i1.1245

Abstract

The objective of this research is to review the effects of an integrity campaign during the national examination for elementary until high school students. For two years, 2015 and 2016, the Ministry of Education and Culture conducted a campaign that focused on an effort to decrease cheating during examinations by placing the responsibility to each of the municipal/regency throughout Indonesia. The theme “Prestasi penting, jujur yang utama” or in short “Prestige is important, but honesty is first” received many responses, including government officials who are shocked on the results of their schools. The theoretical approach is using Smith’s evaluation of awareness, acceptance and action objectives to help understand government communication efforts in changing the mindset and behavior of its stakeholders. The research method focuses on qualitative data, which are anecdotes (through interviews and documents) and observations, supported by response data managed by the Ministry of Education and Culture for 2015 and 2016 campaigns. The findings of the research indicated that all hierarchy of objectives were reached; and therefore, the campaign was effective
Is There Consumption Convergence In An Information Society?i A Preliminary Survey on Comparing Traditional and Digital Divide Between Two Cities V. Rachmadi Purnomo
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.114 KB) | DOI: 10.36388/ia.v6i1.1241

Abstract

This article explores the consumption disparities between students in two cities. It wants to know the respond of students in two cities toward the media convergence. The cities are Jakarta and Wonosari Yogyakarta. Jakarta symbolize the city that provide abundant media channel and the other hand Wonosari represent the city that lack of media channel. By using student’s expenditure on traditional and digital expenditure, there are two conclusions temporarily. First, there is consumption disparities between two cities on traditional information. Second, it seems there is no digital divide between two cities.
Identitas Garuda Indonesia dalam Rubrik Garuda Indonesia News Majalah Colors 2016 Holy R Dhona
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.826 KB) | DOI: 10.36388/ia.v6i1.1246

Abstract

There is no place for in-flight magazine in the heart of  Indonesian communication research.  As an airline miscellaneous, communication scholars often did not see it as an instrument of corporate communication that laden with corporate identity. Inquiring the Garuda Indonesia News rubric in Colors in-flight magazine, this study focus on how the identity of Garuda Indonesia circulated on the texts. Using quantitative content analysis on how the corporate was represented on the texts, this study argue that Garuda Indonesia identified as national-level corporate rather than international-level corporate. This study suggests contextualizing the concept of a corporate identity rather than apply it as a taken-grated formulation or stages.
The Relationship With Space In The Digital Era: A Reinvention of The Identity and The Environment Hadi Saba Ayon
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.446 KB) | DOI: 10.36388/ia.v6i1.1242

Abstract

Whether resulting from a voluntary act or not on the Internet, digital traces forge the invisible elements of a dynamic ecosystem (Doueihi, 2013), which recomposes and invents our society. The digital increases and rebuilds the metric space combining new types of social practices, while being tracked by different applications, software, and algorithms indexing each data. Defining space as an organized distribution of elements (Beaude, 2012) begs the question on how the link between the digital and space redefines the identity, and most importantly in which environment. Is the digital identity limited to a collection of traces of activities and movements reshuffled by the search engines (Ertzscheid, 2013)? Does this identity define beings as a person-data rather than a human-trace (Galinon-Mélénec, 2011)? How can we define the digital environment born from the new individual and collective practices, and from "mechanic" operations? In our research, we studied the different uses of the "Places" application on Facebook by a group of 30 international students in Paris, by means of a questionnaire and semi-structured interviews. The analysis of these uses shows the introduction of a space dimension in the building of the identity, in addition to the construction of a digital "urbanism" in perpetual elaboration and permanent mutation. Space as a "practiced lieu" (De Certeau, 1994) suggests that the presence produces itself with practice. Being present is the result of a process of experiments and forges itself over time. Thus, the digital environment, as well as the digital presence (Merzeau 2010) are social. They are continuously built in the invention of the everyday lives.
The Implementation of Narrative Content Marketing Comminications Strategy for Community Based E-commerce Products Moses Frans Romual Silitonga; Hifni Alifahmi
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (911.279 KB) | DOI: 10.36388/ia.v6i1.1243

Abstract

This research focuses on an analysis of Japanese Station and Simamaung’s e-commerce narrative content marketing communications strategy implementation for consumers who are part of a community, by using Ooden’s concept of content marketing strategy and narrative theory as the research guidance. Although this study relates to narrative, this research was not based on the paradigm of narrative or in other words the construction of the story, but rather the analysis of narrative content marketing communications strategy. This is a qualitative study based on post-positivism paradigm and  using two case studies to provide a comprehensive point of view. This study shows that a narrative content marketing communication strategy exists that may be applied through digital media to market community based e-commerce products. The strategy covers related narrative contents publication based on the interest and attraction of the target community that is able to manage and maintain the existence of the target community. Through the application of the said strategy, the owners may drive the community to make e-commerce purchases, while still being influenced by other factors related to their e-commerce businesses model.
Motives that Influence Participatory Culture Internet Meme (A Case Study of Social Media Path Audience of Postgraduate Communication Students University of Indonesia)i Muhamad Bayu Cahya; Pinckey Triputra
Jurnal InterAct Vol 6, No 1 (2017): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.997 KB) | DOI: 10.36388/ia.v6i1.1244

Abstract

This Thesis discusses about motives that influence audiences to participate in internet meme social media Path. This study employs motives from Uses and Gratifications theory as a main theory, also using the concept about Participatory Culture. Uses and Gratifications theory was selected because this theory has frequently explained about new media and the new kind of content from the audience point of view. Meanwhile the concept of Participatory Culture of Henry Jenkins has emerged and thrive in this digital era. This research uses positivistic paradigm with quantitative explanatory approach. For data collection, this study used survey as a research method. The conclusion for this research shows that motive on entertainment and self-expression influence audience to participate in internet meme social media Path. Meanwhile socializing and community building motives do not have significant influence to internet meme participation, but this motive still has a connection with internet meme participation. While another motive, informativeness, doesn’t have any connection nor influence to internet meme participation

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