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Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
Published by Universitas Udayana
ISSN : 23016523     EISSN : 26853809     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
E-Jurnal Agribisnis dan Agrowisata (JAA) adalah peer-reviewed, open access jurnal, diterbitkan oleh Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana. JAA menerbitkan hasil peneitian original dan review artikel dalam bidang sosial ekonomi pertanian, agribisnis, dan agrowisata. Penulis diharapkan mengimkan karya tulisnya yang belum pernah dipublikasikan, sedang di-review atau sedang dipertimbangkan untuk diterbitkan di jurnal atau media lain secara lengkap. Ruang lingkup JAA mencangkup, tetapi tidak terbatas pada bidang berikut: pengembangan bisnis, pengembangan masyarakat, sistem subak dan rekayasa agrowisata, koperasi agribisnis, serta komputasi dan multimedia dalam bidang pertanian. Saat ini, JAA hanya menerbitkan jurnal dalam versi online.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol.9, No.1, Januari 2020" : 15 Documents clear
Hubungan antara Bauran Pemasaran Kecap Bango dan Keputusan Pembelian pada Generasi Millenial di Kota Denpasar KUMIL LAILA; NYOMAN PARINING; IGAA LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.1, Januari 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.761 KB)

Abstract

The Relation between Bango Soy Sauce Marketing Mix and Purchase Decisions onMillennials Generation in Denpasar City Increasing the soy sauce business every year causes intense competition by producers,including Unilever with its flagship soy sauce product Bango. In recent years, thenumber of Bango ketchup consumers in the millennium is less than that of generationX. Consumer decisions in the purchase of Kecap Bango in the millennium areinfluenced by many factors, one of which is the marketing mix elements.This researchwas conducted by 100 millennial generation respondents in Denpasar City who aimed tofind out the dominant marketing mix elements considered by the millennium generationin buying Bango soy sauce in Denpasar City and analyze the relationship between themarketing mix and purchasing decisions. This research used accidental samplingtechnique with purposive sampling method and analyzed using Rank Spearmancorrelation. The results of this study indicate that the distribution is an element of themarketing mix which is most dominantly considered by the millennial generation inbuying Bango soy sauce. Marketing mix elements that have a significant relationshipwith purchasing decisions are product and distribution.Producers are expected tocontinue to maintain and even develop product quality, diverse features and attractivedesigns so that consumers still trust the product and the marketing target of Bango soysauce is achieved. In addition, producers are expected to maintain and even expanddistribution channels so that consumers can easily get Bango soy sauce and will notmove to other brands.
Kontribusi Industri Gula Aren terhadap Pendapatan Rumah Tangga Petani di Desa Belimbing, Kecamatan Pupuan, Kabupaten Tabanan SUSANNA E.R. SIMAMORA; I WAYAN WIDYANTARA; NI WAYAN PUTU ARTINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.1, Januari 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.413 KB)

Abstract

Contributions of Palm Sugar Industryon Farmers Household Incomein Belimbing Village, Pupuan Sub-District, Tabanan Regency The palm sugar industry is one of the side livelihoods for most people in BelimbingVillage. Belimbing Village is one of the villages in the Province of Bali that has beendesignated as the center of NIKOSAKE (Nira (palm sugar), Kopi (Coffee), Salak(Snake fruit), Kelapa (Coconut). This study aims to find out: 1) Sources of income offarmer households in Belimbing Village. 2) Contribution of palm sugar industry to theincome of farmer households in Belimbing Village. The data analysis method used isquantitative and qualitative methods. This study shows that the source of income offarmer households in Belimbing Village, Pupuan Subdistrict, Tabanan Regency comesfrom palm sugar industry, farming (rice, coffee, durian, mangosteen, coconut, cocoa,bamboo, and banana), and non-farming ( traders and laborers). The results obtained, theaverage household income of palm sugar is Rp 5,062,162 per year, the average farmincome is Rp 12,053,359 per year, and the average non-farm income is Rp 10,156,441per year.
Strategi Perekayasaan Subak Sembung sebagai Daya Tarik Wisata di Perkotaan NI LUH MADE AYU YULIANTARI PUTRI; I G.A. OKA SURYAWARDANI; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.1, Januari 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (73.068 KB)

