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Galih Kusumah
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Prodi Magister Pariwisata, Gedung Sekolah Pascasarjana, Universitas Pendidikan Indonesia, Jl Dr. Setiabudhi 229 Bandung, 40154
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INDONESIA
Tourism & Hospitality Essentials Journal
Published by Universitas Pendidikan Indonesia
ISSN : 2460366X     EISSN : 25499920     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : Umum - Umum
Articles 7 Documents
 1 
Search results for , issue "Vol 3, No 1 (2013)" : 7 Documents clear
ANALISIS FAKTOR-FAKTOR SENSORY MARKETING PADA MASKAPAI PENERBANGAN (Survei pada Wisatawan Mancanegara yang Pernah Menggunakan The World’s 4 Star Airlines di Bandara Internasional Soekarno-Hatta) Nugraha, Mochamad Eri; Setiyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1969

Abstract

Tourism is an integral part of human life. The sector is growing as it has become a necessity for leisure travelers along with the development of the sociocultures undergoing changes. One of the tourism industries that always increases its growth is the airline industry. As stated in the background above, the author conducted a research on The World's 4 Star Airlines in Asia-Pacific and Southeast Asia. In the study, the author took the title: The Analysis of Sensory Factors in Airline Marketing. The purpose of the study was to obtain results of the confirmatory analysis of the most dominant sensory dimension of marketing The World's 4 Star Airlines at Soekarno-Hatta International Airport. This research was descriptive and verificative, and the method of the research was a descriptive survey and explanatory survey. The samples taken in this study were as many as 100 people from the population of 1.195.596 foreign tourist passengers. The technique of sampling done by the author was a systematic sampling. Data processing was done by using the statistical test through SPSS 20.0 for Windows and AMOS 5. The results showed that the sensory dimension of marketing that was the most dominant was the dimension of sight which was equal to 21:36%. Whereas the most dominant sensory marketing indicator was equal to 10:07%.
PELAKSANAAN PROGRAM CONTINUITY MARKETING DAN ONE TO ONE MARKETING DALAM UPAYA MENINGKATKAN LOYALITAS PELANGGAN ROYAL VANESSA HOTEL (Survei pada tamu repeat individu di Royal Vanessa Hotel Bengkulu) Putra, Gempur Perdana Adha; Bramantory, Ariyo
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1965

Abstract

Indonesia’s tourism industry has developed very rapidly, it’s characterized by the increasing number of tourist both foreign tourists. Form of tourism businesses that are currently experiencing a fairly rapid increase in the hotel industry as tourism support facilities. Customer loyalty is important in the hotel industry. A decline loyalty in Royal Vanessa Hotel is seen from the decrease in occupancy rate repeat guests. Decrease in the level of loyalty is a major threat to the hotel industry because of the presence of this loyalty will decrease the thread indicated a decrease in corporate profits. If a decline in profit the company will have an impact on the company’s losses. Moreover, the adverse effect that will be received from the company is going to decrease the loss of customer loyalty that will turn to another hotel. So do implementation of continuity marketing and one to one marketing program in an effort to increase customer loyalty at the Royal Vanessa Hotel. Respondents of this study is a repeat guest Royal Vanessa Hotel. The method which is used in this research is descriptive and verifikatif, with the survey explanatory method and cross section approach. Sample size of 100 respondents from existing population by using the formula slovin. The data used are primary data and secondary data collected through observation, questionnaires, literature study and interviews. The purpose of this research was to determine how much influence the implementation of continuity marketing and one to one marketing program in an effort to increase customer loyalty at Royal Vanessa Hotel. The results of this study is that there is continuity of influence between the implementation of marketing programs and one to one marketing in an effort to increase customer loyalty at the Royal Hotel Vanessa. Smallest degree of influence in an effort to improve customer loyalty is to the implementation of marketing continuity program, it needs to be fixed by the Royal Hotel with fixing Vanessa Operational Standards (SOP) regarding the marketing continuity program and also the hotel in order to add the programs other than programs that has been done. Thus may increase the effects of the implementation of continuity marketing program in an effort to increase customer loyalty.
PENGARUH SERVICESCAPE TERHADAP LOYALITAS TAMU MANCANEGARA DI ALAM KULKUL BOUTIQUE RESORT BALI Yuliantina, Ghea Astri; Siswhara, Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1970

