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INDONESIA
Tourism & Hospitality Essentials Journal
Published by Universitas Pendidikan Indonesia
ISSN : 2460366X     EISSN : 25499920     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : Umum - Umum
Articles 3 Documents
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Search results for , issue "Vol 11, No 2 (2021)" : 3 Documents clear
Pemetaan Skripsi Mahasiswa Pariwisata Universitas Pendidikan Indonesia Berdasarkan Kajian Bibliometrika Eri, Resti Julvia
Tourism and Hospitality Essentials Journal Vol 11, No 2 (2021)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i2.76955

Abstract

The study aims to map out research for research-based on tourism at the Indonesian university of education. The bibliometric and co-word analysis is used to reveal characteristics and status on the research for tourism in UPI. Script data uploaded on repository.upi. edu during period 2012-2019. The title descriptor, year, study programs, writers, and key words from the authors are collected and analyzed and thus indicate that the most widely worded key words of MRL is ‘touris satisfaction’, at MPP is ‘visiting decisions’ and at MIK is ‘product innovation’. For the most concepts and theories of tourism used in MRL are the theories of 4 A (attraction, accesable, amenities, ancillary) and tourism psychology, at MPP are marketing theories promotion of tourism with characteristic tourist interest, while at MIK are the business economy and tourism accounting practice. In general the focus and inclination of research in the three major has been consistently fluid over the past eight years following Indonesia's actual tourism conditions and the concept of tourism theory used is relatively widespread, showing development efforts from each study program so that some of the hot theories are properly developed and tend to mature, some of the theories have great potential for further development, And many other theories are marginal and immature
Perspektif Para Stakeholder Hotel Mengenai Smart Hotel dan Perkembangannya di Indonesia Koswara, Silvia Septyani; Ridwan, Okky Rizal; Kusumah, Ahmad H.G; Hendrayati, Heny
Tourism and Hospitality Essentials Journal Vol 11, No 2 (2021)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i2.77797

Abstract

AbstrakPenelitian ini dilakukan untuk mengetahui sejauh mana pandangan para stakeholder hotel mengenai smart hotel dan perkembangannya di Indonesia. Narasumber pada penelitian ini berjumlah delapan orang yang merupakan karyawan hotel yang mengetahui kegiatan pemasaran yang dilakukan. Penelitian ini menggunakan metode kualitatif untuk menggali lebih dalam bagaimana pandangan para stakeholder mengenai smart hotel, yang diperdalam dengan wawancara telfon yang memiliki poin pertanyaan tentang definisi smart hotel, harapan jika smart hotel dikembangkan oleh para stakeholder, dan hambatan yang akan dihadapi. Penelitian sebelumnya sudah dilakukan di tiongkok dengan mengambil perspektif para manajer, yang hanya mencari bagaimana pandangan mengenai smart hotel namun solusi atas hambatan tidak disinggung. Hasilnya smart hotel didefinisikan sebagai hotel yang dilengkapi teknologi terkini yang memberikan manfaat bagi operasional hotel, dan tamu dalam memberikan pelayanan yang cepat dan efisien, smart hotel diharapkan dapat berkembang dengan baik di Indonesia, akan tetapi dengan beberapa catatan yang kegiatannya akan mendapatkan hambatan-hambatan yang sudah terangkum didalam peneliitian ini.Kata Kunci : hotel, teknologi, smart hotel, stakeholdersAbstractThis research was conducted to find out the extent of hotel stakeholders' views on smart hotels and their development in Indonesia. The resource persons in this study are eight people who are hotel employees who know the marketing activities carried out. This study uses a qualitative method to dig deeper into the views of stakeholders regarding smart hotels, which are deepened by telephone interviews that have question points about the definition of smart hotels, expectations if smart hotels are developed by stakeholders, and the obstacles that will be faced. Previous research has been conducted in China by taking the perspective of managers, who only look for how to view smart hotels but the solution to the obstacles is not mentioned. As a result, smart hotels are defined as hotels equipped with the latest technology that provides benefits for hotel operations, and guests in providing fast and efficient services, smart hotels are expected to develop well in Indonesia, but with some notes that their activities will get obstacles that have been summarized in this research.Keywords: hotel, technology, smart hotel, stakeholders
Penerapan Viral marketing @tic.bandung Menggunakan Fitur User Generated Content di Instagram Ridha, Muhammad Rasyid
Tourism and Hospitality Essentials Journal Vol 11, No 2 (2021)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i2.76953

Abstract

This research aims to investigate whether the Tourism Information Center (TIC) utilizes viral marketing methods to recommend Bandung city tourism on the Instagram account @tic.bandung. The research adopts a qualitative content analysis approach, focusing on the Instagram account @tic.bandung managed by the TIC of the Department of Culture and Tourism of Bandung City. Data for the study were collected from the content of @tic.bandung on Instagram during the year 2022, as well as through interviews with various stakeholders. The findings reveal that @tic.bandung has a clear strategy in actively engaging with its audience on Instagram by providing valuable information about tourism, hotels, and culinary experiences in Bandung. The research sheds light on TIC Bandung's efforts to employ viral marketing strategies on Instagram to enhance public awareness of their role as a tourism information source for Bandung

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