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Jurnal Teknobisnis

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Published by Institut Teknologi Sepuluh Nopember Surabaya

ISSN : 02165996 EISSN : 24609463 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Jurnal Teknobisnis (ISSN 0216-5996) adalah jurnal yang memuat hasil penelitian atau pemikiran yang setara dengan hasil penelitian di Bidang Manajemen Teknologi, khususnya Manajemen Industri, Manajemen Teknologi Informasi, Manajemen Teknologi Lingkungan, Manajemen Teknologi Transportasi, Manajemen Proyek, dan Manajemen Bisnis Maritim. Tujuan penerbitan jurnal ini adalah untuk mempublikasikan hasil-hasil penelitian para akademisi, peneliti, praktisi, dan mahasiswa kepada publik dalam rangka menumbuh kembangkan konsep manajemen, teknologi, dan bisnis.

Arjuna Subject : -

Articles 40 Documents

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KARAKTERISTIK PENUMPANG DAN PERJALANAN PADA KA PENUMPANG EKONOMI DI WILAYAH GERBANGKERTOSUSILA Hitapriya Suprayitno; D. Irlambang D. Irlambang; Y.A. Pramono; A.G. Wibowo
Jurnal Teknobisnis Vol 2, No 1 (2006): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

Transportation system planning has to be regularly reviewed in order to meet the regional development. The transport user and their trip characteristics are very important parameters in transportation planning This paper presents both characteristics for Gerbangkerto susila economic class ' train. An interview survey was conducted to the passengers during the peak morning hour for all Gerbangkertosusila economic class trains for obtaining transport user and their trip characteristics. The results showed that the passengers comprised 67% male, 62% were of 21 — 40 years of age, 44% were senior high school graduates, and 33% were private sector employees. Based on the trip purpose, most of the passengers used the train for reaching their working base (41.2%). According to the embarkation base, about 8,6% of the passengers were coming from their residences. In addition, the destination of the passengers was mainly for returning home (34%). About 42.80% of the passengers were travelling 5 times a week.

STUDI PENGARUH PEMAHAMAN PRODUK PADA PENGAMBILAN KEPUTUSAN MENGGUNAKAN TELKOM FLEXI (Studi Kasus: PT TELKOM Kandatel Surabaya Barat) Winarni Kurniasari; Haryono Haryono; Vita Ratnasari
Jurnal Teknobisnis Vol 1, No 2 (2005): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

In order to choose the right TELKOM Flexi product, prospecting customers need a guide for a better understanding of the products. Therefore, it is important for the company to measure how far the understanding level of the prospecting customers relates to the decision making in product selection. The decision level may give significant influence to marketing strategy of TELKOM Flexi. In analysis of confirmatory, indicators which were used to form unobserved variables comprised: Product Category Knowledge (PCK), Perceived Ease ofUse (PEU), Perceived Usefulness (PU) and Decision Confidence (DC). These indicators were significant, as shown by probability value of statistic smaller than 10%. Each indicator can be assumed to form unidimensionalities to each unobserved variables. Result of examination pursuant to criterion Goodness of Fit Indices of by using Structural Equation Modelling. Results of questioner's data processing showed that PCK had a direct influence of significance to PEU, PEU have influence of significant to PU, and PU had an influence of significance to DC. As a conclusion, the customers decided to buy Flexi because of the Perceived Ease of Use and Perceived Usefulness. Therefore, PT TELKOM Kandatel of West Surabaya should base the marketing strateu on these two factors.

TIME PETRI NET METHOD APPLICATION TO MINIMIZE INVESTMENT COST OF BATCH PROCESS BASED PLANT DEVELOPMENT Jaka Lelana; Bobby O.P. Soepangkat
Jurnal Teknobisnis Vol 7, No 1 (2012): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

Companies’ effort to reduce all cost including the production cost has become important due to increasing competition in the chemical industry today. One of the efforts is to decrease the investment cost of plant development in order to increase the return of investment. The amount of equipment minimization will also reduce the investment cost. Timed Petri nets method has been adopted in this study to minimize investment cost for batch process in PT ENG. The first step was to examine the utilization rate of equipment on an existing process. The second, was to add some equipment in the existing process, it was also examine the utilization and production capacity result. The first and second step has analysed by using time Petri nets. The final step was to conduct feasibility study by calculating the cost investment, payback period and return on investment. Plant development by TPN method has doubled production capacity, whereas the requirement of investment cost for development was US $ 831,881 or 21.1% of the investment cost prior to development. It was found that payback period (PBP) was 1.99 years or 54.37% faster and return on investment (ROI) was 50.4% or 2.02 times higher than the existing multiplication development method.

