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E-Journal Of Cultural Studies
Published by Universitas Udayana
ISSN : 23382449     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Cultural studies constitutes an interdisciplinary area critically discussing socio-political contexts of various cultural practices in society. Its focus is on the relation among such cultural practices and the power controlling them. Cultural studies was pioneered by the Centre for Contemporary Cultural Studies (CCCS) of the University of Birmingham, England, in 1960s. Unlike what has been a tradition in the modern epistemology, cultural studies is concerned with what human emancipation aims at. Therefore, cultural studies does not only refer to a theoretical-conceptual matter but also to the location and critical action in which it manifests itself.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Volume 7, Number 1, February 2014" : 5 Documents clear
REINFORCEMENT OF THE MYTH OF MANGUNI IN MINAHASAN COMMUNITY, NORTH SULAWESI Rinny Liando, Mayske
E-Journal of Cultural Studies Volume 7, Number 1, February 2014
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

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Abstract

Oral traditions may be found in many regions. One of them which enriches the treasure of local culture is the oral tradition of the myth of manguni (owl), which, in Minahasa, North Sulawesi, is purified and constitutes part of the local traditions which may help the local people overcome their problems. The oral tradition of the myth of manguni constitutes one of the local cultural products which may be potentially created, as can be seen in the creative industries currently motivated by the government of Indonesia. This present study was particularly intended to identify the form, ideology, and implication of the reinforcement of the myth of manguni in the community of Minahasa, North Sulawesi.   The result of the present study showed that the myth of manguni was reinforced by the community in Minahasa, North Sulawesi, not only in the form of the creative industry of souvenirs, which are highly economically valuable, but also in various forms of symbols. The reinforcement of the myth of manguni in the community of Minahasa, North Sulawesi, contained the ideology of heroism, the myth of the origin of Minahasa, amusement, the communication between human beings and the Creator, conservation, and commodification. The implication of the reinforcement of the myth of manguni in the community of Minahasa, North Sulawesi, on the socio-culture of the Minahasan people included the aspect of ideological superstructure, the aspect of socio-culture and the aspect of material infrastructure.   
COMMODIFICATION OF TELAJAKAN AT UBUD VILLAGE, GIANYAR, BALI Brata, Ida Bagus
E-Journal of Cultural Studies Volume 7, Number 1, February 2014
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

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Abstract

This study was intended to understand the phenomenon of the commodification of telajakan at Ubud Village, Gianyar Regency, Bali in the era of globalization. It focused on how the commodification of telajakan took place in the era of globalization; what factors causing the commodification of telajakan to take place; and what were the impact and meaning of the commodification of telajakan at Ubud Village. The data were collected through observation, interview, library research and documentation study. The theory of Commodification, the theory of Discourse, the theory of Power and Knowledge, and the theory of Globalization were eclectically used in the present study.   The results of the study were as follows. The commodification of telajakan was defined as how it was produced as economic space, how it was distributed through printed media, announcement board, from mouth to mouth, and through the meetings held by traditional organizations, and then it was consumed by the owners and others undertaking businesses. The factors contributing to the commodification of telajakan were market ideology, business of tourism, technological flow, and mass media as the popular cultural agent, mimicry, and economic libido. For the sake of money, telajakan was not regarded as a local genius any longer; its value as traditional green open space was neglected; as a result, ecological damage could not be avoided; the aesthetics of the Balinese architecture was getting extict; and the Balinese identity was getting  destructed. 
WORKING AS VENDORS AS A PROFESSION CHOSEN BY PEOPLE WITH LIMITED CAPITALS IN TOURISM SECTOR IN BALI Ary Widiastini, Ni Made
E-Journal of Cultural Studies Volume 7, Number 1, February 2014
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

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Abstract

This study was intended to present the matters pertaining to the attempts made by the vendors ‘pedagang acung’ to keep being independent in tourism sector in Bali. As working people with extremely limited capitals, the principle of giving priority to safety is applicable to them. They sell souvenirs with limited capitals obtained from various souvenir entrepreneurs coming from different parts of Bali. The risk of suffering from loss has never caused them to find any difficulty. This qualitative study was conducted in the paradigm of cultural studies. The data were presented and interpreted in the form of narrative texts which are thick descriptive in nature.   The result of the study showed that working as vendors was still a profession which contributed to the decrease in unemployment in an area. This is in line with the concept of poststructuralism that people are basically referred to as homo faber, namely, the working creature, meaning that working is highly important to man. This means that employment does not only give the opportunity to generate income but also importantly means that employment is a personal identity. As a consequence, if working is different from not working or being jobless, then such a choice does not only lead to an opposing binary but also to a hierarchical social division and a structured social gap between those who are employed and those who are not. They all positively contribute to themselves, environment, entrepreneurs, and the local government. 
MARGINALIZATION OF FISHERMEN FROM UTILIZING COASTAL AREA AFTER RECLAMATION AT SERANGAN SUBDISTRICT, DENPASAR, BALI Suryawan, Nyoman
E-Journal of Cultural Studies Volume 7, Number 1, February 2014
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

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Abstract

Geographically, Serangan Subdistrict, South Denpasar District, Bali Province, used to be separated from the Bali’s mainland. However, now it is not isolated any longer after a bridge was constructed and reclamation was conducted by the Bali Turtle Island (abbreviated to BTID) in 1996. At that time 379 hectares of the coastal areas were victimized. The investor’s existence and the other businesses utilizing the coastal areas as their operating areas physically changed them, which were entirely coastal. It was this which was directly and indirectly responsible for marginalizing the fishermen. In relation to that, how the fishermen at Serangan subdistrict were marginalized from utilizing the coastal areas after being reclaimed was the focus of the present study. Qualitative method and the approach of cultural studies were used in the present study. The data were collected through observation, in-depth interview, and documentary study. The data were descriptively, qualitatively and interpretatively analyzed.   To sum up, the present study showed that there were several forms of marginalization undergone by the fishermen at Serangan Subdistrict after reclamation; they were marginalized from utilizing the coastal environment; economic difficulty resulting from the fact that the sources of fish were getting scarce causing their income to go down; and their powerlessness in overcoming the problem they encountered to improve their standard of living.
IDEOLOGY OF MABARUNG (COMPETITION) OF PERFORMING ART IN BULELENG REGENCY Chaya, I Nyoman
E-Journal of Cultural Studies Volume 7, Number 1, February 2014
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

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Abstract

Mabarung (competition) of performing art is a cultural heritage in North Bali and has highly contributed to the development of the Balinese art and culture. The tradition of mabarung of performing art which was created in Buleleng Regency constitutes the competitive arena of life in which every pebarung (the player who is involved) does his best to perform the best by optimally presenting the quality of his performance. Based on what was described above, it was necessary to reveal the tradition of mabarung of performing art in Buleleng Regency. The present study focused on the meaningfulness of the implied ideology of the mabarung of performing art in Buleleng Regency.  The result of the study showed that the cultural representation, which was actualized into the mabarung of performing art appeared from the ideas of the grass- root. The government interfered in the mabarung of performing art and a change took place; the mabarung of performing art which used to be freely performed was then performed as a festival/competition, causing the ideology it contained to change. The phenomenon of the mabarung of performing art reflected a self image; the players felt embarrassed if they lost ‘majengah-jengahan’, performed differently from others, and felt too proud of themselves ‘ajum’. In relation to that, it could be identified that the cultural representation which created the tradition of mabarung of performing art in Buleleng Regency was inspired by the ideology of freedom and self existence. 

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