Article Per Year (5 Year)
p-Index From 2020 - 2025
1.665
P-Index
This Author published in this journals
All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal Tourism Scientific Journal The Journal Gastronomy Tourism J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Journal of Tourism Education Manajemen dan Pariwisata Saba : Journal of Tourism Research
Gita Siswhara
Universitas Pendidikan Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
PENGARUH SERVICE RECOVERY TERHADAP KEPUASAN PENUMPANG DIBANDARA HUSEIN SASTRANEGARA Siswhara, Gita; Abdullah, Taufik; Karina, Fauzia Dwisti
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 1 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i1.2011

Abstract

Tourism is one of industries that is growing quite rapidly and cannot be separated from the roles of other sectors. One of those sectors is transportation. Air transportation service, as the most important transportation, needs assistance from airport that has one of tourism elements which is accessibility. One of the airports in Indonesia, which is Husein Sastranegara Bandung airport, always faces increase in the number of passengers in every year which cause over capacity. It makes PT Angkasa Pura II, as the maintainer of the airport, receive many complaints from the passengers. Those complaints will affect the passengers’ satisfaction. In order to decrease service failure, the airport management applies service recovery in the form of actions, efforts, or process to increase passengers satisfaction. In this study, service recovery that consists of procedural justice, interactive justice and outcome justice. In the other hand, passengers satisfaction which is obtained from the comparison result between the performance perceived by the passengers (perceived) and the passengers’ expectation (expected).The population of respondents in this study is 100 passengers who have ever made complaints and received service recovery at Husein Sastranegara airport. The method used in this study is descriptive- explanatory method with less than a year length of research (cross sectional method). The data analysis and hypothesis test technique used in this study is multiple linear regression. The purposes of this study are to gain and/or get the result about passengers satisfaction towards service recovery. The result of this study shows that the entire dimension of service recovery has significant influence towards passengers satisfaction.
INTEGRATION OF RELIGIOUS TRAVEL AND TOURISM IN JAVA Pasya, Gurniwan Kamil; Gitasiswhara, Gitasiswhara
JURNAL PENDIDIKAN ILMU SOSIAL Vol 22, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpis.v22i1.2186

Abstract

Pilgrimage has become one of religious activities developed by several countries in the world. The region that once was the center of religious development has attracted people to visit. Along with the development of Islam, Middle East countries become the main destination for the pilgrims. Due to high attention given to those countries, travel agencies design various outbond tour packages and offer them to Indonesian people while on the other hand, seem to neglect the fact that Indonesia, too has numerous Islamic heritage with great potential. Religious tourist destinations in Indonesia, particularly in Java is so diverse. The  development of history and culture in Indonesia is significantly influenced by the development of Islam in Java. Most tourism promotion is aimed to introduce the outside world as a major religious tourist destination to Indonesian market, despite the fact that Indonesia also has numerous sites of religious tourism. Religious tourism associated with the religion of Islam in Indonesia, particularly in Java such as in the form of the historical development of Islamic heritage, namely: The mosque founded by leaders of Islamic missionaries on the island of Java called Wali Sanga; Islamic imperial palace such as Kesultanan Cirebon, Kraton Surakarta and Yogyakarta Sultanate; The tomb of Wali Sanga in various places on the island of Java. Islamic religious tourism developments in recent time is highly associated with architectures, mosques, Islamic teaching and others. Islamic religious tourism development should not walk alone but integrated with other attractions because whenever there are religious tourist attractions, there are also other attractions such as nature tourism or cultural tourism. Methods: Desk research and literature study. Expected Results: The study is expected to generate a model of Islamic religious tourism destination management in Indonesia. Keyword: religious traveling (pilgrimage), the Islamic pilgrimage history.
ANALISIS SERVICE EXPERIENCE DALAM MENCIPTAKAN KEPUASAN PENUMPANG KERETA WISATA PT. KERETA API PARIWISATA (Survei Pada Wisatawan Domestik Kereta Wisata Bali, Kereta Wisata Toraja, Kereta Wisata Nusantara PT. Kereta Api Pariwisata) Sari, Wulan; Wibowo, Lili Adi; siswhara, Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 2 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i2.1900