SISTEM INFORMASI PEMASARAN PT TELKOM DIVISI FIXED WIRELESS UNTUK PERENCANAAN PROGRAM DAN MENAMPILKAN INDIKATOR PERFORMANSI PEMASARAN Kus Indartama; Aries Tjahyanto
Jurnal Teknobisnis Vol 1, No 1 (2005): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

In today’s business environment, information technology plays an important role in supporting firms to achieve their business objectives including marketing management. The provision of accurate data in a timely manner is important to support planning and monitoring marketing performance. Planning a structured and integrated marketing plan requires involvement from various divisions including Sales, Tariff, Service, Legal, Finance, Information Systems, Billing and Product Owner. In order to measure marketing performance following the commencement of a program, demonstration of marketing performance indicators quickly and accurately is necessary. This study aims to develop an information system to support the marketing program planning process and show marketing performances indicators online.The scope of information systems developed is PT Telekomunikasi Indonesia Fixed Wireless Division. The users of the information systems are divisions or units related to marketing management. Development stage starts with a survey and establishment of user requirement until design stage. Methods used in this study are interviews, survey, literature, review and focus group discussion followed by data requirement analysis and system design.The benefits of the system developed in this study are increasing efficiency and effectiveness of program planning and marketing performance measure, as well as increasing management control of marketing performance.Results obtained from this study are the establishment of user requirements in program planning process and the development of a feasible information system from technical, operational and economic point of views. Further investigation and design in a national scope are required to establish a national system, followed by implementation, testing and deployment to apply the information system.

PROGRAMA MATEMATIS PENYELESAIAN MASALAH PROJECT CRASHING Irawati Irawati; Abdullah Shahab
Jurnal Teknobisnis Vol 2, No 1 (2006): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

The determination of project accomplishment time is tedious and time consuming. This problem is aggravated in a project with a plenty of activities exhibiting intricate interdependency among activities. The determination of project completion time, in general, is done manually using methods such as CPM or PERT. In case where the project is to be completed earlier than scheduled, the determination of activities, which are capable to be crashed, entails a new problem in a project management. A mathematical model is here proposed to solve the problem in a faster and a more accurate way. The solution could be obtained easier with the advantage of having the ability to specify optimally the activities that could be compressed to complete the project in a scheduled time with a minimum cost. The model is then applied in a project of ship maintenance with a procurement of normal and crash data time and cost. The solution of the model indicates which activities, and time requirement, could be compressed in order to complete the project in a scheduled time with a minimum cost. The model could be naturally applied to various projects.

CUSTOMER LOYALITY ANALYSIS AND BUSINESS PROCESS IMPROVEMENT USING RETURN ON QUALITY METHOD IN INSURANCE COMPANY Moses L. Singgih
Jurnal Teknobisnis Vol 7, No 1 (2012): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

The competition in the insurance business today occurs as a result of technological advances, deregulation and the changing needs of the market. Thus the future business environment will be very competitive to acquire market share. The company management needs to be critical for factors such as retention, is a parameter to determine the level of satisfaction and a high level of loyalty to a product / service. Therefore, based on the theory, the researchers want to know the level of satisfaction and loyalty of these insurance companies. Return on Quality method has been applied to measure retention rate resulting from quality improvement programs, market share and loyalty. The proposed improvements program are include making the database of agents field agents coaching and competent recruitment agents. As a ROQ calculation result, showed that the program was feasible, yet it was not sensitive to interest rates.

