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INDONESIA
STRATEGIC
Published by Universitas Pendidikan Indonesia
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Core Subject : Education,
Education
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Articles 7 Documents
 1 
Search results for , issue "Vol 16, No 1 (2016): Strategic" : 7 Documents clear
PROGRAM SERVICE RECOVERY UNTUK PENCIPTAAN KEPUASAN PELANGGAN DI ANGKUTAN KERETA API DAERAH OPERASI 2 BANDUNG Lestari, Fitri
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4468

Abstract

The development modes of transportation in Indonesia led to competition in the various modes such as by land; sea and air were increasing. Railway is one mode of transportation, especially as the most dominated by the passenger in Bandung. Due to higher competition pattern, efforts were made to improve passenger satisfaction. Various complaints can occur, and will increase if not addressed promptly so that the company should seek to restore service (service recovery) that passengers are satisfied. This study was conducted to determine how the implementation of the program service recovery Argo Gede Train, perceived satisfaction of passengers and how much influence the program service recovery on customer satisfaction.The object of this research was Argo Gede Train passenger route Bandung-Jakarta. The independent variable in this study was a service recovery program (X), and the dependent variable was customer satisfaction (Y). The type of research was descriptive verification, through explanatory survey method with simple random sampling technique, and 100 respondents were analyzed by linear regression analysis. The data used in this study are primary data and secondary data, with data collection through interviews, direct observations, and questionnaires' research, and literature studies. The results showed in the service recovery program, has improved the accuracy of the biggest scores. The results showed that the service recovery program has the effect of 47.80% on customer satisfaction to note that the service recovery program has a significant impact on customer satisfaction.  Keywords: Service Recovery, Customer Satisfaction    
MODEL PEMBELAJARAN DISCOVERY LEARNING SEBAGAI METODE UNTUK MENINGKATKAN PRESTASI BELAJAR Syari, Siti Ratna; Nuryanti, Lena
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4469

Abstract

The base student achievement was the background of this study. The ignoble scores on student achievement, especially in entrepreneurship subject was influenced by the external and internal factors. Learning model could have developed by teachers in the school environment that certainly have a profound influence on learning achievement. SMK Negeri 1 Bandung teachers apply the discovery learning model in entrepreneurship subjects to improve learning achievement of learners. The purpose of this study is to describe: 1) the application of the discovery learning model in class XI SMK Negeri 1 Bandung, 2) learning achievement in class XI AP and UPW SMK Negeri 1 Bandung, 3) The amount of influence discoveries learning model on achievement learning in class XI AP and UPW of SMK Negeri 1 Bandung. Discovery learning model as the independent variable (X), and the dependent variable is learning achievement (Y) with descriptive and verification analysis. The method used in this research was explanatory survey method with simple random sampling technique with 124 respondents used linear regression technique. The findings in this study are as follows: 1) the application of learning model discovery learning in class XI AP and UPW in either category, 2) learning achievement in AP classes and UPW in the high category, 3) learning achievement positively influenced by discovery learning model with a coefficient of determination 21.3%. The Result based on the research, discovery learning model with indicators and different objects recommended as a basis for other studies. Keywords: discovery learning model, academic achievement
DAMPAK TINGKAT PROFITABILITAS DAN NILAI PASAR PADA PERGERAKAN HARGA SAHAM PT. PRASIDHA ANEKA NIAGA TBK Kussuma, Praja; Surachim, Ahim; Tanuatmodjo, Heraeni
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4465

Abstract

Purpose: This study aimed to obtain an overview of the level of profitability, market value, and stock of price in PT. Prasidha Aneka Niaga Tbk Period 2005-2014. In addition, this study aimed to obtain profitability linkage to the stock price and relation of market value to the stock price on PT. Prasidha Aneka Niaga Tbk Period 2005-2014. Design / methodology / approaches: This study used a descriptive and verification method with time series design. The statistical analysis used is multiple linear regressions. Findings: Based on the findings, it could be proved that the regression model be used to see the effect of profitability and market value of the stock price by test F. Whereas with t tests showed that the profitability of positive effect on stock prices, while the market value did not have influence to stock of price. Originality/ Value: This study could provide insight in analyzing the financial performance of the company, especially in analyzing the company's ability to generate profits, how correctly the company's value in the eyes of investors, and how well the company to increase its stock of price. Keywords: Profitability, Return on Equity, Market Value, Earnings Per Share, Stock of Price   
PENGARUH IMPLEMENTASI EXPERIENTIAL MARKETING TERHADAP LOYALITAS MEMBER SALON HUMAIRA Christianingrum, Christianingrum
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4470

