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The Asian Journal of Technology Management (AJTM)
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
PURPOSE The Asian Journal of Technology management aims to promote interdisciplinary research regarding the special problems and opportunities related to technology management fields in Asia and its effects beyond. It publishes papers by worldwide scholars, practitioners, and those interested in Asian technology development under one of these classifications research paper, viewpoint, conceptual paper, case study, literature review. The journal is intended as an instrument for individuals conducting research on technology management at both micro and macro level of analysis as well as its relationship with other managerial functions such as operations, marketing finance, and human resource. READERSHIP Researchers, educator, senior practitioners in the areas of technology economics, research and development, innovation management, technology management, technology transfer, technology and business strategy will find the journal interest. UNIQUENESS AS ATTRACTIVENESS FACTOR The uniqueness factor of Asian Journal of Technology Management is the scope of study which views the intersect of Technology and Management in a fashionable and unique way in creating competitive advantage of corporations and nations in Asia. As we are facing a fast changing Asia, where old customs and tradition meet technology adoption and the government, industry, corporations; the journal intends to take part in the swift change and is filling a niche in the journal business. There is no other journal that intersects Technology Management and micro-macro level analyzes in the continent of Asia where extensive and considerable shift of technology adoption is in a fast pace. AJTM Journal Indexed by Cross Ref, Index Copernicus, Google Scholar, DOAJ and Indonesian Publication Index (IPI). Print ISSN: 1978-6956; Online ISSN: 2089-791X
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol. 15 No. 2 (2022)" : 6 Documents clear
Strategic Development Formulation for Improving Corporate Mobile Application Engagement Rates Archiyesa, Chyntia Agni; Saptari, Adi
The Asian Journal of Technology Management (AJTM) Vol. 15 No. 2 (2022)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.1

Abstract

Abstract. In the digital transformation era, one company shifts from manual to digital reporting through a corporate mobile application called JSMART (Jababeka System Management for Advance Report) to serve those living in Kota Jababeka city. JSMART is a corporate application that can be utilized by the community who resides in Jababeka. JSMART was launched in 2017, though unfortunately, based on survey, only 17% of employees are actively using it. The aims of this research are to investigate the root cause of this employee reluctance to adopt the technology and the proposed corporate strategy. The Technology Acceptance Model (TAM) is used in quantitative approach to determine the influence of perceived usefulness, perceived ease of use, and attitudes towards using JSMART amongst employees. Based on path analysis results, these three factors significantly influence one another, and the total mean is calculated as 2.70, which suggests that JSMART is not considered good enough from the perspective of the employees. In addition, interviews were conducted as part of a qualitative approach to investigate further. The root cause mainly arises from organizational factors such as a lack of socialization and training, and unclear rules for utilizing JSMART. Therefore, this study proposes a strategic development formulation that prioritizes organizational development while rejecting a proposed in-app suggestion feature for future development. Keywords:  Corporate mobile application, digital transformation, technology acceptance, engagement rate, strategy.
Understanding behavioral intention to subscribe video-on-demand platform during COVID-19 pandemic: evidence from Indonesia Kania, Rafiati; Ramadhani, Nabila Shafira; Wibisono, Nono; Gunawan, Arie Indra
The Asian Journal of Technology Management (AJTM) Vol. 15 No. 2 (2022)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.3

Abstract

Subscriber-based Video on Demand (SVoD) is currently growing business sector during the COVID-19 pandemic. Since the pandemic effect human mobilization, the Indonesian government strictly regulated visiting the cinema to press Covid-19 outbreak. Consequently, film providers and consumers adopt SVoD as an alternative digital platform. Nevertheless, Indonesian subscriptions are currently lagging behind other countries. In addition, a survey from Coalition Against Piracy in 2019 has discovered that 63 % of Indonesian consumers opt to access illegal streaming services instead of paying subscription fees to video streaming providers. This research empirically examines social influence, perceived risk, hedonic motivation, and utility value to influence behavioral intention to understand what factors influence paying subscriptions. The hypotheses proposed in our research model are tested on a sample of 291 Indonesian subscribers of SVoD platforms. The partial-least square modeling result shows that social influence, hedonic motivation, and utilitarian value can, directly and indirectly, influence behavioral intention. Contrary to research hypotheses, the perceived risk of adopting illegal streaming videos can only indirectly influence behavioral intention. Finally, it is noted that a combination of external and internal consumer motivation will impact subscriptions intention. 
The Effect of Automation of Banking Services on Customer Satisfaction Halder, Sagar; Albino, Michael Generalo; Peralta, Gene Abelon
The Asian Journal of Technology Management (AJTM) Vol. 15 No. 2 (2022)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.6

