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Edueksos : Jurnal Pendidikan Sosial & Ekonomi
Published by Universitas Islam Negeri Siber Syekh Nurjati Cirebon
ISSN : 22529942     EISSN : 25485008     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Social Sciences
Edueksos: Jurnal Pendidikan Sosial dan Ekonomi is a peer-reviewed journal that focuses on critical studies of basic education. It investigates the dynamics of teaching and learning of social education, social and economic problems in the society context of the primary, senior, and high education level. Besides focusing on the development of studies issues of basic education, Edueksos also covers the critical view and comprehensive mind in the economic and social education. The scope is related to social and economics education, such as: Social Science (Economic, Sociologi, History, Citizenship, Study Gender) in Education Perspective Learning Innovation in Social Education Cultural Values in Education Multicultural education Humanities issues in education
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 14, No 02 (2025)" : 15 Documents clear
Exploring Students’ Needs in Digipreneurship: A Preliminary Study for Developing A Content-Based Business Worksheet Budiman, Muhammad Akbar; Lestari, Annisa Oktavia; Saputra, Beny Dwi
Edueksos Jurnal Pendidikan Sosial & Ekonomi Vol 14, No 02 (2025)
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v14i02.22299

Abstract

The rapid growth of the digital economy has amplified the potential of Generation Z to engage in content-based entrepreneurship. However, the lack of instructional materials that specifically address their learning needs creates a gap that hinders the development of their digital entrepreneurial competencies. This study aims to analyze students’ target and learning needs as a preliminary stage in developing a Content-Based Business Worksheet using a Project-Based Learning approach. The research involved 92 students from the Economic Education program as participants. The data were collected through an online questionnaire consisting of 20 items, covering two dimensions: target needs and learning needs. The instrument was validated by experts and tested for reliability, yielding a Cronbach’s Alpha coefficient of 0.87, indicating high internal consistency. The data were analyzed descriptively using mean scores supported by a deeper examination of response patterns, priority rankings, and thematic interpretation of students’ target and learning needs. The results show that students have a very high need for understanding digipreneurship concepts, content creation strategies, and monetization techniques in digital business. They also express strong preferences for flexible learning, structured guidance, collaborative project work, and continuous feedback in the learning process. These findings highlight the importance of developing a structured and innovative learning worksheet that integrates digital tools and project-based activities to foster creativity, collaboration, and entrepreneurial intention among students. This study suggest the worksheet developed can enhance students’ digital entrepreneurial competence and motivation to become a content creator.Keywords: Digipreneurship, content-based business, project-based learning, needs analysis, digital entrepreneurship
Constructing Good Citizenship Through Social Studies: Comparative Insights from Indonesia and Philippines Kurniawan, Fahmi Kurniawan; Widiastuti, Anik; Wahyuni, Yuyun Sri
Edueksos Jurnal Pendidikan Sosial & Ekonomi Vol 14, No 02 (2025)
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v14i02.23106

Abstract

The massive developments of the times have encouraged the idea of protecting the younger generation from moral and character decay. To prevent this phenomenon, social studies (IPS) has emerged as an answer to concerns about moral and character decay. IPS is a field of study that aims to shape students into good citizens. This is implemented by all countries with their own policies. Indonesia and the Philippines are two countries that implement good citizenship as the goal of social studies education in their respective countries. Therefore, based on this background, the purpose of this article is to identify and compare the implementation of good citizenship in social studies education in Indonesia and the Philippines. The method used in writing this article is qualitative literature study research to analyze the comparison of the implementation of good citizenship in social studies education in Indonesia and Araling Panlipunan (AP) in the Philippines. The data was obtained through the stages of identification, data collection, analysis, interpretation, and refinement of the manuscript. The data was obtained through the stages of identification, data collection, analysis, interpretation, and refinement of the manuscript. The results of the study show that both countries implement good citizenship in social studies education, with Indonesia implementing it through the independent curriculum, while the Philippines implements it through the MATATAG Curriculum. The implementation of good citizenship in Indonesia is directed at the implementation of the Pancasila student profile, while in the Philippines it is directed at mastering civic engagement competencies.Keywords: Curicullum, Good citizenship, Social Studies, Araling Panlipunan.
Omnichannel Marketing Strategy to Increase Sports Equipment Sales and Distribution Kustandi, Tedi; Kurniawan, Fakhri Fajrin; Elsa, Siti Umi; Maulana, Sofik
Edueksos Jurnal Pendidikan Sosial & Ekonomi Vol 14, No 02 (2025)
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v14i02.22631

