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Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)
Published by Universitas Sultan Ageng Tirtayasa
ISSN : 02165236     EISSN : 2540931x     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Tirtayasa Ekonomika Journal |ISSN: 2540-931X (Online)| is published by Faculty of Economics and Business, University Sultan Ageng Tirtayasa. Tirtayasa Ekonomika Journal provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to economics and business research. This journal encompasses original research articles, review articles, and short communications, including: (1) Accounting; (2) Business; (3) Economics (general), and (4) Islamic economics.
Arjuna Subject : -
Articles 220 Documents
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Faktor-Faktor Yang Mempengaruhi Cash Holding Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Heni Mawarti; Yuli Chomsatu; Purnama Siddi
Tirtayasa Ekonomika Vol 15, No 2 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v15i2.6933

Abstract

This study aims to discuss and analyze the factors that influence cash holding in manufacturing companies listed on the Indonesia Stock Exchange. Research variables are cash flow, growth opportunities, and dividend yields. Population received 166 companies, obtained a sample of 48 companies selected by purposive sampling technique. The study uses secondary data with an observation period of 1 (one) year, namely 2018. Based on the results of multiple linear regression, states that cash flow has no significant effect on cash holding, growth opportunities have a significant positive effect on cash holding, and dividend yields have a significant positive effect on holding cash. The results of the study are expected to be used as material for consideration by the company's management for the purpose used to manage cash in the company, because cash management is needed so that deficiencies can occur in the company's finances.
Penentuan Kombinasi Produk Roti Menggunakan Metode Linear Programming Model Simplex Untuk Memaksimalkan Keuntungan Asep Warman; Lili Karmela Fitriani; Tatang Rois
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.10170

Abstract

IKM Z & J Cookies is a SMEs industry engaged in the food sector, manufacture of pastries and bread in Kuningan Regency, West Java. The problem in this research was difficulty in determine the effective and efficient production with the available resources and sufficient materials in order to obtain maximum benefits. Based on the results of the analysis that has been done, the bakery products using the company method produced 3,500 pcs while using the linear programming method of the simplex model 3,555 pcs, the difference in production was 55 pcs of bread if using the simplex model linear programming method. as well as the net profit when using the company method of Rp. 4,991,930, while using the simplex model linear programming method of Rp. 5,101,930 so that the difference in profit was Rp. 110,000 per production day, therefore determining the combination of production using the simplex model linear programming method had the maximum benefit.
Pengaruh Ukuran Perusahaan, Pertumbuhan Penjualan dan Risiko Bisnis Terhadap Struktur Modal Willy Nurhayadi; Indra Sulistiana; Syifa Nurkhalishah; Anis Fuad Salam; Abdurrohman Abdurrohman
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.9897

Abstract

This research was conducted to determine the effect of company size, sales growth, and business risk on property and real estate companies listed on the Indonesia stock exchange for the 2014-2018 period. This research method uses an associative method with a quantitative approach and data collection techniques using secondary data. The sampling technique used purposive sampling technique, the sample used was 21 companies sourced from the annual financial statements of Property and Real Estate companies on the Indonesia Stock Exchange (IDX).The analysis technique used is statistical test with multiple linear regression method. The results of this study indicate that company size has a significant positive effect on capital structure, sales growth has a significant positive effect on capital structure, and business risk has a significant negative effect on capital structure. As well as simultaneously company size, sales growth, and business risk affect the capital structure.
Pengaruh Integrated Reporting Terhadap Asimetri Informasi Dengan Kualitas Laba Sebagai Pemoderasi Pada Perusahaan Pemenang Asia Sustainibility Report Award (ASRA) Fadila Kurniawati; Nurmala Ahmar; Dwi Prastowo Darminto
Tirtayasa Ekonomika Vol 15, No 2 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v15i2.8836

