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Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)
Published by Universitas Sultan Ageng Tirtayasa
ISSN : 02165236     EISSN : 2540931x     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Tirtayasa Ekonomika Journal |ISSN: 2540-931X (Online)| is published by Faculty of Economics and Business, University Sultan Ageng Tirtayasa. Tirtayasa Ekonomika Journal provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to economics and business research. This journal encompasses original research articles, review articles, and short communications, including: (1) Accounting; (2) Business; (3) Economics (general), and (4) Islamic economics.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 16, No 1 (2021)" : 12 Documents clear
Penentuan Kombinasi Produk Roti Menggunakan Metode Linear Programming Model Simplex Untuk Memaksimalkan Keuntungan Asep Warman; Lili Karmela Fitriani; Tatang Rois
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.10170

Abstract

IKM Z & J Cookies is a SMEs industry engaged in the food sector, manufacture of pastries and bread in Kuningan Regency, West Java. The problem in this research was difficulty in determine the effective and efficient production with the available resources and sufficient materials in order to obtain maximum benefits. Based on the results of the analysis that has been done, the bakery products using the company method produced 3,500 pcs while using the linear programming method of the simplex model 3,555 pcs, the difference in production was 55 pcs of bread if using the simplex model linear programming method. as well as the net profit when using the company method of Rp. 4,991,930, while using the simplex model linear programming method of Rp. 5,101,930 so that the difference in profit was Rp. 110,000 per production day, therefore determining the combination of production using the simplex model linear programming method had the maximum benefit.
Pengaruh Ukuran Perusahaan, Pertumbuhan Penjualan dan Risiko Bisnis Terhadap Struktur Modal Willy Nurhayadi; Indra Sulistiana; Syifa Nurkhalishah; Anis Fuad Salam; Abdurrohman Abdurrohman
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.9897

Abstract

This research was conducted to determine the effect of company size, sales growth, and business risk on property and real estate companies listed on the Indonesia stock exchange for the 2014-2018 period. This research method uses an associative method with a quantitative approach and data collection techniques using secondary data. The sampling technique used purposive sampling technique, the sample used was 21 companies sourced from the annual financial statements of Property and Real Estate companies on the Indonesia Stock Exchange (IDX).The analysis technique used is statistical test with multiple linear regression method. The results of this study indicate that company size has a significant positive effect on capital structure, sales growth has a significant positive effect on capital structure, and business risk has a significant negative effect on capital structure. As well as simultaneously company size, sales growth, and business risk affect the capital structure.
Analisis Komunikasi Pemasaran Terpadu PT. Laxo Global Akses Dalam Membangun Brand Association R. Satria Setyanugraha
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.10284

Abstract

PT. Laxo Global Akses, which is better known as LAXO, is an Internet Service Provider (ISP) that has an official license to operate nationally in Indonesia. LAXO is also registered as an active member of APJII (Indonesian Internet Service Providers Association). Internet services provided by LAXO include all internet services such as network installation, browsing, email, streaming (video / voice), hotspots, VPN (Virtual Private Network), conference meetings, CCTV (closed circuit television), Online Live, and VoIP ( InternetProtocol Voice offer). This study discusses the Integrated Marketing Communication (IMC) carried out by LAXO to build the brand image of the company. The author takes this topic because the author thinks that LAXO is a new ISP company, but already has quite a lot of client references and comes from large companies. Even though competition in the ISP world is not easy, because the main competitors are BUMN. Keywords: marketing; communication; LAXO; Internet; brand.
Strategi Pemasaran Keripik Tempe Pada Situasi Pandemi Covid-19 (Studi Kasus Home Industry Nikmat Sari Kecamatan Kramatwatu Kabupaten Serang Provinsi Banten) Vera Maria; Firli Agusetiawan Shavab
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.9096

