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STRATEGI PUBLIC RELATIONS PT. ALAM SUTERA REALTY TBK. DALAM MEMBENTUK CITRA GARUDA WISNU KENCANA CULTURAL PARK SEBAGAI LANDMARK PARIWISATA BALI TAHUN 2018 Arini Dewi, Ida Ayu Putu; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT This study is a descriptive qualitative study by collecting the data from the interview, observation and documentation to get detailed description about the role and public relation strategy of PT. Alam Sutera Realty Tbk. in forming the image of Garuda Wisnu Kencana Cultural Park as the Bali tourism landmark 2018. The result of this research showed public relation strategy of PT. Alam Sutera Realty Tbk has not maximally implementing the seven strategies which are in accordance to the concept used in this study in forming the image of Garuda Wisnu Kencana Cultural Park as the Bali tourism landmark 2018. The lack of practitioner in public relations is also one of the important factor in the successful of forming the image of Garuda Wisnu Kencana Cultural Park as the Bali tourism landmark 2018. Keywords: Image, Garuda Wisnu Kencana Cultural Park, Landmark, Public Relations, Strategy
Strategi Komunikasi Pemasaran Terpadu Dinas Pariwisata dan Kebudayaan Kabupaten Bangli dalam Memperkenalkan Batur Geopark Sebagai Ikon Pariwisata Kintamani Cahya Wulantari, Dewa Ayu Anggun; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT The title of this study is The Strategy of Integrated Marketing Communication by Tourism and Culture Departement of Bangli Regency in Introducing Batur Geopark as Kintamani Landmark. In 2008 Batur was promoted to become one of member in Global Geopark Network. Finally in 2012 after four years, Batur become the first Global Geopark Network in Indonesia that was approved by UNESCO. Tourism and Culture Departement of Bangli Regency are responsible in marketing and introducing Batur Geopark. This study aimed to find out the strategy of integrated marketing communication by Tourism and Culture Departement of Bangli Regency in introducing Batur Geopark to wide community. This study is a descriptive qualitative research. The data was taken through interview, observation and documentation. Informant determination technique in this research was done by purposive sampling. In this study can be concluded that the strategy of integrated marketing communication by Tourism and Culture Departement of Bangli Regency were used two elements promotional mix of five elements promotional mix. The two elements promotional mix that used are: 1). Advertising, such as using billboard, booklet, website, Facebook, and Instagram. 2). Public Relation, such as by socialization to the society, held seminars about Batur Geopark, training for tracking guides and held Batur lake festival. Whereas the three elements promotional mix such as, Sales Promotion, Personal Selling, and Dirrect Selling were not used maximally by Tourism and Culture Departement of Bangli Regency. Keywords:Marketing Communication, Batur, Geopark, Tourism.
ANALISIS WACANA CITRA I KETUT SUDIKERTA DI FACEBOOK PERIODE JANUARI – DESEMBER 2017 Narayani Murti, Dewa Ayu Putu Jiyestha; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT An image is very important for a politician to attain the attention from the society. Politician’s image need to be built and maintained in order to attain sympathy from the public. The process of building an image requires the media to share the informations. They have their own way to show the particular image, in order to attain more supports from the society. The using of social media of this purpose is such a requirement to reach the bigger range of society in order to influence them. Many politicians using Facebook to keep on communicating with their constituents. One of these politicians is I Ketut Sudikerta, who used to maintain this kind of social media to achieve the society’s empathy. He updates his Facebook timeline by uploading his daily activities photos. To observe the politician’s image on social media, we can use text analysis technic, to comprehend the intention of social media utilization on politic. The research aim at explaining text analysis of the image of I Ketut Sudikerta on Facebook on January until December 2017. This research using qualitative approach with Van Dijk analysis. The result of this research found that, there are 5 categories of image have been established: hardworking politician, down to earth, simple, local genius, young spirited, dynamic. Keyword: Facebook, I Ketut Sudikerta, Image, Text Analysis, Van Dijk
PERANAN HUMAS PERUSAHAAN APLIKASI TRANSPORTASI ONLINE UBER BALI DALAM MENJAGA HUBUNGAN DENGAN DRIVER Natalia, Natasha Fera; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT The presence of Uber in Bali raise a controversy so that the action of rejection frequently happened such as demonstration and sweeping was done by the local transportation and conventional taxi alliance. Those action of rejection often contained a violence that cause the Uber driver feel unsafe and harmed. The Uber Bali public relation hold up the role to keep the relation with their drivers as one of the stakeholders who have an important role for the company. Therefore, the study, entitled "Peranan Humas Perusahaan Aplikasi Transportasi Online Uber Bali dalam Menjaga Hubungan dengan Driver” have a purpose to find out the role by Uber Bali public relation in order to maintain the relation with their drivers. The method applied is analysis descriptive qualitative method with qualitative research and post-positivism paradigm. The results from this research based on the role concept of public relations according to Dozier and Broom, Uber Bali’s public relation intent to hold the role as an expert presciber and communication facilitator. As an expert presciber Uber Bali try on offer to solve the problems happened whether to supervise the emergency condition from the management, stakeholders, as well as the problem appear from the area. As a communication facilitator, Uber Bali’s public relation hold a role to provide a sharing session regarding the promo or the latest regulation as well as correspondence session with the driver if theres any concern from them. Key Words: Public Relation, Uber Bali, Driver, Stakeholders
