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Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal)

JTE
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Published by Universitas Sultan Ageng Tirtayasa

ISSN : 02165236 EISSN : 2540931x DOI : -

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Tirtayasa Ekonomika Journal |ISSN: 2540-931X (Online)| is published by Faculty of Economics and Business, University Sultan Ageng Tirtayasa. Tirtayasa Ekonomika Journal provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to economics and business research. This journal encompasses original research articles, review articles, and short communications, including: (1) Accounting; (2) Business; (3) Economics (general), and (4) Islamic economics.

Arjuna Subject : -

Articles 220 Documents

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ANALISIS PENGARUH INFLASI, KURS, UTANG LUAR NEGERI DAN EKSPOR TERHADAP CADANGAN DEVISA INDONESIA Muchammad Kuswantoro
Tirtayasa Ekonomika Vol 12, No 1 (2017)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

“TheAnalysisInfluence of Inflation, Rupiah Exchange Rates, External Debt, and Export in Foreign Exchange Reserves Indonesia”.The main purpose this research is to measure the significant level of Inflation, Rupiah Exchange Rates, External Debt, and Export on Foreign Exchange Reserveboth Partiallyor Simoultanously.This reserach used Ordinary Least Squarefor the monthly data period of 2010-2015 (January-December) years by using time series data. Data analysis techniquethat wasused in this research wasthe multiple regression tests with the test of classic assumption (Normality, Multicollinearity, Heteroscedasticity, and Autocorrelation) and Statistic test(ttes, f testand coefficient determination. The independent variable is Inflation, Rupiah Exchange Rate, External Debt, and Export while the dependent variable is Foreign Exchange Reserves.Based on the analysis, the researcher found simoultanously that Inflation, RupiahExchange Rates, External Debt and Export have significant effect to the Foreign Exchange Reserves. Partially, inflation did not give significant effect to the Foreign Exchange Reserves while RupiahExchange Rates, External Debt and Export have significant effect for Foreign Exchange Reserves. Result of coefficient determination analysis shown that R2 was (0.912565) which means Foreign Exchange Reserves can be explained by Inflation, RupiahExchange Rates, External Debt, and Export (91.25%) while the rest (8.75%) can be explained by other variables which did not include to the variables of this research

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG PADA MAHASISWA D3 MARKETING Arum Wahyuni Purbohastuti
Tirtayasa Ekonomika Vol 12, No 1 (2017)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This study aims to determine the factors that influence the purchase decision of Samsung brand mobile brand. Where The object of research is Student D3 Marketing University of Sultan Ageng Tirtayasa force year 2014.The method used in this research is qualitative method that is descriptive research and tend to use analysis. Samples taken were 21 students from 44 students.Based on the research that has been done, the purchase decision of mobile brands among D3 Marketing students is influenced by several factors including brand image, quality, price, features, warranty, access to get, needs, social factors.

PENGARUH INTERMEDIASI PERBANKAN TERHADAP PERTUMBUHAN EKONOMI INDONESIA Indra Suhendra; Edwin Ronaldo
Tirtayasa Ekonomika Vol 12, No 1 (2017)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This study aims to discuss banking as a financial intermediary institution in increasing economic growth. The banking intermediation variable in this study is measured by two variables, namely the ratio of credits per Real GDP and the ratio of third party funds to Real GDP. In addition to financial variables, also used control variables to economic growth is BI-rates. The data used are 1stquarter 2007to 4thquarter 2014. This study uses a cointegration test of the Autoregressive Distributed Lag (ARDL) approach to prove the long-term effects between variables and error correction models (ECM) to see how quickly the economy returns to a balanced state when there is a short-term shock. The result shows that there is a long-term relationship between variables, where the ratio of credits per Real GDP, third party funds to Real GDP, and BI-rates have a positive and significant impact on Indonesia's economic growth, both in the long term and short term

