Sains: Jurnal Manajemen dan Bisnis
The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and entrepreneurship.
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<![CDATA[DAMPAK HICARD DAN DIMENSI KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN HYPERMART ]]>
<![CDATA[Arum Purbohastuti]]>
<![CDATA[ Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jmb.v10i2.4179
<![CDATA[This aim of the research is to identify the impact of the hicard clubcard and services quality (tangibles, emphaty, reliability, responsiveness and assurance) on customer loyalty in Cilegon City. This research method using quantitative research methods was used based on 60 questionnaires conducted with randomly selected customers in Hypermart in 2016. Output in Coefficients it can be concluded that the variables that positively affects brand loyalty is Hicard with the calculated value 1.836> 1.67 (t table) and tangibles positive effect on loyalty to t value of 1.765> 1.67. While other variables have no effect on consumer loyalty Hypermart Cilegon.]]>
<![CDATA[Prediksi Return Emerging Market di Indonesia Dan Malaysia ]]>
<![CDATA[Ossi Ferli]]>
<![CDATA[ Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jmb.v10i2.4194
<![CDATA[The purpose of this research is to models daily returns with conditional heterocedasticity to investigate the volatility of returns by using mean process model of AR(1) and comparing two conditional variance model EGARCH and GARCH (1,1) of Indonesia and Malaysia stock index market. The result of the research are EGARCH are a better predictor for return volatility of Indonesia and Malaysia.]]>
<![CDATA[PENGARUH PERSEPSI KEBERMANFAATAN DAN PERSEPSI KEMUDAHAN E-SPT PAJAK PENGHASILAN TERHADAP EFISIENSI PEMROSESAN DATA PERPAJAKAN BAGI WAJIB PAJAK BADAN PADA KANTOR PELAYANAN PAJAK PRATAMA CILEGON ]]>
<![CDATA[Nadya Yuliastuti]]>;
<![CDATA[Andi Andi]]>
<![CDATA[ Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jmb.v10i2.4167
<![CDATA[The purpose of this research is to examine the influence on the effect of perceived usefulness and easy of use of e-SPT income tax toward efficiency taxation data processing for the taxation of corporate taxpayers at KPP Pratama Cilegon.Population of this research is the corporate taxpayer using e-SPT. The sample of this research is the corporate taxpayer using e-SPT. Data were analyzed using software IBM Statistical Package for Social Science (SPSS) version 20. The method used is quantitative analysis, with multiple linear regression model. The results showed that the perception of e-SPT Tax Income efficiency affects the efficiency of tax data processing for corporate taxpayers at KPP Pratama Cilegon. While partically, the ease of e-SPT income tax perception does not affect the efficiency of tax data processing for corporate taxpayer at KPP Pratama Cilegon.]]>
<![CDATA[KINERJA TANGGUNGJAWAB SOSIAL PERUSAHAAN (CSR) KAWASAN INDUSTRI DI KABUPATEN SERANG TERLEMAH DI PROVINSI BANTEN ]]>
<![CDATA[Djasuro Djasuro]]>
<![CDATA[ Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jmb.v10i2.4228
<![CDATA[Mandate of the law no. 40 of 2007 on limited liability companies, Article 74 paragraph 1 of the Company said that their business activities in the field and / or related to the natural resources required to implement the Social and Environmental Responsibility. This means an obligation for the company concerned. Failing to implement CSR programs, the company has violated the rules of law contained in the legislation. CSR program if implemented properly by a company turned out to be a positive impact on the image and reputation of the company. that a company in carrying out CSR programs should pay attention to aspects that not only the material needs of communities in a corporate environment, but also that the implementation of CSR programs is done in a way that can provide comfort and Preserve the natural environment and corporate communities integrally. Studies done is to determine the extent of implementation of CSR programs in the existing industrial area diprovinsi Banten, and industrial areas which showed the weakest value. Assessment methodology used is quantitative descriptive analysis was based on a questionnaire distributed to the public the existing industrial area diprovinsi Banten who number as many as 702 respondents. Based on the results of data processing is concluded that the implementation of CSR by companies in the industrial area of Banten province according to public perception of environment companies uncategorized medium (performance 67.24), and the implementation of the CSR of the lowest in the industrial area in the district of Serang ( performance 60.5) while the other industrial areas have the performance from 68.97 to 76.30 is entered in both categories.]]>
<![CDATA[THE USE OF DERIVATIVES AS FINANCIAL RISK MANAGEMENT INSTRUMENTS IN INDONESIAN MANUFACTURED COMPANIES ]]>
<![CDATA[Purbasari, Intan]]>
<![CDATA[ Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jmb.v10i2.4202
