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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Media Wisata Jurnal Manajemen Resort dan Leisure Proceeding SENDI_U Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal Journal of Environmental Science and Sustainable Development Kepariwisataan: Jurnal Ilmiah JURNAL HOSPITALITI DAN PARIWISATA Manajemen dan Pariwisata
Heri Puspito Diyah Setiyorini
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Perspektif Sosiolinguistik: Dialog antara Islam dan Non-Islam tentang Standardisasi Pariwisata Islami Widawati, Rika; Diyah Setiyorini, Heri Puspito
Jurnal Pariwisata dan Perhotelan Indonesia Vol 11, No 2 (2014): Jurnal Manajemen Resort dan Leisure
Publisher : Manajemen Resort dan Leisure

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jurel.v11i2.2959

Abstract

SENI PERTUNJUKAN WAYANG ORANG SEBAGAI DAYA TARIK WISATA PERKOTAAN - TINJAUAN KONSEP EXPERIENCE ECONOMY Diyah Setiyorini, Heri Puspito; Bayu Mukti, Artin
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.856 KB)

Abstract

Transformasi perkembangan ekonomi telah beralih menuju experience economy. Tahap transformasi diawali dari tahap ekonomi agraria menjadi ekonomi industry, menuju ekonomi jasa, dan saat ini berada pada tahap ekonomi pengalaman. Tahap experience economy, ditunjukan melalui interaksi aktif antara konsumen dengan produsen sehingga membentuk pengalaman yang berkesan dalam mengkonsumsi/mengkonsumir suatu produk/jasa. Makalah ini berisi tinjauan konseptual pengelolaan seni pertunjukan tradisional wayang orang sebagai wujud dari ”experience economy” yang dapat dikembangkan untuk menjadi daya tarik wisata perkotaan. Pembahasan didasari oleh konsep dimensi ”experience” yang dirintis oleh Pine & Gilmore (1999) dalam Ho & Tsai (2010) yang terdiri dari 1) entertainment, 2) education, 3) escapist, dan 4) aestheticism. Hal ini juga dikembangkan oleh beberapa ahli lainnya. Hasil pembahasan diharapkan bermanfaat untuk mengembangkan seni pertunjukan sebagai daya tarik wisata yang dapat meningkatan kesehajteraan masyarakat secara ekonomi, dan juga mendukung pelestarian budaya dan pembangunan pariwisata yang berkelanjutan. Kata Kunci: experience economy, seni pertunjukan, daya tarik wisata perkotaan
PENGARUH FAKTOR-FAKTOR PENARIK KEPARIWISATAAN WISATAWAN ASAL MALAYSIA TERHADAP KEPUTUSAN BERKUNJUNG KE KOTA PEKANBARU (Survei Pada Wisatawan Asal Malaysia yang Berkunjung ke Kota Pekanbaru) Mukiroh, .; Setiyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 1 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i1.1937

Abstract

Pull factors tourists from Malaysia to visit Pekanbaru city in principle intended to be used by the government to develop tourism marketing strategies in increasing the number of tourist arrivals from Malaysia to Pekanbaru. Results of research conducted by using an explanatory survey of origin Malaysian tourist visiting Pekanbaru indicate that a visit to Pekanbaru city decision is influenced by a wide range of variables, availability of services, cultural, political stability and security, as well as the availability tourist attractions. The results of the analysis using 0:07% error level indicates that these five variables, either as a whole or partially, a significant effect on decision to visit.
ANALISIS FAKTOR-FAKTOR SENSORY MARKETING PADA MASKAPAI PENERBANGAN (Survei pada Wisatawan Mancanegara yang Pernah Menggunakan The World’s 4 Star Airlines di Bandara Internasional Soekarno-Hatta) Nugraha, Mochamad Eri; Setiyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1969

Abstract

Tourism is an integral part of human life. The sector is growing as it has become a necessity for leisure travelers along with the development of the sociocultures undergoing changes. One of the tourism industries that always increases its growth is the airline industry. As stated in the background above, the author conducted a research on The World's 4 Star Airlines in Asia-Pacific and Southeast Asia. In the study, the author took the title: The Analysis of Sensory Factors in Airline Marketing. The purpose of the study was to obtain results of the confirmatory analysis of the most dominant sensory dimension of marketing The World's 4 Star Airlines at Soekarno-Hatta International Airport. This research was descriptive and verificative, and the method of the research was a descriptive survey and explanatory survey. The samples taken in this study were as many as 100 people from the population of 1.195.596 foreign tourist passengers. The technique of sampling done by the author was a systematic sampling. Data processing was done by using the statistical test through SPSS 20.0 for Windows and AMOS 5. The results showed that the sensory dimension of marketing that was the most dominant was the dimension of sight which was equal to 21:36%. Whereas the most dominant sensory marketing indicator was equal to 10:07%.
PENGARUH REVITALISASI PRODUK WISATA TERHADAP PREFERENSI MENGUNJUNGI LEMBAH BOUGENVILLE RESORT (Survei pada Pengunjung Lembah Bougenville Resort Kecamatan Lembang Kabupaten Bandung Barat) Gantini, Kariza Devia; Setiyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1943