Abstract

Abstract. Automated banking is one of the key services used by banks to facilitate the delivery of services that meet consumer expectations, thus boosting the country’s economy. Major technological advancements have been witnessed in the banking industry due to the introduction of international standards in the operational norms of banking geared towards the betterment of client service quality. The aim of this research was to assess the effects of automation of banking services on customer satisfaction for different private banks in Khulna city. The study adopted a case study research design. Data was collected using questionnaires. The total reliability of the questionnaire, measured using a Cronbach's alpha coefficient, was 0.897. The sample size was 100 respondents. Data were analyzed using descriptive and inferential statistics using Statistical Package of Social Sciences (SPSS) software, version 20.0. Findings were presented in the form of tabulations (percentages, mean and standard deviation). From the findings, the automation of banking services such as mobile banking usage, internet banking usage, and automated teller machine usage was found to have a significant effect on customer satisfaction.Keywords:  Mobile banking, internet banking, automated teller machine, customer satisfaction
Digital Halal Logistics: The Perspective of Food Delivery Riders Ismail, Shahrinaz; Othman, Nur Fazura
The Asian Journal of Technology Management (AJTM) Vol. 15 No. 2 (2022)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.2

Abstract

Abstract. The growing awareness of Halal compliance in today’s community shows the importance of Halal on the quality of products manufactured worldwide. Hence, it is crucial to ensure that the concept of Halal extends to the entire supply chain, from the farm to the consumer. Most research covers manufacturing and procurement, leaving Halal-compliant distribution and logistics open to a number of research opportunities. We conduct an investigation into digital Halal logistics from the perspective of the individual food delivery riders, focusing on the operational level of the supply chain. The extensive reliance on Internet-enabled smart phones and the growing popularity of food delivery have created an increasing number of job opportunities for delivery riders, mainly on motorcycles. However, there is a question around whether or not this delivery process is Halal compliant, given that the riders face many challenges in ensuring an acceptable quality of service. This study investigates how the riders perceive Halal compliance in the food delivery industry, and provides suggestions for the implementation of digital Halal at various operational checkpoints. Keywords: Digital logistics, Halal logistics, supply chain management, delivery riders.
Exploring Voice of Customers to Chatbot for Customer Service with Sentiment Analysis Murwati, Anggun Siwi; Aldianto, Leo
The Asian Journal of Technology Management (AJTM) Vol. 15 No. 2 (2022)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.4

Abstract

Abstract. Chatbots have been widely employed across a wide variety of companies and industries, from small- and medium-sized businesses to large corporations, and from e-commerce to financial institutions. Although chatbots have proven to be far more efficient and quicker than human agents, they do not always provide customers with a satisfactory experience because they lack a personal touch. Customer issues are often left unresolved and many are unsatisfied with chatbot services. This is unfavorable for firms that use chatbots for customer services as this jeopardizes their relationship with valued consumers. Thus, customer input is essential to streamline the product innovation process. This study uses a hybrid method involving lexicon-based TextBlob and logistic regression techniques to identify the sentiments of consumers toward chatbots for customer services based on user-generated content on Twitter. The results show that although people generally have positive encounters with chatbots, the gap between positive and negative sentiments is relatively small. This research provides insights that businesses can use to improve chatbot technology based on the voice of the customer to provide users with higher quality customer services in the future, especially since unsatisfied customers could be a threat to a business’s performance. Keywords:  chatbot, customer services, sentiment analysis, social media mining, voice of customers.
Toward Platform-Economy Continuity: Do Descriptive Norms and Perceived Product Attributes Matter to Youths who Use Ride-Hailing Apps? Fauzi, Abu Amar
The Asian Journal of Technology Management (AJTM) Vol. 15 No. 2 (2022)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2022.15.2.5

Abstract

Abstract. This study investigates how descriptive norms and perceived product attributes (utilitarian and hedonic benefits) influence the intention of young consumers to continue to adopt ride-hailing apps. We developed a conceptual model drawing upon the socio-technical theory by involving 333 Indonesian users of ride-hailing apps and estimating the model using the statistical tool of PLS-SEM-based software. The findings showed that social aspects (descriptive norms) and technical aspects (utilitarian and hedonic benefits) significantly influence young consumers to adopt ride-hailing apps. Intriguingly, a positive perception of the apps’ benefits is instrumental for encouraging young consumers to continue to adopt ride-hailing apps when descriptive norms appear, when peers in their social circle widely adopt similar apps. This study highlights the unique behavior of young consumers in adopting ride-hailing apps by accentuating the role of descriptive norms and perceived product attributes from the perspective of socio-technical theory. This study provides practical recommendations for digital platform providers, particularly TNCs (Transportation Network Companies), which offer ride-hailing services to address the young consumer segment with a community-based marketing approach to maintain their continued adoption.   Keywords: Continuation intention, platform economy, digital platform, ride-hailing services, socio-technical theory, young consumers

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