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Jurnal Tepak Manajemen Bisnis
Published by Universitas Riau
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Core Subject : Science,
Tepak adalah suatu tempat yang mempunyai bentuk khusus, di situ terhimpun beberapa jenis tanaman berupa Sirih, Kapur, Gambir dan Pinang yang harus ada pada setiap akan dimulainya acara adat melayu khusus di Riau.Tepak ini bermakna tempat yang tidak akan ditinggalkan dan harus ada seperti pepatah adat Melayu" Takkan lekang karena panas dan Takkan lapuk karena hujan"Dengan demikian dalam kontek judul jurnal Tepak Manajemen Bisnis memberikan arti bahwa dalam jurnal tersebut dapat menghimpun berbagai penelitian di bidang Manajeman bisnis.Jurnal ini akan tetap terbit sepanjang masa untuk mengeluarakan butir-butir Ilmu Pengetahuan di bidang Manajeman Bisnis yang berguna bagi pembangunan Negara dan Bangsa.
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Articles 12 Documents
Search results for , issue " Vol 10, No 4 (2018)" : 12 Documents clear
ANALISIS KUALITAS JASA TERHADAP KEPUASAN DAN LOYALITAS NASABAH PADA PT. PEGADAIAN DI KOTA PEKANBARU Basyar, Fiolina Riha
Jurnal Tepak Manajemen Bisnis Vol 10, No 4 (2018)
Publisher : Jurnal Tepak Manajemen Bisnis

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Abstract

The study was conducted on the PT. Pegadaian (Persero) branch PasarKodim Pekanbaru, branch Pekanbaru Kota, and branch Panam, which isrepresented by custumers who have been use PT.Pegadaian (Persero) as theirfinancial solution. The purpose of this study was knowing the influence of servicequality against consumer satisfaction and consumer loyalty on PT. Pegadaian(Persero) in Pekanbaru City. This study is aims to examine various factors relatedto consumer satisfaction and loyalty. This research tries to do the study of thesefactors through service quality against consumer satisfaction and consumerloyalti. The population in this study are custumers who have been usePT.Pegadaian (Persero) as their financial solution in Pekanbaru city. Thenumbers of sample were taken 100 responden the analysis technique use in thisstudy is Proportionate stratified random sampling, the study using Partial LeastSquare (PLS). Froms the test result show that interaction quality and environmentquality didn’t make a significant impact on customer satisfaction. For the nextvariable that is outcome quality give a significant influence, then on the variablecustomer satisfaction against customer loyalty make a significant impact oncustomer loyalty. So in the future results of this study are expected to contributepractically to the company in an effort to increase the companys growth, as wellas the theoretical contribution for research academics.
ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA DAN WORDS OF MOUTH (WOM) PROGRAM PASCASARJANA UNIVERSITAS RIAU PEKANBARU Sayandra, Recky Riandika; Zulkarnain, Zulkarnain; Samsir, Samsir
Jurnal Tepak Manajemen Bisnis Vol 10, No 4 (2018)
Publisher : Jurnal Tepak Manajemen Bisnis

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Abstract

This study aims to analyze the influence of service quality factors in theGraduate Program of Universitas Riau on student satisfaction and tendency ofwords of mouth among students of Graduate Program of Universitas Riau.Analysis of data influence between research variables using structural equationmodeling (SEM) approach. SEM is a multivariate analysis used to analyzerelationships among variables. One of the software that can be used is IBM SPSSAmos Version 21. Amos was chosen because of the ease in using graphic interface(Amos Graphic) to describe the structural model. Data were obtained from 139respondents by filling out questionnaires. SEM model after experiencing severalstages and modifications have met the criteria of goodness of fit with the value ofeach index are: (a) chi-square= 34,852; (b) cmin/df= 1,452; (c) probabilitas=0,071; (d) GFI= 0,957; (e) AGFI= 0,905; (f) CFI= 0,977; (g) TLI= 0,956; dan(h) RMSEA= 0,057. By looking at the value of iritical, ratio regression weightmore than 1.65 and p-value <0,05, it can be concluded that the service qualityfactor has a significant effect on the student satisfaction and on the factor ofwords of mouth, and also the student satisfaction factor also influence the factorof words of mouth. Furthermore Effect total influence of variable Quality ofservice to student satisfaction variable = 0,808 (80,8%) and to variable of Wordsof mouth = 0,403 (40,3%). While the total effect of Student Satisfaction variableto variable Words of mouth = 0,396 (39,6%). Then the direct influence of variableQuality of service to variable Words of mouth = 0,083 (8,3%) and indirectinfluence of variable Quality of service to variable of Words of mouth = 0,320(32%).

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