Abstract

Bougenville Valley Resort is a tourist attraction in the Cibodas village, Lembang, West Bandung District. Bougenville Valley Resort has a tourist attraction in the form of a very beautiful valley. Despite this growth in the number of visits in the Valley Bougenville Resort has fluctuating percentage, due Bougenville Valley Resort experience landslide disasters in 2007 with a percentage decrease of -10.65% and decreased again in 2009. One of the efforts to improve and restore the number of visitors came to the Valley Bougenville Resort, is to do the revitalization of tourism products consisting of revitalization tourist attractions, revitalization amenitas and revitalization of accessibility that may affect the interest of tourists to visit a tourist destination (Nindyo Suwrano: 2008). The purpose of this study was 1) to obtain findings regarding the revitalization of the tourism product in Bougainville Valley Resort 2) To obtain findings regarding preferences visited Bougainville Valley Resort 3) In order to obtain a model of the revitalization of the tourism product of the preference visited Bougainville Valley Resort. This research is descriptive and verification, because the method used is explanatory survey method using ordinal. Teknik scale analysis used in this study is the analysis of the path (path analysis), the technique of using systematic random sampling through cross sectional method with samples taken as many as 100 visitors. The study of the hypothesis shows that the revitalization of the tourism product consists of tourist attractions, amenitas and accessibility has direct and indirect influence significantly to visit the Valley Bougenville Resort preference of 56.8%, while the remaining 43.2% is explained by other variables not examined in this study. Suggestions for tourist attraction Bougenville Valley Resort is a further enhance other programs like promotion to the level of preference visited Bougainville Valley Resort better and cooperate with government and private parties.
UPAYA MENINGKATKAN KEPUTUSAN PENGGUNAAN MEETING PACKAGE DI HOTEL BUMI ASIH JAYA BANDUNG MELALUI DEMAND BASED PRICING METHODS (Survei pada Tamu Wisatawan Bisnis Pengambil Keputusan Penggunaan Meeting Package Di Hotel Bumi Asih Jaya Bandung) Fauzan, Mohamad; Setiyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 2 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i2.1884

Abstract

Tourism is an industry thath as the potential to become an instrument of increasing foreign exchange earnings. The sector is evolving as it has become a necessary to travel along with the development of tourism social-culture undergoing changes. One of the tourism industry that is always growing increasingly is hospitality industry. Especially in hotel industry. Competitionin hotel industry in Indonesia, especially Bandungkeep growing fast. The key to success in the hotel management not only in terms of services but also from elements of the products and pricing. Those become an valuable asset it self and important in general. Hotel Bumi Asih Jaya Bandung is one of three stars hotel which always strive to provide variety of products through pricing approach. Demand-based pricing method pricing methods that focus on the customer's perspectiveis consistent with the pricing on the customer's perception of value to affect the decision of using meeting package. As the above background, the research conducted on the effects of demand-based pricing methods toeard to purchase decisionof meeting package. The purpose of this study was to determine how the demand-based pricing methods and purchase decision of meeting package at Hotel Bumi Asih Jaya Bandung, and to know how bigthe influence of demand-based pricing methods toward to purchase decision of meeting package. This study is descriptive and verifikatif, while the method is a descriptive survey and survey eksplanatory. Samples takenin this study population as many as 48 people. Sampling techniqueis carried out the census. Data processing is done using parametric statistical test which uses the formula path analysis via SPSS11.5 for Windows. The results showed that the dimensions of demand-based pricing methods that get the highest ratings on the dimensions of the buyer based pricing. While making use of sub-variables that get the highest ratings at the time of use. Demand based pricing methods that consist of buyers based pricing, psychologicalpricing, and negotiation has a positive effect amounting against the decisions of the use of meeting package at Hotel Bumi Asih Jaya Bandung, which means the better the demand-based pricing methods that have the higher the usage decision meetings package is formed.
PENGARUH EDUCATIONAL TOURISM EXPERIENCE TERHADAP KEPUASAN WISATAWAN DI KAMPUNG BATU MALAKASARI Hasdian, Adi; Setiyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 2 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i2.5519