Abstract

Since the beginning of 2020, the world is being hit by the Coronavirus (Covid 19) pandemic. The Government of Indonesia created and endorsed a policy to break the chain of spread of Covid 19 by imposing a large-scale social restriction (PSBB) policy. The PSBB policy further restricts the movement and activities of the community that slows economic activity. In fact, before the Covid 19 pandemic, tempeh chips products produced by The Delicious Sari home industry in the process of growing. This condition will certainly make the development of the home industry Nikmat Sari located in The District Kramatwatu Serang Banten Province becomes hampered even has a tendency to soon experience a gradual bankruptcy phase. This should begin to be observed and handled more seriously by the home industry Nikmat Sari if it wants to be able to survive and compete in the business world today by redesigning its marketing strategy. Therefore, the home industry of Nikmat Sari should start as soon as possible to vaccinate internal factors and external factors that they have in order to design an effective marketing strategy in attracting consumers' buying interest in tempeh chips products Nikmat Sari. One analysis that can be used to design marketing strategies using SWOT analysis
Memilih Tidak Berubah Sebagai Strategi Pemasaran Ditengah Revolusi Industri Yang Cepat Berubah Demi Keberlangsungan Hidup Dan Citra Destinasi Wisata (Studi Kasus pada Usaha Kecil dan Kafe Sawah Desa Wisata Pujon Kidul Kabupaten Malang) Hari Purwanto; Dian Citaningtyas Ari Kardi
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.10140

Abstract

The tourist destination of Café Sawah in Pujon Kidul village, Malang district is one of the self-made tourist destinations that are considered successful and provide great benefits for improving the economy of the residents of Pujon Kidul village. The success of the Sawah Café tourist destination cannot be separated from the use of natural strategic locations and the role of the media. social media which is very helpful in promoting this place as a viral destination and is immediately widely recognized. The purpose of this case study is to examine the potential and obstacles to the survival of small businesses and tourist destinations, Café Sawah Pujon Kidul, Malang Regency. This approach is qualitative with case studies. The informants of this research include tourism village managers, tourist visitors, small traders in tourist villages, the surrounding community. Data analysis includes (1) data collection (2) data display (3) data reduction and (4) conclusions. (Miles, Mathew B., 1994) The results show the dependence of tourist visits and the sustainability of small businesses in the village of Pujon Kidul with the potential of natural locations which are the main competitive advantages. Another factor of finding a competitive advantage, conservation of the natural environment, and rejection of investment from outside Pujon Kidul are the keys to realizing sustainable management of tourism villages and not developing into uncontrolled tourist destinations.
Dysfunctional Behavior-Gaming: Atas Interaksi Pengawasan Internal Dan Obedience Pressure Pada PTN BLU Di Indonesia Fara Fitriyani; Mulyanah Mulyanah
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.9422

Abstract

Penelitian ini bertujuan untuk menguji bagaimana kecenderungan individu sebagai subordinate dalam menciptakan budgetary slack, yaitu menghasilkan rekomendasi anggaran yang lebih tinggi dibandingkan dengan estimasi anggaran awal ketika subordinate dihadapkan pada tekanan ketaatan (obedience pressure) dari atasan langsung (superior). Selain itu, penelitian ini juga menguji bagaimana kecenderungan subordinate pada PTN BLU yang memiliki pengawasan internal dalam menghasilkan anggaran ketika subordinate dihadapkan pada tekanan ketaatan (obedience pressure) dari atasan.Populasi penelitian ini adalah Perguruan Tinggi Negeri BLU di Indonesia. Metode sampling menggunakan purposive sampling. Data yang digunakan dalam penelitian ini adalah data primer, yang disebar dengan menggunakan kuesioner. Kuesioner diuji dengan uji reliabilitas dan uji validitas, selanjutnya dilakukan pengujian asumsi klasik meliputi uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas. Kemudian uji hipotesis dilakukan dengan analisis regresi linier sederhana dan analisis regresi linier berganda (multiple regression analysis)Hasil penelitian menunjukkan bahwa seluruh variabel adalah reliabel dan valid serta memenuhi pengujian asumsi klasik. Hasil dari analisis hipotesis menunjukkan bahwa obedience pressure berpengaruh terhadap budgetary slack, dan tidak terdapat interaksi antara obedience pressure dan pengawasan internal terhadap budgetary slack.
Kinerja Pengelolaan Keuangan Dan Tingkat Kemandirian Pemerintah Kota Cilegon Berdasarkan Anggaran Pendapatan Dan Belanja Daerah (APBD) Tahun 2015-2019 Vitriatie Nuzullestary; Euis Mulyaningsih
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.10175

