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Yusuf Murtadlo Hidayat, M.Stat
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jbme@upi.edu
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Kantor Program Studi Pendidikan Bisnis Gedung Fakultas Pendidikan Ekonomi dan Bisnis Universitas Pendidikan Indonesia Jl. Dr. Setiabudhi No 229 Bandung 40154
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Journal of Business Management Education (JBME)
Published by Universitas Pendidikan Indonesia
ISSN : 27153045     EISSN : 27153037     DOI : 10.17509/jbme
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 3, No 1 (2018)" : 15 Documents clear
GAMBARAN PENGHARGAAN FINANSIAL, KESELAMATAN & KESEHATAN KERJA SERTA KEPUASAN KERJA PADA PT. HALEYORA POWER BANJARAN KAB. BANDUNG Fadllillah, Nida; Sumiyati, Sumiyati; Widjajanta, Bambang
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.854 KB) | DOI: 10.17509/jbme.v3i1.14246

Abstract

Purpose - The purpose of this study is to see the description of financial reward, occupational health and safety and job satisfactionDesign/methodology/approachh - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method and total of 66 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results obtained that the financial reward is in quite suitable category with a score of representative 70,8%, occupational health and safety is in the good category with a score of representative 79% and job satisfaction is in the high  category with a score of representative 78,5%.Originality/value - This study provides a basic understanding issues of financial rewards, occupational safety health and job satisfaction. The difference with the previous research is the variable of appreciation which examined the disability only for financial reward, the object of research studied in service sector, theory and reference used the latest theories.
GAMBARAN DIMENSI KEPUASAN PELANGGAN PERUSAHAAN JASA EKSPEDISI SICEPAT Kusumah, Intan Fazria; Wibowo, Lili Adi; Purnama, Ridwan
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.694 KB) | DOI: 10.17509/jbme.v3i1.14253

Abstract

Purpose - The purpose of this study is to determine the effect of  Service Innovation  on Customer SatisfactionDesign / methodology / approach - This research was conducted in less than 1 year period, the research design is cross-sectional design. The method used is explanatory survey, and population 203 employees. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Findings - based on the results of the study using simple linear regression analysis, the result that there is a positive influence of service innovation on customer satisfaction.Originality / value - this study provides a basis for find out the impact of service innovation on customer satisfaction.. The difference of this study with previous research is on the objects, variables, theories and the references.
GAMBARAN KOMUNIKASI KERJA, KEPUASAN KERJA DAN KINERJA KARYAWAN TOSERBA YOGYA CABANG SUNDA BANDUNG Nurfitrianti, Marisa; Sumiyati, Sumiyati; Widjajanta, Bambang
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.709 KB) | DOI: 10.17509/jbme.v3i1.14247

Abstract

Purpose - The purpose of this study is to knowing the description of working communiacation, job satisfaction and employee performance. Design/methodology/approachh - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. A total of 57 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results indicate that the description of working communication is in effective category according to score of representative 81,3%, job satisfaction is in high category according to score of representative 79,3 %  , and employee performance is in high category according to score of representative 77,8%. Originality/value -  This study provides a basis for understanding issues of working  communication, job satisfaction, and employee performance. The difference of this study with the previous research is located on the object which is the company in the retail industry that is Toserba Yogya Cabang Sunda Bandung, with the variables studied namely working communication, job satisfaction, and employee performances, and using different theory or reference from previous researcher.
GAMBARAN BRAND EXPERIENCE DAN BRAND LOVE IPHONE PADA KOMUNITAS FANSPAGE FACEBOOK IPHONE INDONESIA Hanifah, Silvana; Rahayu, Agus; Dirgantari, Puspo Dewi
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.395 KB) | DOI: 10.17509/jbme.v3i1.14242

Abstract

Purpose - The purpose of this study is to see the description of brand experience and brand love.Design / methodology / approach - The design of this study is cross sectional. This research uses descriptive approach with survey explanatory method as much as 83 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency table.Findings - Based on the results of the research using descriptive analysis, the result of the experience brand is in the high category with with a score of representative 94.18% and the love brand is in high category with with a score of representative 64.60%.Originality / value - This research provides is condusted on telecommunication industry with the object of research is a product from famous brand. The dimensions and indicators used to measure of variablethe are theories consumer-brand relationship.
GAMBARAN HARGA, KARAKTERISTIK PRODUK SERTA KEPUTUSAN PEMBELIAN MOBIL TOYOTA INNOVA DI BANDUNG Safitri, Lusiana; Rahayu, Agus
Journal of Business Management Education (JBME) Vol 3, No 1 (2018)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.23 KB) | DOI: 10.17509/jbme.v3i1.14255

Abstract

Objective - The purpose of this paper is to determine the effect of price and product characteristics on purchasing decisionsDesign / methodology / approach - This research was conducted in less than 1 year period, so the research design is cross-sectional design. The method used is exolanatory survey, and population 60 respondents. The analysis technique used is descriptive, the questionnaire is used as a research instrument to collect data from respondents.Finding - Based on the results of the study using multiple linear regression analysis, the result that there is a positive influence of price and product characteristics on purchase decision.Originality / value - this study provides a basis for find out the impact of price and product characteristics on purchase decision. The difference of this study with previous research is on the objects, variables, theories and the reference.

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