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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 16 Documents
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Search results for , issue "Vol 1 No 2 (2018)" : 16 Documents clear
MOTIVASI REMAJA DI SMA NEGERI 1 MENGWI MENGGUNAKAN APLIKASI LINE SEBAGAI MEDIA KOMUNIKASI Adi Pratiwi, Ni Komang; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT LINE is a free instant messaging application that can be used to send text messages, send photos, videos, voice messages, etc. This research focused on Motivation of Application Use for Communication Media. The research aim is to describe motives students in SMA 1 Mengwi while using LINE as communication medium. This research used Uses and Gratification theory with a Study Of McQuail’s Media Consuming Motives. Descriptive Quantitative method is usedand data were collected by Question are with 308 students in total. This study found four motives such as, Information Motive, there were Personal Identity Motive, Social Interaction Motive, and Entertainment Motive. Furthermore, Information Motive was the highest in percentage and the Personal Identity Motive was the lowest. Keyword: Instant Messaging, LINE, Motives
POLA KOMUNIKASI ORGANISASI TRADISIONAL ( STUDI EKSPLORATIF PADA ORGANISASI ULU APAD DI DESA BUAHAN KAJA, GIANYAR ) Putri, Elsa Savira; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Ulu Apad Organization is one of the traditional organizations in Bali which specializes in religious concern especially praying to the god. In Bali Ulu Apad begins since 200 M. In an organization, communication is an essential part which can determine the existence of the organization. Determining a certain communication patterns used in an organization means the communication process can be determined. The purpose of this study was to determine the communication pattern of the traditional organization of Ulu Apad in Buahan Kaja Village, Gianyar Regency. The study referred to the experiment by Leavit (1951) who divided the communication pattern into 5 parts, namely round pattern, chain pattern, wheel pattern, Y pattern and all channeled pattern. This study was qualitative study. The technique in determining the informans was purposive. The data obtained from the result of interviews, observation and documentation study. The technique used in analyzing the data was interactive analysis model from Miles & Huberman. The results showed that there was a different communication pattern in every activity of Ulu Apad organization; that is, in the formal meeting, the communication pattern used was Y pattern, in preparing malang, the pattern used was all channel pattern. Additionally, in the activity of making the lauk urap and serving malang offering, the pattern used was the wheel pattern. Keywords: Communication Pattern, The Traditional Organization of Ulu Apad, Organizational Communication
STRATEGI BRANDING POLITIK DEWAN PIMPINAN WILAYAH PARTAI NASDEM BALI DALAM MEMBANGUN BRAND IDENTITY Dewi, K. Ade Yulia; Pascarani, Ni Nyoman Dewi; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRAK Based on the survey results of Saiful Mujani Research and Consulting in 2016, 52 percent political parties in Indonesia got a low trust and bad judgments of society. Overcome this, the Regional Leadership Board (DPW) Partai NasDem Bali formed a political branding. The purpose of this research is to discuss the political branding strategy undertaken by DPW Partai NasDemBali in building brand identity, so as to introduce and differentiate the party with others. This research uses qualitative descriptive approach with informant determination using purposive sampling and snowball sampling technique. Data obtained through interviews, observation, and documentation. This research data analysis techniques, namely data reduction, data presentation and conclusion. The result of this research shows that the strategy of political branding conducted by DPW Partai NasDem Bali in establishing brand identity is starting with the determination of political segmentation and positioning, then using line extension strategy, brand extension and multibrand by forming political branding in the form of tagline, logo and jingle "Sing NasDem, Sing Keren". Keywords: Brand Identity, Political Branding Strategy, Political Communication, Political Marketing.
HUBUNGAN TERPAAN WEB SERIES “SORE” DENGAN NIAT BELI TROPICANA SLIM STEVIA PADA MASYARAKAT DENPASAR Eriyanti, Andiana Dwi; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT YouTube is the most favorite medium of view. The hgh traffic of YouTube visitors becomes the main attraction for companies to advertise in it. Web series is one of the forms of internet viewing on YouTube. Web series with soft selling technique seeks to create the impression and appeal emotionally so that a brand can be remembered through the terms of stories brought. The web series "Sore" is a web-series of advertised ads and has been watched by over 1 million viewers and was awarded as the Best Branded Video Content of the Year in XYZ Day 2018. The "Sore" web series was created as a method to introduce Tropicana Slim Stevia widely to the public. Basically the essence of advertising activity is to arouse a continuing intention on consumer action. The purpose of this study is to explain the exposure relationship web series "Sore" with the intention to buy Tropicana Slim Stevia on Denpasar Society. This study uses associative quantitative method. The sampling technique used in this research is non-probability sampling with purposive sampling method. The data is obtained by distributing questionnaires. Data analysis technique used in this research is test of construct validity, Cronbach Alpha technique reliability test and correlation test using Pearson Product Moment Correlation technique. The results show that there is a relationship between web exposure series "Sore" with the intention to buy Tropicana Slim Stevia on Denpasar Society. The direction of the relationship between exposure variable web series "Sore" with the intention to buy Tropicana Slim Stevia on Denpasar society depicted the same direction, which means themore people of Denpasar experienced web series "Sore", then the intention of buying of Denpasar people in Tropicana Slim Stevia will be higher. Based on these results, a web series with emotional appeal can be an option for ad producers to produce ads. Keywords: Advertisement, Exposure, Intention, "Sore" Web Series, Tropicana Slim Stevia
Strategi Periklanan Akun Instagram @deliciousbali Kartikasari, Ni Putu Mega; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTARCT @deliciousbali is one of a culinary account that is well known in Bali based on social media Instagram. The popularity of @deliciousbali account makes it as a reference to Balinese youngster who are confused about finding a place to eat. By this matter, some of culinary entrepreneurs want to advertise their businesses on @deliciousbali account. The purpose of this study is to find out how the advertising strategy of @deliciousbali Instagram account. The research results show that account of @deliciousbali is having 2 services in the process of delivering the advertisement, first of all the photos were prepared and took by @deliciousbali account, and the second one the photos were prepared by the clients. In the strategy of ‘what to say’ is using only one theme that is modern culinary. Keywords: Advertisement, @deliciousbali account, Instagram
HUBUNGAN KOMUNIKASI PIMPINAN TERHADAP KINERJA KARYAWAN (STUDI PADA PT. PINK SERVICES INDONESIA CABANG BALI) Laksminia Agustin, Ni Putu Jeni; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Leadership is important part of communication in an organization for attaining the goals of the organization. Leadership communication is a form of assessment of an organization to know that organization has achieved the goal or not, we could see it through by employees’ performance. When organization’s leader can communicate well to the employees, it will affect the performance of the employees, so they can achieve the organization goal. This research intent to find out relation among the leadership communication on employees’ performance at PT. Pink Services Indonesia Branch Bali. This research uses quantitative method that is associative. In this research uses census or total sampling. The data is obtained by distributing questionnaires. In this research used the correlation Spearman Rank. The results reveal that found relation among the communication leadership on performance of employees at PT. Pink Services Indonesia Branch Bali. The direction of the relation between the communication leadership variables with employees’ performance at PT. Pink Services Indonesia Branch Bali depicted the same direction, it means that if the leader of company can communicate well with the employees, then the employees will show better performance. Keywords: Communication Leadership, Employee Performance

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