Abstract

PT. Kereta Api Pariwisata is one of subsidiaries of PT. Kereta Api Indonesia (Persero), which manages business travel services and tour-based railroad. PT. Kereta Api Pariwisata has thre tourism trains such Bali tourism train, Toraja tourism train, and Nusantara tourism train. The third tourism train offers comfort and beauty of the theme of culture of Bali, Toraja, and Nusantara that can provide a service experience to passengers is expected to create a tourism train passenger satisfaction PT. Kereta Api Pariwisata. The theory of service experience that is used by Knutson et al., In Identifying the Dimensions of the Experience Construct. Journal of Hospitality Leisure Marketing (2006:39) with dimensions used are incentive, accessibility, convenience, utility, environment, benefits, and trust. Theory of satisfaction is a composite theory of Kotler (2009:164) with dimensions of performance and importance to the theory Hatane Semuel (2009:30) which states "Important Necessary-performance analysis, namely by conducting a survey of the passengers to know the expectations of passengers against the interests of each attribute and the level of satisfaction derived from the actual service." So the dimensions of satisfaction used was the performance, importance , and expectations. The premise which supporting this study is from Debra Grace, Aron O'cass (2004), Hoi Mun (2006), and Nigel Hill, Rachel Allen (2007). Based on the above explanation, the research about on service experience analysis in creating a tourism train passenger satisfaction PT. Kereta Api Pariwisata. This research is using descriptive and verificatife with is an explanatory method survey sampling technique with accidental sampling (convenience sampling) technique, and the number of samples of 115 respondents. Analysis technique data in using Path Analysis with the help of software SPSS 15.0 computer interview, and quesioner as data collection techniques. The Findings showed that, the analysis of service experience through the incentive dimension, accessibility, convenience, utility, environment, benefits, and trust have influence over the passenger’s satisfaction. Former of need dimention wich have the highest influence isbenefit and accessibility dimension have a little significant impact on passenger’s satisfaction. As for the highest passenger tourism train satisfaction perceived to the dimensions of benefit. That means that passengers need the advantage of everything they done and easy access make the passengers feel the comfort of the tourism train. Limitations in this research that this study just conducted a survey to domestic passengers of tourism trains. Therefore, further research is expected to examine the foreign tourism train passenger satisfaction.
PENGARUH STRATEGI REPOSITIONING HOLIDAY INN BANDUNG TERHADAP KEPERCAYAAN TAMU MEMBER Shesarria, Gina; Siswhara, Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1941

Abstract

Hospitality industry has three classifications of the National Chain Hotel, International Hotel Chain and hotels that are managed independently. International Hotel Chain is standing in Bandung one of them is the Holiday Inn. Holiday Inn Bandung is one of the four-star hotel which has the highest actual share best among customary international chain hotel in the city of Bandung. One of the guests that must be maintained is a guest member. The effort to maintain it is to make changes or repositioning. The purpose of this study was to obtain findings on repositioning strategies undertaken, the level of trust and influence of repositioning strategies undertaken Holiday Inn Bandung guest member of the trust. Repositioning strategy used theory is Muzellec Lambkin, whereas the theory of confidence used was Doney Canon. Objects in this study was the guest of a member who stays good corporate member guest and guest of individual members. Independent variable (X) is a repositioning strategy that consists of three dimensions of brand logos, building renovation and staff performance. Dependent variable (Y), namely trust. This type of study is a descriptive verifikatif, and the method used is survey with stratified random sampling technique, the obtained sample size of 100 respondents to the division of 56 respondents for this type of corporate members and 44 guests respondents for this type of individual member guest. Techniques of data analysis and hypothesis test used is multiple regression. The results showed that the repositioning strategy did have an influence on trust. Dimensional result greatest value of the brand logo of amounting to 5.742, then the second highest value obtained through the staff performance of 5.363, while the building renovation is considered guest members have no influence because the guest member has not felt comfortable and familiar with the appearance and location of new facilities.
PENGARUH MEDIA ADVERTISING ABOVE THE LINE TERHADAP KEPUTUSAN MENGINAP DI ASTON BRAGA HOTEL AND RESIDENCE BANDUNG (Survei Pada Free Individual Traveller yang Menginap di Aston Braga Hotel And Residence Bandung) Juwitasari, Amalia; Siswhara, Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 5, No 1 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v5i1.1997