REPRESENTASI TINDAKAN DIKRIMINASI RAS KULIT HITAM DALAM FILM GLORY ROAD Prayuda, Ngakan Bayu; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT Discrimination is the distinction between unfair and unbalanced treatment carried out to distinguish between individuals, or groups based on specific attributes such as race, ethnicity, religion, or social class membership. The Glory Road film tells of a team that changes everything in national basketball rules and black players have never been on the national players list, because they consider black players unable to lead, and moreover it's difficult to hold back emotions. This study includes qualitative research that focuses on the analysis of semiotics developed by Roland Barthes which consists of denotation, connotation and myth. The purposexof this study was toxfind out the representation of black racial discrimination inrthe film Glory Road. Based on the analysis of related scenes by using Roland Barthes' semiotics method in the film, addressing direct and indirect discrimination. The results were shown by the black race being underestimated by statements from the white race. Not only that, the black race while on the field was seen to be treated differently when on the field or harm the black race. This is displayed through various scenes in the film. Keywords: Discrimination,Representation,Semiotics, Film
STRATEGI HUMAS DALAM MEMBANGUN CITRA PERUSAHAAN (Studi Pada Indonesia Tourism Development Corporation, Bali) Nindya Saraswati, Ni Putu Ayunda; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT ITDC is building its image as a developer of world-class tourism destination, where the previous image when called BTDC which is the developer of tourism in Bali. Changes in the management company's impact on the image of the company, changes in the company's organizational structure, corporate tagline, a corporate culture that people do not know. This study uses the paradigm of post-positivism which brings together deductive logic to perform and probabilistically empirical observations using qualitative types. In the study of interactive models, Miles and Huberman is used as a data analysis technique. The results showed that the change in the management company of the BTDC became ITDC affecting corporate image so that the image of care with ITDC owned associated trust all stakeholders towards the ITDC. Strategies undertaken by publicist ITDC in building a corporate image that is doing the publications (publication), the manufacture of news (news), providing information to the public good that the public internal and external (inform or image), use paid media that is in the form of event, do social contacts (community involvement, lobbying and negotiation (lobbying and negotiation), perform social activities (social responsibility). Publicist ITDC do media monitoring to ensure a well guarded corporate image based on news stories that appeared in the media be it media, both print and online media. Keywords: public relations strategy, ITDC Bali, corporate image
KONSTRUKSI TINDAKAN KORUPSI PADA FILM “NEGERI TANPA TELINGA” Prema Utami, Ni Putu Shanti; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT Film becomes an aesthetics work of art as well as an information tool that sometimes can be a means of entertainment, tool of propaganda and even political tool. Film may create different perception according to the message in it. Corruption is one of topics which often discussed in many media, such as print media, electronic media, even film. Theeobjectiveeoffthissstudyiisstoeexplainttheemeaningoofccorruption in film entitled Negeri Tanpa Telinga. Data were collected from video, images, and dialogues in the film and were analyzed by Charles Sanders Pierce’s semiotics textual analysis. This studyyfounddthattthe characteristics of corruption inttheefilm inntheeform of bribery, embezzlement, smuggling, giving (gifts or grants), manipulation of the authority, related to occupation of someone or the profession, neatly and structured. Then, the influence and role of women becomes very important in the continuity of corruption such as reward for corrupt and become the good member on the group in preparing a strategy of corruption than men. Furthermore, this film depicted a new image about women’s role in corruption, especially in Indonesia. The result of this study constructed as well by the director on relation about politics in Indonesia. Keyword: Analysis, Semiotics, Film, Corruption
PERSONAL BRANDING I NYOMAN SUWIRTA SEBAGAI TOKOH POLITIK DALAM PILKADA KLUNGKUNG TAHUN 2018 Pranisitha, Ayu Khania; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT A Brand is not only used in marketing a product, but a brand is also used as a personality marketing for a political figure. Through this research, researchers want to see how I Nyoman Suwirta's Personal Branding as a political figure in the Klungkung Regional Election in 2018. This research is a qualitative study using Harold Lasswell's analytical method and elaborated through eight personal branding concepts from Peter Montoya. The resulst of this research that I Nyoman Suwirta has personal branding that is what it is, populist, visionary and prioritizing the public interest, as well as actively communicating through social media, and face to face with the community. That way the Klungkung community also actively participates in each Gema Santi program. Key words: Personal Branding. Regional Head Election 2018, and Political Figure.