STRATEGI BERBASIS NILAI UNTUK MENINGKATKAN KINERJA PEMASARAN Muinah Fadhilah
Tirtayasa Ekonomika Vol 12, No 1 (2017)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Tujuan penelitian ini untuk mengembangkan strategi berbasis nilai dalam memediasi hubungan antara variabel orientasi pasar dengan kinerja pemasaran pada usaha kecil dan menengah (UKM) di Jawa Tengah. Data dikumpulkan dari pengusaha UKM yang sudah menjalankan bisnisnya minimal selama 2 tahun di Jawa Tengah. Distribusi Sampel diberikan kepada 166 responden dengan teknik purposive sampling. Untuk menganalisis model dan pengujian hipotesis peneliti menggunakan Analisis Structural Equation Model(SEM) dengan perangkat lunak AMOS 22.Temuan dari hasil penelitian berdasarkan hasil pengujian empiris membuktikan bahwa kinerja pemasaran dapat ditingkatkan secara langsung melalui variabel strategi berbasis nilai dan orientasi pasar. Strategi berbasis nilai bermanfaat bagi UKM dalam hal meningkatkan kinerja pemasaran. Temuan lebih lanjut ditunjukkan seperti yang diharapkan, strategi berbasis nilai memediasi hubungan antara orientasi pasar dan kinerja pemasaran.Keterbatasan penelitian ini data dikumpulkan terbatas hanya pada UKM di Jawa Tengah.Implikasi praktis - UKM harus mempertimbangkan strategi berbasis nilai sebagai alat manajemen yang memfasilitasi untuk meningkatkan kinerja pemasaran selain strategi-strategi yang sudah biasa dilaksanakan. Ketika orientasi pasar diterapkan bersamaan dengan strategi berbasis nilai, kinerja pemasaran yang lebih baik dapat dicapai.

PARTISIPASI ANGGARAN, REINFORCEMENT CONTINGENCY, DAN BUDGETARY SLACK Fara Fitriyani
Tirtayasa Ekonomika Vol 12, No 1 (2017)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jte.v12i1.4433

The purpose of this research was to determinethe effect of budget participation on budgetary slack using reinforcement contingency as a moderating variable. The population in this research are subordinatesonUniversity in Banten. Sampling method using purposive sampling with the number of samples that meet the criteria as much as 79 respondents.The questionnaire was tested with a test of reliability and validity, further testing of the classical assumptions include normality test, multicollinearity test, and heteroscedasticity test. Then the hypothesis testing is done by regression analysis The results are all variables reliable and valid and full fill classic assumption. The result of hypotheses analysis show that budget participation have positive and significance effect on budgetary slack. Furthermore, reinforcement contingency doesn’t moderate the relationship of budget participation and budgetary slack.

PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP TINGKAT KEPUASAN PELANGGAN SIM CARD KARTU HALO TELKOMSEL REGIONAL AMBON (UNIT PELAYANAN GRAPARI AMBON) Meggy R Wattimena
Tirtayasa Ekonomika Vol 12, No 2 (2017)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This study aims to test and analyze the effect of service quality on the level of customer satisfaction, especially HALO card customers at the Telkomsel GraPARI service unit in Ambon.This research was conducted in Ambon City and the object of research at PT. Telkomsel Regional XI Sumalirja GraPARI service unit Ambon. The data collection process uses an estimation technique with a sample of 110 active customers. The data analysis technique uses multiple linear regression analysis.The results showed that tangible has a positive influence on HALO card customer satisfaction with a coefficient of 0.177, reliability has a positive influence on HALO card customer satisfaction with a coefficient of 0.163, responsiveness has a positive influence on HALO card customer satisfaction with a coefficient of 0.235, assurance has a positive effect to HALO card customer satisfaction with a coefficient of 0.240 and empathy has a positive effect on HALO card customer satisfaction with a coefficient of 0.182. The results of this study indicate that the dimensions of service quality are able to shape customer satisfaction of HALO cards