Abstract

The purpose of this study is to analyze the effectiveness of omnichannel marketing strategies in increasing sales and distribution of sports equipment through the integration of e-commerce and physical stores. In previous studies, the focus was only on sales or marketing, while the novelty of this study is sales and distribution/logistics simultaneously. The study used a mixed method approach with a sequential explanatory design. Quantitative data were obtained through a survey of 286 respondents who were analyzed using multiple linear regression tests. Qualitative data were obtained through interviews and observations of 25 informants selected by purposive sampling. The results of quantitative data processing with multiple linear regression tests in the "ANOVA" output obtained a Sig value or p-value of 0.000 <0.05, meaning that the Increase in Sales and Effectiveness of Sports Equipment Distribution are jointly influenced by the Omnichannel Marketing Strategy or are significant. In the "Coefficients" output, the sig value. 0.225 > probability 0.05, meaning that the Increase in Sales is not influenced by the Omnichannel Marketing Strategy, while the sig value. 0.000 < probability 0.05, meaning that the Effectiveness of Sports Equipment Distribution is influenced by Omnichannel Marketing Strategy. The results of qualitative data explain overall that omnichannel marketing strategy has become a fundamental need in facing changes in consumer behavior and the dynamics of the sports industry market in the digital era. It is concluded that omnichannel marketing strategy is not only a sales strategy, but is a comprehensive approach that connects all marketing, service, and operational activities in one unit that focuses on customer convenience.Keywords: Omnichannel Marketing, Sales, Distribution, Sports Equipment.
Revealing the Best Strategy: A Comparative Study of PBL and PjBL in Enhancing Critical Thinking in Pancasila Education Widiyanto, Delfiyan; Wahyono, Hari; Istiqomah, Annisa; Syifana, Sulthan; Ayu, Khoirunnisa
Edueksos Jurnal Pendidikan Sosial & Ekonomi Vol 14, No 02 (2025)
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v14i02.22270

Abstract

The purpose of this study is to compare the project-based learning and problem-based learning models in improving students' critical thinking skills in the Pancasila Education subject. This study used a quasi-experimental method with a quantitative approach. The research design used was a one-group pretest-posttest design. Through this design, both groups, namely the experimental class and the experimental class, were given an initial test (pre-test) to determine students' initial abilities before treatment, then given different treatments. The experimental class received learning with the Project Based Learning (PjBL) model, while the second experimental class used the Problem Based Learning (PBL) model. The results showed that Problem Based Learning was more effective in improving students' critical thinking skills compared to Project Based Learning. The PBL approach, which emphasizes the process of identifying, analyzing, and solving real problems, can encourage students to think critically and relate concepts to everyday life contexts. Meanwhile, in PjBL, although providing a project-based learning experience.Keywords: Project Based Learning, Problem Based Learning, Critical Thinking
Determinants of Impulsive Buying Behavior among Millennials and Generation Z Mutmainnah, Nurul yuyu; Rahim, Abd; Najamuddin, Najamuddin
Edueksos Jurnal Pendidikan Sosial & Ekonomi Vol 14, No 02 (2025)
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v14i02.23071

Abstract

This study examines the factors influencing impulsive buying behavior among Millennials and Generation Z by focusing on social environment, self-efficacy, social media, and hedonism. Using a quantitative approach, data were collected from 150 respondents consisting of Millennials and Generation Z through a structured questionnaire. The data were analyzed using multiple linear regression and independent sample t-tests. The findings reveal that social environment and hedonism significantly influence impulsive buying behavior among Millennials, while self-efficacy and social media show negative effects. In contrast, all independent variables significantly affect impulsive buying behavior among Generation Z, with social media emerging as the most dominant factor. However, the difference test indicates no statistically significant difference in impulsive buying behavior between the two generations. These results suggest that although Millennials and Generation Z exhibit similar levels of impulsive buying behavior, the dominant influencing factors differ due to variations in psychological characteristics and digital engagement intensity. This study contributes to consumer behavior literature by providing a generational comparison and offers practical implications for marketers and policymakers in designing targeted consumer strategies.Keywords: Social Environment, Self-Efficacy, Social-Media, Hedonism, Impulsive Buying

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