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Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Published by Universitas Syiah Kuala
ISSN : 26147696     EISSN : 2598635X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 6, No 3 (2021): Agustus" : 15 Documents clear
PERAN MODERASI USIA KOGNITIF DALAM KETERKAITAN PERSEPSI NILAI DAN LOYALITAS (STUDI PADA PENGGUNA SMARTPHONE DI ERA PANDEMI COVID-19) Salman Faris Insani; Ariani Wahyu Wijayanti; Gustita Arnawati Putri
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.17390

Abstract

This study aims to explain the relationship between functional values, emotional values, and social values on brand loyalty of smartphone users in the Covid-19 pandemic situation. In addition, this study also attempts to explain the moderating role of cognitive age in relation to the influence of these four variables. The sample in this study were smartphone users in the Solo Raya area who had made repeat purchases for the same brand and were obtained using a non-probability sampling design, through a purposive sampling method. Furthermore, the statistical method used to explain the relationship between the conceptual variables is moderated regression analysis through IBM SPSS Statistic 23 software. The findings in this study indicate that functional values and social values have a significant and positive effect on brand loyalty. However, emotional value has no effect on brand loyalty. Cognitive age is shown to moderate the influence relationship between functional value and emotional value variables on brand loyalty. However, cognitive age is proven not to moderate the influence relationship between social value variables on brand loyalty. The results of this study underline that cognitive age is a variable that plays a role in moderating the influence relationship between perceived value and brand loyalty in the context of smartphone users in the Covid-19 pandemic era. Regarding its role as a moderating variable, the relationship between variables conceptualized in this study can be explained in detail and its significance.
PENGARUH KEPERCAYAAN DAN TEKNOLOGI TERHADAP KINERJA OPERASIONAL YANG DIMEDIASI OLEH KOLABORASI RANTAI PASOKAN PADA USAHA KECIL DAN MENENGAH DI KOTA BANDA ACEH Mustika Apryani; Sofyan Idris
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.17450

Abstract

The purpose of this study is to discover the effect of Trust and Technology towards Operational Performance mediated by Supply Chain Collaboration. The population used in this study were Small and Medium manufacturing Enterprises within Banda Aceh city it consists approximately 910 businesses, but only 278 are taken as samples. The sampling technique being used on data gathering is proportional stratified random sampling. The tool being used on data gathering is questionnaire. The Structural Equation Modeling is used on analytical method to determine the effect of variables involved. The result shows that Trust is not impacted significantly to the Operational Performance, but it has a significant effect on Supply Chain Collaboration. Technology has a significant effect on the Operational Performance and technology has a significant effect on Supply Chain Collaboration. This study also find that Supply Chain Collaboration is not impacted significantly to the Operational Performance. Trust mediated by Supply Chain Collaboration is not affected to Operational Performance. And, Technology Mediated by Supply Chain Collaboration is not affected significantly to Operational Performance.
PENGARUH SOCIAL MEDIA MARKETING PADA BRAND IMAGE DAN BRAND TRUST TERHADAP PURCHASE INTENTION PRODUK KOSMETIK SARIAYU MARTHA TILAAR (Studi kasus pada social media Instagram) Syarfina Estiana Zahira; Adhi Prasetio
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.17395

Abstract

The study is aimed at finding the effects of there any influence of social media marketing in brand image and brand trust and to find out the influence of brand trust and brand image on purchase intention of cosmetic products with the Sariayu Martha Tilaar brand through Instagram social media of that brand. The method used in this research is to collect data obtained from distributing questionnaires totaling 400 respondents including the Sariayu Martha Tilaar future consumers following the instagram account or those who have previously seen the commercials uploaded by the account. In analyzing the data using SEM analysis or Structural Equation Model assisted by SMARTPLS software. From the results of hypothesis testing that researchers have done, researchers found a positive influence between the two variables (social media marketing with brand trust and brand image) and brand trust also has a positive influence on purchase intention.
PENGARUH WORKPLACE BULLYING TERHADAP TURNOVER INTENTION YANG DIMEDIASI OLEH WORK ENGAGEMENT PADA ANGGOTA UNIT KEGIATAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA Audivia Monica; Megawati Megawati
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.15915

