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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 16 Documents
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Search results for , issue "Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023" : 16 Documents clear
REPRESENTASI PELANGGARAN HAK ASASI MANUSIA DALAM FILM “DE OOST/THE EAST” (Analisis Semiotik Charles Sanders Peirce) Rabani, Olgheri Paco Syah; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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As one of the mass communication media, film acts as a medium for delivering messages to audiences through audio and visual. “De Oost/The East” is a film that depicts violence during the Indonesian war of independence. This study aims to see the representation of human rights violations in the film "De Oost/The East". The researcher uses a qualitative approach and examines data with the concept of human rights issues and human rights violations, Hall's Representation Theory and Peirce's Triangle of Meaning Theory. The results showed that the film "De Oost/The East" represented gross human rights violations in the form of: (1) Torture, (2) Murder, (3) Extermination. Various forms of human rights violations in the film in accordance with the Rome Statute of the International Criminal Court Article 7 is a form of gross human rights violations, namely crimes against humanity. Keywords: Human Rights Violations, Film, De Oost/The East, Charles S. Peirce.
Narasi Queer dalam Gim “Coming Out Simulator 2014” Kusuma, Ida Bagus Eka Dharma; Joni, I Dewa Ayu Sugiarica; Gelgel, Ni Made Ras Amanda; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Views on sex are shaped by social and political forces and are linked in important ways to those around class, race, and particularly gender. This view resides in speech acts in everyday life as well as present as discourse, which is continued, treated, and challenged through communication, one of which is through the medium of video games. In this study, the researcher uses van Dijk's critical discourse analysis model to understand the discourse of sexuality in the game "Coming Out Simulator 2014." The researcher then found that the general discourse raised in this game was “Oppression/marginalization of queer groups.”
WACANA EKONOMI ALTERNATIF DALAM FILM “THE TAKE" Setiyawan, Anang Putra; Gelgel, Ni Made Ras Amanda; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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ABSTRAKWacana Ekonomi Alternatif dalam Film “The Take”Film merupakan media massa yang dapat digunakan untuk menyebarkan ideologi bagi kepentingan kelas dominan, sekaligus menjadi instrumen perlawanan bagi kaum tertindas dengan menghadirkan ideologi tandingan. Film The Take menampilkan tema besar pengambil alihan pabrik dan praktik pengelolaan pabrik tanpa campur tangan pemiliknya sebagai jawaban atas krisis ekonomi yang terjadi di Argentina pada awal 2000an. Penelitian ini menggunakan metode kualitatif dengan analisis wacana kritis model Teun A. Van Dijk. Analisis wacana dalam penelitian ini terbatas pada level teks dengan menjabarkan struktur makro, superstruktur dan struktur mikro. Hasil penelitian ini menunjukkan adanya wacana ekonomi alternatif yang dilakukan setelah pengambilalihan pabrik. Para pekerja melakukan pengelolaan pabrik secara bersama dengan menerapkan sistem koperasi sebagai ideologi tandingan atas kapitalisme. Kata Kunci: The Take, Pekerja Pabrik, Ekonomi Alternatif, Koperasi, Analisis Wacana Kritis
Strategi Komunikasi Pemasaran Terpadu UMKM Agung Konfeksi dalam Meningkatkan Brand Awareness Puspitaningrum, Putu Maharani; Purnawan, Ni Luh Ramaswati; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Agung Konfeksi is one of the MSME (Micro, Small and Medium Enterprises) located in Denpasar, Bali. Founded in 2016, it has a tagline, namely Work Hard Pray Hard. The existence of the Covid-19 pandemic is a big challenge for Agung Konfeksi to survive, therefore, the implementation of an integrated marketing communication strategy is very important. The purpose of this study is to find out how the integrated marketing communication strategy of Agung Konfeksi MSMEs in increasing brand awareness. This study uses a descriptive qualitative approach with a post-positivism paradigm. The informant determination technique used in this study, namely purposive and snowball techniques. Data obtained from in-depth interviews, documentation and literature study. The results of this study indicate that Agung konfeksi uses an integrated marketing communication strategy that applies the 4P marketing mix concept, namely product, price, place, promotion, and a promotional mix consisting of 8 elements, namely advertising, sales promotion, public relations, personal selling, interactive marketing and direct marketing. Keywords: Agung Konfeksi, Integrated Marketing Communication, brand awareness
PENGARUH TERPAAN IKLAN APLIKASI BIBIT DI PLATFORM YOUTUBE TERHADAP MINAT INVESTASI MAHASISWA DI KOTA DENPASAR dewi, Aulia Anggradita; Suryawati, I Gusti Agung Alit; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Various sectors have developed into the digitalization era, and one of the things in the economy is investment or investment. One of the investment instruments is mutual funds, mutual funds are referred to as the investment instruments of choice for novice investors. One of the mutual fund investment provider applications is Investment Bibit. Various methods are used to increase the number of investors using the Bibit Investment application. one of which is to improve marketing communications by displaying advertisements regarding the Bibit Investment application through various social media. The Bibit application is one of the most downloaded applications by the millennial generation, this is due to the Bibit application being more suitable for novice investors and having features that are easier to understand. Several factors influence someone to use the Bibit application, namely service features. Investment applications that are equipped with service features can facilitate investors. With the appearance of advertisements for the Bibit application through the Youtube Platform and becoming the number one investment application in Indonesia, it is hoped that it will provide information regarding ease of investment in the Bibit investment application and attract students' interest in investing. The purpose of this study was to determine the effect of ad exposure to the Investment Bibit application on interest in investing in student mutual funds in the city of Denpasar. The research method uses quantitative descriptive analysis with data collection, namely distributing questionnaires to respondents. The number of samples used in this study amounted to 80 respondents. The data analysis technique used was inferential statistical analysis, namely a simple linear regression test. The results show that exposure to Investment Bibit advertisements through the Youtube platform has a positive effect on mutual fund investment interest among students in Denpasar City, where the value of the t-test is 8.108 with a p-value of 0.00 (<0.05). The emotional indicators show that respondents have a desire to continue investing and feel happy and satisfied when carrying out investment activities. In addition to the encouragement indikator where the respondent has a desire to find out about investment. Keywords: Investment Bibiti, Ad Exposure, Investment Interest.
Motif Dalam Menonton YouTube Channel RANS Entertainment Pada Kalangan Dewasa Kota Denpasar Meyra, Miranda Sanna; Suryawati, I Gusti Agung Alit; Joni, I Dewa Ayu Sugiarica; Damasemil, Calvin
E-Jurnal Medium Vol 4 No 1 (2023): Jurnal Ilmu Komunikasi Vol 4 No 1 Tahun 2023
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Abstract The Daily Vlog presented by RANS Entertainment has become a favorite program for RANS YouTube viewers that covers and tells the real life of the daily activities of the RANS family. The purpose of this research is to find out the motives for watching YouTube RANS Entertainment among adults in Denpasar City. Data in quantitative descriptive research using the positivist paradigm were collected through questionnaires and analyzed using descriptive statistical analysis techniques. Based on the uses and gratification theory and a combination of motives according to McQuail, Papacharissi and Rubin, this study found that the motive that most encouraged respondents to watch RANS Entertainment's YouTube Channel was the convenience motive and the lowest motive was integration and social identity and the cross tabulation results obtained, respondents those aged 39-45 years have a higher motive or drive in watching RANS Entertainment's YouTube Channel than the other two age categories. Keywords: Motives, YouTube Video, Vlog, RANS Entertainment, Adults.

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