PARAMETRIC COST ESTIMATION USING ACTIVITY BASED COSTING FOR PRISMATIC PRODUCT MACHINING Indah Widiastuti; Subagyo Subagyo; Janu Pardadi
Jurnal Teknobisnis Vol 7, No 1 (2012): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

The study is focuses on a parametric cost model to estimate cost at the early stages of prismatic product development by machining process. The initial phase of model development begins with the determination of cost based on Activity-based costing (ABC) method of trough the overhead cost allocation of some product variants. All the resources required in the machining process are grouped into cost centers similar rates in order to determine the cost center (cost center rate). The Resources are derived from financial statements based on costs incurred during the period of time. Cost activity is calculated based on the amount of consumption and tariff cost centers required of each activity. Main activity the machining process, which develop a cost model with its parameters is the cost driver activity (activity cost driver) concerning on the amount of production and batch sizes. Mathematical equation based feature dimension has been created to determine machining process time as one of the parameters of the model, create a. Feature were classified into 4 (four) groups of slots / pockets, holes, drills and chamfer. They are used as input variables to calculate the machining time. Thus, input parameters into the cost equation are the available information at the design stage, namely: the number of tools, product weight, dimensions (size) and the type of product features.

MULTI CRITERIA DECISION ANALYSIS AND ITS APPLICATION TO TECHNOLOGY SELECTION Fenita Rosaria
Jurnal Teknobisnis Vol 1, No 1 (2005): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

Recently, environmental technologies are widely available to prevent pollution from industrial activities. The term Best Available Techniques (BAT) refers to technologies that can be used to overcome certain environmental problems. The selection of the right technology for pollution prevention involves a complicated process. Not only technical and economic aspects, but also environmental aspect should be considered as well. However, environmental aspect is difficult to quantify due to uncertainty in the real value of the environment. The aim of this study is to develop a framework for decision making process that incorporates the three aspects: technical, environmental, and economic in selecting the best technology which is relevant to a certain textile industry. One multi criteria decision analysis tool, Analytic Hierarchy Process (AHP), is used in this study to help decision maker in a textile industry to compare and rank three alternative technologies: substitution of mineral oil, pre-wetting process and compact spinning technology. Substitution is the most feasible option having benefit/cost (B/C) ratio 2.154, followed by compact spinning with B/C ratio 0.879. The result shows that AHP is capable to quantify both qualitative and quantitative criteria to aid decision maker in comparing several options and determining the best option.

ESTABLISHING MICROSOFT RESEARCH CENTRE IN INDONESIA: A ROAD PATH TOWARD EXPORTING INDONESIAN SOFTWARE Nurhajati Ma'mun; Wawan Dhewanto; Ronaldi Ronaldi; Kridanto Surendro; Basuki Sugiharto
Jurnal Teknobisnis Vol 2, No 1 (2006): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

Entering the 21st century, information and communication technolou (ICT) has become an un-separated part in daily human activities. ICT business has become the means in creating wealth and welfare for those commanding this technology. Indonesia with her abundance of people could have compete and create a mass of entrepreneurs in the ICT business. Lack of human development and other causes have brought Indonesia to become merely just user and buyer in the thriving business. The Government of Indonesia has long realized this and has made some efforts in closing the gap. President Yudhoyono 's visit the USA in 2005 has brought an early discussion whether Microsoft will open its research centre in Indonesia. The discussion arouse to a level that in the future Indonesia would able to export its software to the world market. There are steps to be taken and resources to be prepared. There are certain constrains for Indonesia to rise as the world software powerhouse in the future, including the ever changing environment of the software market, as some regard as maelstrom effect. This paper describes the steps should be taken to establish the Microsoft Research Centre in Indonesia and the link to make Indonesia as a world software exporter.

MANAJEMEN LINGKUNGAN BANTARAN KALI BRANTAS BERPENDUDUK PADAT Nanang Mudjito
Jurnal Teknobisnis Vol 1, No 2 (2005): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

The Brantas river sides in Malang City were used for the location of dense human settlement, industrial activities, trades, and other public utilities. Human settlement has grown very rapidly since 2000. This study was aimed to determine a recommendation for environmental management strateg in the Brantas river sides, between Buk Gludug and Alap-alap stretches in particular. The study was performed by direct observation on the river side condition and its uses. A landuse map of 1:2500 scale, a topographical map, and a panchromatic aerial photograph were used. Twentyfour householders were interviewed during this study. Data collected included: history of human settlement growth, land ownership and status, landuse, environmental risks, and use of river sides. Some parts of the river sides in the study area showed soil erosion, which indicated the occurrence of environmental disturbance. The strategy for Brantas river side management should include: human settlement relocation, environmental setting, public education for environmental awareness and entrepreneurships, control of river side uses, and forestation.

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