Abstract

This study aims to measure the effect of workplace bullying to turnover intention with work engagement as the mediating variable at the member of  Student Activity Unit, Economics and Business Faculty, Syiah Kuala University. The sample used in this study was member of Student Activity Unit, Economics and Business Faculty, Syiah Kuala University Involving 151 respondents. Instrument used for data collecting was questionnaire. Simple random sampling was used as the sampling technique. Partial Least Square (PLS)  was used as analysis method to determine the effect of variables involved. Based on the analysis results, it is indicated that workplace bullying influence turnover intention and work engagement, work engagement influence turnover intention as well as work engagement partially mediate the relationship between workplace bullying and turnover intention.
PENGARUH DESAIN KEMASAN PRODUK DAN DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH KESADARAN MEREK PRODUK AIR MINUM CLEO DI KOTA BANDA ACEH Rizka Pratiwi; Ahmad Nizam
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.17697

Abstract

This study aims to find out the Influence of Product Packaging Design and Advertising Attractiveness on Purchasing Decisions Mediated by Cleo Drinking Water Product Brand Awareness in Banda Aceh City. The technique used in the study for sampling is non-probability sampling, with a sample count of 207 respondents. The equipment in the data collection in this study used questionnaires that were distributed directly to the people of Banda Aceh. In this study, researchers used the Structural Equation Modeling (SEM) method as an analysis method to see the influence of all the variables involved. Based on the results of the hypothesis, it states that Product Packaging Design has a significant effect on purchasing decisions. The attractiveness of advertising has a significant effect on purchasing decisions. Product packaging design has a significant effect on brand awareness. The attractiveness of advertising has a significant effect on brand awareness. Brand awareness has a significant effect on purchasing decisions. Brand awareness is able to mediate product packaging design on purchasing decisions. Brand awareness is able to mediate the attractiveness of advertising on purchasing decisions. 
PENGARUH WORKPLACE LONELINESS TERHADAP KINERJA YANG DIMEDIASI OLEH WORK ALIENATION PADA PERAWAT RSUD CUT NYAK DHIEN MEULABOH Saumi rahmawati; Amri Amri
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.17452

Abstract

This study aims to measure the effect of Workplace Loneliness toward Employee Performance mediated by Work Alienation on nurses of RSUD Cut Nyak Dhien Meulaboh.. The sample used in this study were nurses of  RSUD Cut Nyak Dhien Meulaboh amounted for 169 respondents. The data equipment used in this study was a questionnaire. The sampling technique used is Probability Sampling. Hierarchical Linear Modeling (HLM) is used as the method of analysis to examine the effect of all the variables involved.Based on the results of the HLM analysis, it indicates that Workplace Loneliness has a positive effect on Performance and Work Alienation. Work Alienation has a positive effect on Performance and mediated the relationship between Workplace Loneliness and Performance.
PENGARUH USIA TERHADAP KESEIMBANGAN KEHIDUPAN KERJA YANG DIMEDIASI OLEH BATASAN PEKERJAAN DI KANTOR DAN BATASAN PEKERJAAN DI RUMAH PADA KARYAWAN SEKTOR PERBANKAN DI BANDA ACEH Maulidia Maulidia; Fairuzzabadi Fairuzzabadi
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.16323

Abstract

This study aims to measure the effect of Age on the Opportunity of Work Life which is mediated by Work Limits at the Office and Work Limits at Home for Banking Sector Employees in Banda Aceh. The sample used in this study were employees of the Banking Sector in Banda Aceh which had 118 respondents. The data equipment used in this study was a questionnaire. The sampling technique used is Probability Sampling. Causal steps is used as a method of analysis to see the effect of all the variables involved.Based on the results of the Causal Step analysis, that affects Work-Life Balance, Age has a positive effect on Work Limits at the office, Age has a positive effect on Work Limits at home, Work Limits at the office have an effect on Work Balance, Work Limits at home have a positive effect on Work-Life Balance, Age positive effect on work-life balance mediated by work limitations at the office and work limits at home, work limitations at the office and work boundaries at home is positive and a direct relationship to work-life balance.
PENGARUH MEDIA SOSIAL DAN KEPERCAYAAN TERHADAP MINAT BELI SEPATU VANS (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SINGAPERBANGSA KARAWANG) Marwani Marwani; Asep Maulana
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i2.17283