Analisis Terpaan Iklan Partai Politik Di Televisi Pada Pemilih Pemula Di Kota Denpasar Dalam Pemilu Legislatif 2014 Kertayasa, I Putu Agus Nanda; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRACT Election on 2014 was a battle between politicians. Almost every politicians campaigning for themselves or their party to gain people’s vote. On the campaign period, we see a lot of political party’s campaign on television. Analysis shows that 62.3% beginner voters frequently exposed by political party commercial on television, but not all of them watch the whole commercial. 40.8% of the respondent did not watch the whole commercial from start to end. Even though the PDI Perjuangan commercial was the most viewed and interesting, it doesn’t make it the most remembered and liked commercial. Gerindra’s commercial was the most remembered and liked by the viewers. It was because of the commercial presents a politician with high popularity, it was PrabowoSubianto. Even though beginner voters’ perception to political commercial is on positive state and the exposure intensity is high, it doesn’t make voters choose those political party. Beginner voters tend to see more of the politician figure to choose. Keyword: commercial Exposure, beginner voters, political party commercial
REPRESENTASI PENGGUNAAN TEKNOLOGI MASYARAKAT KEKINIAN DALAM KOMIK DIGITAL TAHILALATS LINE WEBTOON Oliviar, Joan; Alit Suryawati, I Gusti Agung; Pradipta, Ade Devia
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT The growth in communication technologies makes people can never abandoned it’s technologies that have been influenced their social behavior in the modern/ contemporary society can be seen in Tahilalats comic by Nurfadli Mursyid in digital comic LINE Webtoon application. \5The strip comics largely raised the story of humor full of satire, especially when people are began to be controlled by communication technology. The purpose of this research is to find the representation of technology dependence of the contemporary society in comic strop LINE Webtoon Tahilalats. The type of this research is qualitative, with constructivist paradigm. The primary data sources of this research are Tahilalats comic strips episode 465 (Trending), 215 (waras), and 224 (Berbagi), which are contained in the LINE Webtoon digital comic application. This research method is semiotic analysis of Charles Sander Peirce. The result of this research, found that from each of the drawing comic panels in the three episodes of Tahilalats comic, represents a modern society that cannot be separated from technology, which meets the three stages of indicator in Marshall McLuhan technology determinism theory. The three stages are; discovery in communication technology leads to a cultural change; changes in the types of communications ultimately shape human life; communication technology provides a message and shapes/ create our own behavior. Keywords: Ketut Budiana, Painting, Prabu Udayana, Representation of Leadership, Semiotics