Abstract

As time goes by, the tourism sector in Indonesia has grown and developed into an independent industry sources. National tourism develeopment has the purpose of facilitating the national tourism business, as one source of foreign countries, and the need to improve the organization and functioning of the implementing body in the field of tourism. Hotel industry is an important industry in tourism activities because hotel industry gives a large contribution for tourism sector. Aston Braga Hotel and Residence Bandung as one of four stars hotel in Bandung always strive to maintain aand increase every important aspects which are related to the main goal that is get customer loyalty. The goal can be reached by giving the best services to the guest that greatly exceeds their ecpectations and give an expectional experiences which hard to find in other hotels. In this research, independent variable (X) that used is media advertising above the line which is television, magazine, internet, dan billboard. Dependen variable (Y) is free individual traveller decisison to stay. This type of research is descriptive verification , and the method used sytematic random sampling tehnique, the number of sample obtained for 100 guest who stay Aston Braga Hotel and Residence Bandung. tehniques of data analysis and hypothesis testing used path analysis. The results showed that media advertising above the line significantly influence in decision to stay. The most influential factors for the media advertising above the line is internet which one most higher in reached decision to stay.
PENGARUH SERVICESCAPE TERHADAP LOYALITAS TAMU MANCANEGARA DI ALAM KULKUL BOUTIQUE RESORT BALI Yuliantina, Ghea Astri; Siswhara, Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 1 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i1.1970

Abstract

Untuk menjaga eksistensi hotel di tengah dampak buruk persaingan dalam industri perhotelan, loyalitas tamu sangat diperlukan. Menurunnya jumlah tamu mancanegara yang loyal terhadap Alam Kulkul Boutique Resort Bali mengindikasikan adanya masalah yang harus dicari strategi untuk mengatasinya. Melalui servicescape yang bertema natural and traditional of Bali diharapkan dapat mempertahankan dan meningkatkan loyalitas tamu mancanegara di Alam Kulkul Boutique Resort Bali. Penelitian ini bertujuan untuk mengetahui servicescape yang ada di Alam Kulkul Boutique Resort Bali, loyalitas tamu mancanegara dan pengaruh servicescape terhadap loyalitas tamu mancanegara. Dalam penelitian ini, variabel bebas (X) yang digunakan yaitu servicescape yang terdiri dari ambient conditions, spatial layout and functionality, dan signs, symbols and artifacts. Variabel terikat (Y) yaitu loyalitas. Penelitian ini dilakukan selama lima bulan yakni bulan Desember 2011 sampai dengan bulan Mei 2012 dengan menggunakan teknik sampling stratified random sampling dan analisis jalur sebagai teknis analisis datanya. Kuesioner diberikan kepada 100 tamu mancanegara yang menginap di Alam Kulkul Boutique Resort Bali. Hasil penelitian menunjukkan servicescape di Alam Kulkul Boutique Resort Bali berada di kategori tinggi. Spatial layout and functionality sebagai salah satu bagian dari servicescape mendapatkan respon paling baik dan skor nilai paling tinggi. Loyalitas tamu mancanegara di Alam Kulkul Boutique Resort Bali juga berada pada kategori tinggi. Tamu mancanegara di Alam Kulkul Boutique Resort Bali memiliki tingkat behavioral yang lebih tinggi dibandingkan tingkat attitudinal sehingga mayoritas tamu mancanegara memiliki karakteristik spurious loyalty. Servicescape berpengaruh terhadap loyalitas tamu mancanegara. Pengaruh terbesar servicescape terhadap loyalitas tamu mancanegara diperoleh melalui spatial layout and functionality dan pengaruh terkecil diperoleh melalui signs, symbols and artifacts. Saran kepada Alam Kulkul Boutique Resort Bali yaitu agar dapat meningkatkan implementasi signs, symbols and artifacts dan melakukan upaya untuk meningkatkan loyalitas tamu mancanegara terutama faktor-faktor pada tingkat attitudinal tamu mancanegara.
PENGARUH CREATIVE TOURISM SAUNG ANGKLUNG UDJO TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN (Survei pada Pengambil Keputusan Kelompok Rombongan Sekolah Untuk Berkunjung ke Saung Angklung Udjo) Bellani, Novika; Siswhara, Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1945