Abstract

Abstract: This study aims to analyze the influence of social media and trust on buying interest in Vans shoes for students of the Faculty of Economics, University of Singaperbangsa Karawang. This research uses descriptive and verification methods. Samples were collected using the stratified random sampling method and purposive sampling with a total sample of 100 respondents from a total population of 3,597 people. The data analysis technique used is scale range analysis, path analysis and multiple linear regression test. Based on the results of this study, it shows that social media has a positive and significant effect on purchase intention with a percentage of 46%, trust has a positive and significant effect on purchase intention with a percentage of 7.3%. There is a simultaneous influence of social media and trust on purchase intention which is 53,3% and the remaining 46.7% is influenced by other variables not examined in this study. The Vans shoe company must be able to interact online with consumers, by promoting its products on social media and developing creative ways to expand reach, increase consumer confidence by continuously improving product quality to gain the trust of consumers.Abstrak: Penelitian ini bertujuan untuk menganalisa pengaruh media sosial dan kepercayaan terhadap minat beli sepatu Vans pada Mahasiswa Fakultas Ekonomi Universitas Singaperbangsa Karawang. Penelitian ini menggunakan metode deskriptif dan verifikatif. Sampel dikumpulkan dengan menggunakan metode Stratified Random Sampling dan Purposive Sampling dengan jumlah sampel sebanyak 100 responden dari total populasi 3.597 orang. Teknik analisis data yang digunakan adalah analisis rentang skala, analisis jalur dan uji regresi linier berganda. Berdasarkan hasil penelitian ini menunjukan bahwa media sosial berpengaruh positif dan signifikan terhadap minat beli dengan presentase sebesar 46%, kepercayaan berpengaruh positif dan signifikan terhadap minat beli dengan presentase sebesar 7,3%. Terdapat pengaruh simultan media sosial dan kepercayaan terhadap minat beli yaitu sebesar 53,3% dan sisanya 46,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Perusahaan sepatu Vans harus mampu melakukan interaksi online dengan konsumen, dengan mempromosikan produknya di media sosial dan mengembangkan cara kreatif untuk memperluas jangkauan, meningkatkan kepercayaan konsumen dengan terus meningkatkan kualitas produk untuk memperoleh kepercayaan dari konsumen.  
PENGARUH MEDIA SOSIAL DAN REKOMENDASI SELEBGRAM TERHADAP KEPUTUSAN PEMBELIAN DENGAN EWOM SEBAGAI PEMEDIASI PADA PENGGUNA SHOPEE DI BANDA ACEH Ajrina Salsabila; Nurdasila Nurdasila
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.17693

Abstract

             This study aims to examine the effect of Social Media and Celebrity Recommendations on Purchase Decisions with Electronic Word of Mouth (e-WOM) as a mediator for Shopee users in Banda Aceh. The sample used in this study were 168 Shoppe users using non-probability sampling technique. Then, this study used data collection equipment, namely a questionnaire (questionnaire). This study uses Hirarchical Lineal Modeling (HLM) as an analytical method to determine the effect of the variables involved in mediation testing in this study. Based on the results of the HLM analysis, it shows that social media has an effect on E-wom, Selebgram Recommendations have an effect on E-wom, Social Media has an effect on Purchase Decisions, Selebgram Recommendations have an effect on Purchasing Decisions, E-wom has an effect on Purchase Decisions, Social Media has an effect on Purchase Decision with E-wom as a mediating variable, and Selebgram Recommendations affect the Purchase Decision with E-wom as a mediating variable.Social Media, Celebrity Recommendation, E-wom, Purchase Decision, Hirarchical Lineal Modeling (HLM)
PENGARUH ARUS KAS OPERASI, INVESTASI, DAN PENDANAAN TERHADAP NILAI PERUSAHAAN PADA SEKTOR KEUANGAN DI INDONESIA Fajri Fajri; Juanda Juanda
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 3 (2021): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i3.17052

Abstract

This study aims to determine the effect of operating cash flow, investment cash flow, and financing cash flow on firm value in financial sector companies listed on the Indonesia Stock Exchange (BEI). This study uses panel data with 51 financial companies listed on the Indonesia Stock Exchange (BEI) from the 2014-2018 period. The analysis method used is multiple regression analysis with a fixed effect model. Partially the results of the study indicate that operating cash flow has a positive and insignificant effect on firm value. Investment cash flow has a negative and significant effect on firm value. Meanwhile, funding cash flows have a negative and insignificant effect on firm value. However, simultaneously operating cash flow, investment cash flow, and financing cash flow have affected positive and significant on firm value.

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