Abstract

Untuk menjaga eksistensi hotel di tengah dampak buruk persaingan dalam industri perhotelan, loyalitas tamu sangat diperlukan. Menurunnya jumlah tamu mancanegara yang loyal terhadap Alam Kulkul Boutique Resort Bali mengindikasikan adanya masalah yang harus dicari strategi untuk mengatasinya. Melalui servicescape yang bertema natural and traditional of Bali diharapkan dapat mempertahankan dan meningkatkan loyalitas tamu mancanegara di Alam Kulkul Boutique Resort Bali. Penelitian ini bertujuan untuk mengetahui servicescape yang ada di Alam Kulkul Boutique Resort Bali, loyalitas tamu mancanegara dan pengaruh servicescape terhadap loyalitas tamu mancanegara. Dalam penelitian ini, variabel bebas (X) yang digunakan yaitu servicescape yang terdiri dari ambient conditions, spatial layout and functionality, dan signs, symbols and artifacts. Variabel terikat (Y) yaitu loyalitas. Penelitian ini dilakukan selama lima bulan yakni bulan Desember 2011 sampai dengan bulan Mei 2012 dengan menggunakan teknik sampling stratified random sampling dan analisis jalur sebagai teknis analisis datanya. Kuesioner diberikan kepada 100 tamu mancanegara yang menginap di Alam Kulkul Boutique Resort Bali. Hasil penelitian menunjukkan servicescape di Alam Kulkul Boutique Resort Bali berada di kategori tinggi. Spatial layout and functionality sebagai salah satu bagian dari servicescape mendapatkan respon paling baik dan skor nilai paling tinggi. Loyalitas tamu mancanegara di Alam Kulkul Boutique Resort Bali juga berada pada kategori tinggi. Tamu mancanegara di Alam Kulkul Boutique Resort Bali memiliki tingkat behavioral yang lebih tinggi dibandingkan tingkat attitudinal sehingga mayoritas tamu mancanegara memiliki karakteristik spurious loyalty. Servicescape berpengaruh terhadap loyalitas tamu mancanegara. Pengaruh terbesar servicescape terhadap loyalitas tamu mancanegara diperoleh melalui spatial layout and functionality dan pengaruh terkecil diperoleh melalui signs, symbols and artifacts. Saran kepada Alam Kulkul Boutique Resort Bali yaitu agar dapat meningkatkan implementasi signs, symbols and artifacts dan melakukan upaya untuk meningkatkan loyalitas tamu mancanegara terutama faktor-faktor pada tingkat attitudinal tamu mancanegara.
PENGARUH PHYSICAL EVIDENCE OBJEK WISATA PEMANDIAN AIR PANAS CIWALINI TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN (Survei pada Wisatawan Nusantara Pemandian Air Panas Ciwalini-Ciwidey Kabupaten Bandung) Ananda, Rizka Putri; Ahman, Eeng; Ridwanudin, Oce
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1966

Abstract

Kabupaten Bandung is one of regions that has a lot of potential tourism object since it has many alternative destination for tourists to visit.One of the strenght of Bandung tourism are the enormous number of eco tourism objec ts that can be managed as best tourism area.Pemandian Air Panas Ciwalini is one out of 28 ecotourism destination that lays in Kabupaten Bandung.Every year the amount of visitors who visit pemandian Air Panas Ciwalini are fluctuated, which is seems to be decreased in the last two years.Based on the data, a research of effort on increasing the amount of visitor through management of physical evidence inside the site had been conducted.The aims of this research is to gain the result of examination about (1) Physical evidence which consist of facililty exterior, facility interior and other tangibles in the tourism object Pemandian Air Panas Ciwalini. (2) Visiting decisions which consist of choosing the tourism product, choosing the brand, choosing the travel agent, amount of visiting, and decision of visiting time of the tourist to Pemandian Air Panas Ciwalini. (3) The effect of physical evidence to the decision of the tourist on visiting Pemandian Air Panas Ciwalini.The object of this research is to acknowlegde the physical evidence which consist of facility exterior, facility interior and other tangibles on the the local tourist’s decisions to visit Pemandian Air Panas Ciwalini.The kind of research is descriptive and verivicative which use explanatory survey method.Population in this research was the domestic tourist from accros the country in Pemandian Air Panas Ciwalini.100 people had been taken to be the samples of the research which is using simple random sampling.Data analysis technique that is used in this research is Path Analysis MethodThe result on hipothesis examination showed that the physical evidence which consist sub variable such; exterior facilities,interior facilities and other tangibles, gives effects on visiting decisions to Pemandian Air Panas Ciwalini Interior facilities deliver the highest effects on taking the visit decision, whereas eksterior facilities give the lowest effects.
PENGARUH KEUNGGULAN BERSAING DI KAWASAN WISATA AIR PANAS TAMAN AIR SABDA ALAM HOTEL DAN RESORT CIPANAS KABUPATEN GARUT DALAM MENINGKATKAN KEPUTUSAN BERKUNJUNG (Survei Terhadap Pengunjung di Kawasan Wisata Air Panas Taman Air Sabda Alam) Fitriyani, Pipit; Waluya, Bagja
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1967

