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Jurnal Dakwah: Media Komunikasi dan Dakwah
Published by Universitas Islam Negeri Sunan Kalijaga Yogyakarta
ISSN : 14115905     EISSN : 26141418     DOI : https://doi.org/10.14421/jd
Core Subject : Religion, Humanities, Education, Art, Social,
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Dakwah memuat berbagai artikel yang mendiskusikan tentang dakwah, baik secara normatif maupun historis. Diterbitkan oleh Fakultas Dakwah dan Komunikasi UIN Sunan Kalijaga, dua nomor setiap tahun. Redaksi menerima tulisan tentang berbagai persoalan yang terkait dengan dakwah dalam berbagai aspeknya. Isi tulisan yang dimuat tidak harus sejalan atau pun mencerminkan pandangan redaksi.
Arjuna Subject : Seni dan Humaniora - Studi Agama
Articles 5 Documents
 1 
Search results for , issue "Vol. 25 No. 1 (2024)" : 5 Documents clear
Da'wah Transformation Through Malay Literature: : A Case Study of the Use of Hikayat and Poetry by Sheikh Abdul Qodir al-Mandily Riski Angga Putra
Jurnal Dakwah Vol. 25 No. 1 (2024)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jd.2024.25101

Abstract

This study explores the use of hikayat and rhymes by Sheikh Abdul Qodir al-Mandily in his da'wah, focusing on how this method utilizes local cultural elements to effectively convey Islamic teachings to the Malay community. Sheikh Abdul Qodir al-Mandily, a Malay scholar, used this traditional literary form to align religious messages with the culture known and accepted by his audience, thus making it easier to understand and accept the teachings of Islam.The results of the study show that the use of sagas and rhymes not only makes the message of da'wah more relevant and easy to understand but also strengthens the emotional connection between the community and religious teachings. Hikayat, with its narrative of stories full of moral values, and rhyme, with its traditional poetic structure, serves as an effective medium in conveying Islamic teachings in a way that can be accepted and internalized by the audience.This approach has proven to remain relevant in the context of contemporary da'wah, despite the development of technology and modern media. This culture-based method offers a valuable model for future preachers in adapting to their local cultural context. This study recommends further exploration of the application of culture-based da'wah methods in other cultural contexts and in-depth studies of the long-term impact of the use of these methods on social and religious change.
Da'wah and Contemporary Muslim Women: A Historical Study of Sayyidah Khadijah Malik, Rif'atul Khoiriah
Jurnal Dakwah Vol. 25 No. 1 (2024)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jd.2024.25104

Abstract

Sayyidah Khadijah's gait is part of the sacrifice and loyalty of a wife to her husband and supporter and encouragement of the Prophet's preaching, so that it can be felt the magnitude of the spread of Islam to date. Seeing the role of women that is so large, the writer chose to make the figure of Khadijah a Muslim figure today. Muslim women are now shackled by exploitative and entangled capitalist spheres in line with technological developments. Many of the Muslim women lost their figures, so many imitated Western or Korean Pop styles, for example. Today's Muslim women idolize and even imitate their lifestyle. Doesn't Islam have a figure that is no less fantastic? Even his name is known after centuries, he was Sayyidah Khadijah. This study uses a historical approach followed by an analysis of the role of Muslim women today, with the aim of reflecting back on the glory of Islam during the Prophet. Especially women as khairu ummah. Furthermore, to bring up the present Khadija, women should "ibda 'binafsik" in the sense of starting from themselves in carrying out their roles as kharul ibad, madrasa Ula, anfa'uhum linnas, as well as inviting the fii hasanah wa fil akhirati hasanah. The fourth is the main basis for applying the gait of a Muslim woman today in the realm of da'wah. Keywords: Gait Khadijah, Da'wah Rasulullah, Muslimah today.  
Contemporary Da'wah Transformation :: Study on Commodification of Virtual Da'wah through YouTube Nisa, Nanda Fahrun
Jurnal Dakwah Vol. 25 No. 1 (2024)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jd.2024.25105

Abstract

This research discusses the transformation of contemporary da'wah through digital platforms, especially YouTube, as a virtual da'wah medium. In the digital era, da'wah is no longer limited to physical space, but has developed through online media, which allows religious messages to reach a wider and more diverse audience. One of the important phenomena that has emerged is the commodification of da'wah, where religious content not only serves as a means of spreading Islamic values, but also as a commercial product that can be monetized. This study explores how da'wah through YouTube undergoes commodification, identifies the forms of commodification that occur, and its impact on the authenticity of the da'wah message itself. Through a qualitative approach with content analysis on a number of popular da'wah channels on YouTube, this study reveals that the commodification of da'wah not only has an impact on the way messages are conveyed, but also on delivery strategies that are tailored to meet the demands of the digital market. The results of this study show that there is an ambiguity between the purpose of da'wah as the dissemination of religious values and as an economic activity influenced by algorithms and social media trends.
Humanistic Da'wah Implementation: A Case Study of Habib Hussein Ja'far Al-Hadar and His Mad'u Latifah, Indria Fadhilatul Latifah; Nizar Afandi, Risxi; Muh Slamet Saerozi
Jurnal Dakwah Vol. 25 No. 1 (2024)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jd.2024.25103

Abstract

Communication is a process of delivering messages from the sender or communicator to the recipient or communicant. Communication in da'wah means a preacher including the communicator and mad'u being the communicator. Because in preaching, good communication is also needed so that the message of da'wah can be well received by the mad'u. Da'wah communication also includes specific activities, because in the da'wah process it teaches Islamic teachings. In this paper, we write about Habib Ja'far's way of preaching, where he is an extraordinary preacher, because of his unique way of preaching and being able to adjust the goals of his preaching and pay attention to the condition of the mad'u to be preached to.
An Analysis of the Use of Religious Values in Commercial Advertising: A Da'wah and Communication Approach Based on Charles Sanders Peirce's Theory Indriyani, Putri Isma
Jurnal Dakwah Vol. 25 No. 1 (2024)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jd.2024.25102

Abstract

This study analyzes the commodification of religious values in the advertising world with reference to the theory of Charles Sanders Peirce. Religious values are often used as marketing tools to influence consumer perceptions and behaviors. The aim of this study is to understand how religious values are transformed into commodities in advertisements and how this is reflected in Peirce's theory of signs and meaning. This research employs a qualitative approach by analyzing advertisements that utilize religious value elements as their main attraction. The results of the analysis show that these advertisements employ commodification strategies by transforming the meaning of religious values into something that can be traded and consumed. The implication is the importance of critiquing advertising practices that use religious values for commercialization purposes. This study contributes to understanding the dynamics of commodifying religious values and its influence on consumer society in the context of modern advertising.

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