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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
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Articles 43 Documents
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Search results for , issue "Vol. 2 No. 2 (2011): Binus Business Review" : 43 Documents clear
Analisis Pertumbuhan Kinerja Keuangan PT Bank Mandiri (Persero) Tbk Hidayatullah Hidayatullah
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1175

Abstract

This research was made with a view to assess and analyze financial performance of PT Bank Mandiri Tbk. The assessment was conducted by looking at the financial ratios of from 2003 until 2010, from the financial statements obtained from the website of Indonesian stock exchange, the value of the components of financial statements conducted re-calculation formula into the valuation ratios of the banking financial performance, then the results of are analysed per year. Conclusions from this analysis is compared with indicators of banking health assessment released by Bank Indonesia. Analysed financial ratios taken are among others CAR, NPL, ROA, and ROE. These are commonly used ratios by researchers in assessing the financial performance of banks
Analisis Kinerja Keuangan Bank Sebelum Dan Sesudah Diakuisisi Oleh Investor Asing: Studi Empiris Pada Bank Central Asia Dan Bank Niaga Yen Sun; Laurentia Dermawan
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1176

Abstract

Banking industry is one of the most influence factors in the economy growth of one country. However, during 1997-1998 Indonesia banking industry went through hard times because of economic crisis. After that years, many banks were liquidated and restructured. The interesting part is through the restructuring process, several bank acquired by foreign investor and became the foreign-domestic bank. In 2010, some of those banks were in the 10 biggest banks in Indonesia based on asset. Hence, the writer interesting to compare the bank’s financial performance before and after being acquired using two banks as samples of empirical study. Data is based on financial statements published by the companies and Central Bank of Indonesia in 1995-1996, and 2003-2004. Two sample of banks have been selected based on several criteria, they are BCA and Bank Niaga. To analyse their financial performance, several analysis tools will be using, specifically CAMELS (CAR, NPL, NIM, BOPO, LDR minus mangement and sensitivity). The result of the study observed that after being acquired, financial performance of BCA and Niaga Bank is getting better in CAR, NIM, BOPO, but NPL and LDR is less favorable for BCA and so NPL is less favorable for Niaga Bank. Moreover, in terms of profitability analysis, both banks shows better performance. While, the result of credit analysis indicates that the credit risk for both banks is in the stable range at CCC.
Analisa Perbedaan Brand Image Situs Berita Berbahasa Indonesia Online Lokal Kuspuji Catur Bagus Wicaksono
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1178

Abstract

The amount of graduates and the availability of jobs are unbalanced, therefore unemployment is generalized; not only for uneducated but also those educated ones. This is supporting educational institutions to provide entrepreneurship subject for students to prepare themselves when they have no job and unemployment for the consequences. Entrpreneurial education is not about theory but also field practice that involves every parts such as educational institutions, small-scale and major business, and also government. Education that moves accordingly with the development and field practice for students to be prepared for their graduation, whether or not being an entrepreneur.
Pengaruh Return On Equity, Price Earning Ratio, Price To Book Value Dan Inflasi Terhadap Harga Saham PT Bhakti Investama Tbk Jakarta Pariang Siagian
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1179

Abstract

Investment on stocks is a high-risky investment to make investors to possibly gain a lot of profit. On the other hand, those investors might experience some big loss. Data collecting comes from theoretical books and other related references. Secondary data including Return On Equity (ROE), Price Earnings Ratio (PER), Earning Per Share (EPS), Book Value (BV), Price To Book Value (PBV) and Stock Prices of PT Bhakti Investama Tbk. This research is intended to find whether Return On Equity (ROE), Price Earnings Ratio (PER), Price To Book Value (PBV) and Inflation, have some influences on the Stock Price of PT Bhakti Investama Tbk., both partially and entirely; and how much the influences are.
Pengaruh Switching Costs terhadap Customer Retention pada Industri Perbankan di Indonesia Freddy Simbolon
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1180