Abstract

Kabupaten Garut memiliki banyak potensi unggul untuk ditawarkan kepada wisatawan khususnya dalam bidang pariwisata. Salah satu potensi pariwisata di Kabupaten Garut adalah Cipanas Kecamatan Tarogong yang memiliki banyak atraksi wisata salah satunya adalah Kawasan Wisata Air Panas Taman Air Sabda Alam. Berdasarkan data kunjungan, pertumbuhan kunjungan di Taman Air Sabda Alam mengalami pertumbuhan yang paling kecil dibanding dengan pesaingnya pada tahun 2008-2009. Akan tetapi pada tahun 2009 ke 2010 Taman Air Sabda Alam berhasil meningkatkan jumlah kunjungan sebesar 8,6%. Hal ini menunjukkan bahwa Taman Air Sabda Alam terus berusaha untuk meningkatkan jumlah kunjungan melalui berbagai strategi. Sehingga diharapkan Taman Air Sabda Alam untuk lebih meningkatkan eksistensinya dalam meningkatkan jumlah kunjungan. Salah satu upaya untuk meningkatkan dan mengembalikan jumlah kunjungan adalah dengan melaksanakan strategi keunggulan bersaing. Jenis penelitian ini adalah deskriptif dan verifikatif sehingga menggunakan metode explanatory survei. Teknik penarikan sampel yang digunakan adalah systematic sampling melalui pendekatan cross sectional method dan untuk teknik analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda yaitu sampel yang diambil dari keseluruhan populasi sebanyak 100 pengunjung.Berdasarkan hipotesis penelitian, maka keunggulan bersaing memiliki pengaruh yang signifikan sebesar 59,2% dalam upaya meningkatkan tingkat kunjungan.
PENGARUH FREQUENT FLYER RELATIONSHIP PROGRAM TERHADAP LOYALITAS PENUMPANG GARUDA INDONESIA (Survei pada member Garuda Frequent Flyer ) Ramdhani, Kinanti Pra; Gaffar, Vanessa
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1968

Abstract

The tourism industry is the single largest source of foreign exchange that allows for more developed in the future. Tourism enterprises are businesses that provide goods and / or services to meet the needs of tourists and tourism . One is the air transport industry or airlines that meet the needs of tourists. Garuda Indonesia Airlines is one of the commercial airline owned by the government of Indonesia stir in the field of air transport which now serves more than 50 domestic routes and international destinations. Garuda Indonesia Airlines passenger numbers have fluctuated each year experience. Garuda Indonesia Airlines seek to maintain and improve the passenger to use the return of Garuda Indonesia Airlines, as well as the members who have been repeatedly used to be a spiritual eagle so that advocates can recomment it to others. That the higher the level of competition in the industry Airlines, makes the management realized that needs a strategy to reach the target customer loyalty. To improve passenger loyalty, one of the programs conducted by Garuda Indonesia Airlines is the Frequent Flyer Relationship Programs at Garuda Indonesia to enhance member loyalty. The purpose of this study was to obtain an overview of frequent flyer program relationship, loyalty and the effect relationship freqeunt flyer loyalty program. This type of study is a descriptive verifikatif and methods used are probability sampling with random sampling technique sistematic and the number of respondents that as many as 100 respondents Garuda frequent flyer member. Data analysis technique used is a tool path analysis with SPSS 18.0 computer software, interviews and distributing questionnaires as data collection techniques. The study findings suggest that, frequent flyer program relationship with the dimensions used are benefits, interest, greeted personally, and prestige have high impact on member loyalty Garuda Indonesia Airlines. Dimensions of relationship-forming frequent flyer program that has the benefit of high influence. As for advice to companies is to maximize the Garuda Frequent flyer programs and services in order to improve and maintain member loyalty in Garuda Indonesia Airlines.
PENGARUH DIFERENSIASI PRODUK “GREEN TOURISM DESTINATION” TERHADAP KEPUASAN BERKUNJUNG DI PULAU SIKUAI (Survey terhadap pengunjung di Pulau Sikuai Sumatera Barat) Permana, Dian; Purnama, Ridwan
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1964

Abstract

The development and growth of maritime tourism in Indonesia nowadays become a prominence that can be created as a maritime destination in world level. Indonesia’s Sabang until Merauke store millions of the beauty of natures that are unique and can not be found in other place even there are not many people know it. One of many potentials that Indonesia has, there is Pulau Sikuai which is located in Pantai Padang, West Sumatera. Pulau Sikuai in its development does really keep and concern about the natural of environment, and also support the “green” concept that is being conducted by the local government and central government. So as it becomes own differentiation of Pulau Sikuai in giving the product and more satisfaction to the visitors because of taking part in preserving nature and environment. The product differentiation of Pulau Sikuai “green tourism destination” consists of features, performance, style and design. Based on the explanation, the research is done to know about the visiting satisfaction that is viewed from product differentiation “green tourism destination”. Analysis unit of the research is the visitors with the population reaches until 80 persons. The method that is done in this research is descriptive method and verification method, the research is conducted in less than one year period of time, so that it is used cross sectional method. The data that is used is primary data and secondary data which is conducted through literature study and questionnaire. To measure how big the impact of product differentiation “green tourism destination” to the visiting satisfaction in Pulau Sikuai, the multiple regression is performed. Based on the hypothesis statistic, product differentiation “green tourism destination” which consists of features, performance, style and design can influence the visiting satisfaction in Pulau Sikuai. Where the variable features mempengaruih visit satisfaction of 34.82%, while affecting the performance of 17.52% visit satisfaction, style and design affect the satisfaction of visiting at 3.06%.

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