Abstract

Bandung city is one of the cities in West Java has potential tourism that can be relied on, and one of the destination in Saung Angklung Udjo. Saung Angklung Udjo offers a package of art and cultural of West Java that attract tourist. The number of tourist visited in Saung Angklung Udjo continue to rised from 2004 until 2010. The increase in the number of tourist are most significant in 2008. Creative tourism is one of the strategy that can be used to increase visitor and continous visitor. In connection with these research conducted that creative tourism in Saung Angklung Udjo influence tourist visit decision. The purpose of this research is to find creative tourism influenced visiting decisions of Saung Angklung Udjo. Technique of sampling is saturated sampling. The method used in this research is explanatory survey by using ordinal scale. Analyze from this research used Path Analysis with a software computer tools SPSS 19.0. The result of this research found Creative Tourism influenced significantly 37,8% and the rest influence other factors. Based on the result of statictical test were obtained that Creative Spectacles, Creative Spaces, and Creative Tourism has an influence on the decision to visit. It can be conclude that creative spectacles, creative spaces, and creative tourism influence the visiting decision of Saung Angklung Udjo.
PENGARUH SERVICESCAPE TERHADAP BEHAVIORAL INTENTION DI KAFE KUPU-KUPU (Survei Terhadap Tamu Yang Melakukan Pembelian di Kafe Kupu-Kupu) Statifiansyah, Friga; Siswhara, Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 6, No 2 (2016)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v6i2.5516

Abstract

This aims to find the influence of service scape to the behavioral intention for visitors at the restaurant. Many researchers have already discovered that people dine in the restaurant, not just because of the food taste, but also the ambience or physical attributes. Many restaurants have attempted to design its service scape to create a competitive advantage for surpassing the competitors. The variables studied in this research are service scape, as the independent variable, and the behavioral intention as the dependent one. The dimension of service scape consists of the ambient conditions, spatial layout, sign and symbols. Whereas, the dimension of behavioral intention consists of repurchase intention and the tendency of spreading the word-of-mouth about the restaurant. The instrument of this research was questionnaires that are distributed to 100 respondents. The multiple regression's statistical tool was used for analyzing the data and assisted by SPSS 18. The result indicated that the sign and symbol had the highest impact to the behavioral intention.
PENINGKATAN KEPUTUSAN PEMBELIAN KONSUMEN MELALUI BRAND POSITIONING Abdullah, Taufik; Siswhara, Gita; Asyifa, Fitri Nur
Tourism Scientific Journal Vol 4, No 2 (2019): Vol 4, No 2
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.783 KB) | DOI: 10.32659/tsj.v4i2.59

Abstract

Penelitian ini dilakukan di restoran sunda yang berlokasi di Bandung. Restoran ini mempunyai tagline barunya sebagai ahli sup ikan. Melalui tagline itu, restoran jelas berusaha menarik perhatian pelanggan potensial. Dalam memperkenalkan tagline, restoran bekerja sama dengan banyak agen perjalanan, sehingga mereka bisa mendapatkan banyak tamu. Penelitian ini bertujuan untuk mengungkap pengaruh positioning merek pada keputusan pembelian. Data dianalisis menggunakan metode deskriptif dan verifikasi. Regresi linier berganda digunakan untuk menentukan pengaruh antar variabel. Data dikumpulkan melalui distribusi kuesioner kepada 82 peserta. Peserta tersebut adalah perwakilan dari agen perjalanan yang biasanya membawa pelanggan ke restoran. Hasil penelitian menunjukkan bahwa positioning merek secara positif mempengaruhi keputusan pembelian.Kata Kunci: Brand Positioning, Pembelian Konsumen dan keputusan
Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Food And Beverage Product Department The Papandayan Hotel Bandung Dwi Rachmawati, Annisa; Siswhara, Gita; Sukirman, Oman
Gastronomy Tourism Journal Vol 2, No 2 (2015)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.058 KB) | DOI: 10.17509/gastur.v2i2.3643