Co-Authors Abdi Pakumara, Pande Ngurah Raditya Ade Dianasari, Kadek Ayu Adi Pratiwi, Ni Komang Agestiary Saputri, Ni Kadek Alifia, Nadya Putri Aloysia Vira Herawati Andriyani, Putu Yunia Annisa, Fiqa Arie Rahayu, Ni Komang Mirah Arini Dewi, Ida Ayu Putu Aristia Dewi, Putu Ratih Artha Pratiwi, N. P. Devinda Artika Sari, Ni Putu Pradnya Asla Eva Setya Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayuningtyas, Ananda Vidya Bagus Wicaksono, R. Agung Rezky Baracha Kaban, Silya Christine Baskhara, Ida Bagus Aditya Berdianti, Dian Bintang Paramiditha, I Gusti Agung Istri Bramana, Yogi Marta Cahya Wulantari, Dewa Ayu Anggun Candra, Shelviani Christy, Bella Claudia Wijaya, Novia Cokorda Istri Sinta Sukma Ratih, Cokorda Damasemil, Calvin Dana Devi, Putu Jista Prajna Dani Febriyanti, Cinthya Nurrahmat Darmawan, Deri Dassy, Cynthia Novitasari Demus, Nico Devi Redana, Ni Putu Saraswati Dewi Gili Amritha, Dewa Ayu Agung Dewi Yuri Cahyani Dewi, Saffira Nusa Diah Budiantari, I Dewa Ayu Dwi Adnyani, Ni Made Rosalia Dwiartha Cahyani, Ni Made Pramoni Dyah Ratmasanti, Ni Nyoman Irafani Eggy Eriska, Ni Made Elfani Wijaya, Catherine Eriyanti, Andiana Dwi Febriana, Ruth Febriani, lda Ayu Dyah Heryanti, Tannya Aeni I Dewa Ayu Sugiarica Joni I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gusti Agung Alit Suryawati Iftinani, Sheila Zalfa Indriyanti, Laras Ismar Ramadhani Jelita Ananda, Ni Made Diah Ayu Juhendri, Arif Kencana Putri, A.A. Putu Livia Kertayasa, I Putu Agus Nanda Kusumayani, Ni Komang Leni Laksminia Agustin, Ni Putu Jeni Latuputty, Jennifer Brigita Lestari, Lidya Mulya Linggar Sari, Virdha Marta Manurung, David Yohanes Marista, Aulia Marpaung, Putri Ulpa Maulida, Dwinny Sukma Mayos, Elisa Aprillia Meitri Cakraningsih, I Gusti Ayu Monangin, Tesalonika Morrison Joshua, Glenkevin Narayani Murti, Dewa Ayu Putu Jiyestha Natalia, Della Natalia, Natasha Fera Nawidiya, Ni Putu Sanisa Nendissa Hermawan, I Gusti Ayu Rara Ni Luh Putu Agustin Kanya Dewi Ni Luh Ramaswati Purnawan Ni Made Anggita Sastri Mahadewi Ni Made Kartini, Ni Made Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Nikki Vernishia, Ni Putu Anasthasia Nindya Saraswati, Ni Putu Ayunda Noviandani, Ni Kadek Wiwien Nugroho Setiawan, Thalia Patricia Nur Arofah, Nur Nur Fakih, Farah Isabella Oka Candrakusuma, I Gusti Ngurah Oliviar, Joan Palandi, Joan Alexandra Jethrovany Paramitha, Ni Putu Nadia Permana, I Putu Surya Pradnyani Kawiswari, I Dewa Agung Ayu Pramesti Arsa, Putu Pradnya Pranisitha, Ayu Khania Pratiwi, Intan Nathasa Prayuda, Ngakan Bayu Prema Utami, Ni Putu Shanti Purwati, Sri Wulan Putri, Elsa Savira Putri, Saras Pillary Putu Titah Kawitri Resen Ramadhana, Berlian Ramindra, Lintang Pratama Lian Riz, Vallerie Velove Ruben Elizer Sitepu Sadyani Putri, Ni Made Mahindri Salijar, Hasna Qhotrunnadaa Sanjiwani, I.A Agung Anindia Sari Dewi, Ni Kadek Aprilia Savarino, Jocelyn Williams Sekaringtyas, Yusma Ayu Simamora, Richard Siregar, Nia Venina Siswan Dewi, Ni Made Sonia Lase, Silvy Mercy Ruth Subudi Darma, Made Dwi Sugiantari, Ni Kadek Dilla Sunari Merta, Ni Made Ari Setia Suryawati , I Gusti Agung Alit Swari Pidada, Ida Ayu Prita Dara Tania, Najma Ayu Tatik Inggriani, Ni Made Utami, Bella Putri Verwis, Muhammad Siraj Wahyuni, Prima Sriparta Waluyan, Elsa Engelina Wati Sudiarta, Ni Made Sri Pradnya Widarini, Dwi Ajeng Widayani, Ni Luh Ari Widhiawati, Gst Ayu Putu Wiguna, I Putu Kumara Wira Prananta, Putu Resta Yoga Sumantara, I Wayan Yunantari Dewi, Ni Made