cover
Contact Name
I Made Surya Negara Sudirman
Contact Email
matrik.fe@unud.ac.id
Phone
+6281339882026
Journal Mail Official
matrik.fe@unud.ac.id
Editorial Address
Jln. P. B. Sudirman Denpasar, Bali, Indonesia Post code: 80234
Location
Kota denpasar,
Bali
INDONESIA
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Published by Universitas Udayana
Core Subject : Economy, Science,
Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management and entrepreneurship. Editors accept articles in Indonesian and English were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through a blind review process. The Scientific of Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is published by Management Study Program in collaboration with Association of Indonesian Economic Bachelor (ISEI branch of Denpasar) and Association of Indonesian Management and Business Programs Study (APSMBI) Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan received writing on the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited) to the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital Market both empirical and theoretical studies that have never and will not be published in other media.
Articles 12 Documents
Search results for , issue "Volume 13 Nomor 1 Tahun 2019" : 12 Documents clear
THE FACTORS OF WORSHIP PLACES AS PROFITABLE AND SUSTAINABLE TOURISM OBJECT CASE STUDY TEMPLES IN BALI Jaya Pramono
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 13 Nomor 1 Tahun 2019
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.783 KB) | DOI: 10.24843/MATRIK:JMBK.2019.v13.i01.p09

Abstract

Research publications on management of places of worship (POW) as profitable and sustainable tourism objects are very rare in Indonesia. This research was inspired by the high number of tourists who visited the POW such as Pura Tanah Lot, Pura Ulundanu and Pura Uluwatu. These Pura (temples) are always in the top ten tourism objects in Bali, based on the number of tourists visiting. The high number of tourists visiting the POW have an impact on the welfare of the communities around the object, the environmental conditions, and the sustainability of the object. This article aims to determine the main factors which result in a profitable and sustainable POW. The respondents are the tourists who visit the POW of Tanah Lot Temple, Ulundanu Temple and Uluwatu Temple. This research used observations, interviews, questionnaires, and documentation to collect data and the descriptive statistics and factor analysis to analyze the data. The results of this research indicate that there are four (4) main factors that shape the success of the POW as profitable and sustainable tourism objects. The four main factors are: Factors of Amenities, which consist of: parking area, public market/shopping area for souvenirs, accommodation (hotel), restaurant, rest room/public toilet, ticket booth, ticket check point, information center and cleanliness of the POW. Factors of Attraction, which consist of: main attractions (uniqueness), panorama and natural beauty, cultural attractions, and traditional handicraft. Factors of Ancillary/tourism organization, which consists of: the organization of POW, professional tourism organization and money changer. The last factor is Factors of Accessibility which consists of: access to the POW, transportation traffic to the POW, location of POW, and the information of the POW as the tourism object. The recommendation from this research is if the POW want to be a profitable and sustainable tourism object, these four factors should be considered as strong recommendations to implement.Keyword: Profitable, sustainable, POW and tourism object.
STUDI MENGENAI CITY BRANDING KOTA YOGYAKARTA SEBAGAI KOTA PELAJAR DI INDONESIA Steffanie Yu; Ari Setiyaningrum
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 13 Nomor 1 Tahun 2019
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.433 KB) | DOI: 10.24843/MATRIK:JMBK.2019.v13.i01.p04

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh attitude toward brand, brand uniqueness, dan brand personality terhadap self-brand connection serta pengaruh self-brand connection terhadap brand advocacy. Penelitian ini juga menganalisis peran mediasi self-brand connection pada pengaruh attitude toward brand, brand uniqueness, dan brand personality terhadap brand advocacy. Pengumpulan data dilakukan dengan metode survei melalui pendistribusian kuesioner pada 128 responden mahasiswa pendatang yang mengambil studi di kota Yogyakarta. Metode pengambilan sampel yang digunakan adalah non-probability sampling dengan teknik purposive sampling. Dengan menggunakan model persamaan struktural dengan software statistik AMOS, penelitian ini menemukan bahwa attitude toward brand, brand uniqueness dan brand personality berpengaruh positif pada self-brand connection serta self-brand connection berpengaruh positif terhadap brand advocacy. Self-brand connection juga terbukti memediasi pengaruh attitudetoward brand, brand uniqueness, dan brand personality terhadap brand advocacy.Kata Kunci: attitude toward brand, brand uniqueness, brand personality, self-brand connection, brand advocacy

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