<![CDATA[Companies need to manage the risks they face to achieve their goal of maximizing corporate value. One tool to manage risk is to hedge with derivative instruments. Knowing the significance of the effect of leverage, firm size, profitability and liquidity on hedging decision making in Manufacturing company is the purpose of this research. The Data that is used on this study is a set of data panel with purposive sampling method, and the criteria for the sample is: (1) manufacturing companies listed on the Stock Exchange period 2012 to 2016, (2) manufacturing companies that has transaction exposure ( liabilities and / or assets denominated in foreign currency, (3) manufacturing companies that has the data is needed for this study. The total sample of this study is 34 companies or 170 observation within 5 years. The Data analysis technique that is used on this study is logistic regression with z-statistic as hypotheses testing to test the regression coefficient with an alpha of 5%. The study result shows that firm size and liquidity positively and Significantly Affect the decision of hedging with foreign currency derivative instruments, while leverage negatively and insignificantly Affect the decision of hedging with foreign currency derivative instruments. ]]>
<![CDATA[PENGARUH BRAND AMBASSADOR DAN EVENT SPONSORSHIP TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING ( Studi Kasus Produk Smartphone Vivo pada Mahasiswa Universitas Sultan Ageng Tirtayasa ) ]]>
<![CDATA[Ernie Larasari]]>;
<![CDATA[Lutfi Lutfi]]>;
<![CDATA[Liza Mumtazah]]>
<![CDATA[ Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jmb.v10i2.4234
<![CDATA[This study aims to determine influence brand ambassador and event sponsorship on purchase intention (Y) through brand image(Z) as intervening variable on Vivo smartphone product. The method used in this research is quantitative research with descriptive approach. The population in this study is all the students of the University of Sultan Ageng Tirtayasa who is not a user of Vivo smartphones. The samples were 100 students of Sultan Ageng Tirtayasa University using accidental sampling method. Technique of the analysis used in this research is Structural Equation Modelling (SEM) with analysis tool by SmartPLS 3.0 student version. The result of this study show that : (1) Brand ambassador has positive and no significant effect on purchase intention, (2) Event sponsorship has negative and no significant effect on purchase intention, (3) Brand ambassador has positive and significant effect on brand image. (4) Event sponsorship has positive and significant effect on brand image. (5) Brand image has positive and significant effect on purchase intention (6) Brand image can mediate the relationship between brand ambassador with purchase intention (7) Brand image can mediate the relationship between event sponsorship with purchase intention.]]>
<![CDATA[PENGARUH KEWAJARAN HARGA DAN KEWAJARAN PROMOSI TERHADAP LOYALITAS PELANGGAN (Studi Pada Toserba Borma Dakota) ]]>
<![CDATA[Tiyan Sutiyani]]>
<![CDATA[ Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jmb.v10i2.4212
<![CDATA[Supermarket has growed up especially in area Bandung, consumers are exsposed to many choices. Many choice make the question of whether customers feel they receive price fairness if they prefer to shop in supermarket? How they feel with promotion fairness in supermarket? Result of research got that price and promotion in Toserba Borma Dakota describe fairness and customer loyalty Toserba Borma Dakota described fairness and customer loyalty Toserba Borma Dakota described loyal. The price fairness has a positive effect on customer loyalty with a path coefficient of 30.5%. Similarly, the promotion fairness has positive effect on customer loyalty with a path coefficient of 35.0%.]]>
<![CDATA[Pengaruh Kompensasi Dan Motivasi Terhadap Kinerja Karyawan (Studi Kasus PT Indoraya Internasional di Yogyakarta) ]]>
<![CDATA[Fx. Pudjo Wibowo]]>
<![CDATA[ Sains: Jurnal Manajemen dan Bisnis Vol 10, No 2 (2018): Juni ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jmb.v10i2.4176
<![CDATA[The purpose of this paper is to determine the effect of compensation and motivation on the performance of employees of PT Indoraya International. The research was done by spreading the quaterner, while the research method using Simple Random Sampling.The t test shows that the magnitude of t for compensation (X1) is 2.843 and the value of t arithmetic for motivation (X2) is 2,373. all of which show larger than t table is 1,984. so the hypothesis that states compensation and motivation have a positive effect partially on employee performance at Company PT Indoraya International, F test, F calculated> F table or 25.984> 2.70 or signification level (sig) 0.000 <0.05 so that the hypothesis that states compensation and work motivation together affect the employee's performance at CompanyPT Indoraya International and coefficient of determination indicate that compensation and work motivation contributed 37.7% to Employee Performance at PT.Indoraya International.]]>
