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Kota jambi,
Jambi
INDONESIA
DIGEST MARKETING
Published by Universitas Jambi
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari Universitas Unja, Prof. Dr. Paham Ginting, SE dari FE USU dan Prof. Dr. Sucherly, S.E dari Unpad. DMJ menerima artikel baik dari lingkungan Unja maupun di luar Unja.
Arjuna Subject : -
Articles 11 Documents
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Search results for , issue "Vol. 3 No. 1 (2018): Digest Marketing" : 11 Documents clear
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN: The Effect of Relationship Management and Service Quality on Customer Satisfaction Dodi Putra Sirait
DIGEST MARKETING Vol. 3 No. 1 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.713 KB)

Abstract

The purpose of this study is to determine the partial and simultaneous effect of customer relationship management and service quality on customer satisfaction, especially for the owner of matahari club card (MCC) on beauty service. The data collection is conducted by using questionnaires. Data analysis used multiple linear regression, used SPSS as statistical procedur examinatnion. The results showed that customer relationship management and service quality of partially and simultaneously have positive and significant effects on customer satisfaction in PT. Matahari Department Store Jambi City. Keywords: Customer Relationship Management, Service Quality, and Customer Satisfaction

Page 2 of 2 | Total Record : 11

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