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Management Analysis Journal
ISSN : 22526552     EISSN : 25021451     DOI : 10.15294/maj
Core Subject : Science,
Management Analysis Journal (MAJ) is an open-access electronic journal focusing on scientific work on the field of business. This journal applies the theory developed from business research and connects it to actual business situations. The articles within this journal are published quarterly (March, June, September, and December). This journal is maintained and issued by Departement of Management, Faculty of Economics, Universitas Negeri Semarang. MAJ has been accredited by National Journal Accreditation (ARJUNA) Managed by Ministry of Research, Technology, and Higher Education, Republic Indonesia with Third Grade according to the decree No. 23/E/KPT/2019.
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Search results for , issue "Vol 2 No 1 (2013): Management Analysis Journal" : 18 Documents clear
ANALISIS PENGARUH STRUKTUR MODAL TERHADAP KINERJA PERUSAHAAN YANG TERGABUNG DALAM INDEKS KOMPAS 100
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1406

Abstract

Abstrak ___________________________________________________________________ Penelitian ini bertujuan untuk mengetahui pengaruh struktur modal yang diukur dengan debt to asset ratio, debt to equity ratio, dan long debt to equity ratio terhadap kinerja perusahaan yang diukur dengan Economic Value Added pada perusahaan Indeks Kompas 100 yang tercatat di BEI. Sampel dalam penelitian ini adalah perusahaan Indeks Kompas 100 pada 2009-2011, yang berjumlah 36 perusahaan selama tiga tahun. Dari hasil penelitian dapat diketahui bahwa secara simultan variabel DAR, DER dan LDER mempunyai pengaruh yang signifikan terhadap EVA perusahan yang tergabung di Indeks Kompas 100. Secara parsial variabel DAR dan DER mempunyai pengaruh yang signifikan terhadap EVA, sedangkan variabel LDER tidak berpengaruh terhadap EVA perusahan yang tergabung di Indeks Kompas 100.   Abstract ___________________________________________________________________ This study aims to determine the influence factor consisting of capital structure meansured by Debt to asset ratio, Debt to equity ratio, and Long Debt to Equity against corporate performance meansured by Economic Value Added Index Kompas 100 companies listed on the Indonesia Stock Exchange simultaneously and partial.. The sample in this study is a company incorporated in the Indeks Kompas 100 in 2009-2011, amounting to 36 companies for three years. From the analysis it could be seen that simultaneous variables DAR, DER, and LDER have a significant effect on EVA of companies incorporated in the Indeks Kompas 100, Partial DAR and DER variables having a significant effect on EVA of companies incorporated in the Indeks Kompas 100, while the LDER variables do not affect the company's EVA was incorporated in the Indeks KOmpas 100.
PERSEPSI TENTANG KUALITAS PELAYANAN, NILAI PRODUK DAN FASILITAS TERHADAP KEPUASAN PELANGGAN
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1408

Abstract

Abstrak ___________________________________________________________________ Tujuan penelitian ini untuk mengetahui pengaruh persepsi kualitas pelayanan, nilai produk dan fasilitas terhadap kepuasan pelanggan pengguna bus PO. Muji Jaya Jepara baik secara simultan maupun secara parsial. Simpulan dari penelitian ini adalah ada pengaruh persepsi kualitas pelayanan, nilai produk dan fasilitas terhadap kepuasan pelanggan pengguna bus PO. Muji Jaya Jepara baik secara simultan maupun secara parsial. Saran dari penelitian ini adalah sebaiknya Pihak PO. Muji Jaya Jepara dalam meningkatkan kepuasan pelanggan perlu memperhatikan masalah fasilitas yang tersedia seperti pada pendingin ruangan bus yang seringkali mengalami kerusakan atau macet. Berkaitan dengan variabel nilai produk, hendaknya pihak manajemen agar meningkatkan nilai produk pada indikator nilai kondisi yang memiliki nilai terendah di benak konsumen.   Abstract ___________________________________________________________________ The purpose of this study was to determine whether there is any influence perceptions of service quality, product value and facilities for bus users customer satisfaction of Muji Jaya bus Jepara either simultaneously or partially. Conclusions of this research are the influence perceptions of service quality, product value and facilities for the bus customer's satisfaction of PO. Muji Jaya Jepara either simultaneously or partially. Suggestion from this study is PO. Muji Jaya Jepara has to improve customer satisfaction need to consider issues such facilities available on air conditioning buses are often damaged or jammed. With regard to the value of the variable product, the management should to increase the value of the product on the condition that the indicator value has the lowest value in the minds of consumers.
PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PENGUNJUNG MUSEUM KARTINI JEPARA
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1954

Abstract

This study aimed to determine: (1) the effect of service quality on customer satisfaction. (2) the value of customers to customer satisfaction. The population in this study are all Jepara Kartini museum visitors. The sampling technique used was nonprobability sampling with accidental sampling approach number 96. The results showed the results of the regression equation Y = 9,468 + 0,282X1 + 0,407X2, namely (1) service quality has positive and significant impact on customer satisfaction with a significant value of 0.000 <0.05, so the first hypothesis is accepted. (2) the negative impact of customer value and significant impact on customer satisfaction with a significant value of 0.003 <0.05, therefore the second hypothesis is accepted.
PENGARUH DIMENSI RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.1962