SISTEM PENGUKURAN KINERJA : TINJAUAN DALAM MENINGKATKAN KINERJA USAHA MIKRO KECIL DAN MENENGAH Galih Fajar Muttaqin
Tirtayasa Ekonomika Vol 12, No 2 (2017)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Management functions consisting of planning, coordinating, directing and controlling are carried out by managers in order that the success of corporate management can be achieved in accordance with the intended purpose. Such success can be seen through performance. This research intends to analyze the influence of performance measurement system, management control system to performance.This research uses quantitative method which the data obtained through spreading of questioner with purposive sampling method. Data analysis is done by using PLS software.The results of this study indicate that (1) Performance Measurement System influences the Management Control System (2) Management Control System affects the performance.

PENGARUH LIKUIDITAS TERHADAP HARGA SAHAM DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MANUFAKTUR SEKTOR ANEKA INDUSTRI YANG TERDAFTAR DI BEI PERIODE 2013-2016 Aditya Fahri Mardian; Fauji Sanusi
Tirtayasa Ekonomika Vol 12, No 2 (2017)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

The aim of this research is to investigate effect of the Liquidity (CR) to Stock Price with Profitability (ROA) as an intervening on manufacture company in various industry sector which listed on BEI on 2013-2016 . Type of this research is descriptive and associative by using population of various industry companies which listed on BEI from 2013-2016. The sampling technique used is purposive sampling. The research population data are 42 companies, and obtained a sample of 21 companies.The result of path analysis on sub-structure 1 shows that the variable of Current Ratio has positive influence on Return On Asset with tcount> ttable(3,743 > 1,66388), while path analysis in sub-structure 2 shows that variable of Current Ratio has no effect to stock price with tcount < ttable(-2,029 <1,66388), while Return On Asset has positive influence to stock price with tcount < ttable(6,081 > 1,66388). Based on sobel test we’ll known that the Return On Asset (ROA) variable can be an intervening variable (mediation) for the relation between Current Ratio (CR) and Stock Price in various industry sectors listed on BEI from 2013-2016, because indirect effect bigger that is 0,231492, compared to direct effect that is -0,202. While the analysis to test the level of significance shows that tcount0.3404 smaller than the value of z for the value of α = 0.05 that is 1.98, then this shows insignificant results. So it can be concluded the variable Return On Asset (ROA) is not able to mediate the relation of Current Ratio (CR) on Stock Price

TEOREMA AMPLOP DAN DUALITAS Tony S Chendrawan
Tirtayasa Ekonomika Vol 12, No 2 (2017)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Economic model is a theoretical construction or economic analysis framework consisting of a set of concepts, definitions, assumptions, equations, similarities (identities) and inequalities from which conclusions will be derived. Duality theory is one of the important and interesting concepts of linear programs in terms of theory and practice, the background is that every linear problem of programming, always has a second problem which is always related to the first problem. The first problem is called Primal and the second problem is called Dual. The two problems are always related in such a way that the optimal solution to the first problem will provide complete information about the optimal solution to the second problem. The relationship between the original model problem (called the "primal form") and its dual form is very useful for various things, especially its economic interpretation. The dual form of the dual form is a primal form, the following will be discussed the benefits, general comparative static analysis, dual-primal analysis, and interpretation of the lagrangian multiplier

EFEKTIVITAS MEDIA SOSIAL SEBAGAI MEDIA PROMOSI Arum Wahyuni Purbohastuti
Tirtayasa Ekonomika Vol 12, No 2 (2017)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

This study aims to find out how effective social media is used as a means to promote products among students.The method used in this study is a qualitative method that is descriptive research and tends to use analysis. There were eight students who were made as respondents.Based on the research that has been done, social media is very effective as a promotion media because of the eight students making social media the most frequently used promotional media

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Contact Name
Gerry Ganika

Contact Email
gega@untirta.ac.id

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Journal Mail Official
jurnal.tirtayasaekonomika@untirta.ac.id

Editorial Address
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Location
Kab. serang,

Banten

INDONESIA