Abstract

Penelitian ini bertujuan untuk mengetahui kinerja pengelolaan keuangan dan tingkat kemandirian Pemerintah Daerah Kota Cilegon pada tahun 2015 – 2019. Penelitian menggunakan data sekunder yang didapat dari Badan Pengelola Keuangan Daerah (BPKAD), sebagai perangkat daerah yang berwenang dalam mengelola keuangan daerah Kota Cilegon. Analisis yang digunakan adalah analisis rasio kemandirian, rasio efektivitas, rasio aktivitas dan rasio pertumbuhan. Hasil penelitian menyimpulkan bahwa pendapatan Kota Cilegon masih bergantung pada dana transfer (baik dari Pemerintah Provinsi maupun Pemerintah Pusat), namun telah berupaya untuk meningkatkan kemandirian berdasarkan rata-rata persentase pertumbuhan PAD sebesar 2,82%. Berdasarkan rasio efektivitas, Pemerintah Kota Cilegon sudah efektif merealisasikan PAD sesuai yang ditargetkan. Dari rasio aktivitas, menunjukkan bahwa Pemerintah Kota Cilegon lebih memprioritaskan belanja operasi daripada belanja pembangunan. Berdasarkan rasio pertumbuhan, didapat rata-rata pertumbuhan bernilai positif sehingga bisa diambil kesimpulan kinerja keuangan Pemerintah Kota Cilegon selama 5 tahun (2015 – 2019) sudah cukup baik meskipun mengalami fluktuasi per tahunnya.
Pengaruh Pendapatan Asli Daerah, Dana Perimbangan, Dan Ukuran Pemerintah Daerah Terhadap Indeks Pembangunan Manusia Di Provinsi Kalimantan Tengah Tahun 2011—2018 Martin Tamaro Siburian; Muhammad Agrata Abdullah; Amrie Firmansyah
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.11149

Abstract

This study aims to examine the effect of local revenue (PAD), balancing funds, and local government size on the human development index (HDI) using all district data in the province of Central Kalimantan (Borneo) from 2011 to 2018. Based on purposive sampling technique using data from 13 districts of its entities, 104 observations were tested. The source of data used was obtained from General Directorate of Fiscal Balance (DJPK) Ministry of Finance, Republic of Indonesia and Indonesian Statistics Bureau (BPS) Province of Central Kalimantan. The analytical model used in this study is fixed effect model (FEM) as multiple linear regression model. This study concludes that PAD contributes positively on HDI, profit-sharing funds affect negatively on HDI, general allocation funds affect insignificantly on HDI, special allocation fund has positive effects on HDI, and local government size has a positive effect on HDI
Pengaruh Green Accounting Terhadap Mfca Dalam Meningkatkan Keberlangsungan Usaha Serta Resource Efficiency Sebagai Variabel Moderating (Studi Kasus Pada Perusahaan Peraih Penghargaan Industri Hijau) Windasari Rachmawati; Abdul Karim
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.10205

Abstract

The use of the term green accounting has recently become popular with the increasing number of researches that raise green accounting in Indonesia. Green accounting deals with environmental information and environmental auditing systems and has been defined as' the identification, tracking, analysis, and reporting and cost information related to environmental aspects of an organization. The main role of green accounting is to address social environmental problems, as well as to have an impact on the achievement of sustainable development and the environment in any country, which affects corporate behavior in dealing with issues of social and environmental responsibility. MFCA is a key tool in a management approach known as flow management which aims specifically at managing manufacturing processes related to the flow of materials, energy and data.This study uses a statistical test tool with a moderation test, which shows that material flow cost accounting is measured from the cost of production, the area of production and the yield or value of production on business continuity, and green accounting has no effect on business continuity. 
Analisa Lingkungan Kerja dan Peningkatan Kinerja Karyawan melalui Motivasi: Studi Literatur Risky Hermawan; Dedi Rianto Rahadi
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.10090

Abstract

The work environment is a condition that affects the work of employees when carrying out their duties in social, psychological and physical life. This research aims to present a literature review of factors that affect the work environment and improve employee performance with motivation. This research method uses systematic literature reviews. Research data is obtained through internet searches in work environment journals and motivated employee performance improvements.

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