Abstract

Abstrak ___________________________________________________________________ Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan simultan variabel kepercayaan, komitmen, komunikasi dan penanganan keluhan terhadap loyalitas pelanggan katering Prima Semarang. Populasi penelitian sebesar 113 pelanggan. Setelah dilakukan tinjauan pustaka dan penyusunan hipotesis, data dikumpulkan melalui metode kuesioner terhadap 54 responden pelanggan katering Prima yang diperoleh dengan menggunakan teknik purposive sampling. Terbukti ke empat dimensi relationship marketing secara parsial dan simultan berpengaruh signifikan dan positif terhadap loyalitas pelanggan.   Abstract ___________________________________________________________________ This study aimed to investigate the effect of partially and simultaneous variable trust, commitment, communication and conflict handling toward loyalty customer Prima catering. Population of the research are for 113 customers. After revies of the literature and formulations of hypotheses, data collected through questionnire method on 54 customers of Prima catering respondents obtained by using purposive sampling technique. Conclusions from this research is proven four dimensions  of relationship marketing partially and  simultaneously have a significant and positive impact on customer loyalty Prima catering.
PENGARUH STOCK SPLIT ANNOUNCEMENT TERHADAP VOLUME PERDAGANGAN DAN RETURN
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.2015

Abstract

Abstrak ___________________________________________________________________ Penelitian ini bertujuan untuk mengetahui pengaruh stock split announcement terhadap volume perdagangan dan return saham pada perusahaan yang melakukan stock split di Bursa Efek Indonesia periode 2005-2011. Sampel dalam penelitian ini adalah perusahaan yang melakukan kebijakan stock split di Bursa Efek Indonesia, yang berjumlah 30 perusahaan selama tujuh tahun. Penelitian ini menggunakan analisis uji t abnormal return dan uji Mann Whitney dengan periode pengamatan (event window) adalah 10 hari yaitu t = -5 (5 hari sebelum pengumuman stock split) dan t = +5 (5 hari sesudah pengumuman stock split). Dari hasil penelitian dapat diketahui bahwa terdapat pengaruh signifikan stock split announcement terhadap return saham dan tidak ada pengaruh yang signifikan rata-rata volume perdagangan sebelum dan sesudah stock split announcement.   Abstract ___________________________________________________________________ This study aims to determine the influence of stock split announcements against trade volume and stock return in the companies which practice stock split policy on Indonesia Stock Exchange 2005-2011 period.. The sample in this study are the companies which practice stock split policy on Indonesia Stock Exchange, amounting to 30 companies for seven years. This research applies abnormal return t test and Mann Whitney test analysis with the 10 days observatory period (event window), t = -5 (five days before stock split announcement) and t = +5 (five days after stock split announcement). From the analysis it could be seen that there are a significant rate of stock split announcements against stock return and there are no significant impact of the rate of trade volume before and after stock split announcement.
PENGARUH DIMENSI SALES SKILL TERHADAP KINERJA PENJUALAN
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.2026

Abstract

Abstrak ___________________________________________________________________ Penelitian ini bertujuan untuk menganalisis pengaruh dimensi sales skill yang meliputi Interpersonal Skill, Salesmanship Skill, Technical Skill dan Marketing Skill terhadap kinerja penjualan PT Karya Zirang Utama. Pengambilan sampel dengan Purposive sampling, sebanyak 120 sampel. Metode pengumpulan data menggunakan kuesioner dan literatur. Analisis data menggunakan Structural Equation Model (SEM) dengan program IBM SPSS AMOS 21. Hasil penelitian ini menunjukkan ada pengaruh Interpersonal Skill, Salesmanship Skill, Technical Skill dan Marketing Skill secara simultan terhadap kinerja penjualan hal ini dilihat dari nilai chi-square dari model Struktural. Uji parsial dengan melihat nilai Regression Weight pada model, diperoleh hasil nilai C.R. >2 untuk Interpersonal Skill, Technical Skill dan Marketing Skill sedangkan nilai Salesmanship Skill <2. Simpulan dari penelitian ini adalah semakin meningkat Interpersonal Skill, Technical Skill dan Marketing Skill yang dimiliki tenaga penjual akan meningkatan kinerja penjualanya, sedangkan untuk Salesmanship Skill walaupun mengalami kenaikan atau penurunan tidak mempengaruhi kinerja penjualan.Abstract ___________________________________________________________________ This study aimed to analyze the effect of sales skill dimensions that include Interpersonal Skill, Salesmanship Skills, Technical Skills and Marketing Skill on the Sales performance at Karya Utama Utama company. Sampling,technique using Purposive sampling a total of 120 samples. Methods for collecting data using questionnaires and literature. Data analysis using Structural Equation Model (SEM) with the IBM SPSS AMOS 21 program. The results of this study showed effect of Interpersonal Skill, Salesmanship Skills, Technical Skills and Marketing Skill simultaneously on the sales performance of this seen from the chi-square value of structural models. Partial test by looking at the value of Regression Weight on the model, the results obtained C.R. values > 2 for Interpersonal Skill, Technical Skill and Marketing Skill, while Salesmanship Skill values <2. Conclusions from this research are increasing Interpersonal Skills, Technical Skills and Marketing Skill owned salespeople will improve Sales performance, while for Salesmanship Skill despite an increase or decrease does not affect sales performance.
PENGARUH KUALITAS PRODUK DAN KEWAJARAN HARGA TERHADAP LOYALITAS DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.2027