Abstract

The Development beauty salon industry to grow and properly. Application of the right strategies will be able to retain customers in order to remain defended and loyal to the company in this industry, particularly the Muslim salon. Local customers benefit the company. One effort to keep customers loyal was provided the best deals for consumers, such as giving a unique and memorable experience to customers on every transaction made. This study was conducted to analyze and describe experiential marketing, loyalty in the salon Humaira picture and know how big the influence of experiential marketing to loyalty members Humaira salon. Respondents in this study are members Humaira Tubagus Ismail Beautiful salon. The method used in this research is explanatory survey and descriptive survey. The data used are primary data and secondary data collected through observation, literature study and questionnaire. The hypothesis of this study was “ if the application of experiential marketing is good, then the high customer loyalty," it was tested using path analysis. Results of this research explained that experiential marketing as measured by the dimension of sense, feel, think, act and relate. They were had a positive influence and significant impact on customer loyalty, the overall value of t obtained through the analysis of pathways is greater than t table means the better implementation of experiential marketing Salon Humaira, the higher their loyalty to the salon Humaira.  Keywords: Experiential Marketing, Loyalty   
PERAN MEREK, FITUR PRODUK DAN KETERGANTUNGAN PADA PRODUK BERDASARKAN PERBEDAAN GENDER TERHADAP PERILAKU PEMBELIAN (STUDI PADA PENGGUNA SMARTPHONE LOKAL DI BANDUNG) Munawar, Fansuri
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4466

Abstract

This study examined the influence of the brand, product features and their dependence on the purchasing behavior based on gender differences. Dependent variables in this study were tested by antecedent factors such as social needs, social influence and the convenience of the consumer dependence on smart phones based on gender differences. This study used survey method with simple random sampling was used to collect the questionnaire distributed to 250 students at two universities in Bandung. The data analysis used Stuctural Equation Model (SEM) with AMOS 21 to test the hypothesis. The findings on men and women have differences that can influence the addiction to smart phone, so not all variables could affect reliance on smart phones. The variables that influenced consumer purchase decisions were the product features and the dependent variable, while the brand variable did not affect the local smart phone purchase decision.   Keywords: Smart phone, Brand, Product Features, Addiction, Purchase Behavior   
KUALITAS INFORMASI DAN KEAMANAN TRANSAKSI FAKTOR KUNCI PENUNJANG PERKEMBANGAN E-COMMERCE Resa, Asep Lucky; Wibowo, Lili Adi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4467

Abstract

Purpose - The purpose of this paper was to be found out the influence factors of the dominant country of origin against purchasing decisions on local brandDesign/methodology/approach – the design of the research was a cross-sectional design. This research used verification approach with survey method. A total of 200 respondents were chosen as using non probability sampling. A survey questionnaire was used as a research instrument to collect the data from respondents. The analysis technique used SEM analysis tools'Findings - Quality of information and transaction security has influenced on purchase decisions online simultaneously and partially.Originality/value - The paper provides a basis to understand the issues of purchasing decisions on local brand in Indonesia. The difference of this study with earlier research on objects that are  the variable used supporting the theory as well as the different references used by previous researchers.                    Keywords: country of origin, purchase decisions
PERANAN BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP UPAYA MENINGKATKAN EKUITAS MEREK BERBASIS PELANGGAN PERGURUAN TINGGI (STUDI PADA PERGURUAN TINGGI DI JAWA BARAT) Dirgantari, Puspo Dewi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.7067

Abstract

West Java province dominates the growth rate of universities in Indonesia, but the number of college students has decreasing. Similarly, the people's preference for universities in West Java as an excellent college and the best universities in Indonesia is still low. These problems show that customer based brand equity of colleges in West Java is not optimal. This study conducted in 2013-2014 and uses a management science approach of marketing. The method used in this study is descriptive survey and explanatory survey. The data used primary and secondary data that was collected through questionnaires and documentation. The data analysis used Stuctural Equation Model (SEM). The results of this study revealed that the marketing mix of educational services has a positive influence on the customer based brand equity of higher education in West Java. The dimensions of customer-based brand equity, especially brand performance dimension, should be getting more attention in order to increase performance and the factors are: facilities, meeting the students need, the speed of service, courtesy, and tuition money. This research is part of my dissertation.

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