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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 4, No 4 (2019): November" : 15 Documents clear
ABNORMAL RETURN MOMENTUM PADA SAHAM SYARIAH DI JAKARTA ISLAMIC INDEKS Nanda Nanda; Fajri Adrianto
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 4 (2019): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i4.13011

Abstract

The purpose of this paper are to examine and analyse abnormal returns of momentum portofolio on Islamic stocks listed on the Jakarta Islamic Index 30 (JII 30) for the period 2010-2018. The method used in this study is Jagedeesh and Titmant (1993). Winner portfolio is formed by buying stocks with the best return performance in the past and selling stocks with bad returns in the past. Whereas a loser portfolio is formed by buying shares of poor return performance in the past and selling stocks with good returns in the past. Formations and observations used 1,3,6 and 12 months. With portfolio weighting based on equal-weighted and value-weighted. Abnormal return of momentum portofolio when winner minus loser positive. Significant contours are determined by a one-sample t-test using SPSS 25. The study did not find any abnormal return on the Islamic stocks listed on JII 30 for the period 2010-2018. But investors can still use this strategy to increase investment returns on Islamic stocks. Because this strategy still provides positive abnormal returns
PENGARUH PENGALAMAN MEREK TERHADAP NIAT PEMBELIAN ULANG MELALUI MEDIASI KEPERCAYAAN PELANGGAN PADA PRODUK SEPEDA MOTOR SUZUKI DI KOTA BANDA ACEH Maula Ridwan; Halimatussakdiah Halimatussakdiah
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 4 (2019): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i4.12473

Abstract

This study aims to measure the influence of brand experience on repurchase intention and customer trust as mediators at Suzuki motorcycle in Banda Aceh. The sample used in this study is Suzuki motorcycle users totaling 203 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is Nonprobability Sampling. Partial Least Square (PLS) was uses as a method of analysis to determine the effect of all the variables involved. Based on the result analysis, indicating that brand experience has an effect on customer trust, brand experience has an effect on repurchase intention, customer trust has an effect on repurchase intention, customer trust mediate the effect of brand experience on repurchase intention
PENGARUH MODAL PSIKOLOGIKAL TERHADAP KETERIKATAN MAHASISWA YANG DIMEDIASI OLEH PEMBERDAYAAN BELAJAR PADA MAHASISWA S1 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA Vina Dhiean Agustina; Megawati Megawati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 4 (2019): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i4.12354

Abstract

            This study aims to measure the effect of Psychological capital on student Engagement which is mediated by Learning Empowerment in S1Economics and Business undergraduate students at Syiah Kuala University. The sample used in this study was 240 undergraduate student in odd semester 2018/2019 with a total 240 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used was Proportionated Stratified Random Sampling. Hierarchical Linear Modelling (HLM) was used as a method of analysis to determine the effect of all the variables involved.Based on the result of the HLM analysis indicated that Psychological Capital positively influence students Engagement, Psychological Capital Positively influence Learning Empowerment, Learning Empowerment positively influence Students Engagement and Learning Empowerment mediate the relationship between Psychological Capital and Studens Engagement.
PENGARUH HEDONIC SHOPPING MOTIVATION, STORE ATMOSPHERE DAN SALES PROMOTION TERHADAP IMPULSE BUYING (SURVEY: PADA KONSUMEN KOSMETIK TRANSMART KOTA PADANG) Hanifah Syafri; Eri Besra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 4 (2019): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i4.13279

Abstract

This research was conducted to understand the influence of hedonic shopping motivation, store atmosphere and sales promotion on the impulse buying survey of cosmetics consumers at Transmart in Padang. To determine the sample in this study using simple random sampling with criteria, (a) Women who shop cosmetics at Transmart Padang, (b) Consumers of women who have jobs, so they already have income, (c) Aged 17 years and above and are considered able to provide information correctly and accurately. This study uses a sample size of 120 respondents obtained from the Hair method. This study uses quantitative methods and survey methods in collecting data about attitudes, feelings, past behavioral beliefs and planned behavior that are assisted by SPSS 16.0. The results of this study reveal that hedonic shopping motivation has a significant effect on impulse buying in cosmetic consumers Transmart Padang, store atmosphere has a significant effect on impulse buying in Transmart Padang cosmetics consumers, sales promotion has a significant effect on impulse buying in cosmetics consumers Transmart Padang.
PENGARUH AIRLINE IMAGE DAN WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA PENGGUNA MASKAPAI PENERBANGAN LION AIR KOTA BANDA ACEH Farah Mutia Sari; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 4 (2019): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i4.12412

Abstract

This study aims to measure the influence of Airline Image and Word of Mouth on Purchase Intention on Lion Air users in Banda Aceh City. The sample used in this study amounted to 129 respondents. The equipment in collecting data in this study used questionnaires that were distributed manually and Google Form. The technique used in sampling was purposive sampling. In this study. Multiple Linear Regression method were used as an analytical method to see the influence of all the variables involved. Based on the regression results, it indicates that Airline Image has a positive effect on Purchase Intention, Word of Mouth has a positive effect on Purchase Intention, and Airline Image and Word of Mouth have a simultaneous effect on Purchase Intention.

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