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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Dehasen Bengkulu
ISSN : 23388412     EISSN : 27164411     DOI : https://doi.org/10.37676/ekombis.v8i1.926
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other
Ekombis Review: Jurnal Ilmiah Ekonomi dan Bisnis is a peer-reviewed journal. Ekombis invites academics and researchers who do original research in the fields of economics, management, and accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 105 Documents
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Search results for , issue "Vol 11 No 1 (2023)" : 105 Documents clear
Hubungan Financial Literacy dan Financial Knowledge Terhadap Keputusan Investasi Oleh Investor Pemula di Kota Bengkulu Merita Tri Resky; Asnaini Asnaini; Debby Arisandi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3310

Abstract

This research was conducted in order to see the relationship between financial literacy and financial knowledge on investment decisions by novice investors in the city of Bengkulu. This research is a quantitative research with a descriptive format and uses primary data. Data was collected from questionnaires distributed to respondents, there were 481 respondents who participated however, only 385 respondents who met the criteria. The sampling technique uses the slovin formula and purposive sampling. The results of this study indicate that financial literacy and financial knowledge have a positive and significant effect on investment decisions by novice investors in the city of Bengkulu with a Correlation Coefficient value for financial literacy of 0.761 which means it is very strong because it is in the range 0.76-0.99 and financial knowledge is 0.829 which means also in the range of 0.76-0.99 which means very strong.
Strategi Promosi Produk Asuransi Jiwadi PT Prudential Syariah Cabang Binjai Sakinah Sakinah; Yusrizal Yusrizal
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3335

Abstract

Business competition in today's modern era is increasing and also fierce, where every company is required to carry out attractive promotional strategies in order to get and attract customers. In this case, researchers are interested in researching sharia insurance products, namely life insurance. Which is where the purpose of this study is to find out what promotional strategies can be used by companies to attract customers. Because promotion is very necessary for the company because on the one hand it convinces consumers of the products offered, while on the other hand it determines the success of the company in facing competition in the market. In the context of business competition, each company makes maximum efforts to implement marketing strategies in order to increase product sales and maintain its name and market share.
Pengaruh Akuntabilitas, Transparansi, dan Partisipasi Masyarakat Terhadap Pengelolaan Alokasi Dana Desa Studi Kasus Pada Pemerintah Desa Kecamatan Gantarang Kab.Bulukumba Provinsi Sulawesi Selatan Asmaul Husna; Sri Rahayu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2871

Abstract

This study was conducted to determine whether accountability, transparency and community participation have an influence on the Gantarang District Village Government in 2020 either simultaneously or partially. This study uses multiple linear regression techniques. This research is included in descriptive research and is a clause in nature. The population in this study is the Village Government of Gantarang District. Sampling in this study used a non-probability sampling technique with a saturated sampling method so that 90 respondents were obtained from all village officials in the Gantarang District Village Government. The results of the study show that simultaneously accountability, transparency, and community participation affect the management of village fund allocations in the Gantarang District Village Government in 2020. While partially shows that accountability, transparency, and community participation have a significant positive effect on the management of village fund allocations in Gantarang District Village Government in 2020
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Dengan Usia Sebagai Moderator Arry Widodo; Rennyta Yusiana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2870

Abstract

The basis of a company's marketing strategy is to study consumer behavior, including the consumer decision-making process. Before the emergence of consumer purchasing decisions have an interest first. The purpose of this study is to determine the relationship between product knowledge and product involvement with purchasing decision making. In addition, this study also determines the role of halal brand awareness as a moderating variable in influencing the relationship between product knowledge and product involvement with purchasing decision making. This study aims to determine the relationship between the influence of ice cream product quality on purchasing decisions. In addition, this study also determines the role of age as a moderating variable in influencing the relationship between product quality and purchasing decision making. The number of samples is 400 respondents with a purposive sampling technique through a Likert scale questionnaire. Data analysis used descriptive and smart-PLS. The results showed that product quality had a significant positive effect on purchasing decisions. When consumers are faced with reviews related to trust and emotional purchase decisions on an ice cream product. Additionally, the moderating effect of consistent reviews was stronger for female consumers than for male consumers. Researchers hope that this research can enrich the understanding of how consistent reviews play a role in consumer purchasing decisions. Furthermore, in the behavior of consumers who make purchasing decisions on a product, look at the benefits and the resulting impact in determining purchase attitudes on an ice cream product.
ANALISIS IMPLEMENTASI TEKNOLOGI DIGITAL PADA USAHA MIKRO KECIL MENENGAH DI WILAYAH PERBATASAN Veneranda Rini Hapsari; Usman Usman; Benedhikta Kikky Vuspitasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2999

Abstract

The purpose of this study is to find out how much digital technology is used in the marketing field for micro, small and medium enterprises in border areas, especially Bengkayang district. This research is a qualitative descriptive study, using the methods of observation, interviews and documentation. The results of community research in Bengkayang Regency have used digital technology as a means of marketing products, but in implementing the management of marketing products it is still relatively low, because of problems in the network so that there is still use through manuals directly to consumers, although purchasing power is lower than using digital marketing technology.

Page 11 of 11 | Total Record : 105

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