Abstract

ABSTRACT            The purpose of this study were examine and analyze the effect of the presentation of elements of integrated reporting toward information asymmetry with earning quality as a moderation in the winners company 2018 of Asian sustainability award (ASRA) with 36 observations for the period 2017-2018. The method of data analysis in this study was Stuctural Equation Modeling (SEM) with Partial Least Square (PLS) approach using the WarpPLS 5.0 program. The results of this study are elements of integrated reporting of organizational governance, business models and future prospects directly influence information asymmetry. While the integrated reporting elements of the organization's description and external environment, organizational governance, business models, strategy and allocation, performance, and the basis for disclosing the elements affect the information asymmetry with earnings quality as a moderating factor. Earnings quality as a moderating variable also directly influences information asymmetry. The contribution of this study adds a reference for further research.
Analisis Komunikasi Pemasaran Terpadu PT. Laxo Global Akses Dalam Membangun Brand Association R. Satria Setyanugraha
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.10284

Abstract

PT. Laxo Global Akses, which is better known as LAXO, is an Internet Service Provider (ISP) that has an official license to operate nationally in Indonesia. LAXO is also registered as an active member of APJII (Indonesian Internet Service Providers Association). Internet services provided by LAXO include all internet services such as network installation, browsing, email, streaming (video / voice), hotspots, VPN (Virtual Private Network), conference meetings, CCTV (closed circuit television), Online Live, and VoIP ( InternetProtocol Voice offer). This study discusses the Integrated Marketing Communication (IMC) carried out by LAXO to build the brand image of the company. The author takes this topic because the author thinks that LAXO is a new ISP company, but already has quite a lot of client references and comes from large companies. Even though competition in the ISP world is not easy, because the main competitors are BUMN. Keywords: marketing; communication; LAXO; Internet; brand.
Pengaruh Modal, Promosi, Dan Lokasi Terhadap Tingkat Pendapatan Pedagang Fast Food (Studi Kasus di Geudong Kecamatan Samudera Kabupaten Aceh Utara) Nuraida Nuraida; Suryani Suryani; Ismaulina Ismaulina
Tirtayasa Ekonomika Vol 15, No 2 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v15i2.7594

Abstract

Fast food traders in Geudong are traders who come to earn income to meet the needs of their families, it's just that the income of fast food traders in Geudong must move to a new location, so there are several factors that influence it and also become the focus of this research. The purpose of this study was to determine the variables of capital, location and promotion simultaneously or partially influence the income of fast food traders in Geudong, Samudera District, North Aceh Regency. This research is a type of field research with a quantitative approach and the number of samples studied is 25 fast food traders in Geudong. This study uses a questionnaire with calculations using the likert scale. Based on the results of the study it was found that partially the capital variable gained a significant value of .002, the promotion variable had a significant value of 0,000, as well as the location variable which had a significant value of 0,002, so all the results were significant <0.05 thus this study rejected H0 and accept Ha. Then simultaneously all the independent variables namely capital, promotion, and location significantly influence the dependent variable because Fcount> Ftable (11,306> 3.05) and significant 0.000 <0.050, it can be concluded that the independent variables namely capital, promotion, and location have an effect on traders fast food in Geudong 
Pengaruh Analisis Fundamental Terhadap Harga Saham Pada Industri Otomotif di Bursa Efek Indonesia Periode 2013-2017 Dematria Pringgabayu; Hendriady de Keizer; Siti Dwi Hardiyanti
Tirtayasa Ekonomika Vol 15, No 2 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v15i2.7941

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Fundamental Terhadap Harga Saham Pada Industri Otomotif di Bursa Efek Indonesia Periode 2013-2017. Jumlah perusahaan industri otomotif yang menjadi sampel pada penelitian ini adalah sebanyak 11 perusahaan yaitu yaitu PT. Astra International Tbk. (ASII), PT. Astra Otoparts Tbk. (AUTO), PT. Indo Kordsa Tbk. (BRAM), PT. Goodyear Indonesia Tbk. (GDYR), PT. Gajah Tunggal Tbk. (GJTL), PT. Indomobil Sukses Internasional Tbk. (IMAS), PT. Indospring Tbk. (INDS), PT. Multistrada Arah Sarana Tbk. (MASA), PT. Nipress Tbk. (NIPS), PT. Prima Alloy Steel Universal Tbk. (PRAS), dan PT. Selamat Sempurna Tbk.(SMSM). Metode yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial Variabel Current Ratio, dan Price Earning Ratio tidak berpengaruh terhadap harga saham pada Industri Otomotif Indonesia dan hanya Net Profit Margin dan  Earning Per Share yang berpengaruh terhadap harga saham pada Industri Otomotif Periode 2013-2017. Secara simultan F hitung sebesar 7,162 > F tabel sebesar 2,56, variabel Current Ratio, Net Profit Margin, Price Earning Ratio, dan Earning per Share berpengaruh terhadap harga saham
Strategi Pemasaran Keripik Tempe Pada Situasi Pandemi Covid-19 (Studi Kasus Home Industry Nikmat Sari Kecamatan Kramatwatu Kabupaten Serang Provinsi Banten) Vera Maria; Firli Agusetiawan Shavab
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.9096