Abstract

Kampung Batu Malakasari is one of the main tourist destinations located in Bandung. The destination has interesting attractions and activities, where tourists not only traveled for leisure, but get educational value as well. There are also educational tour packages for tourists groups; especially schools that want to get learning experience. In 2014, the number of group of tourists who visited Kampung Batu Malakasari decreased by 10.83%. Moreover, based on the pre-research on 30 respondents who was conducted in 2015, it was found that tourist satisfaction was low, particularly the satisfaction at the educational experience. The guest comments that were compiled by the management have also shown the similar result. In fact, the management already had a great effort in conducting activities in delivering a good educational experience. Hence, it is important to carry out research to discover the influence of the education experience for the tourist's satisfaction at Kampung Batu Malakasari. The independent variable in this research was educational tourism experience (X) that consisted of attractions and events, resource specialists, affinity travel planner's tour and receptive operators. The dependent variable was the tourists’ satisfaction (Y), which was the ratio of the value perceived with the value expected. The approach used for this research was a quantitative method by conducting the explanatory survey. The sample used for this research was 100 respondents with the simple random sampling technique. The data analysis and hypothesis testing used for this research is multiple-linear regression analysis. The results showed that the perceived education experience score was 74.06%, while the expected educational experience score is 75.07%. This score indicated that the response of the tourists’ group to educational experience was at the “good” category. Likewise, the tourist's response group to tourist satisfaction had 99% as the score, where it was categorized as an "excellent," which means that the group was very satisfied. Based on the statistical results, simultaneously, the educational tourism experience effect gave 41.5% contribution to the tourists’ satisfaction. Partially, only two dimensions had a significant effect to tourist satisfaction, namely attractions and events; and resource specialists.
ANALYSING FACTORS FOR COMMUNITY PARTICIPATION IN TOURISM DEVELOPMENT Setiyorini, Heri Puspito Diyah; Andari, Rini; Masunah, Juju
THE Journal : Tourism and Hospitality Essentials Journal Vol 9, No 1 (2019)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v9i1.16988

Abstract

This study aims to understand the perceptions of local communities to participate in tourism development. The method used in the research is a quantitative approach. Questionnaires were distributed to local communities in major destinations in Bandung, West Java, Indonesia. There were 200 data set analyzed by factor analysis. The result showed that from 28 indicators of community participation, eight groups of factors formed. The groups are 1) place attachments; 2) perception of negative consequences; 3) Community Involvement; 4) Infrastructure Development; 5) Place Satisfaction; 6) Economic Benefit; 7) Government Support; 8) Community Collaboration. This result also shows that place attachment, perception of negative consequences, place satisfaction, and community collaboration have higher factor loading compares to other groups. The finding implies that in gaining community participation, these factors could be considered as the essence of communication message in raising public awareness and participation for tourism development.
Konvergensi Media dan Teknologi: Implikasinya terhadap Komunikasi Pemasaran Pariwisata Setiyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6847

Abstract

This paper would give a conceptual discussion of the media convergence, technology acceptance model, and   its implication on tourism marketing communication. Media convergence is the integration of multiple media, particularly conventional media with the new media. Conventional media such as a printed, audio, and audio-visual media are now integrated by the Internet technology. Thus, the information can be accessed through the personal devices. This notion affects to the way people use their leisure times, as well as, the industry do the marketing activities for tourism. Since the length of stay of tourists is decreasing, so the technology intent to assist these activities to the tourist. Hence, the paper would also discuss the tendency of the short-break tourists and the tourism business players in using the technology and its implication to the marketing communication.
SENI PERTUNJUKAN WAYANG ORANG SEBAGAI DAYA TARIK WISATA PERKOTAAN - TINJAUAN KONSEP EXPERIENCE ECONOMY Diyah Setiyorini, Heri Puspito; Bayu Mukti, Artin
Proceeding SENDI_U 2017: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.856 KB)

Abstract

Transformasi perkembangan ekonomi telah beralih menuju experience economy. Tahap transformasi diawali dari tahap ekonomi agraria menjadi ekonomi industry, menuju ekonomi jasa, dan saat ini berada pada tahap ekonomi pengalaman. Tahap experience economy, ditunjukan melalui interaksi aktif antara konsumen dengan produsen sehingga membentuk pengalaman yang berkesan dalam mengkonsumsi/mengkonsumir suatu produk/jasa. Makalah ini berisi tinjauan konseptual pengelolaan seni pertunjukan tradisional wayang orang sebagai wujud dari ”experience economy” yang dapat dikembangkan untuk menjadi daya tarik wisata perkotaan. Pembahasan didasari oleh konsep dimensi ”experience” yang dirintis oleh Pine & Gilmore (1999) dalam Ho & Tsai (2010) yang terdiri dari 1) entertainment, 2) education, 3) escapist, dan 4) aestheticism. Hal ini juga dikembangkan oleh beberapa ahli lainnya. Hasil pembahasan diharapkan bermanfaat untuk mengembangkan seni pertunjukan sebagai daya tarik wisata yang dapat meningkatan kesehajteraan masyarakat secara ekonomi, dan juga mendukung pelestarian budaya dan pembangunan pariwisata yang berkelanjutan. Kata Kunci: experience economy, seni pertunjukan, daya tarik wisata perkotaan
Co-Authors . Mukiroh, . Anita Carolina Wijaya Artin Bayu Mukti Fitri Rahmafitria, Fitri Hasdian, Adi Hera Oktadiana, Hera Hindayani, Purna Juju Masunah Kariza Devia Gantini, Kariza Devia Khaerani, Rijal Kusumawati, Resti Aulia Maheswari, Aulia Dinda Mochamad Eri Nugraha, Mochamad Eri Mohamad Fauzan, Mohamad Musfha, Syahla Karima Mustaqim, Hadi Ichsan Ramadhan, Andrian Rika Widawati, Rika Rini Andari, Rini