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Journal of Management and Business Review
Published by Sekolah Tinggi Manajemen PPM
ISSN : 18298176     EISSN : 25030736     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Management and Business Review (JMBR) is a source of scientific information for academia, research institution, government agencies, and industries. We publish research paper on management and business strategy as well as related topics.
Arjuna Subject : -
Articles 4 Documents
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Search results for , issue "Vol 9, No 2 (2012)" : 4 Documents clear
ANALISIS PAKAR TERHADAP TINGKAT TURBULENSI LINGKUNGAN ORGANISASI BISNIS TELEKOMUNIKASI SELULAR DI INDONESIA Dwi Idawati; Arya Hadi Dharmawan; Sjafri Mangkuprawira
Journal of Management and Business Review Vol 9, No 2 (2012)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v9i2.71

Abstract

The key challenge for the telecommunication business industry in the global world’s is “assuring competitiveness and profitability” for their companies in turbulent environments. Never in history has the pace of change in the business environment been as rapid as it is now. Recent developments such as the global marketplace, customers’ demands that are differentiated by different buying power and product preferences in this environment, technological leadership is one of the key success factor. New technologies and new industries develop rapidly and customers are prepared to pay for the most newest technology. The company’s strengths and successful strategies of the corporate leadership in the past are likely to remain relevant in the future. The research findings revealed that the turbulent environment level in the mobile telecommunication industry was in the discontinuous –strategic level, where the future is not extension of the past. This environment situation facing by Indonesia’s telecomunication industry need the corporate leadership to challenge the organisation survival. This research is based on the qualitative descriptive method by using data obtained from telecommunication industry experts and secondary data.
LEADERSHIP IN MERGER AND ACQUISITION SITUATION: A CASE REVIEW OF LUFTHANSA SERVICE GmbH (LSG) and Sky Chefs Inc. Lufina Mahadewi
Journal of Management and Business Review Vol 9, No 2 (2012)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v9i2.72

Abstract

This article proposes a relation and linkage between leadership aspects and their involvement in managing the soft factor issues post-Merger and Acquisition (M&A) to achieve the best outcome. The relation and linkage is drawn from the analysis of M&A and leadership aspects. The analysis shows that leadership plays a significant role as a fundamental mechanism in successful change. The author proposes that leadership is one of the key success factors in overall M&A process. This view is supported by consideration of Lufthansa Service GmbH (LSG) and Sky Chefs Inc case study.
PERAN MODERASI PERCEIVED CORPORATE SOCIAL RESPONSIBILITY DALAM PENGARUH TRUST TERHADAP LOYALITAS DAN REPURCHASE INTENTION PADA AIR MINUM DALAM KEMASAN MEREK AQUA DI SURABAYA Christina Esti Susanti
Journal of Management and Business Review Vol 9, No 2 (2012)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v9i2.73

Abstract

In recent business competition, marketing managers try to satisfying consumers and building stable-long term relationship between company and consumer. The relationship needs consumer’s trust to company. That is why marketing managers are interested in knowing the impact of trust, loyalty and corporate social responsibility (CSR) toward customer retention (repurchase intention) in order to develop the long term profitability of the company. The long term relationship with consumers results in profitability and also impacts of survival and company development. In other word, trust influences toward loyalty and consumer retention. In the same moment, it is not surprising that academicians and practitioner effort to understand trust, customer loyalty, repurchase intention and CSR. This research examines firstly, influence of customer trust toward customer loyalty. Secondly, the research examines influence of customer loyalty toward repurchase intention. Thirdly, the research examines the role of perceived CSR as a moderating variable on the influence customer trust toward customer loyalty. The packaged-drinking water Aqua is taken as the research context because the Aqua company have donated 10 litter clean water in East Indonesia for each of one litter consumer buying. The result of the research shows that perceived CSR play a strong and positive role of influencing trust toward loyalty. Otherwise, trust influences strongly toward loyalty and loyalty influences strong enough toward repurchase intention. The result is expected to give managerial benefit for Aqua Company and also theoretical development in marketing related to the moderation role of perceived CSR in the influence of trust toward loyalty and repurchase intention.
STRATEGI PEMASARAN PRODUK BARU RECIPES MOBILE APPLICATION PT. AGRANET MULTICITRA SIBERKOM (AGRAKOM) PERIODE JULI 2011 – JUNI 2012 Nengsih, Nengsih
Journal of Management and Business Review Vol 9, No 2 (2012)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v9i2.74

Abstract

Di tengah pertumbuhan internet yang terus berlanjut, muncul smartphone (BlackBerry, iPhone, dan Android) dan tablet iPad serta Android tablet-based. Saat ini sekitar 48 persen pengguna internet di Indonesia menggunakan ponsel untuk mengakses internet dan akan terus berlanjut dalam 12 bulan ke depan. Potensi pasar teknologi informasi dan komunikasi di Indonesia yang bisa didayagunakan dengan berkembang cepatnya pasar mobile di Indonesia mendorong PT. Agranet Multicitra Siberkom (Agrakom) atau lebih dikenal dengan Detikcom untuk mengembangkan dan memasarkan Recipes Mobile Application yang bernama Masak Apa. Pengembangan produk baru menjadi sebuah terobosan strategik untuk dapat unggul bersaing dalam industri dan untuk mencapai pertumbuhan perusahaan. Maka untuk memastikan keberhasilan pemasaran produk baru, disusunlah strategi pemasaran produk baru (marketing plan) dengan memperhatikan isu eksternal dan internal yang akan berdampak pada keberhasilan pemasaran. Penelitian ini menggunakan metode eksploratori dan riset deskriptif. Dari hasil analisis, didapatkan strategi pemasaran terpilih yaitu strategi sosialiasasi product knowledge Masak Apa kepada pangsa pasar.

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