Abstract

The number of frequent troubles at one bank may cause a decrease of customer trust. Customer will reconsider whether continuing to safe their deposits or moving to other banks. One factor that may influence the customer retention is the switching costs, that are the fee which must be borne by the customer along the transformations of one product to a service or a service to a product or even a certain service to another service. In fact switching costs will not only appear just as a consequence when a transformation is done or appear only as an economic cost. But when one process of transformation happens, many possibilities of cost may arise such as procedural costs, financial loss costs and psychological loss costs. Therefore the correct determination about switching costs might be an important information for customers so that they may consider the relevant costs arise when they decide to move to other banks. If the costs they will have to bear exceeds the benefit they will get, it is expected that they will reconsider to stay faithful and diminish their desire to move to other banks.
Web 2.0 Socail Network Sites And Facebook Marketing Andreas Chang
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1181

Abstract

The use of Web 2.0 and Social Network Sites (SNS) has become an amazing phenomenon. In fact, one of the fastest-growing arenas of the World Wide Web is the space of so-called social networking sites. Face book, Tweeter, MySpace and other Social Network Sites have huge population of users. Almost seven hundred million people use Facebook, and hundreds of million others use other social networking sites. More and more advertisers switch their marketing budget to these SNS. This study contributes to our understanding of the Web 2.0 and the use of social networking websites by examining available literature. It seeks to understand what Web 2.0 and SNS mean, the trends, its functions and how they can be leveraged for marketing purposes.
Analisis Pengaruh Ability, Effort Dan Support Terhadap Kinerja Karyawan Toko Buku Gramedia Cabang Plaza Semanggi R. A. R. A. Aryanti Wardaya Puspokusumo; Leonny Cathleen
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1220

Abstract

The purpose of the article is to analyze the influence of ability, effort and support towards employee performance in Plaza Semanggi branch of Gramedia bookstore. Method used in this research is the correlation of Pearson’s product-moment and double regression. The gathered data from questionnaire result provided uses likert scale and primary data from the company. The research result is to identify employees’ ability, effort, and support of organization having strong relationship and significant influence towards employees’ performance in Plaza Semanggi branch’s Gramedia bookstore. Hopefully, the organization’s ability, effort and support could be increased and became main factor in increasing employees’ performance. Besides, it is expected that the research result could give input for the company, especially in Plaza Semanggi branch, to increase the employee’s performance, which later will give positive impact for company development. 
Penggunaan Uji Mann-Whitney pada Analisis Pengaruh Pelatihan Wiraniaga dalam Penjualan Produk Baru Teguh Sriwidadi
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1221

Abstract

This research is conducted in PT Merapi Utama Pharma in order to determine the influence of training to the sales force in selling a new product. The methodology is Mann-Whitney Test manually using formula and table, and using Statistical Programs for Social Studies ( SPSS ). The research result that the average sales volume of the trained sales forces is the same as the average sales volume of the untrained sales force. 
Hadirnya Kemasan Syariah dalam Bisnis Perhotelan di Tanah Air Anwar Basalamah
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1222

Abstract

Lately, the business development based on religion background, Islam, is growing and expanding. Besides banking, insurance, education, and others, the sharia concept also in hotel. Sharia hotel is an interesting phenomenon. On the other side, the appearance of sharia hotels in the nation is having two thumbs up. Sharia hotel brand, as in other sharia products, eventhough the target market is more specific and segmented, but it is possible that the product will have high demand not from Islamic community only. The article uses research method regarding trend analysis and literature review. The result showed that there is challenge towards sharia hotels to present concept, human resources and implementation that represents business figure based on sharia: eastern specialty, barokah, classy, and interesting. 
Effect on Perceived Stimulation dan Perceived Crowding on the Decision of the Unplanned Purchase (Impulse Buying) Enggal Sriwardiningsih
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1223

Abstract

Purchase decisions aren’t made necessarily planned, because impulsive buying is such a result of environmental stimuli shopping. Things affecting unplanned purchasing decisions are perceived by stimulation and crowding. The purpose of this study is to determine whether there are influences between perceived crowding and stimulation of impulse buying simultaneously or partial. The object used is one of the largest retailers in Cilegon. This research design is quantitative analysis of the consumer unit. The collecting data technique includes using questionnaires, interviews, and literature from previous research. Data processed using the SPSS 16.0 program through the validity and reliability, normality test, and regression analysis. The study states that there is significant influence between perceived crowding and perceived stimulation both simultaneous and partial response to impulse buying. 

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