Abstract

Abstrak ___________________________________________________________________ Masalah yang dkaji dalam penelitian adalah: Adakah pengaruh kualitas produk dan kewajaran harga (price fairness) terhadap loyalitas dengan kapuasan konsumen sebagai variabel intervening. (study kasus jenang karomah). Populasi dalam penelitian ini adalah pembeli jenang karomah kudus. Sampel pada penelitian ini berjumlah 96 dengan menggunakan teknik pengambilan sampel purpose sampling. Metode pengambilan data yang digunakan adalah metode kuesioner (angket) dan dokumentasi. Metode analisis yang digunakan dalam penelitian ini yaitu: metode deskriptip presentase dan path analysis. Analisis data yang dilakukan dengan mengunakan bantuan SPSS versi 17.0. Hasil penelitian menunjukan bahwa:.(1) kualitas produk dan kewajaran harga berpengaruh secara langsung positif dan signifikan terhadap loyalitas konsumen sebesar 0,268 dan 0,247 dan signifikan dibawah 0,05. Dari hasil penelitian dapat diketahui bahwa nilai total effect variabel kualitas produk sebesar 0,405 lebih besar daripada direct sebesar 0,268. bahwa nilai total effect variabel kewajaran harga sebesar 0,353 lebih besar daripada direct sebesar 0,247. Jadi dapat disimpulkan bahwa kualitas produk dan kewajaran harga terhadap loyalitas melalui kepuasan sebagi variabel intervening.   Abstract ___________________________________________________________________ The problem discussed on this study is: Is there any influence of product quality and price fairness the loyalty with the consumers’ satisfaction as the intervening variable. (A case study at Kudus Karomah pudding). The population of this study was the consumers Pudding. The sample of this study consisted of 96 persons by taking purposive sampling. Methods of collecting the data used were questionnaire and documentation methods. Methods of analyzing the data used were presentation descriptive method and path analysis. The data analysis was done by using SPSS 17.0 version. The research finding shows that: (1) product quality and price fairness had positive and significant influence to the consumers’ loyalty in the amount of 0.268 and 0.247 and significant under 0.05. From the research findings, it can be seen that the total effect value of product quality variable was 0.405, higher than the direct which was 0.268. The total effect value of price fairness variable was 0.353 higher than the direct which was 0.247. So, it can be concluded that the product quality and price fairness to the loyalty through satisfaction as the variable is intervening.
PENGARUH ORIENTASI PASAR DAN KREATIVITAS TERHADAP KINERJA PEMASARAN PEDAGANG PAKAIAN JADI DI PASAR KLIWON KABUPATEN KUDUS
Management Analysis Journal Vol 2 No 1 (2013): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v2i1.2028

Abstract

Abstrak ___________________________________________________________________ Hasil uji parsial dan simultan menunjukkan nilai thitung untuk variabel orientasi pasar sebesar 4.057 dengan sig. Hitung sebesar 0,000<0,05, dan kreativitas mempunyai nilai thitung sebesar 4.947 dengan sig 0,000<0,05. Dari hasil tersebut terbukti berpengaruh positif dan signifikan terhadap variabel dependen yaitu kinerja pemasaran, melalui uji F dapat diketahui bahwa kedua variabel independen secara simultan berpengaruh positif dan signifikan terhadap kinerja pemasaran. Angka Adjusted R2 sebesar 0.495% menunjukkan bahwa 49.5. % variabel kinerja pemasaran dapat dijelaskna oleh ke empat variabel dependen dalam persamaan regresi, sedangkan sisanya sebesar 50.5% dijelaskan oleh variabel lain diluar variabel orientasi pasar dan kreativitas yang digunakan dalam penelitian ini.Abstract ___________________________________________________________________ The test results showed partial and simultaneous tcount for market orientation variable for 4,057 with sig. Count of 0.000 <0.05, and creativity have tcount for 4947 with a sig 0.000 <0.05. From these results proved positive and significant effect on the dependent variable is the performance marketing through F test can be seen that these two independent variables simultaneously have a positive and significant impact on marketing performance. R2 Adjusted figures for 0495 show that 49.5%. % Variable marketing performance can dijelaskna by the four dependent variables in the regression equation, while the remaining 50.5% is explained by other variables outside of market orientation and creativity variables used in this study.

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