Abstract

Since the beginning of 2020, the world is being hit by the Coronavirus (Covid 19) pandemic. The Government of Indonesia created and endorsed a policy to break the chain of spread of Covid 19 by imposing a large-scale social restriction (PSBB) policy. The PSBB policy further restricts the movement and activities of the community that slows economic activity. In fact, before the Covid 19 pandemic, tempeh chips products produced by The Delicious Sari home industry in the process of growing. This condition will certainly make the development of the home industry Nikmat Sari located in The District Kramatwatu Serang Banten Province becomes hampered even has a tendency to soon experience a gradual bankruptcy phase. This should begin to be observed and handled more seriously by the home industry Nikmat Sari if it wants to be able to survive and compete in the business world today by redesigning its marketing strategy. Therefore, the home industry of Nikmat Sari should start as soon as possible to vaccinate internal factors and external factors that they have in order to design an effective marketing strategy in attracting consumers' buying interest in tempeh chips products Nikmat Sari. One analysis that can be used to design marketing strategies using SWOT analysis
Memilih Tidak Berubah Sebagai Strategi Pemasaran Ditengah Revolusi Industri Yang Cepat Berubah Demi Keberlangsungan Hidup Dan Citra Destinasi Wisata (Studi Kasus pada Usaha Kecil dan Kafe Sawah Desa Wisata Pujon Kidul Kabupaten Malang) Hari Purwanto; Dian Citaningtyas Ari Kardi
Tirtayasa Ekonomika Vol 16, No 1 (2021)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v16i1.10140

Abstract

The tourist destination of Café Sawah in Pujon Kidul village, Malang district is one of the self-made tourist destinations that are considered successful and provide great benefits for improving the economy of the residents of Pujon Kidul village. The success of the Sawah Café tourist destination cannot be separated from the use of natural strategic locations and the role of the media. social media which is very helpful in promoting this place as a viral destination and is immediately widely recognized. The purpose of this case study is to examine the potential and obstacles to the survival of small businesses and tourist destinations, Café Sawah Pujon Kidul, Malang Regency. This approach is qualitative with case studies. The informants of this research include tourism village managers, tourist visitors, small traders in tourist villages, the surrounding community. Data analysis includes (1) data collection (2) data display (3) data reduction and (4) conclusions. (Miles, Mathew B., 1994) The results show the dependence of tourist visits and the sustainability of small businesses in the village of Pujon Kidul with the potential of natural locations which are the main competitive advantages. Another factor of finding a competitive advantage, conservation of the natural environment, and rejection of investment from outside Pujon Kidul are the keys to realizing sustainable management of tourism villages and not developing into uncontrolled tourist destinations.
Pencatatan dan Penyusunan Laporan Keuangan Berdasarkan SAK EMKM Tahun 2018 Pada UKM Sektor Perdagangan di Kabupaten Bandung Irene Sukma Lestari Barus; Harry Suharman
Tirtayasa Ekonomika Vol 15, No 2 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v15i2.9104

Abstract

ABSTRACTThis research contributes to the Small and Medium Enterprises in recording business transactions using the Small and Medium Entity Financial Accounting Standards (SAK EMKM) in 2018. Financial statements are made in the form of a Balance Sheet, Income Statement and Notes to Financial Statements . This is a qualitative study conducted to MSEs in Bandung Regency. Sources data from Interview Unstructure and Focus Gorup Discussion. The recording system that has been conducted generally uses a cash basis rather than an accrual basis. The results of this study propose that the recording system carried out consists of a periodic system and an accrual-based pepertual system. 

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