Abstract

Permasalahan yang dikaji didalam penelitian ini adalah mengenai rendahnyakepuasan kerja karyawan Food and Beverage Product Department The Papandayan Hotel Bandung yang ditandai dengan tingginya tingkat turnover di dalam perusahaan. Permasalahan ini harus segera diatasi karena apabila tidak segera ditangani dapat menjadi penghambat bagi tercapainya tujuan The Papandayan Hotel Bandung.Penelitian ini bertujuan untuk mengetahui gambaran mengenai lingkungankerja karyawan, kepuasan kerja dan sejauh mana pengaruh lingkungan kerja terhadap kepuasan kerja karyawan Food and Beverage Product Department The Papandayan Hotel Bandung. Aspek yang diteliti meliputi dua hal yaitu lingkungan kerja dan kepuasan kerja karyawan.Penelitian ini menggunakan metode deskriptif dan eksplanatif dengan populasi berjumlah 50 orang responden. Teknik analisis yang digunakan adalah koefisien korelasi pearson dan analisis regresi sederhana.Hasil penelitian menunjukan bahwa lingkungan kerja dan kepuasan Kerja karyawan Food and Beverage Product Department The Papandayan Hotel Bandung berada pada kategori sedang. Hasil perhitungan korelasi sebesar 0,631 artinya terdapat hubungan yang cukup tinggi antara lingkungan kerja dengan kepuasan kerja karyawan. Hasil perhitungan analisis regresi sederhana didapat persamaan Y= 10,267 + 0,623X dan KD= 39,87 artinya pengaruh lingkungan kerja terhadap kepuasan kerja karyawan sebesar 39,87% sedangkan sisanya 60,13% dipengaruhi faktor yang tidak diteliti.Saran yang diberikan sebaiknya perusahaan lebih memperhatikan lingkungankerja baik fisik maupun non-fisik untuk meningkatkan kepuasan kerja karyawankarena lingkungan kerja memiliki pengaruh terhadap peningkatan kepuasan kerja karyawan.
Co-Authors A.A. Ketut Agung Cahyawan W Amalia Juwitasari, Amalia Annisa Dwi Rachmawati, Annisa Asyifa, Fitri Nur bagja waluya, bagja Dewi Turgarini  Dewi, Lilis Eliana Dian Anggraeny Dianada Jayati, Jeanita Einsteinovi Fauzia Dwisti Karina, Fauzia Dwisti Fitri Nur Asyifa Ghea Astri Yuliantina, Ghea Astri Gina Shesarria, Gina GURNIWAN KAMIL PASYA, GURNIWAN KAMIL Hanifah, Nida Hartadji, Diandra Khansa Haryadi, Bahriyyatul Amik Amik Ilham Fajri, Ilham Khaerani, Rijal Khosihan, Aan Krista, Sellin Alifia Lili Adi Wibowo Masharyono Masharyono Naomi Nethania Novika Bellani, Novika Nurriyati, Ratih Oman Sukirman, Oman Pandia, Suka Prayanta Rahayu, Ismi Ramadhan, Rizal Rizky Rini Andari Rini Andari, Rini Rusmiati, Debi Statifiansyah, Friga Taufik Abdullah Vanessa Gaffar Walda P., Arvega Syah Winarsih, Gladis Dwi Wulung, Shandra Rama Panji Yeni Yuniawati, Yeni Zhafirin, Ghaza Naufal