Abstract

Subak Sembung Development Strategy As A Tourist Attraction In The Urban Area Tourism development in Bali is culture-based tourism. One of them is Subak SembungEcotourism which is located in Peguyangan Village, North Denpasar District, DenpasarMuniciplity. Its strategic location in the city center makes Subak Sembung facechallenges in land conversion. Development efforts needed to make Subak Sembung atourist attraction as well as a traditional organization in agriculture. The purpose of thisstudy was to identify the strengths, weaknesses, opportunities, and threats of SubakSembung, formulate alternative strategies, and determine priority strategies to developSubak Sembung as a tourist attraction in urban areas. The results of the SWOT matrixproduced several alternative strategies, namely market expansion, collaboration withgovernment and external entrepreneurs, developing agricultural-based touristattractions, holding promotions, arousing agricultural activities and religious rituals,development efforts that were in accordance with the awig-awig of subak, formingmanagement bodies of ecotourism, and selective in developing tourism facilities. Thepriority strategy based on QSPM analysis was to establish an ecotourism managementbody so that Subak Sembung could be developed with better facilities. Subak membertogether with the government and other stakeholders must take advantage of theopportunities and strengths they have in order to minimize the weaknesses and threatsfaced by Subak Sembung. Based on the results of the study, the suggestion that can bemade is to form a more creative ecotourism management body so that the appreciationand activities of the community can be developed for the sustainability of Ecotourism inSubak Sembung.
Pengaruh Kepuasan Petani Ulat Sutera terhadap Loyalitas sebagai Plasma pada Pola Kemitraan Agrowisata Sutera Sari Segara LUH TRIASTITI MANIK ADHITA; I KETUT SUAMBA; NI WAYAN PUTU ARTINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.1, Januari 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (80.321 KB)

Abstract

The Effect of Silkworm Farmer Satisfaction on Loyalty as Plasma on the Silk AgroTourism Pattern of Sutera Sari Segara Agro Tourism Sutera Sari Segara is an agrotourism that presents natural silk activities,ranging from mulberry tree cultivation to weaving silk thread into silk. Mistakes thatgenerally occur in partnership companies are the creation of partnership agreements by oneparty, late delivery of production facilities, and late payments. The purpose of this studywas to determine the partnership pattern between Sutera Sari Segara Silk Agrotourism andpartner farmers and analyze the effect of silkworm farmer satisfaction on loyalty asplasma. Respondents in this study were 40 partner farmers who were obtained based onnon-probability sampling with judgmental sampling. The model is designed based on theStructural Equation Modeling (SEM) approach based on SmartPLS version 3.0. Theresults showed that the partnership pattern between Sutera Sari Segara Silk Agro Tourismand partner farmers was a plasma core pattern. The three service variables have a positiveand significant effect on farmer satisfaction. The service variables of cultivationtechniques have the greatest influence on farmer satisfaction. The variable farmersatisfaction with loyalty has a positive and significant value. Based on the results of thisstudy, it is expected that Sutera Sari Segara Silk Agro Tourism in making partnershipagreements can involve partner farmers. The quality of service provided by the Sari SegaraAgrotourism is good. However, it needs to be improved to maintain and improve farmersatisfaction, so that farmers become loyal.
Tingkat Kesehatan pada Koperasi Unit Desa Mambal, Kecamatan Abiansemal, Kabupaten Badung I GUSTI MADE AGUNG YUDA PRAMANA; MADE ANTARA; I KETUT RANTAU
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.1, Januari 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.26 KB)

Abstract

Health Rating of Mambal Village Unit Cooperative, Abiansemal Sub-District, Badung Regency Based on the Regulation of the Minister of Cooperatives and Small and MediumEnterprises of the Republic of Indonesia No.14/Per M. KUKM/XII/2009, Savings andLoan Cooperative Health Assessment (KSP) is a cooperative condition that deals withaspects of capital, productive asset quality, management, liquidity, efficiency,independence and growth as well as cooperative identity. By reviewing theseconditions, the objectives of this study are The health rating of the Mambal Village UnitCooperative in terms of capital, productive asset quality, management, efficiency,liquidity, independence and growth and cooperative identity in 2015 to 2017. Theresults of the study show that the assessment of the health level of the Mambal VillageUnit Cooperative in 2015-2017 was categorized as quite healthy, because it obtained amean score of 66.64.Suggestions that can be used as input for the Mambal VillageCooperative Unit, namely cooperative managers should be able to increase theacquisition of pre-tax profits by maximizing income through the participation ofmembers in savings and loan activities by maximizing their own capital. In addition,cooperative managers should improve the ability of cooperatives to serve theirmembers.

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