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INDONESIA
Jurnal Manajemen.
Published by Universitas Tarumanagara
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 2 Documents
 1 
Search results for , issue " Volume 16, Nomor 3, Tahun 2012" : 2 Documents clear
PENGARUH ATRIBUT SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN TRANSJAKARTA Tommy Setiawan Ruslim
Jurnal Manajemen. Volume 16, Nomor 3, Tahun 2012
Publisher : Jurnal Manajemen.

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Abstract

Transportation is a very important factor in everyday life, good for travel to work, or recreation roads, making transportation is needed by every human being. Both private vehicles, as well as public transport, very dense visible everywhere, especially in the capital city of Jakarta. We can see the traffic is so dense creeping everywhere, both two-wheel or four-wheel drive, very fulfilling of the city. Busway with a number of amenities such as pathways, especially the passengers can make it more comfortable to avoid congestion, and also a place that was covered from the rain stops, and buses are used also has air conditioning, unlike other buses such as the mini metro, etc.. Rates are flat, like a taxi ride is not dependent on long distance destinations nearby, can make the busway as the right choice for those who want to go to the destination, but the Transjakarta should also pay attention to what the service provided to customers are satisfied or not. This study was conducted to determine whether there is a significant influence of service quality to customer satisfaction on Transjakarta. By taking a sample of 60 respondents, after processing the data, the results obtained have a significant influence of service quality attributes to customer satisfaction on Transjakarta.
PENGARUH BRAND AWARENESS TERHADAP PERCEIVED QUALITY DAN BRAND LOYALTY SEBAGAI DETERMINAN TERHADAP PURCHASE INTENTION (Studi Kasus: Teh Botol Sosro Di Pasar Festival Kuningan, Jakarta) Ria E Monarch; Zahrida Z Wiryawan
Jurnal Manajemen. Volume 16, Nomor 3, Tahun 2012
Publisher : Jurnal Manajemen.

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Abstract

This research attempted to analyse and explain whether brand awamesswould have signifant impact on product quality, brand loyalty, and also upon buyerpurchasing decision. It also would investigate the effects of quality perception onpurchasing behavior as well as on purchasing decision of the customers itself. The thirdobjective was to study if there were impacts of the intermediary factors on quality andbrand loyalty upon brand awareness and decision making activities. This study usedTeh Botol Sosro as object of analysis with survey method distributing questionnaires to250 respondents of the Teh Botol Sosro consumers at Pasar Festival Kuningan, JakartaJanuary 2012. The sampling method used was judgmental sampling. Multivariatestatistical data analysis was established by way of Structural Equation Model (SEM),using the AMOS 18 software. The research results indicated that, as seen from theanswers of the respondents, brand awareness directly impacted upon quality perception,brand loyalty, as well as upon purchasing decision. Quality perception had directlyaffected purchasing decision too, while brand loyalty did not directly affectedpurchasing decision. Brand awareness affected purchasing decision through qualityperception, while the latter had no effect upon purchasing decision through brandloyalty.

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